McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

MADE Hoops

Director of Social Media

Develop and execute ’47 social media, influencer and brand content strategies to elevate brand awareness

Develop and execute innovative campaigns and strategies to effectively communicate ’47’s brand message and how the brand shows up to the front-facing consumer.

Build and nurture strategic, organic partnerships that align with our brand values and objectives to expand brand reach and visibility while creating tailored brand content & activation plans 

Collaborate with the creative team to develop compelling brand assets, including visual elements, messaging, and storytelling content that resonates with our audience.

Monitor and analyze the performance of brand marketing initiatives, campaigns, and KPIs to measure effectiveness and optimize strategies for maximum impact.

Work cross-functionally with marketing partners on creation of social content and curate to ensure all deliverables are of the highest quality

Work in tandem with the paid social team and agency, to create and execute strategy around brand and product moments.

Manage day-to-day operations of '47 social media channels including publishing, copywriting and community management

Identify new programs/initiatives/events to drive the brand vision, looking for first-move opportunities to leverage

Head of Social Media & Community

WHOOP

Built and implemented a brand voice and tone for WHOOP across all social media channels. 

Managed engagement and communication across all WHOOP social media communities, including Instagram, Twitter, TikTok and emerging channels, that engage our community, create dialogue, and aid in brand awareness

Fostered a passionate WHOOP community across all channels via engagement and strategy, including the WHOOP Facebook group

Executed ongoing monitoring of all brand social channels and relevant online conversations seeking high impact opportunities to engage and to better understand and address consumer insights

Gauged sentiment and inform strategic development of content by surfacing meaningful qualitative and quantitative insights from our communities

Championed work with our Membership Services team to ensure WHOOP members are supported across all channels

Engage with influencers and the community through social listening and proactive outreach

Evolve, adapt, and improve our community engagement strategies and guidelines

Ideate and execute unique, engaging social media activations to develop innovative custom content tailored to each channel/community

Contribute and drive channel-specific programming calendars that cater to targeted audiences and ladder up to overall marketing and business goals

Social Media & Community Manager

Maintained all social media platforms and tools daily - posting, reposting, scheduling, and responding to comments and DMs

Utilized and maintained the WHOOP influencer management platform while assisting RFP-ing for a new social listening/management tool

Responsible for keeping a pulse on member feedback and conversations amongst the community to inform the rest of the WHOOP team on public perception, working cross functionally with company leadership and public relations.

Contributed to strategic content brainstorming, curation, and creation

Pulled and analyzed weekly, monthly, quarterly and annual statistics on social content metrics across platforms such as engagement, reach and impressions

Assisted with the buildout of WHOOP on new social platforms

Social Media Engagement Specialist

Stadium

Led social media strategy for ACC Digital Network platforms

Managed day-to-day activity and community management

Created and maintained a year-long content calendar

Gathered and analyzed data for weekly, monthly and yearly reports to meet company KPIs

Assisted in the implementation of paid social media campaigns for local and national sponsors

Social Media Coordinator

University of Michigan Athletics

Assisted in daily management of multiple team social media accounts

Led content creation efforts for Michigan Men's Basketball

Led development of digital marketing plans for athletic department sponsors

Evaluate and analyze post performance to implement new strategies

Social Media Correspondent

Our Sports Report

Created and distributed content across web and social media platforms

Spearheaded promotional and advertising efforts to drive traffic to website using Google Ads

Contributed to the website by writing college football articles

Content & Marketing Intern

The Barre Code

Assisted in marketing plans for promotional and philanthropic events

Created content for Instagram and Facebook as well as email marketing campaigns

Grew Instagram following between 6-10 percent each month

Social Media Marketing Intern

Foot Locker

Assisted customers by identifying needs and meeting product requirements

Monitored inventory and stock items in the store

Created and assemble appealing visual merchandising displays

Oversaw and guided sales staff to meet daily, weekly and monthly quota

Lead Sales Associate

adidas

Assisted in the creation of collaborative branded content campaigns across multiple southeastern universities

Contributed to sales presentations and ordering of products

Coordinated Adidas x NCAA Fashion Show at Mississippi State

Analyzed digital marketing campaign data for sales presentations

Sports Marketing Intern

Touchdown Alabama Magazine

Led a team of reporters covering Alabama football recruiting

Created a national prospect database to better track and cover players

Created social media content for magazine and edited highlight tapes for prospects

Wrote and edited articles for quarterly print magazine

Hosted a recruiting podcast on Bama Sports Network titled " The 5-Star Report"

taplio

The Battle

Guillaume Huin

Justin Wagner

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