McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

Weber Shandwick

Head of Brand Impact is a business-side role designed to work in partnership with client experience, creative and strategy teams to drive deeper impact and cultural relevance for brands navigating changing consumer expectations and behaviors.

Head of Brand Impact

Burrell Communications

•	Oversee creative strategy and execution for $135MM leading multicultural full-service advertising agency serving premier global brands, including McDonald’s, Proctor & Gamble and Toyota
•	Built and leading a high performing team of up to 42 creative writers, art directors, digital designers, and producers overseeing creative vision, quality and timely execution of traditional and non-traditional digital, print, TV and radio campaigns
•	Successfully pitched new and incremental business opportunities resulting in annual growth of up to 10%
•	Earned prominent industry awards, including ADDY, The One Show, Hugo, New York Festivals and Communication Arts awards, recognizing creativity and impact of notable campaigns with McDonald’s and Toyota
•	Selected from dozens of agencies for coveted TV spots aired during the 2008 and 2012 Super Bowl successfully showcasing creative, universal appeal beyond the targeted African-American market – ads reached more than 111MM viewers
•	Led design and launch of a groundbreaking $1MM+ campaign for American Airlines building and growing BlackAtlas.com, a standalone, interactive website providing travel videos, advice and community discussions for over 1MM members
o	Planned and produced over 100 videos from destinations throughout the world 
•	Co-Designed and built agency’s first-ever digital marketing department recruiting talent and integrating processes to won new business under highly competitive conditions, including the acquisition of $4MM Comcast account

Chief Creative Officer

Leo Burnett

•	Oversaw all television, print and radio creative execution for $200MM+ Walt Disney World and Disney Cruise Lines accounts collaborating with a senior writer and overseeing teams of up to six creatives
•	Successfully repositioned Disney brand across African-American audiences improving overall brand image through relevant and creative television, radio and direct mail executions
o	Seamlessly transitioned several television ads to the general market demonstrating strength in universal story telling
•	Co-Led development and launch of new campaign slogan, “Where Magic Lives” 
•	Hand selected by President of Proctor and Gamble to lead the creation and execution of a pro-bono television campaign for the National Underground Railroad Freedom Center in Cincinnati 
o	Recognized by the United Nations and earned several major New York Festivals awards
•	Co-Developed and led intensive pitch process in pursuit of $1B+ U.S. Army rebranding initiative, the first since 9/11 – participated in Boot Camp and presented to high ranking officials within the Pentagon

SVP Creative Director

•	Creative advertising leader with experience planning and executing compelling traditional and non-traditional Linear TV, digital and social campaigns for leading general market and multicultural advertising firms
•	Insightful market analyst with a deep understanding of consumer behaviors across both Total Market and African-American markets having developed multicultural campaigns that successfully crossed into the general market, including four Super Bowl ads
•	Cannes Lions Juror and award winning creative leader having developed and led award-winning campaigns recognized through industry leading competitions, including The One Show, Communications Arts, Clios, ADDY, HUGO, Effie and New York Festivals 
•	Trusted business partner having successfully shaped, influenced and transformed creative strategy and executions for globally recognized brands, including Google, American Airlines, Coca-Cola, McDonald’s, Walt Disney World, Miller Lite, Hallmark and Toyota
•	Collaborative teacher, mentor and leader with experience building and leading high performing teams of up to 42

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Guillaume Huin

Lewis Williams

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