McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

Shout Me Out Marketing inc.

Helping global brands leverage memes and influencers on social media to create engaging campaigns!

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The “Secret Weapon” behind a lot of your favorite brands and Influencers 👨‍💻
Meme specialist delivering content to over 1 Billion Followers per month across Instagram, TikTok, & Snapchat for brands, musicians, app developers, and digital service providers! If you need help with anything social, shoot me a message!

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The Battle

Guillaume Huin

Salvatore Rosenblatt

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