McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

Shannon Hunter

Miami Ad School Toronto

Instructing up and coming social strategists on the Anatomy of a Social Media Strategy.

Instructor

Freelance 

Working with multiple agencies across verticals supporting strategic growth and new business development. Clients include but are not limited to McDonald’s Canada, Coca- Cola USA, EG Gallo Wines, Skyscanner, and True Patriot Love.

Digital Strategy Director

AntiSocial

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lululemon

Leading social strategy on global and North American campaigns, including the launch of Everlux in North America, the introduction of sizes 0 - 20, and the 2020 holiday campaign.

Social Media Strategist

Cohn & Wolfe

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Pound & Grain

Senior Strategic Planner (Contract)

Cossette

Senior Strategist - McDonald's Canada (Contract)

Critical Mass

As the lead social strategist for Critical Mass I manage a 3-person social strategy team across several multinational clients while simultaneously representing the strategic social knowledge to current and potential clients as well as agency partners.  

Key Accomplishments
- Development and launch of an agency wide social media newsletter and Tumblr account to increase company wide knowledge social news and technology developments. 
- Supported the acquisition of several major new clients.
- Social and digital launch strategy for Le Petit Marseillais a Johnson & Johnson brand  
- Social Strategy and planning for McDonalds USA 
- Social strategy, planning and digital strategy for several key J&J clients including Johnson's Baby, Lactaid Milk, and Le Petit Marseillais

Community Planner/Social Strategist

Keep Abreast Canada

Consulting with Keep Abreast Canada allows me to use my social media and digital strategy skills to help young women across Canada to remember to #CheckYourSelfie.

Social Media Consultant

View The Vibe

I write articles about all kinds of fun and exciting topics everything from fashion & beauty to social events in and around Toronto to reviews of the top restaurants in the city. 

To read my work: viewthevibe.com/author/shannon-hunter/

Freelance Writer

As a Digital Strategy Director and a Freelance Consultant, I have over 15 years of experience in the advertising and marketing industry, working with multiple agencies and clients across various verticals. My core competencies include digital strategy, social strategy, social media management, analytics, and digital branding.

My mission is to help brands and organizations connect with their audiences, create engaging content, and achieve their business goals through effective and innovative digital and social solutions. I have worked with leading brands such as McDonald's US, Coca-Cola USA, EG Gallo Wines, Skyscanner, and lululemon, delivering impactful campaigns and strategies that drive growth and awareness.

taplio

The Battle

Guillaume Huin

Shannon Hunter

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