McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

Taco Bell

Director, Cultural Strategy and Integration

Field Marketing Officer

Director, Multicultural Marketing and Cultural Engagements

Marketing Manager

Dr Pepper Snapple Group

Associate Brand Manager

Hanesbrands Inc.

Assistant Marketing Manager, Men's Underwear

Lead for new program launches, packaging development, product portfolio, and inventory management. Provided marketing/brand alignment feedback on commercial branding shoots.

Marketing Assistant, Men's Underwear

McDonald's Corporation

Marketing Supervisor

Marketing Specialist

Market Development Associate

Schneider National

Sales Executive

I’m a Marketing Strategy and Creative Problem Solving professional specializing in developing and executing marketing strategies, programs, projects, and campaigns that launch new products, expand category growth, and generate revenue. Specializing in the development of multicultural strategies, I use data and analytics to inform decisions and enjoy working cross-functionally. 

I have an eye for content and collateral that aligns with the brand voice, customer journey and reinforces the overall strategy.



Veronica Thompson

taplio

The Battle

Guillaume Huin

Veronica Thompson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?