GUILLAUME LARRONDE

With over 20 years of global B2B and SaaS sales experience, I specialize in designing and delivering sales enablement strategies that drive performance across enterprise and high-growth environments. My career has spanned launching new markets, establishing onboarding programs, and leading cross-functional collaboration among sales, marketing, and customer success teams.

I’m particularly passionate about digital and social selling—from leveraging data-driven insights to integrating platforms like LinkedIn into a company’s overall go-to-market approach. Throughout my journey, I’ve had the privilege of mentoring and upskilling sales professionals at all levels, honing their skills in prospecting, relationship-building, and closing complex enterprise deals.

CEO - Helping B2B sales teams and leaders WIN more businesses with social selling

We hadn’t spoken for almost 10 years.

And yet, it felt completely natural to catch up.

Philippe Sauvan was my client at Alshaya.
I was working at LinkedIn.
He was one of the first to truly understand the potential of LinkedIn for executive recruitment.
Client.
Then champion.
Then mentor/friend.

What I appreciate about him?

The competence, of course.
The experience, naturally.
But above all, the kindness.

That rare quality in leaders:
Wanting you to succeed, with no hidden agenda.

Our conversation reminded me of two essential things.

First.
Your personal brand matters more than the logo on your business card.
At some point, the company’s brand equity is no longer enough.
What remains is your reputation.

Second.
LinkedIn isn’t just a business tool.
It’s a relationship continuity tool.
We hadn’t truly lost touch.
We had followed each other. Read each other. Encouraged each other.

Real relationships don’t disappear.
They simply wait to be reactivated.

Have you ever reconnected with someone after years… and felt as if nothing had changed?

#RelationshipMatters #Linkedin #Reputation

Head of Marketing @ Astruc & Co | Ex-LinkedIn | 15+ Years B2B Enterprise Sales & GTM Leadership

✨ Ramadan Kareem to all who are observing.

Living and working in Dubai for over a decade has taught me something important.

Ramadan is not only about fasting.
It’s about intention.

A reset.
A pause.
A reminder to be more disciplined, more patient, more generous.

In business, we often move fast.
Targets. Deadlines. Execution.

Ramadan quietly invites a different rhythm.
Less noise.
More reflection.

And for leaders, that matters.

Clarity improves when we slow down.
Relationships deepen when we listen.
Perspective sharpens when we step back.

Whatever this month represents for you, I hope it brings calm, focus, and meaningful moments with the people who matter.

#RamadanKareem2026

Les grandes fortunes bougent. Et ce n’est plus marginal.

Le Billionaire Ambitions Report 2025 d’UBS met des chiffres sur une tendance qui s’accélère.

36% des milliardaires interrogés ont déjà déménagé au moins une fois.
9% envisagent de le faire.

Ce qui frappe surtout : les plus jeunes bougent davantage.

Les 3 moteurs principaux sont très clairs :
1. Meilleure qualité de vie (36%)
2. Préoccupations géopolitiques (36%)
3. Organisation fiscale plus efficace (35%)

UBS observe aussi une attraction croissante de richesse dans certains hubs internationaux :

Émirats arabes unis.
Singapour.
Suisse.
Royaume-Uni.
États-Unis.

Autre signal fort : la “grande transmission” s’accélère.
UBS estime qu’au moins 5,9 trillions USD seront hérités dans les 15 prochaines années.
Et la France figure parmi les marchés clés en Europe.

Côté Émirats 🇦🇪 :
UBS observe une hausse de la richesse des milliardaires aux UAE à 168,7 milliards USD (+21,6%).

La vraie question n’est pas seulement “où s’installer ?”
C’est : comment structurer famille, gouvernance et patrimoine dans un monde multi-juridictionnel.

J’ai joint le rapport UBS complet en PDF à ce post pour ceux qui veulent aller au-delà des titres.

taplio