GUILLAUME LARRONDE

Extra Mile

Extra Mile helps B2B SaaS businesses and leaders drive brand awareness, revenue and business growth through buyer centric Sales & Linkedin Strategies that are innovative, measurable and actionable.

Few Brands and teams we have worked with: 
Unilever, Emrill, Air France KLM, Radisson Red, Nasco Insurance, Cigna, Voted Product of the Year, Gulf Capital, CXG, Dubai Golf, Infomineo, Chamber of Commerce France in UAE, Nanosun, POC Pharma, Dilitrust, Centre for Creative Leadership and the British Chamber of Commerce of Dubai.

- 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗳𝗼𝗿 𝗔𝗹𝗹 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀: mindset, branding, networking & content best practices
- 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗳𝗼𝗿 𝗦𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀: social selling, sales navigator, outbound & inbound
- 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗳𝗼𝗿 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Linkedin Pages, Linkedin Ads, ABM, retargeting, content strategy
- 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗳𝗼𝗿 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀: & C-Suite: Personal Branding, Etiquette & Best practices, Thought Leadership

Learn more & get in touch
https://extramile.me/

Fractional Sales Director | B2B & SaaS Sales Strategy Consultant

Nanosun is a global distributor of solar energy solutions, providing high-quality solar panels, inverters, and components to businesses across Europe, the Middle East, and the United States. Nanosun has 100 employees (majority sales) and is a direct and strategic distributor of Tier1 brands such as Longi, Sungrow, TrinaSolar, Canadian Solar, JAsolar, BYD.

Implemented strategies to enhance Nanosun’s marketing, sales, and operational performance. Key highlights:

• Social Selling Program: Trained the sales team in LinkedIn best practices and social selling, doubling profile views across Europe and the Middle East within two weeks.

• CRM Optimization: Cleaned and reorganized CRM data, improving segmentation by 40% and enabling better analytics for marketing and sales.

• HubSpot Adoption: Rolled out HubSpot for the MEA region to streamline trade show lead management, ensuring 100% lead capture and reporting within 24 hours.

• Email Marketing Overhaul: Revamped email templates and processes, boosting click-through rates by 25% and enhancing lead follow-up.

• U.S. Market Launch Support: Partnered with the American COO to launch Nanosun in the U.S., leveraging LinkedIn Ads and Google Ads to secure appointments and drive trade show success.

• E-Commerce Development: Directed an audit and roadmap for a new e-commerce platform and launched a Shopify proof of concept.

• Google Ads Optimization: Reduced cost per lead by 30% through targeted campaigns and dedicated landing pages.

• Basecamp Relaunch: Relaunched Basecamp to replace 80+ WhatsApp groups, improving collaboration for 100 employees over three months.

• Interim Marketing Director: Promoted to lead a $2M marketing budget for 2025, managing the marketing team and coordinating supplier brand initiatives to achieve shared objectives while aligning with sales goals.

Extra Mile Consulting: Sales & Marketing Consultant → Interim Marketing Director

Developed and executed strategies to expand POC Pharma’s reach into the SMB pharmaceutical market across Asia and Africa after their Series A.

Key achievements included:

• Enhanced Recruitment Strategies: Due to my Linkedin for recruitment expertise, I saw that recruitment was a big challenge and pain point so I pitched to the CEO and got the responsibility to revamp the talent acquisition process by integrating LinkedIn Recruiter and implementing the Workable platform and training hiring managers, reducing time-to-hire by 15% and increasing the quality of tech and sales team hires.

• Conducted Social Selling Workshops: Organized workshops to enhance employees’ LinkedIn profiles, especially for leaders and business development teams, with consistent branding and featured calls to action to educate ideal buyers. Trained employees on LinkedIn best practices, leading to a 30% increase in profile views within one month.

• Launched Targeted Marketing Campaigns: Set up LinkedIn Ads and email marketing initiatives, leading to a 10% increase in inbound inquiries and contributing to the closure of new deals during pilot phases.

• Established Scalable Sales Processes: Designed and implemented a comprehensive sales framework, incorporating LinkedIn data analytics to identify and prioritize target accounts, persona email templates and sequences resulting in a 20% increase in qualified leads within three months.

More about POC Pharma:
POC Pharma is a Series A startup specializing in digital go-to-market solutions for the pharmaceutical industry. It offers a SaaS platform that provides data-driven insights collected at PoS and pharmacies, enabling pharmaceutical companies, distributors, and wholesalers to learn from real insights and analytics to drive sales and marketing strategies and business growth. The company operates across emerging markets in Southeast Asia, South Asia, the Middle East, and Africa

Extra Mile Consulting: Interim Digital Sales Leader - POC Pharma SaaS Solutions

Merkle MENA

Your Social was a creative and strategic social media agency operating in Dubai and Breda (NL) before its acquisition by Merkle (part of Dentsu).
Your Social Middle East, provided full-service solutions specialised in social media (insights & social listening, strategy, content, community management, ads planning and management, reporting) and managed a portfolio of Tier 1 accounts like Damman, Bateel, Sony, Pioneer, ADIB. 

Key achievements included:

• Team Leadership: Managed and coached the account team, fostering development and ensuring alignment with revenue, service and business development goals.

• Generated Revenue Growth: Closed 1M AED in new business and add-on projects, including securing the agency’s first client in Saudi Arabia.

• Business Development: Created 44 new opportunities within a year, representing a potential pipeline value of 7.5M AED.

• Sales Process Optimization: Designed and implemented new sales processes, including pipeline management, performance reviews, and operational workflows.

• Marketing Strategy: Developed a comprehensive marketing plan, leading initiatives such as the Social Breakfast series, weekly blogs, and a monthly newsletter to drive brand visibility and engagement.

Head of Sales & Marketing | Your Social

LinkedIn

Linkedin was a transformative experience: 3 countries, hyper growth, IPO, EMEA Clubs, lots of amazing colleagues, customers and experiences. I started as one of their first employees in London to develop business in France and ended up in Dubai leading a team of superstars. Few highlights:

• First employee in France to launch Linkedin in France (directly competing with Viadeo) in 2010

• Part of the kick off team (3 persons) to launch Linkedin in the Middle East (Dubai) in 2012

• Closed over $7M in total revenue, $1M global deal, and qualified 3 years in a row for EMEA Top performer Club

• Spoke at La Sorbonne and multiple events including Linkedin Sales Kick off (2000+ employees)

• Worked with thought leaders and innovative companies like AXA, Societe Generale, Orange, Twenga, Louis Vuitton, Dassault Systems, Emirates, Etisalat, Alshaya, Qatar Airways, Qatar Foundation, Saudi Aramco, across many industries and countries

• Hired and managed the best-performing team in MENA in my first year as a sales leader.

• Using Social selling and social recruiting best practices day in and day out

Head of Enterprise Sales - Linkedin Middle East - Talent Solutions (Qatar, Kuwait, Oman Bahrain)

Key Accounts Director MENA and team leader - Linkedin Middle East

Enterprise Relationship Manager - Linkedin France

I was the first representative of Linkedin in France.

Account Executive - First Sales Representative for Linkedin Corporate Solutions in France

OneSource Information Services

OneSource was a recognized UK leader in B2B SaaS information services and delivered company, executive and industry intelligence (acquired by D&B)

My very first workshop on Linkedin for lead generation and sales was when one of the sales director invited a friend working at Oracle who literally opened our eyes on the potential of Linkedin for social selling before it was called social selling

Sales Consultant - UK

Artefact designs

Co-founded Artefact designs, a greeting card publisher distributed in Canada, France and England in 2007. The business was put dormant and closed after I joined Linkedin

Co-founder and Director

Mintel

Mintel is a leading market research publisher specialized in consumer, product and media intelligence. My daily role involved developing business in France, South Africa & the Middle East by selling off the shelf reports and subscriptions

I started using professional social network Viadeo and Linkedin to reach out to prospects and sell (my first social selling initiative)
Received Sales training on inside sales prospecting techniques

Business Development & Account Manager - France, South Africa & MENA

AdUX (previously Hi-Media)

Hi-media was an internet advertising agency in 2003 and is now one of the top Internet publishers and Ad agency in Europe. My role in the Direct Marketing team was to support them with campaigns or any other marketing related projects

Intern, Direct Marketing Team

With over 20 years of SaaS and international sales experience, I consult with leaders and b2b teams of organisations from enterprise to high-growth startups, on commercial strategies based on buyer centric process aligned with marketing, sales and customer success. I am strategic and results-driven, with a passion for leveraging linkedin, data insights, optimizing processes, mentoring teams, and building meaningful client relationships.

CEO - Helping B2B sales teams and leaders WIN more businesses with social selling

This is a bittersweet post to write.

After a lot of reflection, I’ve decided to close Extra Mile early next year.

Building it has been one of the most meaningful chapters of my career and life.
It taught me what it really feels like to build without a brand behind you. 
To sell, deliver, educate, and stand on your own — especially in a market as diverse and demanding as the UAE.

There were proud moments.
There were challenges I didn’t see coming.

And there were lessons I’ll carry for a very long time:
• That credibility is earned one conversation at a time  
• That not every client is the right client  
• And that entrepreneurship forces a level of clarity you can’t get anywhere else

But over the last months, something shifted.
I realised this chapter had done its job.
I had reached the limit of what Extra Mile was meant to teach me — and a new path was quietly taking shape.

So yes, I’m closing Extra Mile.
Not because it didn’t work.
But because my next step requires all of me.

I won’t reveal the details yet.
But it’s a move that blends everything I’ve built so far — sales, marketing, operations — into a role with more impact, more responsibility, and more growth than I’ve had in years.

For now, I simply want to say thank you... 
🙏 
Thank you to the clients who trusted me.  
Thank you to the people who supported me.  
And yes, even to those who doubted me — you pushed me more than you know.
Merci.

Closing a business isn’t the end of something.
Sometimes, it’s the beginning of what you were meant to do next.

More soon.

#ExtraMile #Linkedin #NewBeginnings

Head of Marketing @ Astruc & Co. 🔹 Founder @ Extra Mile 🔹 Linkedin Alum

If you don’t plan your time, someone else will own it.

A coach from CCL once told me the only conference that consistently filled rooms with C-suites was about… getting things done.

Not strategy.  
Not leadership.  
Not innovation.

Time.

Because without control of your time, you can’t control anything else.

The mistake?  
We treat planning like overhead.  
We treat action like progress.  
But without a map, “action” is just movement.

Try these 5 shifts:

1) Track your time for one week — the truth is eye-opening.  
      → Clockify was amazing for me and it is free

2) Block calendar slots for what actually matters.  

3) Protect daily and weekly review rituals.  

4) Rebuild your to-do workflow with GTM methodology instead of carrying yesterday forward.  

5) Prioritise using the Eisenhower matrix — no excuses.

If you want to think long-term, start managing short-term with intent.

Agree or disagree?

Edgewell Personal Care

Brand Manager - AIMEA

- Manage the innovation and renovation projects for the whole region and drive the projects in collaboration with factories 
- Manage the packaging and artwork development for Innovation and Renovation projects 
- Manage the development and adaptation of the commercial initiatives 
- Manage the regulatory requirements (NPDs registration, renewal of the existing portfolio, registration required with the formula changes, etc) and coordinate with the related stakeholders (Regulatory team, Commercial team and Distributors) 
- Lead the development of Marketing tools and supports for the distributors (Products description and training decks, brands assets platform, products pack shots, digital assets…) 
- Support the team on leading creative development / adaptation and production of the key touchpoints 
- Support the team on developing visibility tools

Marketing Activation Manager AIMEA

Magan

Partnership with Nussli - swiss company for temporary and special structures for the highest standards.
Appointed by COFREX - la Compagnie Francaise des Expositions

In charge of the overall fit-out of the Pavilion : 
- Sourcing companies to work with 
- Negotiating quotations and contracts
- Managing the companies involved

Project Manager for the French Pavilion - Dubai Expo 2020

Confidential

**LAUNCHING A CHOCOLATE BRAND** 
MARKETING: 
- Market benchmark
- Competition analysis 
- 4Ps analysis and recommendation 
SALES: 
- Find the right distribution channel 
- Discussion and negotiation with the retailers 
- Price structure and Margin negotiation
LOGISTICS AND LEGAL: 
- Price and conditions for transporting a sensitive product
- Legal requirements for the product and company registrations 

**CORPORATE EVENT MANAGEMENT** (from 10 to 1,000 attendees) 
- Find the right moment: calendar management, timings... 
- Find the right place after visiting and proposing several places 
- Contract management with the providers 
- Communication and invitation management 
- Goodies design and production
- On-site management during the event 
- Post-mortem analysis: key outtakes and best practice 

**LAUNCHING A CAVIAR BRAND** 
MARKETING AND COMMUNICATION: 
- Market analysis: competitors, prices, distribution, brand activation... 
- Price structure and range management 
- Social media accounts creation and content management 
- Online store management: design and content creation, development management, store management... 
SALES: 
- Discussion and negotiation with the exclusive retailer

Experienced Marketing / Communication / Events professional 

MIS Academy

MIS Academy is the first of its kind professional training center in minimally invasive gynecological surgery in the United Arab Emirates. Our courses are designed to help professionals develop their surgical skills and stay ahead of the curve. Each course explores the specific of a procedure or theme, through a two-day workshop combining theory and practical training.

Main objectives of my position: 
Increase company’s revenue 
Improve brand awareness of MIS Academy 
Manage MIS Academy’s events (from MasterClasses – 20 pax minimum – to the Annual Congress – 1,000 pax expected)

BRAND AWARENESS :
Website management: 
Content strategy and creation 
Website improvement to facilitate the purchase process 
Wordpress management: event adding, pages creation

Social Media management: 
Strategy: strategic planning, choice of the media, of the subjects, of the pictures and videos
Content management: content consistent with the emailing campaigns and events calendar 
Content creation: post writing, consistent hashtags and visuals (picture or video)
Social media advertising: define the targets, the timing – synchronization with the email campaigns 

EVENTS MANAGEMENT :
Communication tools improvement with flyer creation 
Providers management: drivers, hotel staff, photographer
Contract management and negotiation with the hotels to host our events (meeting and hotel rooms)
Speakers management: flight details, chauffeur booking, hotel room with negotiated rate
Setup of the events

TEAM MANAGEMENT :
Freelancers: 1 graphic designer, 1 marketing writer, 2 developers, 1 SEO manager, 1 HTML coder, 1 photographer
MIS Academy employee: 1 administrative assistant

Project Manager

7 countries in MENA
3 categories: Stationery, Lighters and Shavers
=> Improve the sales revenues leveraging with marketing tools in a challenging environment (external and internal)    

BRAND MANAGEMENT :
- Define and budget Y+1, Y+3, and Y+5 strategies – portfolio management of more than 3,500 Skus in total (market sizing, consumer behavior, marketing mix, category trends, marketing strategy, field actions, B2B promotions, POSM, 360˚ communication, etc.) to improve the brand awareness and rejuvenate its brand image 
- Forecast volumes and value to be sold for the next 5 years, their packaging and pricing 
- Manage daily contact with the partners: distributors, local teams, providers… 

TRADE MARKETING:
- Analyze market data and consumer behavior to understand and better answer consumers’ needs 
- Monitor the budget per country and manage the ROI 
- Manage events and field actions (Back to School actions, school activations, all year visibility and implementation…) with the local teams to reach the KPIs
- Manage reports to the leadership team (Budget, KPIs reached, volumes sold, key learnings, next steps…)
- Create and update working tools (POSM, displays, packaging, booklets to increase sales and improve the revenue… ) 
- Define guidelines & new processes to make teamwork smoother

Product Manager FMCG

Self Image

- Major clients : Coca-Cola France, Giropharm (pharmacits’ group), Paris City Hall, Plastics Europe, etc.
- Events organised : 
-	Entrance of Coca-Cola Santa Claus at Grévin Museum
-	The Sustainable Design Award and Forum for Coca-Cola
-	Plastics in debate contest
-	Apprentiscènes
- Media coverage of the above operations, corporate communication, top management nominations, etc.
- Brand image thinking, strategic recommendations, budget management, public relations implementation

Events coordinator and Publicist For Coca-Cola France, Futuroscope, Paris City Hall...

Inter Rhône

- Thinking, implementation and assessment of the International press strategy
- Budgetary, logistical, and administrative management of the event
- Press agencies’ management on 15 international markets
- Press tools development  in English and French
- Attendance : 150 journalists from 30 countries

Events Manager for the International Wine Press

Air Liquide

- Drafting and developing communication tools for the Press (press releases, press kits...)
- Guidelines contribution in case of crisis communication 
- Media Reporting Management of international subsidiaries
- Media clippings management and media coverage analysis
- Software optimisation of the journalists’ database

International Publicist

Euro Disney Associés SCA

- Implementation and realisation of press events     
- Management of foreign press offices, European in particular
- Media clippings analysis  to improve future events
- Project management for the international press

European Publicist

Groupe HEMA

- Refonte de sites internet (chemin de fer, organisation des pages, liens, cible, …)
- Refonte et création de plaquettes documentaires 
- Participation et préparation d’évènements (salons, journées portes ouvertes…) en vue de recruter de futurs étudiants et professionnels.

Assistante de communication

My strong background in FMCG Marketing and in Events organization in France then in Middle
East have allowed me to develop my analytical and organizational skills. I know how to
plan and then execute on the field, complex multi-countries and pluri-cultural launch projects
and achieve success.

Coming from the Champaign’s region in France, I studied in Paris and London. I went
through many student jobs and learnt different languages. I speak French, English, and
Spanish and has notions in Arabic and Chinese. I'm fond of sport in general, but my passion
is all about Horse Riding.
I am still participating in high level horse jumping competitions (National Championship in
UAE) but I am also teaching horse riding to kids during my free time.

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The Battle

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