GUILLAUME LARRONDE

With over 20 years of global B2B and SaaS sales experience, I specialize in designing and delivering sales enablement strategies that drive performance across enterprise and high-growth environments. My career has spanned launching new markets, establishing onboarding programs, and leading cross-functional collaboration among sales, marketing, and customer success teams.

I’m particularly passionate about digital and social selling—from leveraging data-driven insights to integrating platforms like LinkedIn into a company’s overall go-to-market approach. Throughout my journey, I’ve had the privilege of mentoring and upskilling sales professionals at all levels, honing their skills in prospecting, relationship-building, and closing complex enterprise deals.

CEO - Helping B2B sales teams and leaders WIN more businesses with social selling

We hadn’t spoken for almost 10 years.

And yet, it felt completely natural to catch up.

Philippe Sauvan was my client at Alshaya.
I was working at LinkedIn.
He was one of the first to truly understand the potential of LinkedIn for executive recruitment.
Client.
Then champion.
Then mentor/friend.

What I appreciate about him?

The competence, of course.
The experience, naturally.
But above all, the kindness.

That rare quality in leaders:
Wanting you to succeed, with no hidden agenda.

Our conversation reminded me of two essential things.

First.
Your personal brand matters more than the logo on your business card.
At some point, the company’s brand equity is no longer enough.
What remains is your reputation.

Second.
LinkedIn isn’t just a business tool.
It’s a relationship continuity tool.
We hadn’t truly lost touch.
We had followed each other. Read each other. Encouraged each other.

Real relationships don’t disappear.
They simply wait to be reactivated.

Have you ever reconnected with someone after years… and felt as if nothing had changed?

#RelationshipMatters #Linkedin #Reputation

Head of Marketing @ Astruc & Co | Ex-LinkedIn | 15+ Years B2B Enterprise Sales & GTM Leadership

✨ Ramadan Kareem to all who are observing.

Living and working in Dubai for over a decade has taught me something important.

Ramadan is not only about fasting.
It’s about intention.

A reset.
A pause.
A reminder to be more disciplined, more patient, more generous.

In business, we often move fast.
Targets. Deadlines. Execution.

Ramadan quietly invites a different rhythm.
Less noise.
More reflection.

And for leaders, that matters.

Clarity improves when we slow down.
Relationships deepen when we listen.
Perspective sharpens when we step back.

Whatever this month represents for you, I hope it brings calm, focus, and meaningful moments with the people who matter.

#RamadanKareem2026

Les grandes fortunes bougent. Et ce n’est plus marginal.

Le Billionaire Ambitions Report 2025 d’UBS met des chiffres sur une tendance qui s’accélère.

36% des milliardaires interrogés ont déjà déménagé au moins une fois.
9% envisagent de le faire.

Ce qui frappe surtout : les plus jeunes bougent davantage.

Les 3 moteurs principaux sont très clairs :
1. Meilleure qualité de vie (36%)
2. Préoccupations géopolitiques (36%)
3. Organisation fiscale plus efficace (35%)

UBS observe aussi une attraction croissante de richesse dans certains hubs internationaux :

Émirats arabes unis.
Singapour.
Suisse.
Royaume-Uni.
États-Unis.

Autre signal fort : la “grande transmission” s’accélère.
UBS estime qu’au moins 5,9 trillions USD seront hérités dans les 15 prochaines années.
Et la France figure parmi les marchés clés en Europe.

Côté Émirats 🇦🇪 :
UBS observe une hausse de la richesse des milliardaires aux UAE à 168,7 milliards USD (+21,6%).

La vraie question n’est pas seulement “où s’installer ?”
C’est : comment structurer famille, gouvernance et patrimoine dans un monde multi-juridictionnel.

J’ai joint le rapport UBS complet en PDF à ce post pour ceux qui veulent aller au-delà des titres.

UBS - Billionaire Migration / Ambition Report 2025

Dr. Shambavi Rajagopal🌈

2025 has brought me full circle in life with moderating online panels and talks. 
Follow & Join as speaker or listener by tracking Events
Being able to communicate in multiple languages and listening to non verbal communications has been a great skill and a personal strength. 
Having a job profile where speaking was the pre- requisite took me on a personal journey from selling space for a Business Directory , to working in a market research company as a focus group moderator in multiple languages, for more than 13 years leading to the noble profession of teaching for the next 18 years, the progress was slow and gradual.
But ,then I am a late bloomer.
Speaking has landed me in a ,voice only', space with Mentza where I enjoy listening , text chatting and being able to talk in a safe space.
Speaking on Mentza with focus on Inclusion helps voice concerns for a society which is same for every being. 
Converting a hobby into social work  and founding a community of more than 500 buddies across couple of countries -Save Scrap& Sew continuing on its 10th year as 'Planet Tomorrow', ,has been my way of giving back to the country ,The UAE , I have called home for more than 34 years. It brings an added happiness to know we buddies saved more than 12 and half tons of fabric scrap from the landfill. 3700 sheets, 5800 bags and 5800 pillows are making the people who need them happy. 
 
 Using social media and marketing knowledge in creating awareness to save the landfill from cloth scraps and helping the deserving with products made from scraps has become a personal mission.

This paved the path further to becoming an entrepreneur and partner in Sew A Gift (www.sewagift.com) Mentoring Doctoral students (DBA) with Swiss Management Centre, SMC was happening simultaneously (June 2015-November 2018). 

Interacting with students, sharing innovative ideas and knowledge, exchanging marketing information and using AI tools for analysis acts as an elixir for my passion of being a teacher, a facilitator & a communicator.

Shambavi's Spectrum ( www.shambavisspectrum.com) is my platform for sharing my marketing insights and consulting people who want to delve deeper into their business to leverage Owned Media.
Becoming a start up mentor is exciting and gives me new challenges everyday to think of how I can add my knowledge to others dreams and help them realize it. 
My mantra in life 'Efficiency is more important than perfection', so if you want efficient connect with me, I will deliver in or before time it may not be perfect but you wont be let down.
#shambavisspectrum
#ownedmedia

Owner

Small ideas make big differences.  To get an insight into a company and help the staff learn basic Marketing Management and the impact of Integrated Marketing let us review the 4Ps or the 7Ps

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The Battle

GUILLAUME LARRONDE

Dr. Shambavi Rajagopal🌈

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The Battle

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Dr. Shambavi Rajagopal🌈

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}GUILLAUME LARRONDE's LinkedIn Performance

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