Konvo AI

Building the first Conversational AI for eCommerce that proactively assists, converts and reactivates.

Co-Founder & CEO

charles

Expansion Lead

Founder's Associate

McKinsey & Company

Business Analyst

Lánzame Capital SL

Investors in startups such as Kantox, 21Buttons or Verse.

Venture Analyst

Pompeu Investment Club

Student-managed fund providing free of charge education, career advice and double-digit returns.
Winners of the National Investment League (LCBU) 2016-2017.

President

Senior Analyst

Automated Support and Marketing for your eCommerce | Co-Founder @Hoola

I’ve spent the last 6 years in the DTC space.

→ Built an eCommerce store
→ Started an online undergrad academy
→ Helped enterprises act more like digital native brands at McKinsey
→ Lead expansion for a MarTech startup

1 thing I’ve learned in this process: the DTC world is shifting. 

Acquisition is becoming more expensive and retargeting is less effective. The ( CAC : LTV ) conversation needs to shift accordingly. 

The only way to keep a healthy growth as you pour money into CAC is to increase LTV.

The best way to increase LTV is direct marketing.

Email + WhatsApp = $$$

Now I share everything I’m learning to help brands grow their revenue the smart way.

→ Taking control of their distribution.
→ Owning their audience.
→ Making money.

If you want to learn everything I know about growing your DTC Brand:

FOLLOW ME ON LINKEDIN
I share everything I’ve learned in daily actionable tips.

Guillem Oliva de Fuenmayor

For those who do not know me, I am an extremely competitive person.

First it was sports.
By age 16 I had spent the previous 10 years training 40h weeks. I competed internationally in two sports and run Ironmans for fun.

Then it was studies.
I always hated school, but my sister was the "brains" of the family and I hated ranking below her. So I ended up top 0.1% all my life.

Now it is business.

And last week my sales team said: "This LinkedIn thing seems to work, why don’t we all start posting?" 

My first thought... no chance.

BUT then they used the magic words:

"Let's compete and see who gets more traction"

So here we are now.

The game is ON 🫡

P.S. Ignasi, ja no cal que esperis ;)

Conversational AI for eCommerce | Co-Founder @Konvo

A todos los eCommerce que lleváis días de 24h para que Black Friday sea un éxito...

Friendly reminder, ¡ya casi lo tenemos! 

Y a Aya, Alex, Ezequiel, Noaman, Ignacio y Scott, GRACIAS por el compromiso. Acabar a media noche con vosotros no duele tanto 🙌

What LLM speaks the best Catalan?
We finally have the answer.

🎖️ OpenAI03 is leading with a Catalan grammar accuracy of 0.997, it is basically native.

Why does this matter?

Because these micro-optimizations are what take your AI Agent from “meh…” to “holy sh*t, this feels like a real human.”

And for us, it reflects one of my favorite parts of our culture at Konvo: going beyond what’s expected.

Yesterday, our CSMs flagged that some customers felt their AI Agents didn’t sound as strong in certain languages.

So Gerard dug in, built a full benchmark across models and now we know:

👉 OpenAI03 is the top model for Catalan.
(also very slow..)

--
P.S. If you’re curious, Gery published the full benchmark for anyone to explore. Link below 👇

li_at

JSESSIONID

Talks about #business, #ecommerce, #dtcmarketing, #productivity, and #directmarketing

Berlin-based Full Stack Engineer, making the best conversational AI for e-commerces

Noaman Ilyas

A few weeks ago we went to the eShow.
Today someone got XMas early... 🎅

Most companies show up and hope for the best. But we are not like most companies. We like to compete.
 
🎮 Enter the eShow Games:
- The challenge: Book the most demos
- Grand prize at stake... The brand-new iPhone 17 🔥

And the team exploded.

Everyone worked super hard all day.
Booked 53 qualified demos in 36h. 
And we've closed >20% already. 

But Ignasi took it to a different level...  

He booked 20 demos 🤯

He snuck into talks to scout leads.
Went to other booths to "steal" prospects.
He even booked 2 at the Shopify party at 3am.

But here's the thing.
He just changed his iPhone. 
But he does love motorbikes.

So this we got creative 👇

Well deserved Ignasi! 🏍️💨

P.S. Yes, that is an actual photo of him booking a demo at 3am. LEGEND.

Michel Brok 🎯

Tracking Architects

Tracking Architects empowers eCommerce and funnel website owners to maximize revenue from their marketing efforts through advanced server-side conversion tracking and data analytics.

Eigenaar

Team6

Team6 helps FMCG and retail businesses to improve business performance with data. Our focus is to make strategies work by bringing ways of working, data and technology together.

Founder

A.S. Watson Group

Helping the marketing team to use data to 1) make better decisions in target audiences, offerings and content and 2) increase relevancy and therefore increase customer lifetime value. 

Results:

- Created and implemented the CRM Data Strategy
- Implemented cross-functional CRM data team
- Implemented the CRM data-driven process
- Implemented algorithms for optimizing promos

Data Lead CRM a.i.

Danone

Leading 2nd Digital Transformation wave of the Dutch CBU for all Danone brands (dairy, plant based, medical & baby). Build the data foundation to take better decisions and actions to drive business value for the CBU.  

* Developed the data strategy and roadmap together with senior management
* Build the cross-functional data team overseeing data analytics, data science, architecture and platform
* Managed the local data platform and architecture (Azure) implementation
* Managed the integration of all digital channels in Azure data lake
* Delivered 3 use cases: customer 360 together with CDP, Marketing Mix Modeling & MROI (causal attribution)

Head of Data

Leading the Digital Transformation for the Benelux BU with focus on improved customer experience. 

* Building the digital environment and BU digital capabilities
* Transforming marketing strategy and operating model
* Shape and build the marketing technology stack, integrate within marketing operations
* Delivering and activation of digital products & services
* Leading design, experience, digital product & engineering teams

Head of Digital

E.ON

Responsible for e-commerce and digital marketing for the residential, SME market and large enterprises.

* Development and implementation of the digital transformation roadmap for the Benelux cluster
* Development and execution of the digital marketing & e-commerce strategy to drive brand awareness, customer acquisition, retention and NPS 
* Marketing technology: implementation of the Adobe CMS and migration existing digital platform, implementation of the customer self-service portal and connection between digital platform and SAP
* Management and optimization of traffic channels  SEA, SEO, affiliates, retargeting campaigns, display advertising and online partners
* Management and optimization of webconversion with A/B testing, data analytics and UX-optimization
* Implementation of the E.ON self service portal to increase self service and drive NPS and decrease costs
* Implemented Lean wow and performance driven mindset
* Managing and coaching multi-disciplinary online team (4 fte)
* Operational excellence day-2-day optimization working method

Team Manager Online Marketing

Essent

Responsible for online sales and lead generation for residential and SME market.

	Defined and implemented annual online sales plan, defined targets, budgets and weekly sales forecast
	Accelerated performance based sales & lead generation by optimize traffic sources (display advertising, SEA, SEO, affiliates) and CRO for Essent.nl. Managed referral and price comparison websites
	Implemented marketing campaigns ATL/BTL in online channels in collaboration with marketing and sales department 
	P&L responsible for digital sales

Digital Marketing Manager

Tribal

Helping clients driving business growth with developing and executing online marketing strategy focussed on increasing website traffic and conversion optimization.   

	Development and implementation of new online advertising campaigns to increase numbers of leads and / or sales
	Managed and optimized existing SEA and SEO campaigns
	Aligned projects with usability and web analytics experts 
	Evaluated campaigns by analysis with Google Analytics
	Reporting to customers and team lead

Online Marketing Consultant

Lensvelt Medical

Improving company awareness and developing customer service proposition to support customer acquisition and relationships.


	Development and implementation operational marketing plan
	Coordinated and implemented marketing activities such as product / price promotions, trade fairs, managed and implemented online advertising campaigns, website optimization and e-mail marketing
	development of services products and related concepts and responsible for activation via website, sales channel and fairs

Marketing Specialist

Marketing Automation & Data Expert | Helping retail & CPG to drive customer engagement at scale.

Business & Agency Owners – Listen Up:

The #1 reason your ad campaigns hit a wall?

INACCURATE DATA.

It’s the frustration holding back ambitious advertisers like you — those who are ready to scale but can’t break through.

At this stage, you’re trying to lower ad costs and increase value. But if the data you rely on is off, making the right decisions becomes nearly impossible.

Here’s the real issue:

Inaccurate data doesn’t just impact your decisions — it also sabotages the advertising algorithm.

The better your data, the better the algorithm can identify your best customers.

But getting accurate data and conversion tracking right is easier said than done.

That’s where the Data-Driven Scaling Formula comes in — putting accurate conversion tracking at the core of your strategy.

The Data-Driven Scaling Formula empowers ambitious business owners like you to scale faster by leveraging the right data at the right time.

The formula is made up of three key parts:

	1.	Enhanced Performance Tracking: Best-in-class server-side tracking combined with smart data usage throughout the entire customer journey. This ensures both you and the advertising algorithm are making better decisions and taking smarter actions.

	2.	Precision Algorithm Training: Fueling your advertising algorithm with high-quality data to significantly improve targeting. Now, you’re only spending money on customers who bring real value.

	3.	Transform Data into Growth: Gain control over your business’s growth by understanding what works — and what doesn’t — in both marketing and sales.

Curious about how we’ve helped others scale smarter?

Send me a DM, and let’s chat!

-----

Hi, I’m Michel – The Conversion Tracking Guy.

With over 18 years in Digital Marketing, I’ve witnessed firsthand how advertising platforms and marketing systems are becoming increasingly data-dependent. Yet, proper conversion tracking and data architecture are often overlooked because they seem complex or costly.

I’ve helped over 250 business owners unlock the full potential of their marketing with server-side tracking and analytics. In almost every case, the results were clear: a significant boost in performance.

Let’s talk about how accurate data can transform your business.

Co-Founder

AldrichX is a data-driven marketing agency that helps 6+ figure fashion eCommerce brands to grow their business whilst they can keep focussing on building their brands.

Ecom subscription sellers: 

Stop wasting your Meta Ads budget on returning customers.

Such an easy fix, yet almost nobody does it.

Every major Ecom platform already gives you the parameter you need, you just have to plug it into your tracking setup.

Once you tell Meta who’s new vs returning, everything changes:

- Cleaner attribution
- Less wasted spend
- Better audience signals

More budget going to actual new customers

Meta can’t optimize for what you don’t tell it, give it the right data, and it will find the right people.

Want help setting it up? 

You know where to find me ;)

Michel Brok

I train your ad algorithms to find your best buyers. Accurate conversion tracking + smarter buying signals = higher ROAS.

70% of your Google Ads leads are spam.
Real problem? You keep feeding Google… spam data.

So Google thinks those fake leads are exactly what you want, it finds you more of them.

Meanwhile, the good leads?
Google has no idea what they look like.

Here’s the fix:

- Mark qualified leads in your CRM
- Setup offline conversion tracking 
- Activate Enhanced Conversions
- Gather data in Google Ads 

Make the switch when everything looks good and feed Google with signals from high quality leads. 

Better signals = better leads

Still getting mad when I see this. 

You're spending 100k monthly on Ads and using a free tracking plugin 🤯 

Audited an e-commerce brand this week.
Meta was their ONLY growth channel.
Big budget. Big ambitions.

But they were only sending 60-70% of their data back to Meta.

Why?

The Facebook app in Shopify was not tracking all data. 

And then they wondered why:

> ROAS was unstable
> Scaling didn’t work
> Meta was “inconsistent”

The algorithm can’t optimize on blind spots (and it's getting worse).

So we fixed it:

+ Implemented a real data layer
+ Added server-side tracking
+ Passed email, phone, location
+ Captured click IDs

Result? 20-30% more conversions. Instantly.

DON’T save on tracking please 🙏

Meta and Google Ads numbers seem off… and you’ve already tried everything:

- Free plugins
- Agency experts
- YouTube tutorials
- Cheap freelancers
- In-house developers
- A fresh Google Tag Manager setup

But still, after 6 months you’re staring at numbers that make zero sense whilst your competitor absolutely crushing it.

Let's end this frustration once and for all.

Hire a tracking expert or agency, ask them:

1. How many times the've done the setup you need
2. How they measure accuracy and how to optimize for
3. If they have a 'second-pair-of-eyes' mechanism
4. What their monitoring process is

Time to stop doubting and start scaling with confidence.

taplio

The Battle

Guillem Oliva de Fuenmayor

Michel Brok 🎯

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taplio

The Battle

Guillem Oliva de Fuenmayor

Michel Brok 🎯

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Guillem Oliva de Fuenmayor's LinkedIn Performance

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Performance ScoreGuillem Oliva de Fuenmayor's LinkedIn Performance