Nicarao Advisors LLC

Providing fractional sales and business development services. Strategic Planning and Execution; Leadership and Team Development; Sales and Marketing; and Customer Relationship Management.

Principal

Currently Seeking New Opportunities

Currently seeking Vice President Sales Opportunity

Liberty Latin America

Sought to take on oversight of company’s largest supplier contract to ensure compliance, identify and address performance issues. Member of governance committee. Shrunk contract costs significantly and maintained a positive vendor relationship despite changes in scope of contracted services.

Director - Contract Management

Cable & Wireless Communications

Recruited for a role that swiftly changed into 100% pandemic response to address issues that arose concerning daily operations. Since there was no playbook on how to conduct business during such a time, created and implemented Covid_19 procedures in only 5 days. Ensured ongoing service to customers for installation of video, internet, and telephony services through the provision of personal protective equipment (PPE).

Director - Technology & Operations

TalentAdore

Completed a series of courses through the University of Helsinki on artificial intelligence (AI), which led to my being contacted by company founder. Tapped to help the CEO of this innovative startup offering a new, AI cloud and SaaS based virtual recruitment tool to carry out three critical initiatives in North America. First, assess the product compared to existing solutions on the market in the US, then canvas market to evaluate potential demand. Lastly, create a strategic plan and a solid go-to-market (G2M) strategy.

Developed and implemented grassroot initiatives that helped the company gain traction in the market with limited resources.

Advisor

ADTRAN

Promoted to lead a small team in LATAM to provide telecom solutions to corporate clients. Oversaw regional operations including strategic planning, marketing and resource allocations. Personally managed 6 accounts to help drive sales, and assisted team in closing sales. 

Conducted in-depth analysis to determine most effective channels to drive sales with distribution partners swiftly. Positioned Adtran as the equipment provider of choice to affiliates of one of the largest corporations worldwide (America Movil) despite an extremely challenging sales goal.

Vice President - Regional Sales Latin America

Recruited to aggressively grow customer base first in Mexico and then LATAM with a team of sales engineers engaged in business development activities. Implemented formal processes, procedures and account management protocols to accelerate productivity and drive excellent performance and customer satisfaction.

Increased capture rate exponentially, won a multimillion-dollar, strategically vital bid to provide services for a division of the largest Spanish content producer in the world, a multibillion-dollar giant. Rapidly built brand awareness of the company’s products in the region.

Director Strategic Business Development

Nokia

Handpicked by executive management to drive sales growth in select LATAM regions with a team of 20 account managers and solutions engineers. Held P&L accountability of more than $50M. Created a clear sales operation plan to support and guide growth goals. 

Addressed collections issues by cutting accounts payable days by 200% and increasing sales to late customers by 15%. Trained, groomed and motivated team resulting a 20% improvement in sales to existing customers.

Area Vice President – Central America, Andean Region & Mexico

Chosen by executive management to develop and implement a strategic sales plan to seize sales opportunities following the acquisition of an American telecom provider by one of the largest global telecommunications provider (Telefonica). 

Built a 60-member high performing sales team from scratch to serve Telefonica clients in 5 Latin American countries. Won large multi-year contracts and paved the way for robust future business development opportunities.

Area Vice President – Andean Region Telefonica Customer Business Team

Asked to build a new sales organization from scratch in Mexico. Recruited, hired and trained a team of 30 that included account managers, project managers, solutions engineers and supply chain managers to service clients in Mexico, Argentina, Colombia and Ecuador.

Generated titanic revenues from a large contract and YOY incremental sales after initial contract period. Established a formidable presence in these 4 countries.

Country Manager - Mexico

Recruited based on earlier finance experience. Managed finance operations in LATAM market place to support planned growth in this region. Rapidly built strategic relationships with financial institutions that resulted in robust funding to support sales.

Director- Project Finance

Rabobank

Trade & Project Finance
Negotiated in collaboration with account managers to close structured trade finance transactions for the food and agricultural business sector. Utilized credit enhancement from Export Credit Agencies, Multilateral Development Banks and the private insurance market to provide exceptional sales and service. Generated $3- 5M in portfolio customer sales.

Vice President

VP|SD|Sales ExecutiveǀDriving Strong Revenue Growth for Technology Companies Globally through Strategic Partnerships and High Performing Teams

Throughout my career, I’ve been sought to develop business in new markets, turn around sales in underperforming regions, and accelerate growth in established markets. At the same time, I’ve enjoyed building and leading large, customer-centric teams that are instilled with the mindset that we’re in the business of providing innovative solutions to meet every client’s unique needs.

I’ve also held operational roles which have complemented my sales and leadership background. It’s been rewarding to identify cost-saving opportunities and to improve top- and bottom-line results by streamlining back-office processes and procedures. 

My global experience includes regions spanning the U.S. and Latin America (LATAM) and I’m proficient in Spanish and Portuguese with a deep respect for diverse cultures and people. 

Highlights:

STRATEGIC PLANNING & EXECUTION – Developed and implemented sales strategies that enabled Adtran to deliver telecommunication solutions for corporate clients in LATAM and catapult revenues in a historically low volume market (less than $2M annually) to more than $30M annually. Built strong and cohesive relationships with distribution and alliance partners.

LEADERSHIP & TEAM DEVELOPMENT– Motivated, mentored and led numerous teams of managerial, technical and sales professionals including project and supply chain managers, account managers, and solution engineers who contributed measurably to the growth and success of companies such as Nokia Networks and Adtran. Groomed a team to hit 120% over target while increasing ROI in one of the most competitive markets worldwide. 

SALES & BUSINESS DEVELOPMENT – Built a robust network of industry contacts that have been instrumental in uncovering new opportunities and have maintained strategic relations that have been vital in adding additional revenue streams. Key driver in growing Nokia’s revenue from zero to well over $1B in LATAM year-over-year. 

I love to talk about industry trends and innovations in the technology space and connect with likeminded professionals. If you are similarly interested, please send me an invitation to connect on LinkedIn or reach me at GAMairena@gmail.com

Guillermo Mairena

Emarsys

Professional Services Consultant

The Emarsys platform is designed to help marketers engage with their customers more effectively across multiple channels. Emarsys makes it easy to automate omnichannel campaigns with a high degree of personalization, helping businesses connect with their customers to improve retention and acquisition. 

Emarsys' powerful features and user-friendly interface are perfect for organizations looking to optimize their marketing efforts and drive growth, while allowing marketers to have more independence and empowering them to use their organization's data simply and efficiently.

Technical Consultant - Partner Implementations

Recruiting Experiences

Technology Advisor

Webmaster

Swiftly

Solutions Engineer

The Emarsys platform is designed to help marketers engage with their customers more effectively across multiple channels. Emarsys makes it easy to automate omnichannel campaigns with a high degree of personalization, helping businesses connect with their customers to improve retention and acquisition.

Senior Solutions Architect

Former software developer turned solution architect focusing on SMB and emerging markets. Highly technical and visible customer facing role, supporting the entire customer journey from pre-sales to post-implementation as an Emarsys SME.

Emarsys' powerful features and user-friendly interface are perfect for organizations looking to optimize their marketing efforts and drive growth, while allowing marketers to have more independence and empowering them to use their organization's data simply and efficiently.

Customer Solutions Architect

DirectEmployers Association

Software Developer: Content Acquisition, Process Automation, ETL, and Web Crawling.
Using: Java, C#, SQL, Redis.

Manage 3rd party Software Development done decentralized and remote development teams in Python.
Responsible for day to day communications from remote software developers about our product needs, business decisions, technical questions, and best practices. As well as handle system integrations, data manipulation, and issue escalation. Create roadmap, code validation, and quality assurance. 
___ ___ ___

My Day-to-Day:
I am a server-side development team member responsible for content acquisition at DirectEmployers Association (a rogue? a paladin? a druid, if you will). I embark on a daily journey with my bag-o-tricks  (from API implementations to Web Crawling) - and trusty Java and SQL as my primary weapons; to battle, conscript, and slash through layers of poorly formatted HTML, invalid JSON, and non-validated XML in the foreign lands of the interwebs, cookie monsters, and AJAX dragons. My goal? To ensure we are successful in our mission: deliver quality data to our partners; for job distribution and compliance purposes. Of course, I cannot forget to mention my awesome side arm: C# - my support language, and healing staff of automation.


___ ___ ___
DirectEmployers Association is a nonprofit HR consortium of leading global employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology.

Software Developer

Indiana Health Centers, Inc.

Control incoming calls and work hand in hand with the Office Operations Manager. Track inventory and perform deposits for the multiple accounts belonging to the non-profit. Review or otherwise translate documents consistently and with a high degree of accuracy, while keeping in mind cultural differences with Latin-American regions.

Bilingual Customer Service / Office Assistant

AutoZone

Work with English speaking employees to provide the needed parts and customer services to Spanish speaking customers.

Bilingual Customer Satisfaction

Indiana Latino Institute

- Assist CEO with financial activity of the organization, gather and maintain accurate payment information to vendors and coalitions working with our organization, execute account transfers and make payment requests.	

- Provide technical support to the entire ILI staff, create documents for program awareness and write and diffuse press releases to all media contacts of the Organization.  Make translations for various organizations affiliated to and including ILI, write newspaper articles to raise awareness of health issues in the community and collaborate with ILI’s newly created education initiative.  Develop ILI’s website, do all maintenance related tasks for website. 

- Manage all e-mail accounts for employees.

-Provide outreach education and training on tobacco control to partner organizations.  

-Participates in events where organization has presence.

-Works with the VOICE group of Marion County

-Works with the PATA project in Marion and Tippecanoe Counties.

Communications Coordinator and technical support

>    Solutions Architect 
   + Solutions Consultant
   + Implementation Consultant
   + Services Consultant
   = Emarsys Technical Services Consultant

taplio

The Battle

Guillermo Mairena

Mario O.

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