Senior Partner Manager at Hootsuite | Enterprise Alliances with MarTech SaaS | Head of Sales & Marketing at MyRisk | Board Director | Author of "Connect & Act - Systematic Social Selling"

The world is working in a hybrid mode - many continue to commute to their workplace while others work from home. How to find technology to enable and manage this new way of working?

The Australian ICT industry is unique: it is an ideal test market for new technologies and services. I moved to Sydney in 2016 to apply my 20 years of European ICT industry experience to the Aussie cloud and software business combining sales and marketing activities, mostly with partner companies.

Since I came to Sydney, I developed myself as a strategic networker bringing people together face to face and online using Social Selling techniques. I became an educator sharing this passion especially while serving the channel in Australia and Asia Pacific in the Software-as-a-Service industry.

I am passionate about the transformation of modern workplaces to embrace new ways of collaboration. Cloud based tools, mobility and Artificial Intelligence enable these trends. I consult and guide my audience as a trusted advisor along the change journey, to prepare for a connected tomorrow.

In addition to modern IT trends I care about heritage architecture, enjoy cultural activities and write about travel. As a published author of 22 books including two hotel guides, I combine these streams together.

Adapting my subject matter expertise and leadership experience to the next level, I serve as Board Director of my favourite hotel in Sydney.

Gunnar Habitz

Fun to be in the sales profession if you see these photos from yesterday‘s LiveHaus  event!
🥂
But not all have reasons to be happy as 42% of salesreps don‘t make quota and 91% in APAC report burnout (highest in the world).

Where to find out what to do with it?

Yesterday‘s SalesHaus event at The Commons in Sydney was the place where Australia‘s top #B2Bsales people came together.

Joe Hindmarsh MBA from Highspot set the scene with shocking facts line those reported above - but shows how #salesenablement platforms can improve the revenue impact (especially through partners).

Here are my key takeaways from some of the panelists, well moderated by 🚀 Saurabh Kaura: 

- Ricky Pearl: The best performing salesreps didn‘t change their approach radically from AI

- Steve Tolen: People still buy from people, we can‘t automate the relationship building process

- Adem Manderovic: Quota-hitting teams don‘t try harder, they engineer certainty in an GTM architecture approach (launching his book in 2026!)

My two cents: Authencity as sellers - also through #partnership - is key to win client trust. Using AI-powered tech tools is a short cut to be more efficient and creative - but not a replacement for the power of human connection.

What‘s your tip to remain connected in the sales profession?

Helping boutique marketing agencies scale through human connection, automation & AI-powered workflows | Agency Ecosystem Lead @ ActiveCampaign (APAC)

No alternative text description for this image

Adrienne McLean

Realise Business

The Digital Solutions program is an Australian Federal Government initiative. Adrienne McLean is a Digital Solutions Advisor. 
The program offers small business owners a personalised digital roadmap tailored to theirneeds, one-on-one support from an expert business advisor, access to an extensive content library and over 200+ live webinars and workshops each year.
The Digital Solutions program is designed to equip small businesses with the tools, resources, and expert guidance they need to build their digital skills, and accelerate growth, productivity, and efficiency in the digital age.
Personal Digital Guide
Unlimited Webinars
Online Content Library
Unlimited Workshops
Exclusive Events
Thanks to funding and support, the Digital Solutions program is accessible and highly affordable.
$45 + GST ‘All Access’ program offers up to 4 hours with a dedicated digital guide and personalised roadmap. Valued at $845
A dedicated digital guide is assigned to those enrolled in the All Access program. They work with small business owners to assess their digital capabilities, identify areas for additional learning, and develop a strategic roadmap for improving growth, productivity and efficiency.
Adrienne McLean helps small businesses attract more clients with effective marketing solutions.
She empowers entrepreneurs to become client magnets by filling their calendars and encourages SME service professionals to expand their vision or success through expert advice in marketing, business development, sales, and strategic initiatives for lasting growth. See - file:///Users/adriennemclean/Downloads/Adrienne%20%20(1).pdf

Digital Solutions Advisor

The Speakers Practice

The Speakers Practice helps professionals to promote themselves with confidence to get more clients.  Offering marketing skills , presentation skills and video marketing skills training for business professionals. Building confidence, overcoming nervousness along with working with a strong process assists business professionals to be successful. 
The Speakers Practice offers the SpeakersTrainingCamp , a top rated presentation skills training program, assisting professionals to develop their public speaking skills. The Speakers Practice is proud to deliver both the SpeakersTrainingCamp and the BookYourselfSolid® program in Australia.

Founder

Amplify Results

Principal

Adrienne McLean.com

Adrienne McLean.com we work with small business owners and entrepreneurs to help them get booked solid with all of the clients they want.  And even more important, to be a client attraction magnet to keep the pipeline full and eliminate those sleepless nights worrying about cash flow.

We help you with a system to market your services that works.  And working with you to develop the systems and process so that you can dazzle all of your clients while building your business to take on even more.
Marketing to raise awareness.  Processes and systems to help you delight your customers.  A winning combination.  We are ready to make that happen for you.

SWITCHMODE POWER SUPPLIES PTY LTD

Quality Manager

Book Yourself Solid®

The number one activity that businesses want is to get more clients. 

The BookYourselfSolid® Business  building system is a proven approach for getting more clients. This coaching helps SME and coaches to navigate the business development process. It is a systematic way to grow your business. 

Adrienne McLean has been a certified BookYourselfSolid® business coach since January 2015 and is a member of the International BookYourselfSolid® School of Coach training.

BookYourselfSolid® Certified Coach

Professional-Services-Marketing-Conference

The Professional Services Marketing Conference is a conference day with topics to help Service Professionals with business development. Topics are all focused on marketing, marketing strategies, sales, mindset and digital marketing. 

See  www.professional-services-marketing-conference.com

Attached below are the conference preview, overview video with speakers, attendees and MC testimonials and reflections from speakers. Also, the online program with all presentation videos.

Conference Convenor

Australian Government - Department of Industry

The mentoring and advice provided helps the client with their specific needs, which may include: 
- understand their business needs
- overcome obstacles
- optimise resources
- advice on their product, process or service
- access networks and important business connections
- improve business practices and develop skills, knowledge and strategies
- identify the immediate, medium and long -term risks and challenges
- take full advantage of growth opportunities to make their innovative products and services reach target markets.

Mentor - Boosting Female Founders Initiative

Business Builders Group LLC

The NextTech Speakers' Forum is a new group under the BBG banner with collaboration with NEXTTECH. 
This is an exciting new BBG group offering a 2 hour public zoom forum attended by members and invited guests who will be corporate decision makers. 
Each member of this forum is offered 3 speaking engagements per year plus a promotion on the NEXTTECH website. 
There is a second monthly event that is a members only forum which will include the KLT Hot Seat presentations by one or two of the members, problem solving and planning sessions and a key learnings implementation review based on the public forum guest speaker. 
The benefits of being involved with this group are: 
1. Business IMprovement
2. Generation of warm introductions and referrals based on KLT
3. Creation of a "virtual" firm of expert professionals (allowing members to "dance on a bigger stage")
4. Problem solving (virtaul advisory board)
5. Creation of and participation in a new centre of influence in the industry
6. A refined lead nurturing process (cultivate your prospects by inviting them to a forum rather than nagging them to buy).

Facilitator

Hornsby Chamber of Commerce

The Hornsby Chamber of Commerce is apart of the wider Chamber alliance - the three parts to the association are:
1. Networking with local business community
2. Education - helping local businesses succeed
3. Advocacy with Government - both local and state.
This role as President is to build the chamber and ensure that these three areas are addressed for members - this is to support and ever build a prosperous business community in Hornsby.

The achievements over my Presidency were:
1. Connecting a strong committee of enthusiastic members
2. Running of Informal Lunches and After Hours functions for 8 months.
3. Running the largest Chamber event, in the last decade ,at Mercedes Benz - connecting three tiers of government with four government representatives with a strong business panel and over 100 attendees from the wider business community.
4. Making strong connections with community leaders - Mayor, Member for Hornsby , Member for Berowra and Member for Bradfield
5. The membership of the chamber grew from 25 to 61 in the 9 months with the events being run.
6. Supporting the implementation of a new website being dedicated to the rejuvenation of the chamber,
7. Leading the name change that's just about completed.
Desire to focus on my business and family commitments, meant I had to complete my time on the Hornsby Chamber of Commerce committee. I continue to be a member of the Hornsby Chamber of Commerce.

President

As Business Owners, getting the leads through the door and converting into sales is the name of the game. 

It is a known fact that businesses struggle with the marketing, lead generation and converting the leads into sales. The other key area is "Personal Selling" - confidently delivering relevant messages with quality, professional delivery which helps you to build trust with potential clients , get their attention and get them interested to see how you can help them. To get a client, a prospect needs to go right through the business development process, that's where we help. Increasing visibility with a number of proven approaches. 

We help Small to Medium size businesses with business development. 

A confident presence will give you that big break you are looking for. Right now, you have the opportunity to develop those skills, practice them in front of an audience and then book those networking and speaking engagements that will assist you to generate sales leads.

I am the Founder of The Speakers Practice , established in 2009. We specialise in helping business owners & professionals with marketing skills , personal selling and getting the sale across the line. We also assist with promotional tools eg business presentations, video, writing, podcasts and social media, any tool that helps with increasing visibility.  We are the first company in Australasia to present the top-rating programs - BookYourselfSolid® and the SpeakersTrainingCamp® program.

The Speakers Practice also offers interview skills training, speaking with confidence and speech preparation for professional or personal requirements. 

Visit -www.adriennemclean.com and http://www.thespeakerspractice.com.au or email me on Adrienne@thespeakerspractice.com.au

taplio

The Battle

Gunnar Habitz

Adrienne McLean

Followers

Posts

Engagements

Likes

Performance ScoreGunnar Habitz's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Gunnar Habitz

Adrienne McLean

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gunnar Habitz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGunnar Habitz's LinkedIn Performance