Senior Partner Manager at Hootsuite | Enterprise Alliances with MarTech SaaS | Head of Sales & Marketing at MyRisk | Board Director | Author of "Connect & Act - Systematic Social Selling"

The world is working in a hybrid mode - many continue to commute to their workplace while others work from home. How to find technology to enable and manage this new way of working?

The Australian ICT industry is unique: it is an ideal test market for new technologies and services. I moved to Sydney in 2016 to apply my 20 years of European ICT industry experience to the Aussie cloud and software business combining sales and marketing activities, mostly with partner companies.

Since I came to Sydney, I developed myself as a strategic networker bringing people together face to face and online using Social Selling techniques. I became an educator sharing this passion especially while serving the channel in Australia and Asia Pacific in the Software-as-a-Service industry.

I am passionate about the transformation of modern workplaces to embrace new ways of collaboration. Cloud based tools, mobility and Artificial Intelligence enable these trends. I consult and guide my audience as a trusted advisor along the change journey, to prepare for a connected tomorrow.

In addition to modern IT trends I care about heritage architecture, enjoy cultural activities and write about travel. As a published author of 22 books including two hotel guides, I combine these streams together.

Adapting my subject matter expertise and leadership experience to the next level, I serve as Board Director of my favourite hotel in Sydney.

Gunnar Habitz

Fun to be in the sales profession if you see these photos from yesterday‘s LiveHaus  event!
🥂
But not all have reasons to be happy as 42% of salesreps don‘t make quota and 91% in APAC report burnout (highest in the world).

Where to find out what to do with it?

Yesterday‘s SalesHaus event at The Commons in Sydney was the place where Australia‘s top #B2Bsales people came together.

Joe Hindmarsh MBA from Highspot set the scene with shocking facts line those reported above - but shows how #salesenablement platforms can improve the revenue impact (especially through partners).

Here are my key takeaways from some of the panelists, well moderated by 🚀 Saurabh Kaura: 

- Ricky Pearl: The best performing salesreps didn‘t change their approach radically from AI

- Steve Tolen: People still buy from people, we can‘t automate the relationship building process

- Adem Manderovic: Quota-hitting teams don‘t try harder, they engineer certainty in an GTM architecture approach (launching his book in 2026!)

My two cents: Authencity as sellers - also through #partnership - is key to win client trust. Using AI-powered tech tools is a short cut to be more efficient and creative - but not a replacement for the power of human connection.

What‘s your tip to remain connected in the sales profession?

Helping boutique marketing agencies scale through human connection, automation & AI-powered workflows | Agency Ecosystem Lead @ ActiveCampaign (APAC)

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HCLTech

• Managed and led a program involving multiple functions and project teams to drive the engineering 
development and implementation process for the client product.
• Aligning Customer Roadmap with SW delivery and execution by ensuring progress on the Jira board, driving 
agile ceremonies, and updating schedule and resource allocation to meet product requirements.
• Managed activities of supporting project teams and internal development partners; ensured progress against 
established plan and made determinations based on analysis of business information to alter or update 
schedule and resource allocation to meet product requirements and development schedule.
• Communicated program progress, escalations, and issue analysis to client and internal stakeholders; 
collaborated with management and clients to recommend and implement changes to products, processes, or 
business practices to resolve escalated issues, produce solutions, and ensure adherence to budget and schedule.
• Support and drive innovation and integration of new technologies and quality initiatives into projects and 
activities in the delivering teams.
• Managed and maintained team backlogs and ensured forward project momentum by leading efforts to resolve 
key project conflicts and establish appropriate resolution paths.
• Mentored other TPMs/PMs on processes and best practices.
• Overseen and led transformation and innovation as well as other strategic initiatives important to client’s 
business, for respective Scrum teams.

Technical Program Manager

Vodafone

• Managing all phases of projects to ensure several European countries' infrastructure, Continues Integration and Delivery of new capacity and new applications, including migrations 
• Ensure clear Scope and Design on each of the projects, collaborating with Design, Architects, SI, Security & IP to clarify the high-level and low-level designs and translate them into activities for the project team or other X-teams
• Performs risk management and change management activities to ensure the business requirements of are met, including costs, timelines, & priorities
• Defining the project plan and driving activities together with all parties involved, including external parties, Application Owners, and project sponsors
• Build the resource plan and make sure that resources are always available so that project deliverables, or budgets, are not delayed, going the extra mile to ensure Operations, IP and Security teams’ availability 
• Monitor the evolution of the projects and create periodic reports presenting the current situation to all the decision-makers within the project
• Coordinate the members of the project team, from the departments of the GNE & Delivery functions, SI, and consultants, to deliver the specific activities to each department
• Identify team goals and evaluate team progress. Oversee the activity of the Project Managers, support and provide feedback in 1 on 1, coaching, and performance reviews
• Assist Stakeholders in assessing the needs of PM roles in our team for the Fiscal Year budget, communicate and negotiate to ensure proper staffing
• Supervise the delivery process is followed and the critical projects are visible and receive the appropriate support. Ensure projects are properly documented in the reporting tools for hire management visibility.
•  Communicate important decisions to the team and work to achieve buy-in and commitment to strategic objectives and major changes. Understand possible reasons for resistance and know how to overcome them.

Team Lead & Technical Project Manager in VINO

•	Drive Sales compensation workstream in SAP Simplify Program and TERA Program – cross functional program leadership and coordination for requirement gathering, testing and deployment. Analyze designs, find gaps and raise risk issues to Overall program board. 
•	Communicates strategic process decisions and plans, program status, issues and workarounds to achieve alignment with the top level of the business, functions, or region. 
•	Leads internal or external programs with significant complexity and risk, providing feedback on programs, and conducts post-project evaluations. 
•	Represents the needs of the business, functions, or region on an ongoing basis to drive process improvements. 
•	Collaborates with operational teams and business stakeholders to gather business requirements, supporting design of new or improved processes of significant complexity, and understand business/customer impact. 
•	Leads efforts to utilize standard project management and quality improvement methodologies in process improvement approaches. Identifies the need for new processes as well as significant improvements to major processes and drives their development and implementation. 
Accomplishments: 
•	Lead E2E Chat Bot Program – create focus groups to gather requirements, RFP to IT, validate proposal with Compliance, establish priorities together with customer (business) and agree on budget. Project methodology is Agile, leading and coordinating all tasks across regions and IT, delivering functionalities and content against timeliness. Guide UAT team in creating test cases and delivering testing/Demo/ Sign Off per Sprints, while coordinating Post MTP validation as well for accurate communication of deliverables to customers (Sales Representatives).

WW Program Manager Sales Compensation Innovation and Transformation

In the same time, I held also the Corporate Social Responsibility Lead for Bucharest HP Inc. Hub with below responsibilities:
•	Coordinate the entire volunteer’s team and ensure projects implementation as per agreed timeliness
•	Represent Company interests in CSR events
•	Present Projects for approval to Management and Country Leadership Team
•	Supervise contract creation and signing with ONG, Associations or Partners
Accomplishments:
•	Designed process flows for projects feasibility, approval and implementation 
•	Successfully implemented 8 projects in FY16, 12 projects in FY17, 16 projects in FY18, with budgets increasing year over year, supporting the Global visibility of HPI CSR

Corporate Social Responsibility Lead for Bucharest HP Inc. Hub 

•	Develop and maintain standardized E2E processes and ensure integration at the process and systems level with partner organizations 
•	Drive Global standardization and coordinate regional resources to ensures Regional exception inclusion/ exclusion into/ from Global processes 
•	Process Engineering – Drive process automation initiatives and manage until deployment 
•	Communication – Manages project execution and reports status in project review forums 
•	Monitoring projects progress – develop mitigation plan and communicate all risks to stakeholders 
•	Work with Compliance team to ensure all Global and Regional processes are policy compliant 
•	Data analysis & reporting – create metrics for regions to support business visibility 
Accomplishments: 
•	Build the program structure and process for DaaS in Global Services 
•	Global Test Manager for Services 360 tool (partner facing interface of SFDC) 
•	Contractual Lead for SAP ERP Project – coordinate effort of collecting and aligning user stories across all 3 regions and 4 BU’s, build new flows and document new processes for System Integrator. Drive sessions with SI to explain and align on expectation and agree on Project Scope and Sprints requirements.

Global Process Engineer

•	Process Engineering – Drive, Implement and Consult on improvement projects in order to meet ongoing business objectives (Process Management & Transformation; Tool Enhancement) by applying project management and quality improvement methodologies
•	Compliance linkage – Update and Implement changes accordingly 
•	Communication – Drive and Consult on Escalation resolution, New cases and manage relationship between operation teams and with Stakeholders
•	Documentation – create and update process documentation
•	Data analysis & reporting 
•	Transition Project Manager for insourcing Demand Generation Founds Payment. Process owner in charge with redesigning the process flow and design of new application with IT. Lead on the transition in defining the project plan and implementation of it, including communication with the external agency.
Accomplishments:
•	Project Manager for EMEA Product Sheets Improvement Project. Process owner in charge with redesigning the process flow in order to accommodate Retail Partner requirements. Transition Lead for new team implementation in another business unit. Data & Reporting owner in creating the reporting package by implementing an online tracker in order to enable a higher visibility on the process. Project closed with $20k savings per year – Green Belt Project. Award received for Making a Difference: Execution & Quality, FY13 and Making a Difference: Customers, FY14. 
•	Process Manager for EMEA Consumer Compensation Payment Mapping in charge with aligning the country legislation and VAT taxes with HP process and Retail Partners requirements. Award received for Living Our Values: Achievement & Contribution, FY14.
•	Lean Six Sigma Green Belt Certified: Improve Product Sheets Turnaround Time 
•	Trainer – Lean Six Sigma Culture, Basics of DMAIC, Streamline Communication. Co-trainer – Business Process Management Workshop. Award received for Living Our Values: Results through Teamwork and Achievement & Contribution, FY14

Project Manager

•	Resources Management – maintain and improve team KPI
•	Onboarding – hiring, training and coaching new team members
•	Maintain targets for volume picks periods 
•	Process Management – Improvement projects
•	Communication – Level 1 of escalation for internal and external partners
•	Maintain team interest and motivation
•	Data analysis & reporting
•	Documentation of Operations Process– create and update documentation
Accomplishments:
•	Project Manager in Manual Payment Automation part of the Order Process Guidelines Project Improvement. Process Engineer in charge of designing a new process for the manual payments that will reduce Sales involvement and will be in line with Compliance guidelines. Implementing operations process with success and $40k savings per year.
•	Project Manager in Report Automation Project. Process Engineer in designing the online tracker which brought high visibility on operations. Metrics Owner in designing the reporting package for higher management. 
•	Process Specialist in Deal Creation automation Transfer Project. Establish process phases that can be transfer, prepare process documentation for Operations and deliver trainings. Monitoring the activity after transfer and create daily report for internal metrics. 
•	Award received for Proved Leadership Behavior, FY11

Team Lead

•	Onboard Sales community in the Special Pricing new tool and process 
•	Process requests according to the guidelines 
•	Onboarding – training and coaching new team members 
Accomplishments: 
•	Operation Specialist in defining the process in the Process Transition Project 
•	Communication Lead

Operation Specialist

S.C. Smart Building S.R.L.

•	Keeping the books and registers of accountability for local segment
•	Create and maintain relations with partners
•	Diagnose on Hardware and Operating systems issues 
•	Bring new opportunities and ides in the business

Assistant Manager

HOLT Romania

Public relations assistant for the opening of the new HOLT center in Romania 
- design of advertising materials
- communication with the press
- coordinating the event organisation

Public relations assistant

Perspective: Program Manager & People Manager 

Characteristics: 
•	Analytical and presentation skills with high capability of explaining the requirements/results throw graphics and narratives for high management or other functional departments (IT, Finance, etc.) 
•	Leader skills proven by the fast promotion to Team Lead and results in managing the process and the team 
•	Good coordinator in different tasks – delivering the goals of each project and keeping the team in targets 
•	Problem solving demonstrated in all of my roles by tacking an underperforming process and improving it or by the escalation’s roles. 
•	Client oriented, worked with Sales or Customers in several of my roles, which require dedication and flexibility to deliver as per scope or project plan 
•	Ease in working with tracking tools in all my roles for either operations, performance, testing or others 
•	Volunteer experience and Intercultural Skills – experienced in working in a multi-national environment and leading multi-cultural teams, Mediating skills, and Teamwork 



Complementary training's: 
•	December 2021 – Scrum Master Training complete, IT Academy
•	October 2021 – Prince 2 Foundation and Practitioner Certified, People Cert
•	November 2020 – Agile PM Foundation and Practitioner Certified, APMG
•	January - May 2015 - Lean Six Sigma Black Belt Trainings
•	May 2014 – Business Process Management Workshop 
•	May – July 2013 – Lean Six Sigma Green Belt Trainings, Certified in January 2015
•	December 2011 – Financial Acumen, Management Fundamentals, Change Management, Project Management Tips & Tricks, Communication (Assertive Communication and Negotiation), Presentation and PowerPoint
•	October 2011 – New Manager Excellence

Computer skills and competences: 
Ease in learning new tools. Experience working with Microsoft Office programs (Word, Excel, Power Point, Visio, Info Path Designer, One Note and Project); experience with SAP; Minitab; Application Lifecycle Management, Jira, Services 360, Salesforce.com, PPM.

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Madalina Tudosie

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