We're all afraid of something. The good news: Fear doesn't have to hold you back in healthcare sales. 

In fact, it can do just the opposite. You can turn fear into fuel that drives you to unprecedented success.

With $4B+ in market cap unlocked for my clients, 50,000+ healthcare sales professionals trained, and 31 million lives improved by better healthcare, I've discovered what others miss: healthcare sales requires a fundamentally different approach. 

While others chase quick fixes and generic sales tactics, I help leaders align with natural patterns in human behavior, market dynamics, and organizational systems to achieve extraordinary results. Utilizing our Pain-Dominant logic, we help align sales and marketing actions to focus on key outcomes.

I've been a field sales rep in healthcare. I've managed my father's ophthalmology practice during his battle with ALS. I've been a trusted advisor in healthcare for two decades. Here's what this experience has taught me: 

Winning in healthcare sales requires more than just the right tools — it demands a deep understanding of human nature, the courage to transform fear into fuel, and total commitment to the outcomes that you, your clients, and their patients deserve.

This isn't theory. It's battle-tested wisdom supported by evidence from:
• 20+ years developing healthcare sales leaders as a 3rd party
• Hands-on healthcare management experience
• My PhD in management and MBA in marketing
• 100+ coaching clients promoted to executive roles in the last 5 years
• A lifetime in sales (starting at age 11) to relate to your situation

Today, I help healthcare sales leaders across the globe develop their distinctive edge by teaching them to:
• Recognize natural patterns in complex healthcare systems
• Transform fear into a strategic advantage
• Achieve sustainable results where others see only obstacles

Ready to turn your fear into fuel for success? Let's connect. Whether you're looking to scale your team's performance, transition to healthcare sales, or unlock your next level of leadership, I'm here to help.

📩 DM me here on LinkedIn
🌐 Visit www.liquidsmarts.com

Gunter Wessels

Map Change

Creative Director

Christie Chisholm Creative

I develop and lead editorial strategies for publishers, brands, authors, and entrepreneurs on creative projects ranging from new websites and product launches to manuscripts and marketing campaigns. Depending on the needs of my client, I write, edit, design, consult, strategize, commission, and build.

Clients include Teachable, the Anne Frank Center, and Clarity Therapy NYC, among many others.

Creative Consultant and Brand Strategist

Columbia Journalism Review

This role didn't exist at the magazine until I wrote the job description for it. Based off of the responsibilities I'd acquired after working as an associate editor and production editor at CJR for three years, it required a broad range of skills: I edited, assigned, and reported for both the online and print magazines. I helped manage a newsroom of about a dozen writers and editors, as well as a large roster of freelancers, fact-checkers, artists, graphic designers, and photographers. I still served as the production editor for the print magazine—editing, laying out, and commissioning art for every story and managing art direction for the website. And I served as the magazine's copy chief, developing and maintaining a house style guide. I also oversaw special projects, such as CJR’s survey and subsequent report on sexual harassment policies in newsrooms. A large part of my job included mentoring staff writers, hiring and managing interns, and cultivating a broad network of freelancers.

In my time as senior editor, I:

- Developed a digital content strategy that achieved a 45 percent year-over-year increase in page views. 
- Edited many of CJR’s most-read stories, including coverage of President Trump, right-wing media, global press freedom, newsroom diversity, technology, the business of media, and reporting on gender and sexual orientation.
- Spearheaded a CMS migration from Movable Type to WordPress, resulting in greater flexibility and functionality with visual storytelling, which in turn led to greater digital audience growth.

Senior Editor

I managed the production of the print and digital magazine in addition to overseeing a team of staff writers, freelancers, and interns and reporting my own stories. I laid out each issue, designed editorial spreads and infographics, and assigned and managed writers, illustrators, photographers, and fact-checkers. 

I worked directly with the editor-in-chief to redesign both the print and digital versions of the magazine—in conception, project management, and creative strategy.

Associate Editor / Production Editor

Self-Employed

I reported on science, technology, breaking news, business, arts, and culture for local and national publications—including the Weekly Alibi, New Mexico Business Weekly, LocalFlavor Magazine, New Mexico Magazine, and others—specializing in long-form pieces on climate change, water, and other environmental topics. I also copyedited manuscripts for the University of New Mexico Press and wrote social media posts and other forms of marketing copy for local businesses.

Freelance Writer and Editor

Weekly Alibi

I directed the editorial department of this award-winning alternative newsweekly, which had a readership of 182,000, the second-highest of any publication in New Mexico (second only to the major daily paper). I'm biased, but the Alibi was also largely considered the state's most-loved paper.

I shaped coverage and newsroom standards, encouraging a greater focus on investigative and explanatory journalism (much of which would go on to inform policy matters at both city and state levels). I also pushed for a deeper commitment to daily digital coverage, before that was the norm. I led a talented team of editors, reporters, and designers, collaborating with them to produce exceptional, creative, and impactful journalism in both traditional and experimental formats. As part of my role as a representative of the paper, I frequently appeared as a guest on local radio and television shows to talk about current events, elections, and politics—especially during election season, as our paper's election guides were by far the most in-depth in the state.

During my tenure as editor:

- The paper won 20 awards from the Association of Alternative Newsweeklies, the National Federation of Press Women, and New Mexico Press Women, surpassing previous awards records.
- I increased online readership by more than 40% by updating the newsroom with modern social media strategies.

I was also the youngest editor-in-chief in the paper's history, as well as its first female EIC.

Editor-in-Chief

I was promoted to this position 7 months after getting hired as a staff writer and copyeditor. I served as the editor-in-chief's right hand, helping them to oversee the newsroom, direct content, and manage a team of staff writers, editors, freelancers, columnists, and interns. I also led the paper's award-winning news section, which doubled in size under my leadership. In both roles, I:

- Drove the newsroom's operations, making quick editorial decisions as well as planning long-range issues and stories
- Managed, assigned, and edited more than a dozen reporters
- Developed and implemented editorial strategies and newsroom processes to drive audience growth
- Cultivated a culture of journalistic excellence
- Fostered strong relationships with editors and reporters across the newsroom

I also continued to report on my own stories, from occasional breaking news to long-form narrative journalism, several of which won awards.

Managing Editor / News Editor

I was hired on staff after freelancing regularly for the paper. My beats included renewable energy, water rights, the city's animal shelters, Albuquerque's city council, and state politics, but I reported across a wide variety of other topics as well. I was also responsible for copyediting the entire paper (and was selected for the role, according to my editors, because my copy always came in so clean).

Staff Writer / Copyeditor

University of New Mexico Press

Served as the primary copyeditor on titles assigned by UNM Press. Ensured accuracy and consistency in voice, story, and style in manuscripts and assisted in story development when appropriate. Worked with authors to resolve queries. Performed final review of manuscripts before returning to the publisher.

Book Editor

Weekly Alibi / Albuquerque Tribune

Researched and wrote news articles, cover stories, and profiles for both the Weekly Alibi and the Albuquerque Tribune―the city’s Pulitzer Prize-winning afternoon daily, which closed in 2008. Promoted from editorial intern at the Weekly Alibi.

Freelance Writer

The Daily Lobo

Covered news for this 12,000-circulation daily newspaper on the University of New Mexico campus.

Reporter

The Nature Conservancy

Designed, created and edited web pages according to visual identity standards. Assisted in the production of marketing materials through regular use of QuarkXPress and Photoshop. Served as the office manager and provided computer and other technical support. Performed filing, check requests, and expense reporting. Compiled data for spreadsheets and databases to be used in marketing strategies. Conducted research for marketing strategies.

Marketing Specialist

I’m an award-winning editor and journalist, as well as an experienced and strategic editorial leader with a deep understanding of storytelling and audience development, a knack for creating community and fostering strong team dynamics, and extensive technical fluency.

taplio

The Battle

Gunter Wessels

Christie Chisholm

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