Crane ChemPharma & Energy

I manage lifecycle product marketing and communications that position new products to successfully launch, generate profitable sales revenue, and capture market share. I elevate customer experience by devising market-driven strategies and creating compelling collateral backed by research and analysis.

Regional Business Line Manager — Product Marketing | Led Integrated Campaigns to Launch New Products

Shlok's Shlok

I orchestrated digital and media advertising campaigns that elevated brand awareness, drove product sales, and engaged millions of people with major global brands.

Influencer Marketing Leader | Engaged Audiences of 2M+ People for More than 20 Global Brands

FedEx

MBA Intern — Marketing & Communications | Created for ELT Social Media Growth Plan Approved by CEO

Halo + Cleaver

MBA Student Consultant — Product & Marketing Strategy | Boosted Value Proposition via GTM Strategies

Packsize

MBA Student Consultant — Go-To-Market Strategy | Co-Built Strategic Roadmap for Global Brand Growth

HighRadius

 Techno-Functional Consultant | Built B2B SaaS Cloud-AI Invoice & Payments Solution that Enhanced UX

Cognizant

Associate | Engineered Support System that Improved SLA Compliance & Cut Cost for Fortune 100 Client

I engage and influence through data-driven storytelling. I create and execute the vision for meaningful content that resonates with target markets, attracts technical professionals, and elevates customer experience.

My expertise includes: Brand & Product Storytelling | Content Marketing | Marketing Communications | Go-to-Market (GTM) Strategy | Integrated Campaign Management | New Product Launch | Brand Messaging & Positioning | Influencer Marketing | Social Media Marketing | Brand Management | SEO & SEM | Customer Experience | M&A Integration | Product Management  | Product Marketing

As a consumer-centric, highly collaborative marketer, I:
✔ Created viral social media content that garnered 300M+ organic impressions and advertising engagements with global brands such as Amazon, Disney, and HSBC.
✔ Launched 5 new marketing communication channels at Crane Co., expanding brand reach and engagement.
✔ Selected as one of 25 employees out of 11K to participate in Crane Co.’s leadership development program. 

Known for my agility and exemplary work ethic, I pivot quickly to address customers’ evolving needs and position brands to captivate audiences in competitive market landscapes.

Shlok Gupta

InnovationMotive Media

- Optimized proposal automation and streamlined document management, improving submission
turnaround by 30%
- Managed complex proposal lifecycles, coordinating with capture managers, SMEs, and bid teams
- Digital Transformation: Drove 30% growth in digital adoption and increased organic traffic by 40%,
ensuring robust KPI tracking and process optimization
- Crisis Management: Developed and implemented crisis protocols that maintained business
continuity during market disruptions and audits
- Strategic Leadership: Directed national campaigns (including G20 and VDA E-Auction) generating
₹150 Cr in property sales within 9 months
- Created 30+ brands including Govt, Corporate and MSME, through Idea-to-Enterprise Productising approach
- Managed Public Events like the visits of Hon. Prime Minister, Hon. Chief Minister and Product Launches  
- Directed market research and Bid strategies, strengthening brand reputation and customer loyalty.
- Collaborated cross-functionally to drive campaigns, raising customer engagement by 15%.

Country Director

AUG Digital

- Spearheaded government proposal development, leading teams to secure competitive RFP wins.
- Developed controls metrices and Audits ensuring 100% compliance with federal regulations
- Launched the new programs at IIT Delhi, increased client engagement
- Enhanced proposal graphics and executive summaries, improving clarity and impact.
- Operational Scaling: Expanded national geographies resulting in sustainable revenue growth
- Strategic Contract Growth: Boosted growth by 40% through the design and implementation of
client success strategies in the proposals
- Led PMP, PgMP, and GRC programs ensuring seamless continuity for many clients;
- Enhanced Marketing strategies that raised campaign ROI by 35% and market visibility by 20%
- Launched effective advertising campaigns resulting in a 20% increase in lead generation  
- Managed Marketing & Advertising budgets, achieving a 22% cost efficiency improvement  
- Drove digital communication improvements, increasing open rates by 10% and conversion rates by 15%  
- Launched new products at IIT Delhi, PMI Events and NPC, expanding brand presence and securing high-value partnerships.
- Transformed the Ed-Tech brand with impactful Product Management strategies
- Created and honed highly coveted partnership with IIT Delhi, enhancing brand visibility

Country Head | Chief of Strategic Alliances 

Aadwika Consulting services

- Oversaw global bid preparation ensuring compliance with bid expectations and regulations.
- Improved proposal presentation and executive summaries, leading to higher approval rates.
- Revenue & Product Growth: Spearheaded product portfolio development that achieved a 200%
revenue increase, launching new programs
- Brand Transformation: Orchestrated digital and print branding strategies that elevated business
profile and customer engagement
- Customer Retention: Improved customer retention rates by 25% through tailored process
enhancements and strategic roadmap execution
- Led successful product portfolios resulting in a remarkable 200% revenue increase 
- Created many new and transformed many existing brands
- Directed product strategies and cross-functional teams, contributing to significant business growth  
- Utilized AI-based guidance to reduce support tickets by 20% through streamlined onboarding
- Translated user data into a 25% customer retention improvement and process enhancements
- Led cross-functional teams to develop a focused business roadmap

Chief Product Officer

Institute of Product Leadership

- Designed structured proposal development workflows, reducing turnaround time by 25%.
- Executive Education Pioneering: Launched India’s first executive education program on product
management, driving industry transformation and 300% revenue growth.
- Strategic Alliances: Cultivated partnerships with industry bodies (AIPMM USA, NASSCOM, CII,
AESA) to amplify thought leadership and market influence.
- Launched India’s first Executive program on Product Management & Product Marketing Management 
- Developed industry-leading product portfolio, achieving substantial 300% revenue growth
- Formed strategic alliances with industry bodies to drive Productising Innovation & Services
- Conducted impactful awareness campaigns and workshops, driving industry transformation
- Directed product strategies and cross-functional teams, contributing to significant business growth
- Spearheaded campaigns to reshape industry norms from ‘Project to Product Mindset’

Director - Client Delight & Strategic Alliances

Siemens Information Systems Ltd India

- Led high-stakes proposal development for government contracts in IT and Defense sectors,
securing MM$ RFP wins
- Established proposal QC frameworks, increasing Bid Evaluation and submission accuracy
- Institutionalized the LoA guidelines for approval levels between India and HQ-Germany levels
- Successfully implemented Balanced Scorecards and strategic mapping through metrics saving 22%
in overheads and contributing to reach the 1Bn $ - Unicorn status for the company
- Process Quality & Innovation Management: Led the Malcolm Baldrige Award Qualification Project
and established QMS & ISMS frameworks (Six Sigma, CMMI L3, ISO 9001, ISO 27001 and GRC.
- Operational Excellence: Managed national verticals across P&Q and Bid Review Management,
aligning with Sales, Marketing and COEs- Achieved 26% business growth during a challenging economic period
- Contributed to the organization's success through quality improvements & process excellence
- key Contribution to receive Malcolm Baldridge Award
- 5 Star Awarded Employee

Sr. Manager (P&Q) to Business Head - South | University & Corporate Alliances

GENPACT

- Developed compliance controls with federal regulations, including SOX404 and
SAS70; Estd. SQA & SEPG, 6Sigma, CMMI L3 Assessment, GRC
- Digital Transformation: Directed the transition of 400+ applications and processes across 4 global
poles - India, Mexico, Hungary & China, contributing to revenue growth from $280M to $410M.
- Lead the Transition of GECIS to GENPACT, set up PMO, created WMS to involve stakeholders in a
high-octane live transition program across global geographies & cultures
- Central Analytics: Established a central analytics unit to enhance performance insights, investor
confidence, and overall operational efficiency.
- Led a seamless transition from GECIS to GENPACT organisation
- Managed digital operations transition across multiple countries, enhancing process efficiency.

Corporate Digitization and Transition Manager, SQA, GRC & PMO

Avineon, Inc.

- Successful Proposal Management for federal government’s Oil and Gas, Power, Telecom,
Transportation, and Utilities agencies
- Enhanced bid evaluation accuracy by developing quality control frameworks for US Federal
government procurements.
- Led enterprise-wide Quality and compliance programs achieving ISO9001 QMS, ISMS frameworks,
Six Sigma, CMMI Level 3.

Head Quality (MR) and Projects

Tele Atlas

- Pioneered Product Quality Control Department, achieving a 99.5% AQL.
- Orchestrated seamless integration of EFQM, SEPG, SQA, and ISO 9001 QMS processes.
- Represented European top management vision at the India Production Center.

Manager - Product Quality & Process Excellence

Mott McDonald Engg. Consultants Mumbai, and AOGC UAE

QA Engineer & Management Representative

Results-driven senior Proposal Strategy expert with 20+ years of experience in government contracting,
proposal development, strategic operations, and compliance management. Adept at leading cross-functional teams, optimizing bid strategies, organizational positioning, and crafting competitive
proposals that secure high-value federal contracts. Expertise in navigating FAR, DFARS, and CMMC
requirements, ensuring airtight compliance, data-driven decision making, and seamless collaboration
with internal and external stakeholders.

Expertise:
- Federal Proposal Development – Expert in RFP/RFI/RFQ processes, FAR/DFARS compliance.
- Proposal Strategy – Skilled in competitive intelligence, pipeline optimization, win themes.
- Technical Writing – Strong in drafting, editing, and compliance-driven formatting.
- Bid Negotiation – Proficient in pricing strategy, risk assessment, stakeholder engagement.
- Contract management - Drafting, Reviewing and update of Contracts
- Data & Analytics – Leveraging performance metrics to refine submission strategies.
- Project - Program - Product Management – Driving cross-functional coordination and timely execution.
- Strategic Leadership – Leading enterprise-level initiatives for market growth.
- Stakeholder Engagement – Aligning internal & external messaging for business impact.
- Content Management & Creation
- Market Research & Analysis
- Public Relations & Reputation Management

Collaborative leader with a passion for:
- Strategic initiatives that drive results
- Budget optimization for maximum ROI
- Talent development and team empowerment

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Shlok Gupta

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