Crane ChemPharma & Energy

I manage lifecycle product marketing and communications that position new products to successfully launch, generate profitable sales revenue, and capture market share. I elevate customer experience by devising market-driven strategies and creating compelling collateral backed by research and analysis.

Regional Business Line Manager — Product Marketing | Led Integrated Campaigns to Launch New Products

Shlok's Shlok

I orchestrated digital and media advertising campaigns that elevated brand awareness, drove product sales, and engaged millions of people with major global brands.

Influencer Marketing Leader | Engaged Audiences of 2M+ People for More than 20 Global Brands

FedEx

MBA Intern — Marketing & Communications | Created for ELT Social Media Growth Plan Approved by CEO

Halo + Cleaver

MBA Student Consultant — Product & Marketing Strategy | Boosted Value Proposition via GTM Strategies

Packsize

MBA Student Consultant — Go-To-Market Strategy | Co-Built Strategic Roadmap for Global Brand Growth

HighRadius

 Techno-Functional Consultant | Built B2B SaaS Cloud-AI Invoice & Payments Solution that Enhanced UX

Cognizant

Associate | Engineered Support System that Improved SLA Compliance & Cut Cost for Fortune 100 Client

I engage and influence through data-driven storytelling. I create and execute the vision for meaningful content that resonates with target markets, attracts technical professionals, and elevates customer experience.

My expertise includes: Brand & Product Storytelling | Content Marketing | Marketing Communications | Go-to-Market (GTM) Strategy | Integrated Campaign Management | New Product Launch | Brand Messaging & Positioning | Influencer Marketing | Social Media Marketing | Brand Management | SEO & SEM | Customer Experience | M&A Integration | Product Management  | Product Marketing

As a consumer-centric, highly collaborative marketer, I:
✔ Created viral social media content that garnered 300M+ organic impressions and advertising engagements with global brands such as Amazon, Disney, and HSBC.
✔ Launched 5 new marketing communication channels at Crane Co., expanding brand reach and engagement.
✔ Selected as one of 25 employees out of 11K to participate in Crane Co.’s leadership development program. 

Known for my agility and exemplary work ethic, I pivot quickly to address customers’ evolving needs and position brands to captivate audiences in competitive market landscapes.

Shlok Gupta

taplio