Co-founder Testimonial Donut, Founderoo + Kaddim. Design at Lumiant.

Kaddim handles document collection for Australian mortgage brokers. The part of the job that takes hours but earns you nothing. Request documents, send automated reminders, review everything in one place, and auto-rename files to your naming convention.

"The ability to rename files to our own naming convention is a massive time saver. For this feature alone I will continue to use this service." – Peter Tersteeg, Sage Leading Solutions

"I won't ever go back to sending manual checklists!" – Deanna Ezzy, More Than Mortgages

I'm not here for a hard sell. If document admin is eating your time, let's connect. Always happy to talk about how to get those hours back.

Guy Ligertwood 🍩

I spoke to a bunch of Australian mortgage brokers in the last month.

Lots of brokers had a similar problem.
Document collection eats time.

Chasing clients via email. 
Reminders that don't get sent. 
Files uploaded as IMG_4738.jpg instead of Smith_Payslip_Jan2025.pdf
Google reviews not getting asked for

Their VA spends hours fixing it.
That's not what you hired them for.

Some brokers use FileInvite and they're happy with it.

That's good for us. 
Means our software is heavily validated. 
We just need to overtake them (FileInvite).

Farzan and I built Kaddim (soon to be Brokerdocs) to do exactly that.

We're early. 
We have demos every week. 
We're looking for feedback more than we are to sell.

The software has to fit the broker to make it work.

We built this from the ground up. 
Me, Farzan and our 2 engineers own the business.

The brokers using it? 
Churn doesn't seem to happen. 

David vs Goliath.

Our focus on the Australian mortgage broker market is our superpower.

We're in for the long haul.

#mortgagebroker #homeloans #brokertools

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I'm Guy. I've built a document collection & file renaming tool for Australian mortgage brokers with Farzan Maghami. It speeds up your document collection and frees up your VA for more important work.

Guy Ligertwood

Designer building mortgage broker software

If you've ever grown a business only to lose a bunch of money and come back and go again, this post's for you.

2002. Edinburgh. No vehicle. Just a vacuum cleaner, a bucket of cleaning supplies. Me and my wife Sandrita.

We'd board the bus to our first cleaning jobs for Bluestone Cleaning. That was us. Founders on the number 23.

Fast forward to peak Bluestone: 50 employees, multiple vans, £750,000 in annual revenue. 

That professional cleaning company look. We'd made it.

Here's what nobody tells you about "making it", the more successful you look, the more you spend looking successful. 

Bigger office. Better equipment. That professional polish.

Then 2009 hit. The GFC. Our customers, often builders and developers, started going under. They owed us money. A lot of money.

I'd taken £125,000 out of my house, thinking I could pay it back.

I couldn't.

Liquidation. That's the word you never think you'll use about something you built from nothing.

16 years later from that heartache, I'm back on the bus. An Australian one, not a Scottish one.

Farzan and I are building Kaddim (soon to be brokerdocs). Document collection software for Australian mortgage brokers, and we're starting lean again. But mentally, I'm back in that headspace.

When you're carrying a vacuum on the 23 bus, you spend nothing unless it's absolutely necessary. 

Every pound works twice. You stay lean.

That scrappy version of me built something from zero. 

The polished version lost £125,000 trying to look the part.

23 years later, starting again, I know which version I need to be.

Australian mortgage broker document collection needs a person.

But that person shouldn't be chasing.

They shouldn't be:
- Sending the 4th reminder email
- Wondering which client is holding things up
- Renaming all the files

They should be overseeing.
Not doing the heavy lifting.

Request. Remind. Review. Rename. Relax.

----------------------

I'm Guy. I've built a document collection & file renaming tool for Australian mortgage brokers with Farzan Maghami. It speeds up your document collection and frees up your VA for more important work.

#mortgagebroker #homeloans #brokertools

founderoo

Talks about #founders, #startups, #uxdesign, #entrepreneurs, and #productdesign

Building Products & Studying Entrepreneurs

Victore Productions

Coach for the Creative Professional

• Feck Perfuction: Dangerous Ideas on the Business of Life (2019)

"Ignore this book at your peril.” — Harley Finkelstein, COO of Shopify


• Victore or, Who Died and Made You Boss? (2010)

Feck Perfuction: Dangerous Ideas on the Business of Life

MoMA artist. Designer to brave clients. Coach. Author. Keynote Speaker. Latest book release: Feck Perfuction.

James Victore is the author of the best-selling book on creativity, 'Feck Perfuction: Dangerous Ideas on the Business of Life.' He is an artist and author who teaches people how to illuminate their individual gifts in order to achieve personal greatness. Described as part Darth Vader, part Yoda, James Victore is the designer and creative thought leader whom people look to find clarity and purpose in their life and work.

James is widely known for his timely wisdom and impassioned views about design and its place in the world. At the helm of his independently run design studio, James continually strives to make work that is sexy, strong, and memorable; work that tows the line between the sacred and the profane.
 
James’ work has been exhibited (twice!) at the Museum of Modern Art in New York and is represented in the permanent collections of museums worldwide. 

His clients include Adobe, MailChimp, Starbucks, Bobbi Brown Cosmetics, Aveda, Time and Esquire Magazines, Moet & Chandon, Yohji Yamamoto, and The City of New York. 

James taught at the School of Visual Arts in NYC for 20 years.

Designer / Artist / Design Educator / Public Speaker

Author of the best-selling book, "Feck Perfuction: Dangerous Ideas on the Business of Life."

James Victore is an artist and author who teaches people how to illuminate their individual gifts in order to achieve personal greatness. Described as part Darth Vader, part Yoda, James Victore is the designer and creative thought leader whom people look to find clarity and purpose in their life and work.

James is widely known for his timely wisdom and impassioned views about design and its place in the world, and continually makes work that is sexy, strong, and memorable; work that tows the line between the sacred and the profane. 

James’ work has been exhibited (twice!) at the Museum of Modern Art in New York and is represented in the permanent collections of museums worldwide. He has won numerous design awards including an Emmy and Gold Medals from the Art Directors Club. 

His clients include Adobe, MailChimp, Starbucks, Bobbi Brown Cosmetics, Aveda, Time and Esquire Magazines, Moet & Chandon, Yohji Yamamoto, and The City of New York. 

James taught at the School of Visual Arts in NYC for over 20 years. He lives, loves, and works in Texas.

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