Co-founder Testimonial Donut, Founderoo + Kaddim. Design at Lumiant.

Kaddim handles document collection for Australian mortgage brokers. The part of the job that takes hours but earns you nothing. Request documents, send automated reminders, review everything in one place, and auto-rename files to your naming convention.

"The ability to rename files to our own naming convention is a massive time saver. For this feature alone I will continue to use this service." – Peter Tersteeg, Sage Leading Solutions

"I won't ever go back to sending manual checklists!" – Deanna Ezzy, More Than Mortgages

I'm not here for a hard sell. If document admin is eating your time, let's connect. Always happy to talk about how to get those hours back.

Guy Ligertwood 🍩

I spoke to a bunch of Australian mortgage brokers in the last month.

Lots of brokers had a similar problem.
Document collection eats time.

Chasing clients via email. 
Reminders that don't get sent. 
Files uploaded as IMG_4738.jpg instead of Smith_Payslip_Jan2025.pdf
Google reviews not getting asked for

Their VA spends hours fixing it.
That's not what you hired them for.

Some brokers use FileInvite and they're happy with it.

That's good for us. 
Means our software is heavily validated. 
We just need to overtake them (FileInvite).

Farzan and I built Kaddim (soon to be Brokerdocs) to do exactly that.

We're early. 
We have demos every week. 
We're looking for feedback more than we are to sell.

The software has to fit the broker to make it work.

We built this from the ground up. 
Me, Farzan and our 2 engineers own the business.

The brokers using it? 
Churn doesn't seem to happen. 

David vs Goliath.

Our focus on the Australian mortgage broker market is our superpower.

We're in for the long haul.

#mortgagebroker #homeloans #brokertools

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I'm Guy. I've built a document collection & file renaming tool for Australian mortgage brokers with Farzan Maghami. It speeds up your document collection and frees up your VA for more important work.

Guy Ligertwood

Designer building mortgage broker software

If you've ever grown a business only to lose a bunch of money and come back and go again, this post's for you.

2002. Edinburgh. No vehicle. Just a vacuum cleaner, a bucket of cleaning supplies. Me and my wife Sandrita.

We'd board the bus to our first cleaning jobs for Bluestone Cleaning. That was us. Founders on the number 23.

Fast forward to peak Bluestone: 50 employees, multiple vans, £750,000 in annual revenue. 

That professional cleaning company look. We'd made it.

Here's what nobody tells you about "making it", the more successful you look, the more you spend looking successful. 

Bigger office. Better equipment. That professional polish.

Then 2009 hit. The GFC. Our customers, often builders and developers, started going under. They owed us money. A lot of money.

I'd taken £125,000 out of my house, thinking I could pay it back.

I couldn't.

Liquidation. That's the word you never think you'll use about something you built from nothing.

16 years later from that heartache, I'm back on the bus. An Australian one, not a Scottish one.

Farzan and I are building Kaddim (soon to be brokerdocs). Document collection software for Australian mortgage brokers, and we're starting lean again. But mentally, I'm back in that headspace.

When you're carrying a vacuum on the 23 bus, you spend nothing unless it's absolutely necessary. 

Every pound works twice. You stay lean.

That scrappy version of me built something from zero. 

The polished version lost £125,000 trying to look the part.

23 years later, starting again, I know which version I need to be.

Australian mortgage broker document collection needs a person.

But that person shouldn't be chasing.

They shouldn't be:
- Sending the 4th reminder email
- Wondering which client is holding things up
- Renaming all the files

They should be overseeing.
Not doing the heavy lifting.

Request. Remind. Review. Rename. Relax.

----------------------

I'm Guy. I've built a document collection & file renaming tool for Australian mortgage brokers with Farzan Maghami. It speeds up your document collection and frees up your VA for more important work.

#mortgagebroker #homeloans #brokertools

founderoo

Talks about #founders, #startups, #uxdesign, #entrepreneurs, and #productdesign

Building Products & Studying Entrepreneurs

Nora DiNuzzo

Blood Sweat & Tears

You’ve worked too hard for it to be this hard.

BS&T is a committed partner to ambitious agencies frustrated by inconsistent growth.

We develop and implement a custom growth strategy that meets you where you are today – whether your goal is to stabilize, sustain, scale or sell your agency.

Co-Founder & Chief Strategy Officer

Pitcher 🍋

Small businesses deserve to grow, too. 

Pitcher is a growth consultancy for entrepreneurs and small businesses (<$25mm).

We work directly with founders to:

+ Diagnose their growth issues 

+ Refine their first-mile strategies (brand, business, content and comms)

+ Optimize their marketing and business development processes to align with growth goals

+ Match small businesses to right-fit service providers

+ Broker strategic alliances and partnerships

Founder & President

Smiths Agency

In September 2022, Smiths Agency (fka Smith Brothers) was acquired by Barkley: barkleyus.com

Vice President of Business Development

Director of Business Development

Business Development Manager

MARC USA

In June 2020, MARC USA merged with two other agencies to form 9 Rooftops: 9rooftops.com

New Business Specialist

Account Manager

You’ve worked too hard for it to be this hard.

Growing up, one thing I never aspired to be was an entrepreneur. 

Running your own company was for the incredibly wealthy (Mr. Burns) or the incredibly innovative (Doc Brown). I was neither.

But what I’ve learned about entrepreneurs over the past few years is that they have one thing in common – they desperately want to fix something that drives them nuts. 

As it turns out – throughout my life and career, a lot of things drove me nuts. 

So nuts that in October 2021, I quit a VP-level job at an ad agency to start my own consultancy – Pitcher – to help small businesses grow.

Because the fact that agencies could rarely find a way to work with companies <$25mm in annual revenue drove me nuts.

Because I believe that small businesses deserve to grow, too. 

In April 2023, I got a call from a friend that I never planned for – with an offer to create something I never considered doing less than two years into being a founder.

A second company.

Because the fact that so many brilliant agencies continuously struggle to grow drove him nuts. 

As it turns out – it drives me nuts, too. 

So nuts that I said yes – and Blood Sweat & Tears was born. 

Yes, born. I have given birth to two human children – and two businesses.

There is not a damn thing women can’t do.

If we've worked together, you know I'm frequently working on matching people up 💞 

I'm not a recruiter - but I have built a really strong network of complementary talent and partners.

And frequently, people need to find each other - and I serve as the conduit for those connections.

With all the layoffs going on, especially in the ad industry (my longtime professional home) - we are in a moment when the right people really need to find each other. 

I am asking for two things here: 

1) If you are unemployed or underemployed and actively looking for a new opportunity - please comment on this post, and share what type of role or work you are looking for. If you are in advertising, please be specific about what agency department/role and level. 

2) If you are an agency, brand or org looking for talent - freelance, project, full-time - please comment here what roles you are looking to fill, and how soon you need the support. 

I have had several connections just in the past day reach out to ask me who they can hire, because they have time-sensitive needs.

The problem? I don't know who is available or looking - because I don't have a recruiter profile on LinkedIn, and therefore can't sort by "open to work" status. 

And, I don't have time during the last few weeks of the year (and my busiest quarter) to do a lot of my typical private matchmaking and introductions. 

So please - help each other! If I can be a conduit for more people to be working when they need it most, you know I'm all about that. 

Picture with my perfect personal and professional match, which I hear increases the reach of these things. Dave and I are always down to help our community. 

We have been where you are, and were helped by many before when we needed it most. Here to pay that forward now.

So let's get connecting, friends!

Hi {firstName}} I hope you have a great week!

graphical user interface, text, application

When your consultancy name is also the name of a 70s band and confuses the hell out of AI... you get bot emails like this. 

The unhinged, Sagittarius season content continues 🔥 

FYI... Blood Sweat & Tears is a growth consultancy for agencies 📈 

Can't really help with the smooth jazz, sorry!

Are you traveling too much when you start matching your luggage? 👯‍♀️

What has me on the road in Q4:

✈️ Speaking engagements
✈️ Conferences
✈️ Working events with agencies
✈️ Running workshops
✈️ Attending client retreats
✈️ 2026 planning sessions

If you are looking for insights and support on agency growth in 2026, get @ me in the DMs.

We are already booking up for Q1! 📈

No alternative text description for this image

I took zero pictures last night because I was totally in the “for now” moment with the 4As and Hunting Club members - but thankfully Jeanette Palmer and Jesse Strawbridge were on it!

Eric and I had a blast talking shop and sharing data and insights with this wonderful community of Boston area agency growth leaders.

We hope the Vitals report sparked a few ideas to activate on, to ensure 2026 is a killer growth year for your biz 📈

Thank you to the 4As and Hunting Club for the invitation to speak (always our favorite!) and to Allen & Gerritsen for hosting us all in your beautiful space 😍

🔥 Here’s to active listening. And coming together to learn, commiserate, celebrate. And to being reminded to bring our “bright eyes” to the grind of agency new business. IYKYK. 

Last night in Boston, presenters Nora DiNuzzo  and Eric Brown  from Blood Sweat & Tears treated this group to an anonymized report based on participants data about their new business strategy, habits, spending and results. One thing stood out to me the most: flat or declining revenue was reported by many + lack dedicated spending = it’s time to get strategic and purposeful and invest if you want growth.

4As and Jesse Strawbridge’s The Hunting Club and Allen & Gerritsen’s Third Space hosted  - a great second collaboration! 🙌

Thank you to everyone who attended.

The amount of people (or bots?) sliding into my DMs with notes like this is straight up wild.

I didn’t make agencies and brands $200mm+ as a business developer over the last almost two decades with a “funnel that relies on hope.”

No anonymizing this one. If these are the “vibes” you are dishing out…

Get ready to show up publicly as a case study on How Not To Sell 📉

So excited to bring the Vitals assessment and an important discussion about growth readiness to Boston area agencies next week.

2026 is the year you will crush your growth goals 📈 but first, you need to understand exactly what is holding you back.

We have a few more registration spots available. Free to 4As members, $35 for non-members.

Tues 11/18, 4-7p @ Allen & Gerritsen offices. Thank you for hosting us, and thank you to the 4As and The Hunting Club for inviting us to speak!

BOSTON AREA agency growth folks: Let's get into the business of growing the business. Even though you're probably in that end-of-year push, now is a good time to reflect on your strategies for 2025 and plan thoughtfully for 2026. No need to do it alone- come laugh, cry, raise a glass, and get inspired.

Join me and co-host Jesse Strawbridge at the Allen & Gerritsen 3rd Space next TUES, 11/18 for a data-informed conversation with Nora DiNuzzo and Eric Brown of Blood Sweat & Tears on growth readiness. 

Space limited/ 4As members free and $35/non-members.

All participants will take the BS&T vitals assessment (and you can, too, even if you just wanna see how it works) - immediate results after taking the assessment and anonymized results will be shared with the group. 

LINK TO REGISTER:
https://lnkd.in/e--MBtrS

https://lnkd.in/ekJaN5wS

Open article: Unlock Your Agency’s Growth Readiness Score by 4as-and-hunting-club.scoreapp.com

Unlock Your Agency’s Growth Readiness Score

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Guy Ligertwood 🍩

Nora DiNuzzo

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The Battle

Guy Ligertwood 🍩

Nora DiNuzzo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Guy Ligertwood 🍩's LinkedIn Performance

Performance ScoreNora DiNuzzo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGuy Ligertwood 🍩's LinkedIn Performance