Haianh Nguyen

Sievo

Marketing Operations Manager

Seppo.io

Digital Marketing Manager

♦ Identifying and segmenting potential target audiences to ensure tailored messaging, targeting, and personalization across campaigns.
♦ Planning, executing, and optimizing marketing automation processes and workflows that drive engagement and nurture leads, improving conversion across the funnel.
♦ Collaborating with sales and marketing teams to synchronize messaging efforts for GTM with sales lead growth strategy (SLG)
♦ Managing marketing automation platforms and CRM systems, ensuring data hygiene and effective segmentation for accurate reporting and analysis.

 Sales and Marketing Operations Specialist

Upseller

I was hired to kickstart marketing automation and implement a customer-centric acquisition process. I established a foundation for trigger campaigns and CRM (HubSpot) 

My responsibilities included:
♦ Planning, executing, and optimizing automated marketing campaigns, workflows, and processes.
♦ Collaborating with various business functions (sales, customer success, product management) to create content/ email sequences targeting different customer groups.
♦ Analyzing data and segmenting target audiences, conducting A/B tests to establish best practices for lead generation and customer engagement.
♦ Managing the HubSpot professional sales system, CRM, marketing automation tools, and content marketing efforts.
♦ Overseeing the email marketing lifecycle from capturing leads to nurturing, engagement and retention.

CRM & Marketing Automation Specialist

Upsy Shopping Helper

Growth Marketer

👉My marketing experience includes the following:

- Website: Restructure and optimize website performance using HTML and CSS.
- MarTech: Marketing automation, workflow, sequencing, and tracking.
- SEO: Implement and further develop the SEO strategy. Identify potential search terms in collaboration with an external agency.
- CRM Management: Data audit, correction, segmentation, and lead qualification.
- Creating Content: Blogs, case studies, emails, sales materials, and landing pages.
- Customer Referral Program: Building a solid customer referral program with 13 case studies and reviews from customers on Capterra.
- Digital Advertising: Managing digital ads and Google responsive ads.
- Email Marketing: Create, implement, and optimize email marketing campaigns to engage existing contacts with the latest updates.


👉 These skills are applied for:

- Lead Generation: Sparking inbound interest.
- Brand Building: Crafting identity and raising awareness.
- Customer Engagement: Sustaining active engagement.

Junior Growth Marketer

My marketing experience includes the following :
- Content marketing and SEO
- Marketing automation with tools such as MailChimp and Pipedrive
- Researching Ideal Customer Profiles (ICP)
- Managing paid ads on LinkedIn, Facebook, and Google Ads

Marketing Coordinator

giosg

♦ SEO Boost: Master backlink opportunities - Powered by Ahrefs
♦ Content creation : Editing Video Cut, Craft, Captivate - Shape promotional videos for maximum impact.

Content Marketing 

Talk The Talk

♦ Brand management: Visuals, videos, content - crafting the brand narrative.
♦ Email marketing: Managing and executing subscriber strategy and email automation.
♦ Content creation: Crafting blogs, posts, and content for events and PR
♦ Digital marketing ads: Optimizing and managing advertising channels - Facebook, LinkedIn.
♦ Social media management: Managing three distinct social media channels via Buffer.
♦ Content calendars: "ensuring consistent messaging - unified across all platforms

Marketing and Communications

SeaFocus Executive Maritime Business Platform

♦ Co-ordinator in managing Social Media 
♦ Student mentoring - the team I mentored achieved Recognition Award from The Shipowners´ Foundation in Finland
♦ Assistant in expanding project - Intelligence Hunt South East Asia 2019
I leveraged my teamwork skill and cooperation in virtual environment workplace as the projects were organized remotely

Marketing Assistant

M.IDEA

♦ Event arrangements ( Free hug, Kattalyti's event)
♦ Delivering a diverse range of administrative, marketing, and operational support.
♦ Supporting in structuring the interview.

Event Coordinator

LAMK Entrepreneurship Society

♦ Creating marketing plan and organizing events
♦ Inspiring students to develop their business ideas via workshops,
events and learning experience. That included budgeting, funding, marketing,
taking care of logistics and board, assisting team coaching.
♦ Communicating with strategic partnerships
♦ Creating contents for social media channels
Achieved: Organized 8 events targeted at international students.

Project Lead & Digital Marketing

☀️ 30/30 | Find 1011 ways to get things done | Growth Marketer @Upsy Shopping Helper🚀

Hi there! I'm Hai-anh. In Finnish, my name means a shark 🦈 . I don't look fierce like a shark, but I have fierce power to break boundaries.

I was a growth marketer at Upsy Shopping Helper, a startup that helps online shoppers find the best deals and products. I am a CRM and marketing automation specialist at Upseller, a company that provides sales and marketing solutions for B2B clients. 

I have a strong background in business strategy, digital marketing, and project management. 

Experienced in:
☘️ Planning, executing, and optimizing automated marketing campaigns, workflows, and processes with tools like HubSpot.
☘️ Managing the email marketing lifecycle, including capturing leads and nurturing engagement.
☘️ Creating content for blogs, case studies, emails, sales material, and landing pages.
☘️ Applying skills in inbound marketing, SEO, SEM, web analytics, and performance marketing to boost user retention, brand awareness, and conversion rates.
☘️ Reporting directly to C-level executives and communicating with various stakeholders.

I am passionate about finding new ways to get things done, learning by doing, and enjoying the journey. I am always eager to try new strategies, experiment with different channels, and measure the results. I am also a team player who values collaboration, contribution, and support. 

I am looking for opportunities to grow my skills, expand my network, and make a positive impact in the marketing industry. I am interested in digital marketing and customer behavior.

- Content creation
- Website update 
- Email marketing campaigns
- Social media management 
- Video production

👉 In order to 
- Generate inbound leads
- Build brand identity and awareness

I had the chance to present our Salesforce solution to an experienced consultant this week. Her feedback gave me plenty to think about.

#1 🪴People don’t buy the product. They buy the reason behind it — what’s in it for them.

As a technical solution builder, I focus on how/what id the solution and forget why it matters. It’s not a new idea, but it’s easy to lose sight of when you’re deep in the technical details. A note to myself: start with why. The how can come later.


#2 🪴Great consultants don’t just build solutions. They translate them.

When presenting a solution, my audience is rarely one type of person. I may have decision-makers, financial minds, and technical experts in the same room. Each listens for something different. My language needs to adapt to all of them.

A big shout-out to our trainer Suvi Saarnilaakso. Her's sessions helped me configure and adopt Salesforce at lightspeed. In just 6 days, I went from data model setup to building a landing page, embedding a form, and delivering a complete solution. Every story she shared in real life business expand my horizon.

I’ve always loved building in HubSpot. Now bringing that same flow into Salesforce has opened a whole new side of CRM for me.

Working as #MarOps is 50% technical + 50% understanding business.
B2B SaaS processes are often similar but the tools/CRM systems vary.

Wrapping up week 2 of the Salesforce Specialist Training with Accenture.
I got a lovely award for scoring highest in knowledge challenge. 
Small thing yet it made my day.

What stood out to me this week is comparing 2 #CRM admin system: 
HubSpot vs Salesforce.

As a Marketing Ops professional, I note that Salesforce gives me more room to customize, designing operations logic and data structure to a granular level. HubSpot is more about configuring features.

Depending on the company's needs. People decide their CRM. I don't see the need to tell which one is better.

In my experience: Marketing often uses #HubSpot. Sales uses Salesforce. Or complex business types would use Salesforce. HubSpot is easy to adopt and fix. #Salesforce often serves sales or broader operations because it can handle complex business logic.

A trainer in our program even built an app in Salesforce to manage her shoe collection. That showed me how powerful customization can be. It comes as a package: a company would need a Salesforce specialist to build the system.

End of the day no matter which CRM you use the system should reflect the business process not the other way around.

I wanted tighter alignment between Sales and Marketing.
 And I wanted to get up to speed with the newest #HubSpot features.
 So I completed HubSpot’s ABM Bootcamp.

ABM isn’t new to me.
 I’ve used it for years to target the right accounts, personalize outreach/campaign, and focus on the actions that push deals forward.

What the Bootcamp did was sharpen the operational side the part where MarOps keeps the handoff between Sales and Marketing clean.

How MarOps makes ABM work:
 • document the process so both teams operate from one truth
 • align Sales and Marketing on the systems behind ABM—lead scoring, smart rules, target lists
 • stay on top of data quality so the signals are accurate

What I have my eyes on next is the AI for Marketing, Sales, and Service Bootcamp. I’m excited to dive deeper into AI solutions in HubSpot and explore how they support GTM teams from different angles.

I’m not going to Slush this year.

Instead, I’m burning my energy in Accurture, building workflows and setting up processes in Salesforce.

Still, I can’t stop myself from sneaking a peek at what’s happening in Slush. The ideas. The energy. The spark around AI, marketing ops, and Revops always gets me.

What do you like the most in Slush this year so far?

I mapped out all the tools I’ve used, owned, or earned certifications for.
 And I realized something funny.

Collecting tools feels like collecting stamps.
 Nice to look at.
 But they don’t drive the system.

🌻 The system drives them.

Once I understand funnels, handovers, scoring, routing, enrichment, workflows, and data models, every new tool becomes plug-and-play.

So I grouped the tools I use into the functions that MarOps and pre-sales teams rely on:
 CRM, data vendors, integrations, tracking, automation, marketing/sales automation, and analytics.

The stack changes.
 The logic doesn’t.
  That’s the fun part.

How do you keep up with new tools in your role?

I just completed the #Salesforce Platform Foundations certification.

I’ve seen many scaling startups use a split setup :HubSpot for marketing and Salesforce for sales.
Since I work at the intersection of both, I wanted to deepen my technical skills on the Salesforce side.

This is my first step into Salesforce configuration and it feels good to expand my admin skills into a new platform.

A lot of food for thought on how to start implementing AI projects in yesterday’s breakfast seminar between @WIT x EY Technology Solutions.

We discussed and listened to many experienced technology consultants from EY talk about AI transformation. 

Implementing technology and process stays close to my heart, so the event opened up many thoughts for me.
Here are a few highlight points:

 🪴 3 main pillars of a successful AI implementation
 • the right tools
 • the right management
 • the right mindset

🪴 We covered many real use cases of AI.
 One amazing example was using AI to adjust discount percentages for different opportunities.
 It reminded me of marketing operations work, like using AI to adjust lead scores in HubSpot.

🪴 Back to the basics, Jenny mentioned that the foundation of any AI project is data hygiene.
 I couldn’t agree more. Data quality is the foundation for CRM systems, automation, and then AI.
 If no one cleans and controls the data, “you put boo boo in the system, you get poo poo out.”

🙏 Thank you for a wonderful and very informative session. Jekaterina Kuchareva, Jenny Nilsen, Priyanka Sharma, Matilda Lundqvist

EnCoHub Oy

Head of marketing & CX

Markkinointipalveluna.com

I'm an experienced marketing professional and assisted numerous growth-driven companies in achieving their growth goals. I’m intensely sales-oriented and close collaboration with sales teams is my passion. Having formerly served as a Head of Sales and a CEO business leader, I possess a deep understanding of the business drivers and commercial targets, as well as the crucial role marketing plays in lead generation and customer acquisition.

Entrepreneur, Interim CMO

Kumura

Head of Marketing

Strategic and operational management of sales and marketing, and developing their synergies from lead generation to sales.

Head of Sales and Marketing

Kumura is one of the largest companies in Finland focusing on ICT-project management and project development. I was responsible for Kumura marketing strategy and the implementation. Through complete renewal of all marketing functions (incl. brand work, new website, digital marketing, inbound lead process and employee branding etc.) we've gained a huge growth in Kumura's turnover.

Posti Group Oyj

Posti's marketing strategy needed rethinking as the business environment is changing radically. eCommerce is growing exponentially whereas postal services are declining rapidly.  During 2019-2020 I led Posti's marketing transformation to support the growth of eCom. The first task was to build a new centralized marketing team. With the new team, we focused more on ecommerce and implemented agile marketing way of working to support the business.  In addition to new working methods, we build analytics, metrics and marketing automation, implemented new content strategy, built lead processes and in-sourced marketing activities heavily by establishing an inhouse marketing function.

Member of the Customer Channels leadership team.
Member of Digital Commerce leadership team.

Director, Head of Marketing

Responsible for Posti's social media strategy and all the activities needed implementing the strategy: social media tools and platforms, measuring, content strategy, targeting etc. 
Member of the Customer Channels leadership team.

Head of Social Media

Telia Company

Telia B2C online shop is one of the biggest smart phone and consumer electronic webshops in Finland. As the online marketing manager my main achievement was to increase the shop's traffic volume. I created and implemented completely new tactics for performance marketing and was able to improve ROAS as much as 50%. This was done by thinking of the consumers' path as a whole digital experience. We built new customer journeys, implemented dynamic programmatic marketing, started targeting strictly instead of reaching for large audiences and completely renewed both SEM and Facebook advertising accounts.

Online Marketing Manager

In this position I was developing TeliaSonera Finland's social media customer experience. During this period the incoming SoMe customer messages (tickets) increased by 10x, but we were still able to increase NPS while reducing answering times. This was done by both implementing new tools and developing the team processes.

 I also took part in developing digital concepts,  inboud marketing, online sales planning etc.

Business Development Manager 

FlowHouse Oy

Strategic and tactic planning of Internet marketing campaigns. Consulting and coaching businesses in planning and implementing digital media strategies.

Online marketing strategist

Aava & Bang Oy

As a growth marketing strategist in Aava & Bang my goal was to create and implement growth marketing strategies for growth driven companies.  From small family businesses to large listed companies. My job was done both in digital and traditional channels and it included lot's of consulting & coaching.

Growth marketing strategist & coach, partner

Aava & Bang was established by me and Mr.  Mikko Kalliola in 2005 (now creative director in A&B). During the four years I was in charge, the company to be an employer for ca. 10 marketing and advertising professionals. As CEO and marketing strategist I was responsible for both our own growth, as well as growth of our customers.

CEO, founding partner

Olen 20-vuoden kokemuksella varustettu yritysstrategi ja markkinoinnin ammattilainen.

Tällä hetkellä olen tekemässä kasvua EnCoHubin riveissä, mutta osa-aikaisena yrittäjänä voin auttaa myös sinua 👋

Supervoimiani ovat vankka liiketoimintaymmärrys ja boksin ulkopuolelta ajattelu. Intohimonani on myynnin ja markkinoinnin yhteistyö, sillä niillä loppupeleissä kasvu punnitaan ⚖️

Matkan varrella saamiani palautteita:

"Kiitos upeasta työstäsi markkinointimme hyväksi, sekä sinun tuomista uusista ajatuksista kaikkeen tekemiseemme! Olet meille tärkeä ja innostava inspiraation lähde." 🩵

"Iso kiitos Hale sulle jeesistä 💜✨ meni todella hienosti - Ylitettiin reippaasti viime vuoden luvut."

💚 Hale on no bullshit -ihminen, joka ei hyväksy itsensä tai toisten huonoa kohtelua. Hän myös edistää hyvää kohtelua esimerkiksi kiittämällä ja onnistumisia huomioimalla sekä kahdenkeskisissä että laajemman työyhteisön keskusteluissa.💚

"Aivan timanttinen tuo brand personality ja kaikki muukin sen ympäriltä. Hienosti kiteytetty, tähän on helppo samaistua ja uskoa! Oot kova osaaja Hale!"

Hale Okkonen

Verkkopalvelun käyttäjät haluavat seurustella ennen naimisiinmenoa 💍

Valovirta.fi julkaisussa lähdettin painamaan kaikin keinoin kohti kovaa konversiota, eli meidän tapauksessa sähkösopimuksia. Koska se sattuu olemaan liiketoiminnan ydin. 

Pehmeämpiä konversioita ei painotettu markkinoinnissa, ja sivustollakin joiltain osin haluttiin jopa varmistaa, että ne eivät ainakaan harhauta pois päätavoitteesta. 

”Estelyistä” huolimatta kaikkia sivuston kevyempiä konversioita on saatu moninkertainen määrä verrattuna koviin konversioihin. 

Tämä osoittaa, että varsinkin uuden palvelun kyseessä ollessa kaikki ei halua heti naimisiin meidän tai uuden sähköyhtiön kanssa, mutta moni on valmis ottamaan ensimmäisen askeleen. 

Johtopäätös ja toimenpiteet 👉 Vahvistetaan kevyitä konversioita, jotta saadaan lisää käyttäjiä ottamaan ensiaskel. Ja markkinoinnin automaatio kuntoon per heti. 

Ps. Terkkusia Rhodokselta. Plussaa tän viikon etätyöpisteen osittainen merinäköala ⛱️😎

Hale Okkonen 

No alternative text description for this image

Itsenäinen etätyöviikko Rhodoksella plussat ja miinukset ⛱️

+ Valoa!!! 
+ Hyvää ruokaa
+ Itsenäisyys ja oma aikataulu
+ Töitä sai hyvin tehtyä
+ Keli oli täydellinen. Aamupäivisin sateli, mutta työpäivän loppuun mennessä, alkuiltapäivällä kirkastui aina.
+ Sanoinko jo valoa?


- Rhodoksella on sesonki ohi ja palveluita ei enää paljoakaan tarjolla. Jäi vaellukset ja kokki-illalliset kokematta.
- Keskusta on parissa päivässä nähty. 
- Pimeä tulee aikaisin, joten arkipäivinä vapaa, valoisa aika jäi vähiin.

Summa summarum. Pyrin jatkossakin tekemään vastaavan reissun, koska miksi ei. Tämä oli samalla mun eka itsenäinen reissu, mikä oli kiinnostava tutkimusmatka myös itseeni. 

Rhodos voi valikoitua kohteeksi jatkossakin, mutta ehkä muu kuin kaupunkikeskusta.

Teneriffa on moneen kertaan nähty, joten vinkkejä muiksi viikon mittaisen etäperiodin kohteiksi otetaan vastaan 🙏
Vaatimuksena järkevä aikaero, valo ja n. 20-25°c ☀️

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