Haianh Nguyen

Sievo

Marketing Operations Manager

Seppo.io

Digital Marketing Manager

♦ Identifying and segmenting potential target audiences to ensure tailored messaging, targeting, and personalization across campaigns.
♦ Planning, executing, and optimizing marketing automation processes and workflows that drive engagement and nurture leads, improving conversion across the funnel.
♦ Collaborating with sales and marketing teams to synchronize messaging efforts for GTM with sales lead growth strategy (SLG)
♦ Managing marketing automation platforms and CRM systems, ensuring data hygiene and effective segmentation for accurate reporting and analysis.

 Sales and Marketing Operations Specialist

Upseller

I was hired to kickstart marketing automation and implement a customer-centric acquisition process. I established a foundation for trigger campaigns and CRM (HubSpot) 

My responsibilities included:
♦ Planning, executing, and optimizing automated marketing campaigns, workflows, and processes.
♦ Collaborating with various business functions (sales, customer success, product management) to create content/ email sequences targeting different customer groups.
♦ Analyzing data and segmenting target audiences, conducting A/B tests to establish best practices for lead generation and customer engagement.
♦ Managing the HubSpot professional sales system, CRM, marketing automation tools, and content marketing efforts.
♦ Overseeing the email marketing lifecycle from capturing leads to nurturing, engagement and retention.

CRM & Marketing Automation Specialist

Upsy Shopping Helper

Growth Marketer

👉My marketing experience includes the following:

- Website: Restructure and optimize website performance using HTML and CSS.
- MarTech: Marketing automation, workflow, sequencing, and tracking.
- SEO: Implement and further develop the SEO strategy. Identify potential search terms in collaboration with an external agency.
- CRM Management: Data audit, correction, segmentation, and lead qualification.
- Creating Content: Blogs, case studies, emails, sales materials, and landing pages.
- Customer Referral Program: Building a solid customer referral program with 13 case studies and reviews from customers on Capterra.
- Digital Advertising: Managing digital ads and Google responsive ads.
- Email Marketing: Create, implement, and optimize email marketing campaigns to engage existing contacts with the latest updates.


👉 These skills are applied for:

- Lead Generation: Sparking inbound interest.
- Brand Building: Crafting identity and raising awareness.
- Customer Engagement: Sustaining active engagement.

Junior Growth Marketer

My marketing experience includes the following :
- Content marketing and SEO
- Marketing automation with tools such as MailChimp and Pipedrive
- Researching Ideal Customer Profiles (ICP)
- Managing paid ads on LinkedIn, Facebook, and Google Ads

Marketing Coordinator

giosg

♦ SEO Boost: Master backlink opportunities - Powered by Ahrefs
♦ Content creation : Editing Video Cut, Craft, Captivate - Shape promotional videos for maximum impact.

Content Marketing 

Talk The Talk

♦ Brand management: Visuals, videos, content - crafting the brand narrative.
♦ Email marketing: Managing and executing subscriber strategy and email automation.
♦ Content creation: Crafting blogs, posts, and content for events and PR
♦ Digital marketing ads: Optimizing and managing advertising channels - Facebook, LinkedIn.
♦ Social media management: Managing three distinct social media channels via Buffer.
♦ Content calendars: "ensuring consistent messaging - unified across all platforms

Marketing and Communications

SeaFocus Executive Maritime Business Platform

♦ Co-ordinator in managing Social Media 
♦ Student mentoring - the team I mentored achieved Recognition Award from The Shipowners´ Foundation in Finland
♦ Assistant in expanding project - Intelligence Hunt South East Asia 2019
I leveraged my teamwork skill and cooperation in virtual environment workplace as the projects were organized remotely

Marketing Assistant

M.IDEA

♦ Event arrangements ( Free hug, Kattalyti's event)
♦ Delivering a diverse range of administrative, marketing, and operational support.
♦ Supporting in structuring the interview.

Event Coordinator

LAMK Entrepreneurship Society

♦ Creating marketing plan and organizing events
♦ Inspiring students to develop their business ideas via workshops,
events and learning experience. That included budgeting, funding, marketing,
taking care of logistics and board, assisting team coaching.
♦ Communicating with strategic partnerships
♦ Creating contents for social media channels
Achieved: Organized 8 events targeted at international students.

Project Lead & Digital Marketing

☀️ 30/30 | Find 1011 ways to get things done | Growth Marketer @Upsy Shopping Helper🚀

Hi there! I'm Hai-anh. In Finnish, my name means a shark 🦈 . I don't look fierce like a shark, but I have fierce power to break boundaries.

I was a growth marketer at Upsy Shopping Helper, a startup that helps online shoppers find the best deals and products. I am a CRM and marketing automation specialist at Upseller, a company that provides sales and marketing solutions for B2B clients. 

I have a strong background in business strategy, digital marketing, and project management. 

Experienced in:
☘️ Planning, executing, and optimizing automated marketing campaigns, workflows, and processes with tools like HubSpot.
☘️ Managing the email marketing lifecycle, including capturing leads and nurturing engagement.
☘️ Creating content for blogs, case studies, emails, sales material, and landing pages.
☘️ Applying skills in inbound marketing, SEO, SEM, web analytics, and performance marketing to boost user retention, brand awareness, and conversion rates.
☘️ Reporting directly to C-level executives and communicating with various stakeholders.

I am passionate about finding new ways to get things done, learning by doing, and enjoying the journey. I am always eager to try new strategies, experiment with different channels, and measure the results. I am also a team player who values collaboration, contribution, and support. 

I am looking for opportunities to grow my skills, expand my network, and make a positive impact in the marketing industry. I am interested in digital marketing and customer behavior.

- Content creation
- Website update 
- Email marketing campaigns
- Social media management 
- Video production

👉 In order to 
- Generate inbound leads
- Build brand identity and awareness

I had the chance to present our Salesforce solution to an experienced consultant this week. Her feedback gave me plenty to think about.

#1 🪴People don’t buy the product. They buy the reason behind it — what’s in it for them.

As a technical solution builder, I focus on how/what id the solution and forget why it matters. It’s not a new idea, but it’s easy to lose sight of when you’re deep in the technical details. A note to myself: start with why. The how can come later.


#2 🪴Great consultants don’t just build solutions. They translate them.

When presenting a solution, my audience is rarely one type of person. I may have decision-makers, financial minds, and technical experts in the same room. Each listens for something different. My language needs to adapt to all of them.

A big shout-out to our trainer Suvi Saarnilaakso. Her's sessions helped me configure and adopt Salesforce at lightspeed. In just 6 days, I went from data model setup to building a landing page, embedding a form, and delivering a complete solution. Every story she shared in real life business expand my horizon.

I’ve always loved building in HubSpot. Now bringing that same flow into Salesforce has opened a whole new side of CRM for me.

Working as #MarOps is 50% technical + 50% understanding business.
B2B SaaS processes are often similar but the tools/CRM systems vary.

Wrapping up week 2 of the Salesforce Specialist Training with Accenture.
I got a lovely award for scoring highest in knowledge challenge. 
Small thing yet it made my day.

What stood out to me this week is comparing 2 #CRM admin system: 
HubSpot vs Salesforce.

As a Marketing Ops professional, I note that Salesforce gives me more room to customize, designing operations logic and data structure to a granular level. HubSpot is more about configuring features.

Depending on the company's needs. People decide their CRM. I don't see the need to tell which one is better.

In my experience: Marketing often uses #HubSpot. Sales uses Salesforce. Or complex business types would use Salesforce. HubSpot is easy to adopt and fix. #Salesforce often serves sales or broader operations because it can handle complex business logic.

A trainer in our program even built an app in Salesforce to manage her shoe collection. That showed me how powerful customization can be. It comes as a package: a company would need a Salesforce specialist to build the system.

End of the day no matter which CRM you use the system should reflect the business process not the other way around.

I wanted tighter alignment between Sales and Marketing.
 And I wanted to get up to speed with the newest #HubSpot features.
 So I completed HubSpot’s ABM Bootcamp.

ABM isn’t new to me.
 I’ve used it for years to target the right accounts, personalize outreach/campaign, and focus on the actions that push deals forward.

What the Bootcamp did was sharpen the operational side the part where MarOps keeps the handoff between Sales and Marketing clean.

How MarOps makes ABM work:
 • document the process so both teams operate from one truth
 • align Sales and Marketing on the systems behind ABM—lead scoring, smart rules, target lists
 • stay on top of data quality so the signals are accurate

What I have my eyes on next is the AI for Marketing, Sales, and Service Bootcamp. I’m excited to dive deeper into AI solutions in HubSpot and explore how they support GTM teams from different angles.

I’m not going to Slush this year.

Instead, I’m burning my energy in Accurture, building workflows and setting up processes in Salesforce.

Still, I can’t stop myself from sneaking a peek at what’s happening in Slush. The ideas. The energy. The spark around AI, marketing ops, and Revops always gets me.

What do you like the most in Slush this year so far?

I mapped out all the tools I’ve used, owned, or earned certifications for.
 And I realized something funny.

Collecting tools feels like collecting stamps.
 Nice to look at.
 But they don’t drive the system.

🌻 The system drives them.

Once I understand funnels, handovers, scoring, routing, enrichment, workflows, and data models, every new tool becomes plug-and-play.

So I grouped the tools I use into the functions that MarOps and pre-sales teams rely on:
 CRM, data vendors, integrations, tracking, automation, marketing/sales automation, and analytics.

The stack changes.
 The logic doesn’t.
  That’s the fun part.

How do you keep up with new tools in your role?

I just completed the #Salesforce Platform Foundations certification.

I’ve seen many scaling startups use a split setup :HubSpot for marketing and Salesforce for sales.
Since I work at the intersection of both, I wanted to deepen my technical skills on the Salesforce side.

This is my first step into Salesforce configuration and it feels good to expand my admin skills into a new platform.

A lot of food for thought on how to start implementing AI projects in yesterday’s breakfast seminar between @WIT x EY Technology Solutions.

We discussed and listened to many experienced technology consultants from EY talk about AI transformation. 

Implementing technology and process stays close to my heart, so the event opened up many thoughts for me.
Here are a few highlight points:

 🪴 3 main pillars of a successful AI implementation
 • the right tools
 • the right management
 • the right mindset

🪴 We covered many real use cases of AI.
 One amazing example was using AI to adjust discount percentages for different opportunities.
 It reminded me of marketing operations work, like using AI to adjust lead scores in HubSpot.

🪴 Back to the basics, Jenny mentioned that the foundation of any AI project is data hygiene.
 I couldn’t agree more. Data quality is the foundation for CRM systems, automation, and then AI.
 If no one cleans and controls the data, “you put boo boo in the system, you get poo poo out.”

🙏 Thank you for a wonderful and very informative session. Jekaterina Kuchareva, Jenny Nilsen, Priyanka Sharma, Matilda Lundqvist

Good Fortune

Writing about sustainable startups and interviewing Impact Founders to inspire your next impact project, startup, or side hustle. 

Good Fortune will help you:
🌱 Discover sustainable businesses
🧠 Learn from Impact Founders
🌍 Meet likeminded change makers

Founder

Swinburne Design Factory Melbourne

Developing new products, services, and experiences for the innovation world.

Working with Industry, Government, and Individuals to better understand their world and design new solutions to make it a better one.

Senior Product Development Manager

Create Kaizen

I design tools, workshops, and learning programs for tech leaders to:
- Build innovative teams
- Improve creative collaboration
- Build human-centered organizations
- Create systems to navigate uncertainty
- Develop creative problem solving practices

Strategic Designer & Facilitator

Designit

- Lead discovery research, persona building, and journey mapping for transformation projects
- Designed and facilitated AI enablement workshops for exploration and implementation
- Partnered with BizDev to identify customer needs across partner orgs
- Implemented Design Thinking to tackle creative business transformation problems

Strategic Design Lead

NOBA

NOBA partners with companies to build and launch new products, services, or business models.

I supported digital, innovation, and marketing teams in different stages of the development and launch of new products:
- Defining the value propositions and business model for new products and services
- Testing and learning through business prototyping - building and launching an alpha version of the business, gathering metrics, and iterating with real customers
- Driving a soft market launch to start growing the customer base before scaling

Business Designer

NerdWallet

- Software development planning and visibility at all levels of management
- End to end quarterly planning for cross-functional pods
- Manage communication touchpoints between Product, Engineering, Design, Data
- Agile coaching for NerdWallet feature teams
- Program Management for Content Design team

NerdWallet is on a mission to provide clarity for all of life’s financial decisions. We provide consumers with expert, personalized, and actionable guidance across a range of personal finance topics. Whether you’re shopping for a new credit card or mortgage, hoping to refinance a student loan, interested in learning more about investing, or just want to stay on top of your money, we do the homework for you, simplifying complex ideas so you have the information and tools you need to make the right decision for you.

Backed by IVP, RRE Ventures, iGlobe Partners and Silicon Valley Bank, among others, NerdWallet has been certified a Great Place to Work and named one of the Best Workplaces in the Bay Area™ 2020 by Fortune. We’ve been recognized for our stellar benefits, too, from world-class health, vision, and dental insurance to our matching 401(k) program to our generous time off and parental leave policies. 

Based in San Francisco, we have more than 400 passionate “Nerds” around the country, and we’re growing every day. Whether you’re committed to helping consumers or  excited about working for a profitable tech company or interested in growing professionally—or all of the above!—we’d love to hear from you. Check out our job openings here: http://www.nerdwallet.com/careers

Program Manager

- Project manager for Content Design team, creating graphics, illustrations, animations and editorial videos
- Certified ScrumMaster, Scrum Alliance
- Refine and streamline department processes to maintain efficiency and scalability in a fast growing startup environment
- Facilitate projects for a stakeholder team of 90 Content Strategists, Assigning Editors, Copy Editors, and Writers in team operations and communication
- Develop and oversee quantitative success metrics and key performance indicators for Content and Content Design teams
- Advise Content team on institutional knowledge, the fluid inner workings of startup company operations and their position in it

Content Operations and Project Management

Interscope Records

- Coordinated photo shoots and graphic design work for 100+ artist roster
- Oversaw and refined end to end project portals for photographers, stylists, graphic designers, etc.
- Created and resolved photography and art contracts for all creative services provided to Interscope artists
- Organized and facilitated all travel, setup and production operations  for Interscope directors, photographers, producers, and stylist  teams
- Refined organizational strategy, including artist archiving, scheduling, and soliciting promotional materials

Creative Marketing

Opus Bank

- Consulted high net-worth banking clientele, managing accounts $500k-$1mm in balances
- Spearheaded sales team who aquired $50mm in deposits since inception 10.17.2011
- Integral part of opening and growing de novo banking office
- Integrated new sales, appointment, and follow up pipelines for Opus Bank de novo offices
- Generated qualified large acquisition meetings for VP/Retail Banking Manager

Client Services

Want to build a business that makes money AND makes a difference?

I break down exactly how successful impact founders are doing it.

Through conversations with founders and detailed case studies, I uncover the strategies and tactics that actually work in social impact.

At Good Fortune, I'm creating:
🎙️ Deep-dive conversations with impact founders sharing their playbook
📧 Weekly newsletters breaking down successful impact businesses
🛠️ Free, actionable tools for bootstrapped teams (like our Tactic Cards)

Everything I make is designed to help you:
- Validate your impact business idea
- Find and connect with your first customers
- Grow sustainably while maximizing impact
- Navigate the unique challenges of social enterprise

Want actionable insights for your impact business?

→ Subscribe to my weekly newsletter
→ Download free Tactic Cards
→ Listen to the latest founder deep dives


A bit more about me and why I love doing this:
🏄 I've always been an "experience channel surfer" (look at my work history)
💭 I love finding the overlap between creativity, strategy, and impact
🙏 I want to create things that enable others to do their best work

Give me a follow 🔔 for free content and learnings shared daily, or reach out if you want to talk strategy and social innovation (whatever that means to you).

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