Haianh Nguyen

Sievo

Marketing Operations Manager

Seppo.io

Digital Marketing Manager

♦ Identifying and segmenting potential target audiences to ensure tailored messaging, targeting, and personalization across campaigns.
♦ Planning, executing, and optimizing marketing automation processes and workflows that drive engagement and nurture leads, improving conversion across the funnel.
♦ Collaborating with sales and marketing teams to synchronize messaging efforts for GTM with sales lead growth strategy (SLG)
♦ Managing marketing automation platforms and CRM systems, ensuring data hygiene and effective segmentation for accurate reporting and analysis.

 Sales and Marketing Operations Specialist

Upseller

I was hired to kickstart marketing automation and implement a customer-centric acquisition process. I established a foundation for trigger campaigns and CRM (HubSpot) 

My responsibilities included:
♦ Planning, executing, and optimizing automated marketing campaigns, workflows, and processes.
♦ Collaborating with various business functions (sales, customer success, product management) to create content/ email sequences targeting different customer groups.
♦ Analyzing data and segmenting target audiences, conducting A/B tests to establish best practices for lead generation and customer engagement.
♦ Managing the HubSpot professional sales system, CRM, marketing automation tools, and content marketing efforts.
♦ Overseeing the email marketing lifecycle from capturing leads to nurturing, engagement and retention.

CRM & Marketing Automation Specialist

Upsy Shopping Helper

Growth Marketer

👉My marketing experience includes the following:

- Website: Restructure and optimize website performance using HTML and CSS.
- MarTech: Marketing automation, workflow, sequencing, and tracking.
- SEO: Implement and further develop the SEO strategy. Identify potential search terms in collaboration with an external agency.
- CRM Management: Data audit, correction, segmentation, and lead qualification.
- Creating Content: Blogs, case studies, emails, sales materials, and landing pages.
- Customer Referral Program: Building a solid customer referral program with 13 case studies and reviews from customers on Capterra.
- Digital Advertising: Managing digital ads and Google responsive ads.
- Email Marketing: Create, implement, and optimize email marketing campaigns to engage existing contacts with the latest updates.


👉 These skills are applied for:

- Lead Generation: Sparking inbound interest.
- Brand Building: Crafting identity and raising awareness.
- Customer Engagement: Sustaining active engagement.

Junior Growth Marketer

My marketing experience includes the following :
- Content marketing and SEO
- Marketing automation with tools such as MailChimp and Pipedrive
- Researching Ideal Customer Profiles (ICP)
- Managing paid ads on LinkedIn, Facebook, and Google Ads

Marketing Coordinator

giosg

♦ SEO Boost: Master backlink opportunities - Powered by Ahrefs
♦ Content creation : Editing Video Cut, Craft, Captivate - Shape promotional videos for maximum impact.

Content Marketing 

Talk The Talk

♦ Brand management: Visuals, videos, content - crafting the brand narrative.
♦ Email marketing: Managing and executing subscriber strategy and email automation.
♦ Content creation: Crafting blogs, posts, and content for events and PR
♦ Digital marketing ads: Optimizing and managing advertising channels - Facebook, LinkedIn.
♦ Social media management: Managing three distinct social media channels via Buffer.
♦ Content calendars: "ensuring consistent messaging - unified across all platforms

Marketing and Communications

SeaFocus Executive Maritime Business Platform

♦ Co-ordinator in managing Social Media 
♦ Student mentoring - the team I mentored achieved Recognition Award from The Shipowners´ Foundation in Finland
♦ Assistant in expanding project - Intelligence Hunt South East Asia 2019
I leveraged my teamwork skill and cooperation in virtual environment workplace as the projects were organized remotely

Marketing Assistant

M.IDEA

♦ Event arrangements ( Free hug, Kattalyti's event)
♦ Delivering a diverse range of administrative, marketing, and operational support.
♦ Supporting in structuring the interview.

Event Coordinator

LAMK Entrepreneurship Society

♦ Creating marketing plan and organizing events
♦ Inspiring students to develop their business ideas via workshops,
events and learning experience. That included budgeting, funding, marketing,
taking care of logistics and board, assisting team coaching.
♦ Communicating with strategic partnerships
♦ Creating contents for social media channels
Achieved: Organized 8 events targeted at international students.

Project Lead & Digital Marketing

☀️ 30/30 | Find 1011 ways to get things done | Growth Marketer @Upsy Shopping Helper🚀

Hi there! I'm Hai-anh. In Finnish, my name means a shark 🦈 . I don't look fierce like a shark, but I have fierce power to break boundaries.

I was a growth marketer at Upsy Shopping Helper, a startup that helps online shoppers find the best deals and products. I am a CRM and marketing automation specialist at Upseller, a company that provides sales and marketing solutions for B2B clients. 

I have a strong background in business strategy, digital marketing, and project management. 

Experienced in:
☘️ Planning, executing, and optimizing automated marketing campaigns, workflows, and processes with tools like HubSpot.
☘️ Managing the email marketing lifecycle, including capturing leads and nurturing engagement.
☘️ Creating content for blogs, case studies, emails, sales material, and landing pages.
☘️ Applying skills in inbound marketing, SEO, SEM, web analytics, and performance marketing to boost user retention, brand awareness, and conversion rates.
☘️ Reporting directly to C-level executives and communicating with various stakeholders.

I am passionate about finding new ways to get things done, learning by doing, and enjoying the journey. I am always eager to try new strategies, experiment with different channels, and measure the results. I am also a team player who values collaboration, contribution, and support. 

I am looking for opportunities to grow my skills, expand my network, and make a positive impact in the marketing industry. I am interested in digital marketing and customer behavior.

- Content creation
- Website update 
- Email marketing campaigns
- Social media management 
- Video production

👉 In order to 
- Generate inbound leads
- Build brand identity and awareness

I had the chance to present our Salesforce solution to an experienced consultant this week. Her feedback gave me plenty to think about.

#1 🪴People don’t buy the product. They buy the reason behind it — what’s in it for them.

As a technical solution builder, I focus on how/what id the solution and forget why it matters. It’s not a new idea, but it’s easy to lose sight of when you’re deep in the technical details. A note to myself: start with why. The how can come later.


#2 🪴Great consultants don’t just build solutions. They translate them.

When presenting a solution, my audience is rarely one type of person. I may have decision-makers, financial minds, and technical experts in the same room. Each listens for something different. My language needs to adapt to all of them.

A big shout-out to our trainer Suvi Saarnilaakso. Her's sessions helped me configure and adopt Salesforce at lightspeed. In just 6 days, I went from data model setup to building a landing page, embedding a form, and delivering a complete solution. Every story she shared in real life business expand my horizon.

I’ve always loved building in HubSpot. Now bringing that same flow into Salesforce has opened a whole new side of CRM for me.

Working as #MarOps is 50% technical + 50% understanding business.
B2B SaaS processes are often similar but the tools/CRM systems vary.

Wrapping up week 2 of the Salesforce Specialist Training with Accenture.
I got a lovely award for scoring highest in knowledge challenge. 
Small thing yet it made my day.

What stood out to me this week is comparing 2 #CRM admin system: 
HubSpot vs Salesforce.

As a Marketing Ops professional, I note that Salesforce gives me more room to customize, designing operations logic and data structure to a granular level. HubSpot is more about configuring features.

Depending on the company's needs. People decide their CRM. I don't see the need to tell which one is better.

In my experience: Marketing often uses #HubSpot. Sales uses Salesforce. Or complex business types would use Salesforce. HubSpot is easy to adopt and fix. #Salesforce often serves sales or broader operations because it can handle complex business logic.

A trainer in our program even built an app in Salesforce to manage her shoe collection. That showed me how powerful customization can be. It comes as a package: a company would need a Salesforce specialist to build the system.

End of the day no matter which CRM you use the system should reflect the business process not the other way around.

I wanted tighter alignment between Sales and Marketing.
 And I wanted to get up to speed with the newest #HubSpot features.
 So I completed HubSpot’s ABM Bootcamp.

ABM isn’t new to me.
 I’ve used it for years to target the right accounts, personalize outreach/campaign, and focus on the actions that push deals forward.

What the Bootcamp did was sharpen the operational side the part where MarOps keeps the handoff between Sales and Marketing clean.

How MarOps makes ABM work:
 • document the process so both teams operate from one truth
 • align Sales and Marketing on the systems behind ABM—lead scoring, smart rules, target lists
 • stay on top of data quality so the signals are accurate

What I have my eyes on next is the AI for Marketing, Sales, and Service Bootcamp. I’m excited to dive deeper into AI solutions in HubSpot and explore how they support GTM teams from different angles.

I’m not going to Slush this year.

Instead, I’m burning my energy in Accurture, building workflows and setting up processes in Salesforce.

Still, I can’t stop myself from sneaking a peek at what’s happening in Slush. The ideas. The energy. The spark around AI, marketing ops, and Revops always gets me.

What do you like the most in Slush this year so far?

I mapped out all the tools I’ve used, owned, or earned certifications for.
 And I realized something funny.

Collecting tools feels like collecting stamps.
 Nice to look at.
 But they don’t drive the system.

🌻 The system drives them.

Once I understand funnels, handovers, scoring, routing, enrichment, workflows, and data models, every new tool becomes plug-and-play.

So I grouped the tools I use into the functions that MarOps and pre-sales teams rely on:
 CRM, data vendors, integrations, tracking, automation, marketing/sales automation, and analytics.

The stack changes.
 The logic doesn’t.
  That’s the fun part.

How do you keep up with new tools in your role?

I just completed the #Salesforce Platform Foundations certification.

I’ve seen many scaling startups use a split setup :HubSpot for marketing and Salesforce for sales.
Since I work at the intersection of both, I wanted to deepen my technical skills on the Salesforce side.

This is my first step into Salesforce configuration and it feels good to expand my admin skills into a new platform.

A lot of food for thought on how to start implementing AI projects in yesterday’s breakfast seminar between @WIT x EY Technology Solutions.

We discussed and listened to many experienced technology consultants from EY talk about AI transformation. 

Implementing technology and process stays close to my heart, so the event opened up many thoughts for me.
Here are a few highlight points:

 🪴 3 main pillars of a successful AI implementation
 • the right tools
 • the right management
 • the right mindset

🪴 We covered many real use cases of AI.
 One amazing example was using AI to adjust discount percentages for different opportunities.
 It reminded me of marketing operations work, like using AI to adjust lead scores in HubSpot.

🪴 Back to the basics, Jenny mentioned that the foundation of any AI project is data hygiene.
 I couldn’t agree more. Data quality is the foundation for CRM systems, automation, and then AI.
 If no one cleans and controls the data, “you put boo boo in the system, you get poo poo out.”

🙏 Thank you for a wonderful and very informative session. Jekaterina Kuchareva, Jenny Nilsen, Priyanka Sharma, Matilda Lundqvist

I'm...
✨ an award-winning speaker
✨ an experienced DEI trainer and consultant 
✨ a multilingual event host
✨ a networking catalyst (Innoitaja) 
✨ Mother, volunteer, mentor

…known for uplifting and engaging with diverse cultural and professional audiences. 

I founded ConnectUz in 2018 after a 7-year successful sales career in Scandinavian container and tanker shipping companies, organizing high-level speaker events - all out of my passion for creating inclusive workplaces where EVERYONE's potential is recognized and valued. Since then, I've engaged with 50+ companies and organizations (including Kone, Nokia, Vaisala, Nasdaq, Kemira, and Lindström) on diversity and inclusion; from intention to action, how, own it, and advocating for it while building winning organizations.

Key themes I talk about and work on: 
🗣️ Culturally responsive workplaces
🗣️ Inclusive leadership skills
🗣️ DEI strategies
🗣️ Talent recruitment and retention in local communities
🗣️ Strengthening talent pipelines
🗣️ Leading in a cross-cultural environment. 

What clients say about me is my proven ability to bridge gaps among individuals from diverse sectors and cultural backgrounds, and foster genuine collaboration that leads to tangible outcomes. My keynote and moderation move people as I combine relevant insights and mind-shifting stories, offering audiences conviction and tools to work differently here and now. 

In 2018 I delivered a TEDx talk on my rough journey of belonging and becoming in two world’s happiest countries and what my 10+ years of active volunteering roles have taught me.

My work recognitions for speakership and civic engagement:

⭐ MySpeaker of the Year in 2023 for Responsibility and Ethics
⭐ Interviews on global platforms like Al-Jazeera and YLE
⭐ MySpeaker Spokesperson 2024 (top 60 speakers/hosts by leading Nordic speaker agency)
⭐ Nominee: Nordic women in Tech 2023 Liva Echwald diversity advocate 
⭐ Barack Obama Foundation Emerging Leaders of Europe at Obama Summit in Berlin 2018
⭐ European Young Leader alumni by Friends of Europe Think Tank 2015

🔥 My contribution to any project is to deliver VALUE FIRST. I am passionate about being on stage and uniting people on their humanity. I never skip an opportunity to talk about accountability, the capacity to cooperate despite limited hope, and more importantly; I'll never stop defending the importance of leading with recognizing dignity in others. 

Watch my speeches and videos on DEIB at https://www.youtube.com/@KamillaSultanovaWorld/

Let’s leave a mark together at the next event and DEI project.

Kamilla Sultanova

Just came home from second "Afterwork with Kamilla" 
It is an event which I organised to get Linkedin community offline.
Set in a vibrant Outrun Pasila cafe Outrunpasila by invincible Rabia Khan Muhammad Atif Shaikh we were 32 people who joined and some for the second time. 

- Kristina Markovic shared how she landed a job within a month, which she starts tomorrow, we cheered for her! 
- We learned to get clarity, calm and confidence with Ling Choi happiness coach and I want to know all the neuroscience behind "hi-fives" & shaking 
- Celebrated and cheered for Michaela Kettner to register her company and offer world class coaching.
- Met so many spouses from Brazil to India, to Nepal to Uzbekistan who are establishing their own lives besides caring for families and kids and their language classes. Spouse program echoed, so well done Helsinki! 
- Reminded to thank their immigrant role models and first movers in their space and door openers - it is as important! 
- Reminded how much moving is a big deal and also moving within Finland - it is not easy, so give yourself grace!
- One person said "I came cos I knew at least - you will be one safe person around! Another one doubted as she was a still a student and felt intimidated to be around #afterwork people who are all working.  So it keeps ringing, how to make someone feel at ease around you and not to discredit one's humanity basis your titles or no titles. We all matter. 
- Feedback keeps pouring, thanks for joining. And lets meet again in January!

And we did so well as we got to network and support entrepreneurs who pour their heart into their cafe. Well done everybody!

#afterworkwithKamilla #socialcapitalFinland #networkingwithnofluff #soulfulgatherings

Inspiring audiences, connecting cultures. Seasoned business event host & moderator • Award-winning keynote speaker • Inclusion expert with a Nordic voice

20 years of Global Dignity, and the question still stands: What does dignity mean in your country?

For some, it’s about being different and still belonging.
In Finland, it might mean being accepted for who you are, even when you don’t fit the mold.
In Pakistan, it could mean the freedom to move safely as a woman.
In Uzbekistan, the right to a job and a future for young people.

For all of us, it’s the right to be heard, seen, and respected.

➡️ Do women and girls have dignity in the face of ongoing gender-based violence?
➡️ When the DEI profession itself has become so polarized, is this work losing its value, or is it more needed than ever to ensure dignity and inclusion aren’t pushed aside by political backlash and shifting priorities?

This year, Global Dignity celebrates 20 years of promoting exactly that: a simple, powerful idea that dignity is not earned, but inherent.

I’ve had the honor of serving as a co-founder and Board Member of Global Dignity Finland since 2014, alongside my dear colleague Tanja Lankia. Over the years, we’ve reached more than 4,000 students across Finland through storytelling events, workshops, and seminars, sparking dialogue about self-worth, empathy, and dreams.

I’ve seen firsthand how dignity becomes real through:
💬 A classroom discussion where a shy teenager shares their story.
💬 A mentor who believes in you when you don’t yet believe in yourself.
💬 A stage where young people speak and adults listen.

For me personally, dignity grows when I can use my voice in different arenas of society, in workplaces, communities, and nonprofit spaces, and when I can give back.

But dignity is not just moral. It’s political. It’s about how we design our cities: are there street lamps for women to walk safely? How we shape our economies: are vocational students respected as much as university graduates? How we embrace technology: are AI and automation giving everyone equal access, or deepening inequality?

These are dignity questions too.

As we mark 20 years of Global Dignity, founded by HRH Crown Prince Haakon, Pekka Himanen, and John Hope Bryant, I hope more schools, companies, and communities will continue this conversation, because dignity is the starting point of everything human.

What increases your own sense of dignity?
For me: it’s mentorship, belonging, and the freedom to use my voice.
What about you?


#GlobalDignity #GlobalDignityFi #HumanRights #SocialImpact

taplio

The Battle

Haianh Nguyen

Kamilla Sultanova

Followers

Posts

Engagements

Likes

Performance ScoreHaianh Nguyen's LinkedIn Performance

Performance ScoreKamilla Sultanova's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Haianh Nguyen

Kamilla Sultanova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Haianh Nguyen's LinkedIn Performance

Performance ScoreKamilla Sultanova's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHaianh Nguyen's LinkedIn Performance