Haianh Nguyen

Sievo

Marketing Operations Manager

Seppo.io

Digital Marketing Manager

♦ Identifying and segmenting potential target audiences to ensure tailored messaging, targeting, and personalization across campaigns.
♦ Planning, executing, and optimizing marketing automation processes and workflows that drive engagement and nurture leads, improving conversion across the funnel.
♦ Collaborating with sales and marketing teams to synchronize messaging efforts for GTM with sales lead growth strategy (SLG)
♦ Managing marketing automation platforms and CRM systems, ensuring data hygiene and effective segmentation for accurate reporting and analysis.

 Sales and Marketing Operations Specialist

Upseller

I was hired to kickstart marketing automation and implement a customer-centric acquisition process. I established a foundation for trigger campaigns and CRM (HubSpot) 

My responsibilities included:
♦ Planning, executing, and optimizing automated marketing campaigns, workflows, and processes.
♦ Collaborating with various business functions (sales, customer success, product management) to create content/ email sequences targeting different customer groups.
♦ Analyzing data and segmenting target audiences, conducting A/B tests to establish best practices for lead generation and customer engagement.
♦ Managing the HubSpot professional sales system, CRM, marketing automation tools, and content marketing efforts.
♦ Overseeing the email marketing lifecycle from capturing leads to nurturing, engagement and retention.

CRM & Marketing Automation Specialist

Upsy Shopping Helper

Growth Marketer

👉My marketing experience includes the following:

- Website: Restructure and optimize website performance using HTML and CSS.
- MarTech: Marketing automation, workflow, sequencing, and tracking.
- SEO: Implement and further develop the SEO strategy. Identify potential search terms in collaboration with an external agency.
- CRM Management: Data audit, correction, segmentation, and lead qualification.
- Creating Content: Blogs, case studies, emails, sales materials, and landing pages.
- Customer Referral Program: Building a solid customer referral program with 13 case studies and reviews from customers on Capterra.
- Digital Advertising: Managing digital ads and Google responsive ads.
- Email Marketing: Create, implement, and optimize email marketing campaigns to engage existing contacts with the latest updates.


👉 These skills are applied for:

- Lead Generation: Sparking inbound interest.
- Brand Building: Crafting identity and raising awareness.
- Customer Engagement: Sustaining active engagement.

Junior Growth Marketer

My marketing experience includes the following :
- Content marketing and SEO
- Marketing automation with tools such as MailChimp and Pipedrive
- Researching Ideal Customer Profiles (ICP)
- Managing paid ads on LinkedIn, Facebook, and Google Ads

Marketing Coordinator

giosg

♦ SEO Boost: Master backlink opportunities - Powered by Ahrefs
♦ Content creation : Editing Video Cut, Craft, Captivate - Shape promotional videos for maximum impact.

Content Marketing 

Talk The Talk

♦ Brand management: Visuals, videos, content - crafting the brand narrative.
♦ Email marketing: Managing and executing subscriber strategy and email automation.
♦ Content creation: Crafting blogs, posts, and content for events and PR
♦ Digital marketing ads: Optimizing and managing advertising channels - Facebook, LinkedIn.
♦ Social media management: Managing three distinct social media channels via Buffer.
♦ Content calendars: "ensuring consistent messaging - unified across all platforms

Marketing and Communications

SeaFocus Executive Maritime Business Platform

♦ Co-ordinator in managing Social Media 
♦ Student mentoring - the team I mentored achieved Recognition Award from The Shipowners´ Foundation in Finland
♦ Assistant in expanding project - Intelligence Hunt South East Asia 2019
I leveraged my teamwork skill and cooperation in virtual environment workplace as the projects were organized remotely

Marketing Assistant

M.IDEA

♦ Event arrangements ( Free hug, Kattalyti's event)
♦ Delivering a diverse range of administrative, marketing, and operational support.
♦ Supporting in structuring the interview.

Event Coordinator

LAMK Entrepreneurship Society

♦ Creating marketing plan and organizing events
♦ Inspiring students to develop their business ideas via workshops,
events and learning experience. That included budgeting, funding, marketing,
taking care of logistics and board, assisting team coaching.
♦ Communicating with strategic partnerships
♦ Creating contents for social media channels
Achieved: Organized 8 events targeted at international students.

Project Lead & Digital Marketing

☀️ 30/30 | Find 1011 ways to get things done | Growth Marketer @Upsy Shopping Helper🚀

Hi there! I'm Hai-anh. In Finnish, my name means a shark 🦈 . I don't look fierce like a shark, but I have fierce power to break boundaries.

I was a growth marketer at Upsy Shopping Helper, a startup that helps online shoppers find the best deals and products. I am a CRM and marketing automation specialist at Upseller, a company that provides sales and marketing solutions for B2B clients. 

I have a strong background in business strategy, digital marketing, and project management. 

Experienced in:
☘️ Planning, executing, and optimizing automated marketing campaigns, workflows, and processes with tools like HubSpot.
☘️ Managing the email marketing lifecycle, including capturing leads and nurturing engagement.
☘️ Creating content for blogs, case studies, emails, sales material, and landing pages.
☘️ Applying skills in inbound marketing, SEO, SEM, web analytics, and performance marketing to boost user retention, brand awareness, and conversion rates.
☘️ Reporting directly to C-level executives and communicating with various stakeholders.

I am passionate about finding new ways to get things done, learning by doing, and enjoying the journey. I am always eager to try new strategies, experiment with different channels, and measure the results. I am also a team player who values collaboration, contribution, and support. 

I am looking for opportunities to grow my skills, expand my network, and make a positive impact in the marketing industry. I am interested in digital marketing and customer behavior.

- Content creation
- Website update 
- Email marketing campaigns
- Social media management 
- Video production

👉 In order to 
- Generate inbound leads
- Build brand identity and awareness

I had the chance to present our Salesforce solution to an experienced consultant this week. Her feedback gave me plenty to think about.

#1 🪴People don’t buy the product. They buy the reason behind it — what’s in it for them.

As a technical solution builder, I focus on how/what id the solution and forget why it matters. It’s not a new idea, but it’s easy to lose sight of when you’re deep in the technical details. A note to myself: start with why. The how can come later.


#2 🪴Great consultants don’t just build solutions. They translate them.

When presenting a solution, my audience is rarely one type of person. I may have decision-makers, financial minds, and technical experts in the same room. Each listens for something different. My language needs to adapt to all of them.

A big shout-out to our trainer Suvi Saarnilaakso. Her's sessions helped me configure and adopt Salesforce at lightspeed. In just 6 days, I went from data model setup to building a landing page, embedding a form, and delivering a complete solution. Every story she shared in real life business expand my horizon.

I’ve always loved building in HubSpot. Now bringing that same flow into Salesforce has opened a whole new side of CRM for me.

Working as #MarOps is 50% technical + 50% understanding business.
B2B SaaS processes are often similar but the tools/CRM systems vary.

Wrapping up week 2 of the Salesforce Specialist Training with Accenture.
I got a lovely award for scoring highest in knowledge challenge. 
Small thing yet it made my day.

What stood out to me this week is comparing 2 #CRM admin system: 
HubSpot vs Salesforce.

As a Marketing Ops professional, I note that Salesforce gives me more room to customize, designing operations logic and data structure to a granular level. HubSpot is more about configuring features.

Depending on the company's needs. People decide their CRM. I don't see the need to tell which one is better.

In my experience: Marketing often uses #HubSpot. Sales uses Salesforce. Or complex business types would use Salesforce. HubSpot is easy to adopt and fix. #Salesforce often serves sales or broader operations because it can handle complex business logic.

A trainer in our program even built an app in Salesforce to manage her shoe collection. That showed me how powerful customization can be. It comes as a package: a company would need a Salesforce specialist to build the system.

End of the day no matter which CRM you use the system should reflect the business process not the other way around.

I wanted tighter alignment between Sales and Marketing.
 And I wanted to get up to speed with the newest #HubSpot features.
 So I completed HubSpot’s ABM Bootcamp.

ABM isn’t new to me.
 I’ve used it for years to target the right accounts, personalize outreach/campaign, and focus on the actions that push deals forward.

What the Bootcamp did was sharpen the operational side the part where MarOps keeps the handoff between Sales and Marketing clean.

How MarOps makes ABM work:
 • document the process so both teams operate from one truth
 • align Sales and Marketing on the systems behind ABM—lead scoring, smart rules, target lists
 • stay on top of data quality so the signals are accurate

What I have my eyes on next is the AI for Marketing, Sales, and Service Bootcamp. I’m excited to dive deeper into AI solutions in HubSpot and explore how they support GTM teams from different angles.

I’m not going to Slush this year.

Instead, I’m burning my energy in Accurture, building workflows and setting up processes in Salesforce.

Still, I can’t stop myself from sneaking a peek at what’s happening in Slush. The ideas. The energy. The spark around AI, marketing ops, and Revops always gets me.

What do you like the most in Slush this year so far?

I mapped out all the tools I’ve used, owned, or earned certifications for.
 And I realized something funny.

Collecting tools feels like collecting stamps.
 Nice to look at.
 But they don’t drive the system.

🌻 The system drives them.

Once I understand funnels, handovers, scoring, routing, enrichment, workflows, and data models, every new tool becomes plug-and-play.

So I grouped the tools I use into the functions that MarOps and pre-sales teams rely on:
 CRM, data vendors, integrations, tracking, automation, marketing/sales automation, and analytics.

The stack changes.
 The logic doesn’t.
  That’s the fun part.

How do you keep up with new tools in your role?

I just completed the #Salesforce Platform Foundations certification.

I’ve seen many scaling startups use a split setup :HubSpot for marketing and Salesforce for sales.
Since I work at the intersection of both, I wanted to deepen my technical skills on the Salesforce side.

This is my first step into Salesforce configuration and it feels good to expand my admin skills into a new platform.

A lot of food for thought on how to start implementing AI projects in yesterday’s breakfast seminar between @WIT x EY Technology Solutions.

We discussed and listened to many experienced technology consultants from EY talk about AI transformation. 

Implementing technology and process stays close to my heart, so the event opened up many thoughts for me.
Here are a few highlight points:

 🪴 3 main pillars of a successful AI implementation
 • the right tools
 • the right management
 • the right mindset

🪴 We covered many real use cases of AI.
 One amazing example was using AI to adjust discount percentages for different opportunities.
 It reminded me of marketing operations work, like using AI to adjust lead scores in HubSpot.

🪴 Back to the basics, Jenny mentioned that the foundation of any AI project is data hygiene.
 I couldn’t agree more. Data quality is the foundation for CRM systems, automation, and then AI.
 If no one cleans and controls the data, “you put boo boo in the system, you get poo poo out.”

🙏 Thank you for a wonderful and very informative session. Jekaterina Kuchareva, Jenny Nilsen, Priyanka Sharma, Matilda Lundqvist

Vaasan ammattikorkeakoulu VAMK University of Applied Sciences

•	Teaching foundational sales principles, focused on selling techniques, customer relationships, and ethical sales practices.
•	Developed course content using Fundamentals of Selling by Charles M. Futrell and integrated practical learning experiences through guest lectures and group assignments.
•	Mentoring students, emphasizing skills for professional success in real-world applications.

Lecturer

University of Vaasa

The Vaasa Spouse Programme is addressed to all spouses of full-time students and employees in schools and companies in the Vaasa region to enhance their social and professional integration. The responsibilities in this role is focused on the promotion of the career prospects and employability of spouses. Some key achievements include:
- Spearhead strategic plans of the Vaasa Spouse Programme, increasing participation by 25% and member registration by 50%.
- Organize professional development activities and community engagement activities for +200 members to integrate socially and professionally.
- Deliver detailed progress reports to university leadership, showcasing program impact and participant satisfaction.
- Maintain strategic partnerships with key stakeholders, improving collaboration by 20%.

Project Manager, Vaasa Spouse Programme

Centria University of Applied Sciences

- Designed and delivered a course integrating social media marketing strategies with e-business principles.
- Engaged industry professionals as guest lecturers, enhancing real-world application and student learning outcomes.
- Achieved a 4.5/5 course satisfaction rating, contributing to curriculum improvement initiatives.

Wärtsilä

Assisted employees and managers in using the self-services and signposting them to sources of information through Zendesk. A 95% customer satisfaction rate.
Supported Learning & Talent Development initiatives and roadmaps by advising and guiding facilitators and SMEs on their actions. 
Created classes and courses, publishing content on our Learning platforms via Saba (WeLearn).
Contributed to the Learning & Talent Development championship team on improving course date 80%.
Collaborated with local and global HR Teams in aligning and enhancing HR processes, improved our ways of working by 20%.

Regional Human Resources Specialist

Coordinating employer branding activities such as career fairs and student collaborations, engaged +1500 students.
Facilitating and marketing Summer Power 2022 job campaign which received a record 5,300 applications, hiring +650 trainees 
Collaborated with event planning for Smart Technology Ecosystem Challenge increasing participation rate by 3% from the previous year.
Collaborating with hiring managers in recruitment processes through job announcement, communication channels, marketing, and candidate communication.
Created +20 contents on Wärtsilä Voice (Instagram) which has gained +500 likes and increased followership on Instagram by 2%.
Led the creation of Wärtsilä’s online thesis library project, granting +18,000 employees the access to Wärtsilä’s commissioned thesis works.
Organizing and facilitating Summer Power Hybrid events. 5 programs conducted so far with 4.5 ratings.

HR (Summer) Trainee

Collaborating with event planning for Smart Technology Ecosystem Challenge.
Coordinating employer branding activities such as career fairs and student collaborations.
Facilitating and marketing Summer Power 2022 job campaign.
Supporting hiring managers in recruitment processes through job announcement, communication channels, marketing, and candidate communication.
Contributing to the creation of contents on Wärtsilä Voice (Instagram).
Managed the creation of Wärtsilä’s online thesis library, granting access to +18000 employees.

On-call HR trainee

As a trainee at the project purchasing department, I:
Issued 100+ purchase orders, confirmed and monitored orders, created packing lists and case labels for the delivery of +150 orders increasing delivery rate by 6%.
Supported internal stakeholders in questions related to project order deliveries and increasing the accuracy of delivery times by 15%.
Communicated about Thought Leadership, its essence, frameworks, and articulation to +40 people in Marine Decarbonization team as well as senior management in Marine Systems.
Contributed to the strategic initiative in decarbonization in logistics and procurement.
Participation in the promotion and marketing of Wärtsilä’s brand through photoshoot & videoshoot.

Project Purchasing (Summer) Trainee

Issued 100+ purchase orders, confirmed and monitored orders, created packing lists and case labels for the delivery of +150 orders increasing delivery rate by 6%.
Supported internal stakeholders in questions related to project order deliveries and increasing the accuracy of delivery times by 15%.
Communicated about Thought Leadership, its essence, frameworks, and articulation to +40 people in Marine Decarbonization team as well as senior management in Marine Systems.
Contributed to the strategic initiative in decarbonization in logistics and procurement.
Participation in the promotion and marketing of Wärtsilä’s brand through photoshoot & videoshoot.

On-Call Project Purchasing Trainee

Tuumaa Education

Tuumaa Education is a start-up specialized in trauma education for teachers.

Collaborated with primary and higher education schools in teacher education focused on trauma sensitive issues.

Cold called +300 potential clients and converted 10%.

Customer Relations and Development 

Pohjanmaan kauppakamari | Österbottens handelskammare

Pohjanmaan Kauppakamari known as the Ostrobothnia Chamber of Commerce is a leading organization in the Ostrobothnian and Central Ostrobothnian regions that represent over 1 000 members from a variety of fields. Their operations are mainly working on the interests of the business community and promote economic development.
As a specialist for the Palkkaa-Nuori kampanja (Employ-the-Youth Campaign):
- Worked closely with the director to facilitate the Palkkaanouri-kampanja program with a participation growth of 87% from the previous year.
- Communicated about our campaigns with students in fairs and fora
- Participated in the Chamber's expert committee meetings
- Participated in programs organized by the Chamber and other sister institutions 
- Worked with the communications manager to create content(s) reaching more 5k people
- Part of the proofreaders of the Coast Line Magazine 2020
- Also responsible for website updates and other office related tasks

Trainee

I was a trainee at the Marketing Department  as well as the International Study Office of Vaasa University of Applied Sciences. 

My responsibilities included
- Worked closely with the school's coordinators in organizing events for freshers
- Presented to 100 new students about VAMK
- Worked with marketing department in covering events
- Also worked with marketing department in creating contents reaching over 10k views as well as increasing its social media accounts by over 16%
- Conducted a research on VAMK's brand 
- Other office related tasks

Marketing Intern

As a curious and ambitious individual; I am always guided by my principles: "There’s nothing like tiredness if you need to survive. Therefore, keep up with the strive to thrive. And in the end, it'll be worth the sacrifice."

Yes! I believe to be able to achieve my goals (in Finland), I will have to do beyond normal. After my bachelor's in Business Administration, I have been on the journey to learn and better my Finnish language skills. This is something I never regret doing – as I believe it has opened the door to realizing my career goals. 
Ammattikorkeakoulun opiskelu jälkeen, opiskelin suomen kieltä koska halusin parantaa työllisyysmahdollisuuksia alallani. Minä puhun ja kirjoitan suomea koko ajan parantaakseni kielitaitoa.

On a personal level, my eagerness to learn daily has helped me improve markedly on the job as well as people-relation.I like diplomacy, sincerity, and multiculturalism. I believe these elements easily create the right networks and dialogues that lead to new ways of doing things and/or foster paradigm shift.
Additionally, I use my experience in Finland to inspire international students in achieving their career goals.
Minä kerron tarinani sekä kokemustani inspiroidakseni kansainvälisiä opiskelijoita.

⭐️ Businesses, school clubs, or universities: feel free to send me a message if you’d like me to speak to audience about personal branding and networking (using LindkedIn).

Lukumanu Iddrisu

2002 vuonna (silloin olin 13v) eräs laiva nimeltään Doulus II saapui Temaihin (Ghana) satamaan. Se oli lähestyssaarnaaja ja kirjakaupan laiva.  

Kävin tutustumassa ja onneksi tapasin ystävällisen naisen jonka nimi oli Laura Savikko.

Me vaihdoimme tervehdyksiä ja hän kohteli minua hyvin.

Laura: I’m Laura, from Finland. 

Minä: […] Finland? Where is that?

Oli eka kertani, että kuulin Suomesta maana. Laura kutsui minua lounaalle

Menin Abdul-Aziz Baba kanssa. Laura kertoi perheesta, ja Suomesta. Esimerkiksi, hän mainitsi, että hänellä on kaksoiveli

Laura: […] in Finland the sun hardly set in the summer.

Tämä juttu oli vaikea uskoa 13v nuorille. 

12v jälkeen (eli 2014), minä saavuin Suomeen. Mutta valitetavasti, minulla ei ole hänen yhteystietojaan. 

Laura, missä tahansa sinä olet, minä haluan kiittää kun minulle kerroit Suomesta. Lauran takia, oli helppo tulla Suomeen.

Lisäksi, sinun pikku kaveri on Suomen kansalainen ja nyt kaupungin valtuutettu. Täytyy myöntää että, yksi parhaista päätöksistä oli tulla Suomeen. Niin suurin kiitos Lauralle.

Hyvä verkostoni, jos tuntee Laura (Savikko on vanha sukunimensä) joka on kaksonen (hänellä on kaksoisveli) ja opiskeli teologisessa korkeakoulussa, kerro hänelle että, Lukumanu haluaa ottaa yhteyttä.

HR Business Partner | TEDx Speaker | City Councilor | Championing Agile HR & Future-Ready Careers

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