Haianh Nguyen

☀️ 30/30 | Find 1011 ways to get things done | Growth Marketer @Upsy Shopping Helper🚀

Hi there! I'm Hai-Anh. In Finnish, my name means "shark" 🦈. I don’t look fierce like a shark but I do have fierce power to push boundaries.

I was a CRM and Marketing Automation Specialist at Upseller, a B2B SaaS high-tech company. I’m a Marketing Manager at Seppo.io, a company providing high-tech communication solutions for B2B clients.

I have a strong background in business strategy, digital marketing, and automation.

Experienced in:
☘️ Managing marketing automation and CRM systems to ensure smooth collaboration between sales and marketing. I aim to optimize processes todrive growth.
☘️ Overseeing the email marketing lifecycle—from capturing leads to nurturing engagement.
☘️ Creating engaging content for blogs, newsletters, webinars, landing pages, case studies, and customer interviews.
☘️ Using inbound marketing, SEO, SEM, web analytics, and performance marketing to increase retention, brand awareness, and conversions.
☘️ Reporting to C-level executives and working closely with cross-functional stakeholders.

I'm passionate about data analytics, MarTech, and learning by doing. I love experimenting with new strategies, testing channels, and measuring results. I also enjoy being surrounded by warm-hearted, authentic people.

I'm looking for a workplace to stay long-term and opportunities to grow my skills, expand my network, and make a positive impact in the marketing world.

Junior Growth Marketer

- Content creation
- Website update 
- Email marketing campaigns
- Social media management 
- Video production

👉 In order to 
- Generate inbound leads
- Build brand identity and awareness

Vaasan ammattikorkeakoulu VAMK University of Applied Sciences

•	Teaching foundational sales principles, focused on selling techniques, customer relationships, and ethical sales practices.
•	Developed course content using Fundamentals of Selling by Charles M. Futrell and integrated practical learning experiences through guest lectures and group assignments.
•	Mentoring students, emphasizing skills for professional success in real-world applications.

Lecturer

University of Vaasa

The Vaasa Spouse Programme is addressed to all spouses of full-time students and employees in schools and companies in the Vaasa region to enhance their social and professional integration. The responsibilities in this role is focused on the promotion of the career prospects and employability of spouses. Some key achievements include:
- Spearhead strategic plans of the Vaasa Spouse Programme, increasing participation by 25% and member registration by 50%.
- Organize professional development activities and community engagement activities for +200 members to integrate socially and professionally.
- Deliver detailed progress reports to university leadership, showcasing program impact and participant satisfaction.
- Maintain strategic partnerships with key stakeholders, improving collaboration by 20%.

Project Manager, Vaasa Spouse Programme

Centria University of Applied Sciences

- Designed and delivered a course integrating social media marketing strategies with e-business principles.
- Engaged industry professionals as guest lecturers, enhancing real-world application and student learning outcomes.
- Achieved a 4.5/5 course satisfaction rating, contributing to curriculum improvement initiatives.

Wärtsilä

Assisted employees and managers in using the self-services and signposting them to sources of information through Zendesk. A 95% customer satisfaction rate.
Supported Learning & Talent Development initiatives and roadmaps by advising and guiding facilitators and SMEs on their actions. 
Created classes and courses, publishing content on our Learning platforms via Saba (WeLearn).
Contributed to the Learning & Talent Development championship team on improving course date 80%.
Collaborated with local and global HR Teams in aligning and enhancing HR processes, improved our ways of working by 20%.

Regional Human Resources Specialist

Coordinating employer branding activities such as career fairs and student collaborations, engaged +1500 students.
Facilitating and marketing Summer Power 2022 job campaign which received a record 5,300 applications, hiring +650 trainees 
Collaborated with event planning for Smart Technology Ecosystem Challenge increasing participation rate by 3% from the previous year.
Collaborating with hiring managers in recruitment processes through job announcement, communication channels, marketing, and candidate communication.
Created +20 contents on Wärtsilä Voice (Instagram) which has gained +500 likes and increased followership on Instagram by 2%.
Led the creation of Wärtsilä’s online thesis library project, granting +18,000 employees the access to Wärtsilä’s commissioned thesis works.
Organizing and facilitating Summer Power Hybrid events. 5 programs conducted so far with 4.5 ratings.

HR (Summer) Trainee

Collaborating with event planning for Smart Technology Ecosystem Challenge.
Coordinating employer branding activities such as career fairs and student collaborations.
Facilitating and marketing Summer Power 2022 job campaign.
Supporting hiring managers in recruitment processes through job announcement, communication channels, marketing, and candidate communication.
Contributing to the creation of contents on Wärtsilä Voice (Instagram).
Managed the creation of Wärtsilä’s online thesis library, granting access to +18000 employees.

On-call HR trainee

As a trainee at the project purchasing department, I:
Issued 100+ purchase orders, confirmed and monitored orders, created packing lists and case labels for the delivery of +150 orders increasing delivery rate by 6%.
Supported internal stakeholders in questions related to project order deliveries and increasing the accuracy of delivery times by 15%.
Communicated about Thought Leadership, its essence, frameworks, and articulation to +40 people in Marine Decarbonization team as well as senior management in Marine Systems.
Contributed to the strategic initiative in decarbonization in logistics and procurement.
Participation in the promotion and marketing of Wärtsilä’s brand through photoshoot & videoshoot.

Project Purchasing (Summer) Trainee

Issued 100+ purchase orders, confirmed and monitored orders, created packing lists and case labels for the delivery of +150 orders increasing delivery rate by 6%.
Supported internal stakeholders in questions related to project order deliveries and increasing the accuracy of delivery times by 15%.
Communicated about Thought Leadership, its essence, frameworks, and articulation to +40 people in Marine Decarbonization team as well as senior management in Marine Systems.
Contributed to the strategic initiative in decarbonization in logistics and procurement.
Participation in the promotion and marketing of Wärtsilä’s brand through photoshoot & videoshoot.

On-Call Project Purchasing Trainee

Tuumaa Education

Tuumaa Education is a start-up specialized in trauma education for teachers.

Collaborated with primary and higher education schools in teacher education focused on trauma sensitive issues.

Cold called +300 potential clients and converted 10%.

Customer Relations and Development 

Pohjanmaan kauppakamari | Österbottens handelskammare

Pohjanmaan Kauppakamari known as the Ostrobothnia Chamber of Commerce is a leading organization in the Ostrobothnian and Central Ostrobothnian regions that represent over 1 000 members from a variety of fields. Their operations are mainly working on the interests of the business community and promote economic development.
As a specialist for the Palkkaa-Nuori kampanja (Employ-the-Youth Campaign):
- Worked closely with the director to facilitate the Palkkaanouri-kampanja program with a participation growth of 87% from the previous year.
- Communicated about our campaigns with students in fairs and fora
- Participated in the Chamber's expert committee meetings
- Participated in programs organized by the Chamber and other sister institutions 
- Worked with the communications manager to create content(s) reaching more 5k people
- Part of the proofreaders of the Coast Line Magazine 2020
- Also responsible for website updates and other office related tasks

Trainee

I was a trainee at the Marketing Department  as well as the International Study Office of Vaasa University of Applied Sciences. 

My responsibilities included
- Worked closely with the school's coordinators in organizing events for freshers
- Presented to 100 new students about VAMK
- Worked with marketing department in covering events
- Also worked with marketing department in creating contents reaching over 10k views as well as increasing its social media accounts by over 16%
- Conducted a research on VAMK's brand 
- Other office related tasks

Marketing Intern

As a curious and ambitious individual; I am always guided by my principles: "There’s nothing like tiredness if you need to survive. Therefore, keep up with the strive to thrive. And in the end, it'll be worth the sacrifice."

Yes! I believe to be able to achieve my goals (in Finland), I will have to do beyond normal. After my bachelor's in Business Administration, I have been on the journey to learn and better my Finnish language skills. This is something I never regret doing – as I believe it has opened the door to realizing my career goals. 
Ammattikorkeakoulun opiskelu jälkeen, opiskelin suomen kieltä koska halusin parantaa työllisyysmahdollisuuksia alallani. Minä puhun ja kirjoitan suomea koko ajan parantaakseni kielitaitoa.

On a personal level, my eagerness to learn daily has helped me improve markedly on the job as well as people-relation.I like diplomacy, sincerity, and multiculturalism. I believe these elements easily create the right networks and dialogues that lead to new ways of doing things and/or foster paradigm shift.
Additionally, I use my experience in Finland to inspire international students in achieving their career goals.
Minä kerron tarinani sekä kokemustani inspiroidakseni kansainvälisiä opiskelijoita.

⭐️ Businesses, school clubs, or universities: feel free to send me a message if you’d like me to speak to audience about personal branding and networking (using LindkedIn).

taplio

The Battle

Haianh Nguyen

Lukumanu Iddrisu

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