LinkedIn

In my role leading healthcare thought leaders at LinkedIn, I advise executives, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

Creator Manager

One Medical

Head of social, content, and community on the external communications team. My team led social media, blog, content marketing, and community across company social channels. Influenced strategy on employer branding, integrated marketing, crisis communications, internal communications, brand, and growth marketing initiatives. 

Efforts resulted in social community growth by +7% YoY through community management growth, content production, and improved sentiment. Grew website engagement by +24% YoY through organic social and content efforts.

Partnered and trained with clinicians to create content across various social channels including Linkedin, Instagram and TikTok.

Senior Marketing Manager, Social Media, Content and Community

HZD Amplify Digital, LLC

Founder of part-time consulting business, advising in marketing strategy to startups and small businesses, growing client base by +900% in two years. Specialties include strategic marketing, communications, social media, thought leadership, advising, copywriting, online marketing, and brand building. Clients include Reforge, Noom, Covey, Indeed, CellarTracker, Get Balanced, and Dr. Heather Irobunda. 

For a key client, I built a social media and community strategy resulting in +56% follower growth across social channels, +33% engagement rate, and +500% increase in organic website traffic. I was selected to join the Upwork Top Talent program, which represents the top 10% of talent on Upwork (of 12M+ freelancers). I've been identified as high-achieving talent resulting in strong growth for Upwork clients.

Founder, Consultant

Reforge

Advised and maintained social media and community marketing strategy. Built a ground-up, channel-focused approach across Linkedin and Twitter. Developed and implemented operations, analytics, monthly reports, social content series, and community response initiatives. Resulted in +56% new follower growth across Linkedin and Twitter, +33% engagement rate YoY, and a +900% increase in organic website traffic.

Reforge is the world’s leading career development platform for top-tier professionals in tech.

Marketing Consultant

1stdibs.com

Marketing communications leader on the creative and integrated marketing teams, specializing in digital media, strategic marketing, and cross-functional team leadership. Grew the social media community by 35% YoY, surpassing 1M followers across channels. Generated 1B+ social impressions with +2000% YoY growth, and drove +30% new users to 1stdibs.com through social, generating $4M+ revenue.

Manager and founding employee of the social media and content team. Oversaw custom content development and strategy across all verticals to support the complex marketplace and hit marketing goals. 

Drove integrated marketing initiatives company-wide through ideation and execution of marketing campaigns. Managed B2B and B2C relationships with global dealers, brands, and consumers. Manage and onboarded agencies and vendors while collaborating with creative, marketing events, and partnerships to implement brand marketing strategy through digital and offline campaigns.

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches and fashion.

Senior Brand Marketing Manager, Social Media

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches, and fashion.

Marketing Manager, Social Media

ClassPass

Grew the ClassPass Social Media Community by +35% YoY, driving over 1M in organic traffic to the website resulting in 20k+ member acquisitions through social media, community, and content strategy.

Drove paid and organic social media marketing strategy across 13 branded social accounts with a focus on global community growth, customer acquisition, and delivering ROI. Led influencer and ambassador programs, content creative strategy, community activations, brand partnerships, and integrated marketing campaigns. Supported 100+ B2B studio client accounts driving increased studio visits through increased tech adoption, partnerships, and social features.

ClassPass gives you worldwide access to thousands of top-rated gyms, fitness studios, salons, and spas. ClassPass is a monthly fitness membership program that lets you go to the best boutique studios. ClassPass members enjoy greater variety and engagement in their fitness and wellness regimen, all at a lower price than if they were to book classes individually.

Brand and Social Media Manager

-Proactively engaged and strengthened relationships with the ClassPass community (600k+) and fans of the brand to form personal connections and improve retention
-  Responded to inquiries via all social channels totaling ~70k inbound posts annually
-Increased positive sentiment by 46% year over year and reduced negative sentiment by 63%.
- Provided support for offline community activations, brand partnerships, and influencer marketing initiatives
-Developed and codified crisis communications plans for the various business model and pricing changes with flawless execution
across multiple social channels.
- Collaborated with creative and content teams to create engaging content and implement content marketing experiments

Brand and Community Manager

Physique 57

Worked directly with the VP of Marketing and Digital Marketing Manager assisting in the development and execution of brand and digital marketing initiatives to deliver creative solutions that drive client acquisition, retention, and sales.

Physique 57, an internationally renowned fitness company, is committed to sculpting bodies and changing lives with challenging, invigorating and empowering barre workout

Brand Marketing Associate

tba Global

Marketing and Brand Development Coordinator

New York Life Insurance Company

Summer Intern - Corporate Communications

In my role leading healthcare thought leaders at LinkedIn, I advise executives, leaders, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing, communications, and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

💻 For a bit of background on me, I'm a strategic marketer with an extensive background in B2B and B2C hyper growth startup marketing at companies such as One Medical, ClassPass, and 1stDibs, with deep expertise in marketplace organizations. I led social media, brand marketing, and editorial teams at public companies, and founded a marketing consultancy where I've advised clients like CellarTracker, Reforge, Covey, Noom, and Dr. Heather Irobunda on social media, marketing, and content strategy. I have expertise in the healthcare, wellness, and tech industries, an M.A. in Digital Communications and Branding from Johns Hopkins University, and a B.A. in PR/Advertising and Business from Penn State University.

🌇 I live in the NYC area and am passionate about telling brand stories and developing strategies that grow businesses and build communities. I love to teach individuals how to develop their digital presence.

📚 In my free time you'll find me binge-reading, podcasting, or trying new workout classes! Ask me about Tae Kwon Do 🥋

💪🏽 My strengths include Creator Management, Integrated Marketing, Social Media Strategy, B2C Marketing, B2B Marketing, Community Management, Social Media Marketing, Brand Marketing, Marketing Strategy, Communications, and Project Management.

Haley Deming

My work helps our Product and Engineering teams to drive engagement, performance, and career growth.

I've recently launched and scaled a mentorship program in one client org that reaches a critical mass of employees and achieves high satisfaction scores. I also design and facilitate change leadership programs, leadership offsets, and manager skill-building programs. In my virtual and in-person sessions, I consistently earn >4.5/5 average facilitator satisfaction scores.

I collaborate closely across HR and leadership to shape strategies tailored to our R&D teams. This includes projects such as standardizing performance calibrations and creating clear on-ramps into enterprise-wide senior development programs.

Principal Talent Development Partner

Learning and Development Manager, Jan-Sept 2021. Promoted to Sr. Manager, Sept 2021.

I led a team that designed and facilitated leadership development programs to help managers—from line leaders to VPs—grow their skills and lead more effectively. Through virtual and live sessions, I supported manager development with an average 82 facilitator NPS. I also co-led the design and scaling of a marquee leadership development program that reached over 80% of managers. 

My team also delivered continuing leadership development programs that reached 50% of managers, ensuring long-term impact. Our approach was to provide a baseline of core leadership skills for all managers, followed by workshops and learning experiences tailored to each function. My team developed 5 workshops and additional self-service resources to integrate into functional learning strategies. 

I partnered closely with HRBP leads, executive chiefs of staff, senior leaders, and Talent Development leadership to align these initiatives with the company’s broader talent strategy.

Senior Manager, Talent Development

I partnered with internal and external teams to design and launch a marquee leadership development program, ensuring it was engaging, high-impact, and aligned with the company’s broader talent strategy. It reached 20% of managers globally in 6 months.

I also collaborated to launch 4 other new learning programs, including development of program materials, presentations and facilitator guides, to support effective delivery. 

To scale our impact, I led train-the-trainer sessions, equipping team members with the skills to facilitate these programs confidently.

Senior Learning and Development Partner

Airbnb

I worked within the Employee Experience (HR) team focusing on learning, external partnerships, and internal talent policies and practices. One of my major accomplishments was scaling internal workshops for Airbnb's global offices (NAMER, LATAM, EMEA + APAC). I developed deep relationships with leaders in HR, engineering education, and public policy to embed learning programs for cross-functional teams (recruiting, finance, and engineering). 

Finally, I worked with internal leaders and external partner organizations to curate experiences that deepened relationships with top talent. I also curated employer brand activations, including exclusive events connecting external talent organizations with Airbnb’s senior leaders. I carefully managed the partners and the vendors involved in these activations.

Program Manager, Employee Experience

Cornell University

I was an instructor of record on one of the most in-demand courses on Cornell's Campus with 200+ students per semester -- Intergroup Dialogue, a peer-facilitated social justice education program. I coached 6 undergraduate peer facilitators each semester and was a co-facilitator for their train-the-trainer practicum. 

Additionally, I supervised and mentored a team of over 15 undergraduate and graduate facilitators, ensuring their growth and development in our campus workshop program. Working with these facilitators, I orchestrated over 40 workshops annually on a variety of topics including communication and conflict management. I also cultivated relationships with partners across campus to address the educational needs of students, faculty, and staff stakeholders. 

Using design thinking, I improved workshop processes for facilitators, program staff, and clients: I created a workshop playbook and more meaningful end-to-end process for all parties involved.

Assistant Director and Lecturer

Union Organizer

Graduate Teaching and Research Assistant

German-American Fulbright Commission

Fulbright English Teaching Assistant (Fremdsprachenassistent)

University of Michigan

Center for Global and Intercultural Study Program Assistant

Honors Resident Advisor

Musikfestspiele Saar

Intern

Romance Languages and Literatures - Departmental Clerk

I'm a multilingual talent consultant and coach with a clear mission: to create an environment where every employee can thrive. A healthy, high-performing team culture drives connection and learning, with resulting positive impacts to the business results that matter most to organizations (e.g., revenue, product quality, and user engagement).

I've worked with leaders around the world to develop healthy and high-performing teams that execute to win. I thrive across 1:1 coaching, team facilitation, and enterprise-level training programs. In particular, I enjoy working with senior leadership teams as they lead through change. I've also successfully trained line managers and managers-of-managers at scale on effective leadership practices.

Connect with me if you want to compare notes on what's working - or if you're a leader who's interested in 1:1 coaching to create a healthy, high-performing organization.

taplio

The Battle

Haley Deming

Alexander Brown

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