LinkedIn

In my role leading healthcare thought leaders at LinkedIn, I advise executives, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

Creator Manager

One Medical

Head of social, content, and community on the external communications team. My team led social media, blog, content marketing, and community across company social channels. Influenced strategy on employer branding, integrated marketing, crisis communications, internal communications, brand, and growth marketing initiatives. 

Efforts resulted in social community growth by +7% YoY through community management growth, content production, and improved sentiment. Grew website engagement by +24% YoY through organic social and content efforts.

Partnered and trained with clinicians to create content across various social channels including Linkedin, Instagram and TikTok.

Senior Marketing Manager, Social Media, Content and Community

HZD Amplify Digital, LLC

Founder of part-time consulting business, advising in marketing strategy to startups and small businesses, growing client base by +900% in two years. Specialties include strategic marketing, communications, social media, thought leadership, advising, copywriting, online marketing, and brand building. Clients include Reforge, Noom, Covey, Indeed, CellarTracker, Get Balanced, and Dr. Heather Irobunda. 

For a key client, I built a social media and community strategy resulting in +56% follower growth across social channels, +33% engagement rate, and +500% increase in organic website traffic. I was selected to join the Upwork Top Talent program, which represents the top 10% of talent on Upwork (of 12M+ freelancers). I've been identified as high-achieving talent resulting in strong growth for Upwork clients.

Founder, Consultant

Reforge

Advised and maintained social media and community marketing strategy. Built a ground-up, channel-focused approach across Linkedin and Twitter. Developed and implemented operations, analytics, monthly reports, social content series, and community response initiatives. Resulted in +56% new follower growth across Linkedin and Twitter, +33% engagement rate YoY, and a +900% increase in organic website traffic.

Reforge is the world’s leading career development platform for top-tier professionals in tech.

Marketing Consultant

1stdibs.com

Marketing communications leader on the creative and integrated marketing teams, specializing in digital media, strategic marketing, and cross-functional team leadership. Grew the social media community by 35% YoY, surpassing 1M followers across channels. Generated 1B+ social impressions with +2000% YoY growth, and drove +30% new users to 1stdibs.com through social, generating $4M+ revenue.

Manager and founding employee of the social media and content team. Oversaw custom content development and strategy across all verticals to support the complex marketplace and hit marketing goals. 

Drove integrated marketing initiatives company-wide through ideation and execution of marketing campaigns. Managed B2B and B2C relationships with global dealers, brands, and consumers. Manage and onboarded agencies and vendors while collaborating with creative, marketing events, and partnerships to implement brand marketing strategy through digital and offline campaigns.

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches and fashion.

Senior Brand Marketing Manager, Social Media

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches, and fashion.

Marketing Manager, Social Media

ClassPass

Grew the ClassPass Social Media Community by +35% YoY, driving over 1M in organic traffic to the website resulting in 20k+ member acquisitions through social media, community, and content strategy.

Drove paid and organic social media marketing strategy across 13 branded social accounts with a focus on global community growth, customer acquisition, and delivering ROI. Led influencer and ambassador programs, content creative strategy, community activations, brand partnerships, and integrated marketing campaigns. Supported 100+ B2B studio client accounts driving increased studio visits through increased tech adoption, partnerships, and social features.

ClassPass gives you worldwide access to thousands of top-rated gyms, fitness studios, salons, and spas. ClassPass is a monthly fitness membership program that lets you go to the best boutique studios. ClassPass members enjoy greater variety and engagement in their fitness and wellness regimen, all at a lower price than if they were to book classes individually.

Brand and Social Media Manager

-Proactively engaged and strengthened relationships with the ClassPass community (600k+) and fans of the brand to form personal connections and improve retention
-  Responded to inquiries via all social channels totaling ~70k inbound posts annually
-Increased positive sentiment by 46% year over year and reduced negative sentiment by 63%.
- Provided support for offline community activations, brand partnerships, and influencer marketing initiatives
-Developed and codified crisis communications plans for the various business model and pricing changes with flawless execution
across multiple social channels.
- Collaborated with creative and content teams to create engaging content and implement content marketing experiments

Brand and Community Manager

Physique 57

Worked directly with the VP of Marketing and Digital Marketing Manager assisting in the development and execution of brand and digital marketing initiatives to deliver creative solutions that drive client acquisition, retention, and sales.

Physique 57, an internationally renowned fitness company, is committed to sculpting bodies and changing lives with challenging, invigorating and empowering barre workout

Brand Marketing Associate

tba Global

Marketing and Brand Development Coordinator

New York Life Insurance Company

Summer Intern - Corporate Communications

In my role leading healthcare thought leaders at LinkedIn, I advise executives, leaders, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing, communications, and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

💻 For a bit of background on me, I'm a strategic marketer with an extensive background in B2B and B2C hyper growth startup marketing at companies such as One Medical, ClassPass, and 1stDibs, with deep expertise in marketplace organizations. I led social media, brand marketing, and editorial teams at public companies, and founded a marketing consultancy where I've advised clients like CellarTracker, Reforge, Covey, Noom, and Dr. Heather Irobunda on social media, marketing, and content strategy. I have expertise in the healthcare, wellness, and tech industries, an M.A. in Digital Communications and Branding from Johns Hopkins University, and a B.A. in PR/Advertising and Business from Penn State University.

🌇 I live in the NYC area and am passionate about telling brand stories and developing strategies that grow businesses and build communities. I love to teach individuals how to develop their digital presence.

📚 In my free time you'll find me binge-reading, podcasting, or trying new workout classes! Ask me about Tae Kwon Do 🥋

💪🏽 My strengths include Creator Management, Integrated Marketing, Social Media Strategy, B2C Marketing, B2B Marketing, Community Management, Social Media Marketing, Brand Marketing, Marketing Strategy, Communications, and Project Management.

Haley Deming

The Catholic University of America

Developing and supporting entrepreneurship programs at Catholic University of America.  Teaching courses on entrepreneurship, management, and ethics.

Director, The Arthur and Carlyse Ciocca Center for Principled Entrepreneurship

SENT Ventures

We empower the next generation of Catholic founders and executives to pursue their ventures and virtues together.

Member of the Board of Advisors

Archbridge Institute

Increasing opportunities for social mobility and human flourishing is the defining challenge of our time. Through rigorous academic research, sound public policy solutions, and reviving the spirit of entrepreneurship, the Archbridge Institute works to empower individuals to achieve better, richer, and fuller lives by identifying and removing the barriers that constrain their potential.

Member Board of Directors

Magisterium AI

Magisterium AI makes accessible the teaching of the Catholic Church like never before. Whether you’re seeking answers on Church teaching, conducting research, or just trying to save some time, Magisterium AI is at your disposal 24 hours a day, 7 days a week.
Our AI references more than 5,700 documents of the Catholic Church that fall within the Extraordinary and Ordinary Magisterium.

Advisor

PACEO LLC.

Andreas Widmer is the founder and president of PACEO LLC. With a successful 30+ year career of leadership, entrepreneurship, and international business, Andreas is a sought-after executive advisor for CEOs and senior leaders in the U.S. and globally. His clients turn to him for candid insights, actionable strategies, and a principled approach to leadership that drives lasting impact.

Known for his ability to rapidly diagnose complex challenges, Andreas partners with executives to navigate high-stakes decisions, unlock creativity, and build businesses that align with their values while achieving measurable success. His expertise in areas like Management by Objectives, ethical leadership, and organizational strategy sets him apart as a trusted guide for leaders seeking clarity and innovation.

Andreas is also a noted expert in fostering principled leadership teams, helping them cultivate trust, alignment, and a shared sense of purpose. He blends decades of business experience with faith-driven values, ensuring leaders stay grounded in their mission while navigating the complexities of modern business.

As the author of The Pope & The CEO and The Art of Principled Entrepreneurship, Andreas has shared his insights on leadership, business ethics, and purpose with audiences worldwide. His work draws on his unique experiences, including serving as a Pontifical Swiss Guard for Pope John Paul II, leading teams to market over 100 innovative technology products, and collaborating with industry icons like Art Ciocca and Sir John Templeton.

Because of these rich experiences and a passion to offer something unique and valuable to the business community, he launched PACEO LLC. Learn more about our Andreas' coaching and leadership consulting service offerings at www.andreas-widmer.com and how we can help you and your company.

President & Founder

Transforming Business

Transforming Business is a multi-disciplinary research and development project at the University of Cambridge.

Surrounding it is a growing network of Christian business ethicists, economists, practitioners, consultants, psychologists, educators and opinion formers in research institutions and companies around the world.

They are united in their passion to integrate their faith with their knowledge and skills to address the most pressing social, economic, and moral challenge of our time: the elimination of poverty within the constraints of finite natural resources.

Co-ordinated by Dr Peter Heslam, Dr Flint McGlaughlin, Dr Rick Goossen, and John Kay, the network has the benefit of a number of distinguished patrons and advisers, some of whom are listed below.

Together with the Graduate School of Business at the University of Cape Town, Transforming Business has launched Belief in Enterprise, an exciting research and outreach initiative. Its Principal Investigators (directors) are Dr Peter Heslam and Dr Eric Wood and its initial data collection was assisted by a Research Coordinator, Dr Carol Christopher, a Research Associate, Rebecca Shah and a number of Case Study Researchers. This world class team of researchers represents a powerful mix of entrepreneurial and academic expertise

Advisory Board, University of Cambridge

Rising Tide Foundation Group

At Rising Tide Foundation, we are working for a better future, a future of greater freedom, opportunity and well-being. This future will be created by the exceptional talent working with our Foundation and our bold ambition to make a meaningful impact worldwide. Every one of us plays an important role, dynamic agents in cultivating a rising tide of change.
Our mission is to advance and pioneer positive change in healthcare, and maximize opportunities to empower individuals to take charge of their lives and become the change they want to see.
Our Foundation is deeply rooted in the empowerment philosophy and serves to foster resilience in individuals, so that they can achieve better health, liberty and social/economic independence expeditiously.

Chair, Advisory Board

GP Catholic Services

Consultant for Entrepreneurship, Leadership & Ethics

Acton Institute

The Mission of the Acton Institute is to promote a free and virtuous society characterized by individual liberty and sustained by religious principles.

Research Fellow in Entrepreneurship

The Carpenter's Fund

The Carpenter’s Fund (TCF) is a senior, collateralized lender investing in projects which are designed to increase wealth through investments into sustainable development projects.

TCF specializes in small business and church infrastructure projects in emerging markets. This for-profit fund is an example of impact investing which has both projected competitive cash returns and societal impact benefits.

Member of the Board of Directors of the General Partner

Andreas E. Widmer is an Associate Professor of Practice in Entrepreneurship at The Catholic University of America’s Busch School of Business, where he has been shaping minds since 2012. He also serves as the director of the Art & Carlyse Ciocca Center for Principled Entrepreneurship. A former senior executive, Andreas co-founded The SEVEN Fund, a philanthropic organization that promotes enterprise solutions to poverty. His extensive experience as a business executive spans high-tech, international business strategy, consulting, and economic development. He has held leadership roles at the OTF Group, Eprise Corporation, Dragon Systems, and FTP Software. His work has taken him across the globe, from the United States to Europe, Asia, Africa, and Latin America, leading teams to bring over 100 leading-edge technology products to market.

As an author, Andreas has explored the intersection of leadership, entrepreneurship, and spirituality. His latest book, *The Art of Principled Entrepreneurs, Creating Enduring Value*, released in April 2022 under the Matt Holt Imprint at BenBella Books. His previous book, *The Pope & The CEO: Pope Saint John Paul II’s Lessons to a Young Swiss Guard*, draws from his experiences serving as a Swiss Guard for Pope John Paul II and his subsequent career in business. 

His advisory roles include the Zermatt Summit, Transforming Business at the University of Cambridge, the Archbridge Institute, St. Jerome Institute High School, New Paradigm Fund, and SENT Ventures. He is also an advisor to the Rising Tide Foundation in Switzerland. In recognition of his contributions to the Church and society, Andreas was awarded an honorary doctorate by St. Charles Borromeo Seminary in Philadelphia in 2018 and Pope Francis bestowed the Pontifical Equestrian Order of Saint Sylvester Pope and Martyr on Andreas in January 2024.

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The Battle

Haley Deming

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