LinkedIn

In my role leading healthcare thought leaders at LinkedIn, I advise executives, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

Creator Manager

One Medical

Head of social, content, and community on the external communications team. My team led social media, blog, content marketing, and community across company social channels. Influenced strategy on employer branding, integrated marketing, crisis communications, internal communications, brand, and growth marketing initiatives. 

Efforts resulted in social community growth by +7% YoY through community management growth, content production, and improved sentiment. Grew website engagement by +24% YoY through organic social and content efforts.

Partnered and trained with clinicians to create content across various social channels including Linkedin, Instagram and TikTok.

Senior Marketing Manager, Social Media, Content and Community

HZD Amplify Digital, LLC

Founder of part-time consulting business, advising in marketing strategy to startups and small businesses, growing client base by +900% in two years. Specialties include strategic marketing, communications, social media, thought leadership, advising, copywriting, online marketing, and brand building. Clients include Reforge, Noom, Covey, Indeed, CellarTracker, Get Balanced, and Dr. Heather Irobunda. 

For a key client, I built a social media and community strategy resulting in +56% follower growth across social channels, +33% engagement rate, and +500% increase in organic website traffic. I was selected to join the Upwork Top Talent program, which represents the top 10% of talent on Upwork (of 12M+ freelancers). I've been identified as high-achieving talent resulting in strong growth for Upwork clients.

Founder, Consultant

Reforge

Advised and maintained social media and community marketing strategy. Built a ground-up, channel-focused approach across Linkedin and Twitter. Developed and implemented operations, analytics, monthly reports, social content series, and community response initiatives. Resulted in +56% new follower growth across Linkedin and Twitter, +33% engagement rate YoY, and a +900% increase in organic website traffic.

Reforge is the world’s leading career development platform for top-tier professionals in tech.

Marketing Consultant

1stdibs.com

Marketing communications leader on the creative and integrated marketing teams, specializing in digital media, strategic marketing, and cross-functional team leadership. Grew the social media community by 35% YoY, surpassing 1M followers across channels. Generated 1B+ social impressions with +2000% YoY growth, and drove +30% new users to 1stdibs.com through social, generating $4M+ revenue.

Manager and founding employee of the social media and content team. Oversaw custom content development and strategy across all verticals to support the complex marketplace and hit marketing goals. 

Drove integrated marketing initiatives company-wide through ideation and execution of marketing campaigns. Managed B2B and B2C relationships with global dealers, brands, and consumers. Manage and onboarded agencies and vendors while collaborating with creative, marketing events, and partnerships to implement brand marketing strategy through digital and offline campaigns.

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches and fashion.

Senior Brand Marketing Manager, Social Media

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches, and fashion.

Marketing Manager, Social Media

ClassPass

Grew the ClassPass Social Media Community by +35% YoY, driving over 1M in organic traffic to the website resulting in 20k+ member acquisitions through social media, community, and content strategy.

Drove paid and organic social media marketing strategy across 13 branded social accounts with a focus on global community growth, customer acquisition, and delivering ROI. Led influencer and ambassador programs, content creative strategy, community activations, brand partnerships, and integrated marketing campaigns. Supported 100+ B2B studio client accounts driving increased studio visits through increased tech adoption, partnerships, and social features.

ClassPass gives you worldwide access to thousands of top-rated gyms, fitness studios, salons, and spas. ClassPass is a monthly fitness membership program that lets you go to the best boutique studios. ClassPass members enjoy greater variety and engagement in their fitness and wellness regimen, all at a lower price than if they were to book classes individually.

Brand and Social Media Manager

-Proactively engaged and strengthened relationships with the ClassPass community (600k+) and fans of the brand to form personal connections and improve retention
-  Responded to inquiries via all social channels totaling ~70k inbound posts annually
-Increased positive sentiment by 46% year over year and reduced negative sentiment by 63%.
- Provided support for offline community activations, brand partnerships, and influencer marketing initiatives
-Developed and codified crisis communications plans for the various business model and pricing changes with flawless execution
across multiple social channels.
- Collaborated with creative and content teams to create engaging content and implement content marketing experiments

Brand and Community Manager

Physique 57

Worked directly with the VP of Marketing and Digital Marketing Manager assisting in the development and execution of brand and digital marketing initiatives to deliver creative solutions that drive client acquisition, retention, and sales.

Physique 57, an internationally renowned fitness company, is committed to sculpting bodies and changing lives with challenging, invigorating and empowering barre workout

Brand Marketing Associate

tba Global

Marketing and Brand Development Coordinator

New York Life Insurance Company

Summer Intern - Corporate Communications

In my role leading healthcare thought leaders at LinkedIn, I advise executives, leaders, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing, communications, and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

💻 For a bit of background on me, I'm a strategic marketer with an extensive background in B2B and B2C hyper growth startup marketing at companies such as One Medical, ClassPass, and 1stDibs, with deep expertise in marketplace organizations. I led social media, brand marketing, and editorial teams at public companies, and founded a marketing consultancy where I've advised clients like CellarTracker, Reforge, Covey, Noom, and Dr. Heather Irobunda on social media, marketing, and content strategy. I have expertise in the healthcare, wellness, and tech industries, an M.A. in Digital Communications and Branding from Johns Hopkins University, and a B.A. in PR/Advertising and Business from Penn State University.

🌇 I live in the NYC area and am passionate about telling brand stories and developing strategies that grow businesses and build communities. I love to teach individuals how to develop their digital presence.

📚 In my free time you'll find me binge-reading, podcasting, or trying new workout classes! Ask me about Tae Kwon Do 🥋

💪🏽 My strengths include Creator Management, Integrated Marketing, Social Media Strategy, B2C Marketing, B2B Marketing, Community Management, Social Media Marketing, Brand Marketing, Marketing Strategy, Communications, and Project Management.

Haley Deming

Amazon Web Services (AWS)

At AWS, we set out every day to innovate and disrupt the status quo. We pursue unexpected paths and try to see things from different perspectives. We create work that we’re proud of. Geek out over. Work we can’t wait to tell our friends and family about. Work that changes resumes—and the world. Follow us to learn more about what it’s like to be a builder #HereAtAWS

Sr. Recruiting Business Partner

Pocket Worlds

• Led global Talent Acquisition for a rapidly growing Series A gaming company, acting as both the strategic driver and hands-on recruiter across technical, creative, marketing, and operational roles.
• Personally sourced and hired top talent while designing and executing data-driven hiring strategies that aligned with business growth, driving a 6x increase in quarterly hires with a leaner, more efficient recruitment team.
• Developed and implemented AI-driven sourcing methodologies, enhancing candidate quality and diversity while reducing sourcing time by 35%.
• Leveraged innovative tools and automation to optimize recruiting workflows, eliminating inefficiencies, improving hiring speed, and allowing the team to focus on high-impact activities.
• Led the implementation of Ashby ATS, fully integrating it with Rippling and our recruitment tools to automate workflows, boosting efficiency and reducing time-to-hire by 40%.
• Leadership Hires: Senior Director of Live Operations, Head of Trust & Safety, Senior Manager of Performance Marketing, Senior Manager of Marketing

Head of Talent Acquisition

Andela

• Scaled hiring from 210 to 470+ employees globally, leading a team of  recruiters across NAMER, APAC, EMEA, and Africa while carrying a req load myself for positions globally across Andela (Series E) . 
• Led GTM, leadership, and technical hiring, personally hiring 20+ VP and C-level executives and rebuilding the engineering team from the top down.
• Developed global sourcing strategies using AI-driven tools, Boolean search, competitive intelligence, and strategic outbound recruiting which were adopted by all of recruiting. 
• Reduced time-to-hire by 35%, improved candidate conversion rates, and lowered hiring costs by 20% through process automation and recruiter training.
• Drove diversity hiring efforts, increasing diverse candidate hires by 30% across leadership and technical roles.
• Trained and mentored recruiters on sourcing techniques, stakeholder management, and closing strategies, drastically improving the relationships between TA and our Stakeholders. 
• Implemented Workday ATS and Goodtime scheduling software, streamlining workflows, increasing recruiter productivity, and cutting scheduling time by 50%.
• Leadership hires: Chief Revenue Officer, Chief Financial Officer, VP of Talent Acquisition, VP of Legal, VP & SVP of Engineering, VP of Marketing, Director of Engineering, Chief Accounting Officer.

Senior Manager, Talent Acquisition (IC and Manager)

Twilio Inc.

• Helped scale Twilio Engage post-Segment acquisition by hiring 150+ engineers and technical leaders, working closely with a small but amazing recruiting team.
• Redesigned our engineering interview frameworks and introduced an events-based hiring approach, making the process more efficient, improving candidate experience, and boosting offer acceptance rates.
• Focused on diversity hiring by building more inclusive sourcing strategies and ensuring better representation in engineering leadership roles.
• Partnered with HR and business leaders to align hiring with Twilio’s rapid growth (from 5000 - 9000 employees), making sure talent acquisition was a key driver of success.
• Developed creative sourcing strategies to attract top engineering talent in an incredibly competitive market by partnering with our stakeholders, HRBP’s, finance, and marketing.
• Leadership hires: Senior Director of Engineering, Director of Engineering, Principal Engineer, Senior Manager of Engineering.

Staff Talent Partner

• Led full-cycle recruitment for highly specialized GTM technical roles in AI/ML, Quantum Computing, and Security within AWS’s Partner ISV segment—one of the most challenging Solutions Architecture and Engineering organizations at AWS.
• Built a library of Boolean search strings to help the team target top talent for complex GTM roles that had never been hired at AWS before, solving one of the toughest recruiting challenges in the company.
• Worked closely with business leaders to develop strategic talent initiatives, using data-driven insights to optimize sourcing and hiring strategies.
• Improved candidate engagement and reduced time-to-hire by streamlining processes and implementing sourcing automation.

Lead Technical Recruiter - L6

VMware

• Drove global recruitment for VMware Tanzu, driving hiring efforts through multiple acquisitions and successfully hiring 150+ GTM professionals across NAMER, APAC, and EMEA. Key roles included Solution Architects, Solution Engineers, and Technical Account Managers.
• Served as the go-to recruiter for GTM at VMware, stepping in to integrate recruitment efforts for acquisitions like Heptio, Pivotal, Carbon Black, and Carbon Health.
• Developed scalable talent acquisition strategies, bridging legacy workflows with modern systems to support company growth and seamless integration.
• Mentored and trained recruiting teams, strengthening sourcing capabilities and improving key recruitment metrics.

Lead Technical Recruiter (Heptio, Carbon Black, Cloud Health, Tanzu)

Vinali Staffing

• Led and managed a team of 7 recruiters specializing in GTM, technology, and executive placements within a high-performing staffing agency, delivering over 100 high-impact hires annually across the U.S.
• Built and launched an executive search practice, successfully placing Director-level and above talent with global clients, strengthening leadership pipelines.
• Revamped recruiting processes, optimized tools, and introduced automation to enhance scalability, efficiency, and candidate experience.
• Provided strategic direction and hands-on mentorship to the recruiting team, driving performance improvements and ensuring consistent delivery of top-tier talent.

Senior Manager Talent Acquisition

GTN Technical Staffing and Consulting

• Launched and scaled the Phoenix office, building a high-performing team of five recruiters specializing in technology and GTM placements while continuing to lead by example as the primary recruiter.
• Acted as a strategic talent advisor to clients, delivering customized recruitment solutions and successfully managing high-priority technical and GTM hiring needs.
• Designed and implemented comprehensive training programs on advanced sourcing techniques, equipping the team with the skills to identify top talent more effectively, improving overall performance and client satisfaction.
• Played a key role in business growth by optimizing recruiting processes, strengthening client partnerships, and driving high-quality placements in competitive markets.

Managing Director - Technology Recruiting

IT CareerNet, Inc.

• Joined IT CareerNet as the first and primary recruiter, playing a pivotal role in scaling the company to a team of 15 recruiters while building out the firm’s talent acquisition strategy from the ground up.
• Managed and nurtured key client relationships with Fortune 500 companies, acting as a trusted talent partner and delivering high-quality candidates across senior technical, GTM, and leadership roles.
• Consistently exceeded client hiring expectations by securing top-tier talent in competitive markets, contributing to long-term partnerships and business growth.
• Designed and implemented process improvements to streamline sourcing strategies, enhance recruitment effectiveness, and optimize hiring workflows for better efficiency and scalability.

Director Of Recruiting

Kforce Inc

• Consistently exceeded rigorous performance metrics, including 3 daily submittals, 15 weekly submittals, 10 monthly interviews, and 3 successful placements, maintaining a high standard of productivity and efficiency.
• Leveraged advanced Boolean search techniques to identify and engage top IT talent nationwide, effectively matching candidates with client needs in highly competitive markets.
• Collaborated closely with key account managers to present high-caliber candidates, strengthening client relationships and driving repeat business opportunities.
• Provided hands-on guidance to candidates, refining their resumes to align with technical requirements, ensuring accuracy, relevance, and increased marketability in the job market.

Sr. Technical Recruiter

PROFESSIONAL SUMMARY: Passionate talent acquisition leader with 14+ years of experience helping companies, from scrappy startups to Fortune 500 giants, build world-class teams. I specialize in designing smart, data-driven hiring strategies, scaling recruiting operations, and driving GTM, Engineering, Technology, and Leadership hiring efforts. Whether it's building out an ATS, refining sourcing techniques, or attracting top talent across technical, executive, creative, and go-to-market roles, I thrive on making hiring smoother, smarter, and more impactful.

CORE COMPETENCIES: Talent Acquisition | Global Recruiting Leadership | Executive Search | Data-Driven Recruiting | Process Optimization | ATS Implementation | Diversity Hiring | Sourcing Strategies | Talent Analytics | Recruiting Operations

TOOLS & SYSTEMS: Greenhouse, Workday, Ashby, Salesforce, Gem, Rippling, Gusto, BambooHR, Metaview, LinkedIn Recruiter, Goodtime, Calendly, Excel, Tableau, Miro, Google Suite, O365

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Haley Deming

Ariel Schwanenfeld

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