LinkedIn

In my role leading healthcare thought leaders at LinkedIn, I advise executives, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

Creator Manager

One Medical

Head of social, content, and community on the external communications team. My team led social media, blog, content marketing, and community across company social channels. Influenced strategy on employer branding, integrated marketing, crisis communications, internal communications, brand, and growth marketing initiatives. 

Efforts resulted in social community growth by +7% YoY through community management growth, content production, and improved sentiment. Grew website engagement by +24% YoY through organic social and content efforts.

Partnered and trained with clinicians to create content across various social channels including Linkedin, Instagram and TikTok.

Senior Marketing Manager, Social Media, Content and Community

HZD Amplify Digital, LLC

Founder of part-time consulting business, advising in marketing strategy to startups and small businesses, growing client base by +900% in two years. Specialties include strategic marketing, communications, social media, thought leadership, advising, copywriting, online marketing, and brand building. Clients include Reforge, Noom, Covey, Indeed, CellarTracker, Get Balanced, and Dr. Heather Irobunda. 

For a key client, I built a social media and community strategy resulting in +56% follower growth across social channels, +33% engagement rate, and +500% increase in organic website traffic. I was selected to join the Upwork Top Talent program, which represents the top 10% of talent on Upwork (of 12M+ freelancers). I've been identified as high-achieving talent resulting in strong growth for Upwork clients.

Founder, Consultant

Reforge

Advised and maintained social media and community marketing strategy. Built a ground-up, channel-focused approach across Linkedin and Twitter. Developed and implemented operations, analytics, monthly reports, social content series, and community response initiatives. Resulted in +56% new follower growth across Linkedin and Twitter, +33% engagement rate YoY, and a +900% increase in organic website traffic.

Reforge is the world’s leading career development platform for top-tier professionals in tech.

Marketing Consultant

1stdibs.com

Marketing communications leader on the creative and integrated marketing teams, specializing in digital media, strategic marketing, and cross-functional team leadership. Grew the social media community by 35% YoY, surpassing 1M followers across channels. Generated 1B+ social impressions with +2000% YoY growth, and drove +30% new users to 1stdibs.com through social, generating $4M+ revenue.

Manager and founding employee of the social media and content team. Oversaw custom content development and strategy across all verticals to support the complex marketplace and hit marketing goals. 

Drove integrated marketing initiatives company-wide through ideation and execution of marketing campaigns. Managed B2B and B2C relationships with global dealers, brands, and consumers. Manage and onboarded agencies and vendors while collaborating with creative, marketing events, and partnerships to implement brand marketing strategy through digital and offline campaigns.

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches and fashion.

Senior Brand Marketing Manager, Social Media

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches, and fashion.

Marketing Manager, Social Media

ClassPass

Grew the ClassPass Social Media Community by +35% YoY, driving over 1M in organic traffic to the website resulting in 20k+ member acquisitions through social media, community, and content strategy.

Drove paid and organic social media marketing strategy across 13 branded social accounts with a focus on global community growth, customer acquisition, and delivering ROI. Led influencer and ambassador programs, content creative strategy, community activations, brand partnerships, and integrated marketing campaigns. Supported 100+ B2B studio client accounts driving increased studio visits through increased tech adoption, partnerships, and social features.

ClassPass gives you worldwide access to thousands of top-rated gyms, fitness studios, salons, and spas. ClassPass is a monthly fitness membership program that lets you go to the best boutique studios. ClassPass members enjoy greater variety and engagement in their fitness and wellness regimen, all at a lower price than if they were to book classes individually.

Brand and Social Media Manager

-Proactively engaged and strengthened relationships with the ClassPass community (600k+) and fans of the brand to form personal connections and improve retention
-  Responded to inquiries via all social channels totaling ~70k inbound posts annually
-Increased positive sentiment by 46% year over year and reduced negative sentiment by 63%.
- Provided support for offline community activations, brand partnerships, and influencer marketing initiatives
-Developed and codified crisis communications plans for the various business model and pricing changes with flawless execution
across multiple social channels.
- Collaborated with creative and content teams to create engaging content and implement content marketing experiments

Brand and Community Manager

Physique 57

Worked directly with the VP of Marketing and Digital Marketing Manager assisting in the development and execution of brand and digital marketing initiatives to deliver creative solutions that drive client acquisition, retention, and sales.

Physique 57, an internationally renowned fitness company, is committed to sculpting bodies and changing lives with challenging, invigorating and empowering barre workout

Brand Marketing Associate

tba Global

Marketing and Brand Development Coordinator

New York Life Insurance Company

Summer Intern - Corporate Communications

In my role leading healthcare thought leaders at LinkedIn, I advise executives, leaders, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing, communications, and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

💻 For a bit of background on me, I'm a strategic marketer with an extensive background in B2B and B2C hyper growth startup marketing at companies such as One Medical, ClassPass, and 1stDibs, with deep expertise in marketplace organizations. I led social media, brand marketing, and editorial teams at public companies, and founded a marketing consultancy where I've advised clients like CellarTracker, Reforge, Covey, Noom, and Dr. Heather Irobunda on social media, marketing, and content strategy. I have expertise in the healthcare, wellness, and tech industries, an M.A. in Digital Communications and Branding from Johns Hopkins University, and a B.A. in PR/Advertising and Business from Penn State University.

🌇 I live in the NYC area and am passionate about telling brand stories and developing strategies that grow businesses and build communities. I love to teach individuals how to develop their digital presence.

📚 In my free time you'll find me binge-reading, podcasting, or trying new workout classes! Ask me about Tae Kwon Do 🥋

💪🏽 My strengths include Creator Management, Integrated Marketing, Social Media Strategy, B2C Marketing, B2B Marketing, Community Management, Social Media Marketing, Brand Marketing, Marketing Strategy, Communications, and Project Management.

Haley Deming

I am a sales leader for Healthcare Ad Sales at LinkedIn Marketing Solutions, where we help healthcare brands leverage LinkedIn's platform to reach both consumers and healthcare professionals (HCPs). I’ve been with LinkedIn for 13 years where I’ve held roles in sales, market development, product marketing, and insights, and I’ve played a key role in growing LinkedIn's Healthcare vertical-one of the fastest-growing emerging sectors. Linkedin for Healthcare partners with brands in pharma, health tech, medical devices, health systems, providers, and insurance to achieve their marketing and sales goals using LinkedIn's media anc advertising solutions. Prior to LinkedIn, I spent over 15 years in media and advertising, including at Kantar part of WPP. My industry experience and passion for innovation helps healthcare brands maximize their impact on the world's most trusted professional platform — where health and work meet.

Head of Industry

I led our Client Solutions team for the LinkedIn Marketing Solutions Global Enterprise Business Services & Healthcare business. In this role I managed a team of people managers. Our Business Services & Healthcare team is a fast-growing industry vertical marketing advisory sales team focused on global enterprise customers in data analytics, manufacturing, workforce services, professional services, transportation and logistics, oil and energy, and healthcare.

Our Client Solutions team leads our client relationships, managing client service, marketing strategy, and revenue with Fortune 500 companies. Our Client Solutions Managers are a diverse team who are passionate about brands. They are client-centric and focused on delivering customer value by growing brand equity and topline revenue. I think our team is the best in the internet and marketing industries.

Senior Manager

I served as the global co-chair of the LinkedIn Asian Alliance (LIAA) employee resource group. LIAA's vision is to foster a single unified community by bridging all Asian ethnicities across our global workforce. Our mission is to create awareness and support for the diverse, multicultural Asian communities at LinkedIn.

Global Co-Chair, LinkedIn Asian Alliance (LIAA)

I was a global account leader in our Global Clients Program (GCP) at LinkedIn. Our Global Clients Program led client service for 35 of LinkedIn's top global client relationships. I managed our relationships with JPMorgan Chase & Co., General Electric (GE), Cognizant, and Gartner. The role was unique as we represented all lines of business at LinkedIn and provide a customer-centric approach to bring solutions to market and create value for our clients across all their business objectives, including talent development, hiring, marketing, and sales. In this role I managed relay account managers and inside sales for new business in North America, Europe, and Asia-Pacific regions.

Global Client Executive

I was an Enterprise Account Director with LinkedIn Marketing Solutions in London. My clients are the world's top brands in the professional services sector, including top consulting firms, real estate, and oil and energy companies. LinkedIn Marketing Solutions helps companies drive business growth and brand outcomes through disruptive media and advertising solutions. I take a data driven, consultative approach to marketing and advertising, leveraging my significant experience in advertising research and marketing analytics.

Enterprise Account Director

I completed a 6-month product marketing rotation where I supported go-to-market strategies as part of the launch of LinkedIn Elevate, a product that is revolutionized the way enterprises helped employees share content on social media. We completed over 30 customer validations of the product concept, ran an additional dozen beta pilots with charter customers, produced a competitive analysis for our enterprise field sales team, led an internal pilot program, and developed a go-to-market narrative.

Product Marketing Manager

After leading the customer insights teams for North America Marketing Solutions, I built out our Marketing Solutions Insights team for the Asia-Pacific & Japan region. I led a team of analysts and consultants across Asia where we supported our Enterprise sales teams with data-based and survey-based insights to help demonstrate the value of the LinkedIn platform in delivering ROI for our advertisers.

Head of Insights

I led the customer insights team for LinkedIn Marketing Solutions North America during a hyper-growth phase in our LinkedIn Ads business. Our team of industry-leading analysts and consultants leveraged LinkedIn's unique first-party data to create data-based insights and research to help our strategic clients, who are the world’s leading brands, to market and advertise more effectively. Our research consulting team created and packaged as media added-value brand advertising measurement research, which we later outsourced to Nielsen.

Insights Manager

I was recruited by LinkedIn, using LinkedIn, to start the advertising effectiveness and brand strategy research function for LinkedIn Marketing Solutions. Our team led hundreds of advertising effectiveness and marketing ROI measurement programs for our largest, B2B and B2C Marketing Solutions customers driving millions of dollars in influenced revenue.

Senior Research Consultant

Kantar Millward Brown

I was one of the top Account Managers at Kantar Millward Brown - Digital where I carried and exceeded my yearly revenue quota of $1 million. I managed the Hewlett Packard (HP) Imaging & Printing Group account where I grew the business from $50,000 in revenues to over $1 million in 12 months.

Kantar Millward Brown - Digital, formerly known as Dynamic Logic, helped establish the Internet's true value to businesses by developing solutions that measure beyond click-through to quantify the full brand impact of online advertising. Kantar Millward Brown - Digital continues to lead the industry — developing innovations to optimize and track digital ad impact, specializing in emerging media platforms and integrating insights across all digital and non-digital media.

Account Manager

I led brand research and consulting projects for HP, Intel, Genentech, and Starbucks. Our work was focused on quantitative and qualitative brand tracking, advertising copy testing, and brand consulting research projects

Millward Brown, one of the world's leading research agencies with headquarters in the US, is expert in advertising effectiveness, communications assessment, media evaluation, brand performance monitoring, and marketing accountability. Millward Brown helps local and global marketers build strong brands and services. Areas of expertise include brand strategy, brand/customer experience, all stages of creative development, campaign evaluation across all marketing and media channels, consumer needs/values, media planning and strategy, ROI, forecasting, and brand investment management and valuation.

Research Executive

Center for a New American Security (CNAS)

I was on the founding team at The Center for a New American Security (CNAS). I was a special assistant and led special projects including research programs, events and conferences, and marketing for the office of the CEO.

CNAS develops strong, pragmatic and principled national security and defense policies that promote and protect American interests and values. CNAS was founded by Dr. Kurt Campbell, Assistant Secretary of State for East Asian and Pacific Affairs and Michèle Flournoy, Under Secretary of Defense for Policy. CNAS is located in Washington, D.C. and was established in February 2007.

Special Assistant To Chief Executive Officer

Center for Strategic and International Studies (CSIS)

I was fortunate to have my start in Washington as an intern at the The Center for Strategic and International Studies (CSIS). After my internship, I started my career as a Special Assistant and Research Assistant to the Senior Vice President of the International Security Program. It was my Washington boot camp and the three years I spent at CSIS, and the friends I made will stay with me forever. During my time at CSIS, I was a consultant for the Aspen Strategy Group, part of the Aspen Institute. With Aspen Strategy Group, we planned high-level forums and events in Aspen, Colorado and Washington, D.C. for senior foreign policy decision-makers.

CSIS serves as a strategic planning partner for the government by conducting research and analysis and developing policy initiatives that look into the future and anticipate change. Founded in 1962 by David M. Abshire and Admiral Arleigh Burke, CSIS is a bipartisan, nonprofit organization headquartered in Washington, D.C.

Special Assistant

Starbucks

My first job after high school was at Starbucks where I was a barista (Starbucks calls them Partners) when the company entered the Australian market after the Sydney 2000 Olympic Games. I worked full time while studying for my undergraduate degree full time to put myself through university. It was the best two years of my early professional career—we opened new stores every two weeks, made a ton of friends from all over the world, and I learned a lot of important skills that have served me well throughout my professional career, including making a great cup of coffee.

Barista

I bring two principles to every job I've had: hard work and resilience. I learned that from my parents who immigrated to Australia from Thailand and opened Queensland's first Thai restaurant when I was five. After working my way through college at one of Australia's first Starbucks locations, I studied foreign policy at Georgetown. From there I started my career leading projects and policy work for some of D.C.'s most influential think tanks and later moved into market research and then sales. My professional experience spans the U.S., Asia, and the UK across industry sectors including technology, public policy, and advertising. Over the last 12 years, I’ve been a senior leader at LinkedIn and in individual contributor sales and account management roles in ad and software sales. I am passionate about advancing representation, equity, and inclusion for the Asian and LGBTQ communities. I love food and travel, and like most Australians, I’m always on the hunt for a really good cup of coffee.

taplio

The Battle

Haley Deming

Billy Sountornsorn

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