LinkedIn

In my role leading healthcare thought leaders at LinkedIn, I advise executives, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

Creator Manager

One Medical

Head of social, content, and community on the external communications team. My team led social media, blog, content marketing, and community across company social channels. Influenced strategy on employer branding, integrated marketing, crisis communications, internal communications, brand, and growth marketing initiatives. 

Efforts resulted in social community growth by +7% YoY through community management growth, content production, and improved sentiment. Grew website engagement by +24% YoY through organic social and content efforts.

Partnered and trained with clinicians to create content across various social channels including Linkedin, Instagram and TikTok.

Senior Marketing Manager, Social Media, Content and Community

HZD Amplify Digital, LLC

Founder of part-time consulting business, advising in marketing strategy to startups and small businesses, growing client base by +900% in two years. Specialties include strategic marketing, communications, social media, thought leadership, advising, copywriting, online marketing, and brand building. Clients include Reforge, Noom, Covey, Indeed, CellarTracker, Get Balanced, and Dr. Heather Irobunda. 

For a key client, I built a social media and community strategy resulting in +56% follower growth across social channels, +33% engagement rate, and +500% increase in organic website traffic. I was selected to join the Upwork Top Talent program, which represents the top 10% of talent on Upwork (of 12M+ freelancers). I've been identified as high-achieving talent resulting in strong growth for Upwork clients.

Founder, Consultant

Reforge

Advised and maintained social media and community marketing strategy. Built a ground-up, channel-focused approach across Linkedin and Twitter. Developed and implemented operations, analytics, monthly reports, social content series, and community response initiatives. Resulted in +56% new follower growth across Linkedin and Twitter, +33% engagement rate YoY, and a +900% increase in organic website traffic.

Reforge is the world’s leading career development platform for top-tier professionals in tech.

Marketing Consultant

1stdibs.com

Marketing communications leader on the creative and integrated marketing teams, specializing in digital media, strategic marketing, and cross-functional team leadership. Grew the social media community by 35% YoY, surpassing 1M followers across channels. Generated 1B+ social impressions with +2000% YoY growth, and drove +30% new users to 1stdibs.com through social, generating $4M+ revenue.

Manager and founding employee of the social media and content team. Oversaw custom content development and strategy across all verticals to support the complex marketplace and hit marketing goals. 

Drove integrated marketing initiatives company-wide through ideation and execution of marketing campaigns. Managed B2B and B2C relationships with global dealers, brands, and consumers. Manage and onboarded agencies and vendors while collaborating with creative, marketing events, and partnerships to implement brand marketing strategy through digital and offline campaigns.

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches and fashion.

Senior Brand Marketing Manager, Social Media

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches, and fashion.

Marketing Manager, Social Media

ClassPass

Grew the ClassPass Social Media Community by +35% YoY, driving over 1M in organic traffic to the website resulting in 20k+ member acquisitions through social media, community, and content strategy.

Drove paid and organic social media marketing strategy across 13 branded social accounts with a focus on global community growth, customer acquisition, and delivering ROI. Led influencer and ambassador programs, content creative strategy, community activations, brand partnerships, and integrated marketing campaigns. Supported 100+ B2B studio client accounts driving increased studio visits through increased tech adoption, partnerships, and social features.

ClassPass gives you worldwide access to thousands of top-rated gyms, fitness studios, salons, and spas. ClassPass is a monthly fitness membership program that lets you go to the best boutique studios. ClassPass members enjoy greater variety and engagement in their fitness and wellness regimen, all at a lower price than if they were to book classes individually.

Brand and Social Media Manager

-Proactively engaged and strengthened relationships with the ClassPass community (600k+) and fans of the brand to form personal connections and improve retention
-  Responded to inquiries via all social channels totaling ~70k inbound posts annually
-Increased positive sentiment by 46% year over year and reduced negative sentiment by 63%.
- Provided support for offline community activations, brand partnerships, and influencer marketing initiatives
-Developed and codified crisis communications plans for the various business model and pricing changes with flawless execution
across multiple social channels.
- Collaborated with creative and content teams to create engaging content and implement content marketing experiments

Brand and Community Manager

Physique 57

Worked directly with the VP of Marketing and Digital Marketing Manager assisting in the development and execution of brand and digital marketing initiatives to deliver creative solutions that drive client acquisition, retention, and sales.

Physique 57, an internationally renowned fitness company, is committed to sculpting bodies and changing lives with challenging, invigorating and empowering barre workout

Brand Marketing Associate

tba Global

Marketing and Brand Development Coordinator

New York Life Insurance Company

Summer Intern - Corporate Communications

In my role leading healthcare thought leaders at LinkedIn, I advise executives, leaders, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing, communications, and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

💻 For a bit of background on me, I'm a strategic marketer with an extensive background in B2B and B2C hyper growth startup marketing at companies such as One Medical, ClassPass, and 1stDibs, with deep expertise in marketplace organizations. I led social media, brand marketing, and editorial teams at public companies, and founded a marketing consultancy where I've advised clients like CellarTracker, Reforge, Covey, Noom, and Dr. Heather Irobunda on social media, marketing, and content strategy. I have expertise in the healthcare, wellness, and tech industries, an M.A. in Digital Communications and Branding from Johns Hopkins University, and a B.A. in PR/Advertising and Business from Penn State University.

🌇 I live in the NYC area and am passionate about telling brand stories and developing strategies that grow businesses and build communities. I love to teach individuals how to develop their digital presence.

📚 In my free time you'll find me binge-reading, podcasting, or trying new workout classes! Ask me about Tae Kwon Do 🥋

💪🏽 My strengths include Creator Management, Integrated Marketing, Social Media Strategy, B2C Marketing, B2B Marketing, Community Management, Social Media Marketing, Brand Marketing, Marketing Strategy, Communications, and Project Management.

Haley Deming

University of Toronto School of Continuing Studies

 Recipient Excellence in Teaching Award – Business and Professional Studies.,University of Toronto 

Georgina Cannon

My new book, The Third Circle Protocol, published by Findhorn Publishing, is now available at Amazon and your local book stores.  The protocol was developed on working with clients on their relationships issues, and has proven to be a powerful, workable way of interacting with everyone - including teens. I still see clients in my  clinic for regression therapy, life issues and relationship patterns. I write for Ariana Huffington's Thrive Global journal and teach hypnosis and NLP at the University of Toronto Continuing Education classes plus run my own groups teaching different coaching, therapy and counselling protocols.

Development Director

To counsel and  teach where I'm not - through books,Skype, lectures, t.v shows and facilitating groups.

Author, speaker, teacher

University of Toronto

Creating, demonstrating and teaching courses at the University of Toronto, focusing on powerful, pragmatic hypnosis techniques.
Basic, advanced & self hypnosis courses.

Lecturer

Ontario Hypnosis Centre School and Clinic

Since I started it, the school has become Canada's largest hypnosis school teaching hyposis and NLP to  both the medical profession and others who are interested in the mind-body connection. The busy clinic sees a variety of clients who want to make a positive change in the way they live their life.  I sold the clinic and school 2011.

Founder/Director

Family Services Association of Toronto

Board Member

Georgina Cannon is an author, speaker, and lecturer at the University of Toronto.  Recipient of the Excellence in Teaching Award – Business and Professional Studies. Today, through her expertise, she is the key media contact for regression therapy and relationship issues.  Her last two books are Return Again - and her most recent, an Amazon top seller, The Third Circle Protocol - You, Me and the Relationship Contract.  This book is currently being used by many therapy and team-building groups across the country.

Georgina is regarded as a respected member of the mainstream health community and is often called upon by the media as an expert source on hypnosis and alternative therapies.
 In 2003, CBC Television produced a 3-part series on Past Life Regression from inside her clinic which has been aired in Canada, the U.S. Discovery, and History channels around the world.

Having earned her doctorate in Metaphysical counseling, Dr. Cannon treats clients from Canada and around the world.  As an accredited Train the Trainer for Canada, she has thousands of alumni globally - all trained in the healing art of hypnosis. An accredited Life Coach and developer of The Third Circle Protocol, she regularly works with senior corporate clients to assist them to stay focused and balanced in all aspects of life.

Dr. Cannon''s book RETURN AGAIN, published by Red Wheel Weiser in 2012, hit the top metaphysical books list on Amazon on its launch.  Her previous books, RETURN-Past Life Regression and You, reached the best-seller list in Canada, her second book, The Interlife - Discovering Your Life Between Lives, sold world wide with increasing recognition of the subject.  Her latest book about relationships, both personal and business, is a best-seller at Amazon - The Third Circle Protocol.  In addition she has written books for entrepreneurs and start-ups, including How To Run Workshops and Presentation Skills, among others.

taplio

The Battle

Haley Deming

Georgina Cannon

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