LinkedIn

In my role leading healthcare thought leaders at LinkedIn, I advise executives, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

Creator Manager

One Medical

Head of social, content, and community on the external communications team. My team led social media, blog, content marketing, and community across company social channels. Influenced strategy on employer branding, integrated marketing, crisis communications, internal communications, brand, and growth marketing initiatives. 

Efforts resulted in social community growth by +7% YoY through community management growth, content production, and improved sentiment. Grew website engagement by +24% YoY through organic social and content efforts.

Partnered and trained with clinicians to create content across various social channels including Linkedin, Instagram and TikTok.

Senior Marketing Manager, Social Media, Content and Community

HZD Amplify Digital, LLC

Founder of part-time consulting business, advising in marketing strategy to startups and small businesses, growing client base by +900% in two years. Specialties include strategic marketing, communications, social media, thought leadership, advising, copywriting, online marketing, and brand building. Clients include Reforge, Noom, Covey, Indeed, CellarTracker, Get Balanced, and Dr. Heather Irobunda. 

For a key client, I built a social media and community strategy resulting in +56% follower growth across social channels, +33% engagement rate, and +500% increase in organic website traffic. I was selected to join the Upwork Top Talent program, which represents the top 10% of talent on Upwork (of 12M+ freelancers). I've been identified as high-achieving talent resulting in strong growth for Upwork clients.

Founder, Consultant

Reforge

Advised and maintained social media and community marketing strategy. Built a ground-up, channel-focused approach across Linkedin and Twitter. Developed and implemented operations, analytics, monthly reports, social content series, and community response initiatives. Resulted in +56% new follower growth across Linkedin and Twitter, +33% engagement rate YoY, and a +900% increase in organic website traffic.

Reforge is the world’s leading career development platform for top-tier professionals in tech.

Marketing Consultant

1stdibs.com

Marketing communications leader on the creative and integrated marketing teams, specializing in digital media, strategic marketing, and cross-functional team leadership. Grew the social media community by 35% YoY, surpassing 1M followers across channels. Generated 1B+ social impressions with +2000% YoY growth, and drove +30% new users to 1stdibs.com through social, generating $4M+ revenue.

Manager and founding employee of the social media and content team. Oversaw custom content development and strategy across all verticals to support the complex marketplace and hit marketing goals. 

Drove integrated marketing initiatives company-wide through ideation and execution of marketing campaigns. Managed B2B and B2C relationships with global dealers, brands, and consumers. Manage and onboarded agencies and vendors while collaborating with creative, marketing events, and partnerships to implement brand marketing strategy through digital and offline campaigns.

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches and fashion.

Senior Brand Marketing Manager, Social Media

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches, and fashion.

Marketing Manager, Social Media

ClassPass

Grew the ClassPass Social Media Community by +35% YoY, driving over 1M in organic traffic to the website resulting in 20k+ member acquisitions through social media, community, and content strategy.

Drove paid and organic social media marketing strategy across 13 branded social accounts with a focus on global community growth, customer acquisition, and delivering ROI. Led influencer and ambassador programs, content creative strategy, community activations, brand partnerships, and integrated marketing campaigns. Supported 100+ B2B studio client accounts driving increased studio visits through increased tech adoption, partnerships, and social features.

ClassPass gives you worldwide access to thousands of top-rated gyms, fitness studios, salons, and spas. ClassPass is a monthly fitness membership program that lets you go to the best boutique studios. ClassPass members enjoy greater variety and engagement in their fitness and wellness regimen, all at a lower price than if they were to book classes individually.

Brand and Social Media Manager

-Proactively engaged and strengthened relationships with the ClassPass community (600k+) and fans of the brand to form personal connections and improve retention
-  Responded to inquiries via all social channels totaling ~70k inbound posts annually
-Increased positive sentiment by 46% year over year and reduced negative sentiment by 63%.
- Provided support for offline community activations, brand partnerships, and influencer marketing initiatives
-Developed and codified crisis communications plans for the various business model and pricing changes with flawless execution
across multiple social channels.
- Collaborated with creative and content teams to create engaging content and implement content marketing experiments

Brand and Community Manager

Physique 57

Worked directly with the VP of Marketing and Digital Marketing Manager assisting in the development and execution of brand and digital marketing initiatives to deliver creative solutions that drive client acquisition, retention, and sales.

Physique 57, an internationally renowned fitness company, is committed to sculpting bodies and changing lives with challenging, invigorating and empowering barre workout

Brand Marketing Associate

tba Global

Marketing and Brand Development Coordinator

New York Life Insurance Company

Summer Intern - Corporate Communications

In my role leading healthcare thought leaders at LinkedIn, I advise executives, leaders, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing, communications, and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

💻 For a bit of background on me, I'm a strategic marketer with an extensive background in B2B and B2C hyper growth startup marketing at companies such as One Medical, ClassPass, and 1stDibs, with deep expertise in marketplace organizations. I led social media, brand marketing, and editorial teams at public companies, and founded a marketing consultancy where I've advised clients like CellarTracker, Reforge, Covey, Noom, and Dr. Heather Irobunda on social media, marketing, and content strategy. I have expertise in the healthcare, wellness, and tech industries, an M.A. in Digital Communications and Branding from Johns Hopkins University, and a B.A. in PR/Advertising and Business from Penn State University.

🌇 I live in the NYC area and am passionate about telling brand stories and developing strategies that grow businesses and build communities. I love to teach individuals how to develop their digital presence.

📚 In my free time you'll find me binge-reading, podcasting, or trying new workout classes! Ask me about Tae Kwon Do 🥋

💪🏽 My strengths include Creator Management, Integrated Marketing, Social Media Strategy, B2C Marketing, B2B Marketing, Community Management, Social Media Marketing, Brand Marketing, Marketing Strategy, Communications, and Project Management.

Haley Deming

Virtua Health

Director of Business Development

Business Development Specialist - ASC

Responsible for strategically planning and implementing outreach efforts focusing on physicians, community
groups, and other potential referral sources in the hospital's target markets.

Primarily focused on developing and improving hospital referral relationships with physicians in the service area,
with the goal of maximizing referral and redirection opportunities for both inpatient and outpatient services.

Responsible for strategically planning and implementing visits to physicians, physician office staffs and other
potential referral sources throughout the primary and secondary markets.

Emphasize sales objectives based on market assessments and physician needs, as well as oversee the maintenance
of good account relationships and the development and implementation of innovative selling ideas and methodologies.

Collaborate with Strategic Planning, Marketing and Service Line Directors to communicate hospital services to
the referring physicians. Lead liaison for Surgery, Orthopedics and Women and Children’s Service Lines.

Conduct on-going referral analysis to identify loyal physicians and splitter physicians for all service lines with
focused concentration on annual business initiatives through geographic, splitting, profitability and qualitative assessments
Introduce and promote physician specialists to community physicians for increased referrals.

Identify and resolve service delivery problems to improve physician satisfaction and patient experience.

Foster professional relations between outlying community physicians and hospital medical staff to facilitate patient access to specific programs and services.

Council member Burlington County Women’s Advisory Council, Virtua representative.

Chair Virtua Women in Leadership Network

Created Virtua Women Providers Network

Received Virtua Healthcare Leadership Program Certification, December 2018

Physician Liaison Business Development

Responsible for the strategic planning and program development of the Virtua Child Care Center (CDC). (CDC is a preschool for children of Virtua Health employees.)   Oversight of the application and implementation of established policies.  Established and maintained parent satisfaction surveys and establishes goals based on the results.  Oversaw the supervision of CDC staff and implementation of curriculum.  Monitored all CDC business financial reports and functions.
Created a customer service culture throughout the center. Modeled appropriate and proactive customer service
activities such as greeting parents, addressing concerns, monthly newsletter, quarterly parent meetings, daily e- mail communication, etc.
Managed all staff development functions effectively and promotes staff development. Ensured all employee performance reviews and completes and works with staff to correct deficits. Recruited and oriented new staff
Achieved and renewed NAEYC accreditation. Established and maintained a healthy, safe and fun environment for all children and staff. CDC achieved NAEYC accreditation in December of 2012. This was a culmination of two years’ worth of preparation and work.
Financial management oversight including budgeting, expense control and tuition collection. Provided financial statements regularly to Finance Department regarding FTE numbers. Approved and ordered materials and supplies for classroom programs and activities
Total cost per child FTE $9,994.47 vs. budget of $10,816.25 (2012). Controlled budget and flexed expenses to keep in line with lower volume

Director

Nobel Learning Communities

Recruit, interview, train and develop quality staff to assist in the development and implementation on Nobel Leaning Communities curriculum..
•  Daily supervise and coordinate center staff and management team members to ensure effective operation of school.  
•  Conduct effective professional development for teachers including CDA mentor, in service training and classroom observations and feedback.
•  Work with Executive Director to train new Principals in center operation and curriculum.  Train center staff members from 7 schools at Fall In Service.  
•  Recruit and market in community to enroll families in preschool program.  Manage all inquiry follow up and center tours to drive student enrollment.
•  Maintain relationships with children, parents and the community.
•  Review of lesson plans and provide approval or comments on a weekly basis.
•  Provide and maintain quality educational programs and ensure successful implementation of approved Nobel Learning Communities curriculum.
•  Manage all controllable expenses within center budget including salary and wages, building maintenance and repair, classroom consumables, janitorial and landscaping, etc.
•  Participate in design of and continual review of curriculum.
•  Completed fiscal year 2005-2006 108% above plan.  Completed 2007/2007 fiscal year 128% above plan.

Principal

Knowledge Learning Corporation

Managed center to ensure effective operation of center.Ensured center compliance with all federal and state laws, as well as Knowledge Learning Corp., district and center policies and procedures.
Worked collaboratively with District Manager to plan and develop FY Budget and projections.   Familiar with all aspects of center budget to ensure that all resources are managed effectively within budgetary constraints.
Managed staff recruitment efforts, interviews and selection process.  Trained staff to plan and implement creative, developmentally appropriate programs for all children.
Daily supervised of staff; addressing any staff concerns and situations needing attention.
Developed and maintained strong working relationships with center staff, other district personnel, state-licensing authorities approved vendors and community contracts.
Evaluated staff via written performance summary on a yearly basis and other times as needed; recommended merit raises for staff.
Managed all enrollment inquiries, follow-up and center tours.  Worked with supervisor to develop marketing strategies to increase capacity utilization; utilized community based marketing techniques and other marketing methods.
Ensured that quality control of programs is sound and meets all state and Knowledge Learning Corp.’s requirements as well as NAEYC guidelines.
Completed all required paperwork and record keeping on a timely basis, and maintain same in an organized, up-to-date manner.  This included center files, e.g., students, personnel, vehicle, van driver and health and safety.
Trained co directors and teachers in district in new KLC initiatives including: Infant Toddler Curriculum, Preschool Curriculum, new hire orientation and training, NAEYC, DAP etc.
Responsible for training staff from 8 schools at district in service trainings twice a year.  Trainings included: Documentation and Display, Enriching Curriculum, Customer Service and Positive Guidance.

LaSalle University

Assistant Director of Admissions

Experienced business development professional with demonstrated history of leadership in the healthcare field. 

12 plus years working in the hospital, Ambulatory Surgery Center and healthcare industry with sales and business development focus. Strong management and professional skills in hospital sales, strategic planning, business development, service line implementation and marketing.

Strong relationship builder with surgeons, surgical schedulers, ASC Administrators and their teams. 

Responsible for strategically planning and implementing visits to physicians, physician office staffs and other potential referral sources throughout the primary and secondary markets. Emphasize sales objectives based on market assessments and physician needs, as well as oversee the maintenance of good account relationships and the development and implementation of innovative selling ideas and methodologies. Provide intelligence to appropriate hospital departments as to process improvements requested or suggested by physicians.

taplio

The Battle

Haley Deming

Jayme Bundy

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