LinkedIn

In my role leading healthcare thought leaders at LinkedIn, I advise executives, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

Creator Manager

One Medical

Head of social, content, and community on the external communications team. My team led social media, blog, content marketing, and community across company social channels. Influenced strategy on employer branding, integrated marketing, crisis communications, internal communications, brand, and growth marketing initiatives. 

Efforts resulted in social community growth by +7% YoY through community management growth, content production, and improved sentiment. Grew website engagement by +24% YoY through organic social and content efforts.

Partnered and trained with clinicians to create content across various social channels including Linkedin, Instagram and TikTok.

Senior Marketing Manager, Social Media, Content and Community

HZD Amplify Digital, LLC

Founder of part-time consulting business, advising in marketing strategy to startups and small businesses, growing client base by +900% in two years. Specialties include strategic marketing, communications, social media, thought leadership, advising, copywriting, online marketing, and brand building. Clients include Reforge, Noom, Covey, Indeed, CellarTracker, Get Balanced, and Dr. Heather Irobunda. 

For a key client, I built a social media and community strategy resulting in +56% follower growth across social channels, +33% engagement rate, and +500% increase in organic website traffic. I was selected to join the Upwork Top Talent program, which represents the top 10% of talent on Upwork (of 12M+ freelancers). I've been identified as high-achieving talent resulting in strong growth for Upwork clients.

Founder, Consultant

Reforge

Advised and maintained social media and community marketing strategy. Built a ground-up, channel-focused approach across Linkedin and Twitter. Developed and implemented operations, analytics, monthly reports, social content series, and community response initiatives. Resulted in +56% new follower growth across Linkedin and Twitter, +33% engagement rate YoY, and a +900% increase in organic website traffic.

Reforge is the world’s leading career development platform for top-tier professionals in tech.

Marketing Consultant

1stdibs.com

Marketing communications leader on the creative and integrated marketing teams, specializing in digital media, strategic marketing, and cross-functional team leadership. Grew the social media community by 35% YoY, surpassing 1M followers across channels. Generated 1B+ social impressions with +2000% YoY growth, and drove +30% new users to 1stdibs.com through social, generating $4M+ revenue.

Manager and founding employee of the social media and content team. Oversaw custom content development and strategy across all verticals to support the complex marketplace and hit marketing goals. 

Drove integrated marketing initiatives company-wide through ideation and execution of marketing campaigns. Managed B2B and B2C relationships with global dealers, brands, and consumers. Manage and onboarded agencies and vendors while collaborating with creative, marketing events, and partnerships to implement brand marketing strategy through digital and offline campaigns.

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches and fashion.

Senior Brand Marketing Manager, Social Media

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches, and fashion.

Marketing Manager, Social Media

ClassPass

Grew the ClassPass Social Media Community by +35% YoY, driving over 1M in organic traffic to the website resulting in 20k+ member acquisitions through social media, community, and content strategy.

Drove paid and organic social media marketing strategy across 13 branded social accounts with a focus on global community growth, customer acquisition, and delivering ROI. Led influencer and ambassador programs, content creative strategy, community activations, brand partnerships, and integrated marketing campaigns. Supported 100+ B2B studio client accounts driving increased studio visits through increased tech adoption, partnerships, and social features.

ClassPass gives you worldwide access to thousands of top-rated gyms, fitness studios, salons, and spas. ClassPass is a monthly fitness membership program that lets you go to the best boutique studios. ClassPass members enjoy greater variety and engagement in their fitness and wellness regimen, all at a lower price than if they were to book classes individually.

Brand and Social Media Manager

-Proactively engaged and strengthened relationships with the ClassPass community (600k+) and fans of the brand to form personal connections and improve retention
-  Responded to inquiries via all social channels totaling ~70k inbound posts annually
-Increased positive sentiment by 46% year over year and reduced negative sentiment by 63%.
- Provided support for offline community activations, brand partnerships, and influencer marketing initiatives
-Developed and codified crisis communications plans for the various business model and pricing changes with flawless execution
across multiple social channels.
- Collaborated with creative and content teams to create engaging content and implement content marketing experiments

Brand and Community Manager

Physique 57

Worked directly with the VP of Marketing and Digital Marketing Manager assisting in the development and execution of brand and digital marketing initiatives to deliver creative solutions that drive client acquisition, retention, and sales.

Physique 57, an internationally renowned fitness company, is committed to sculpting bodies and changing lives with challenging, invigorating and empowering barre workout

Brand Marketing Associate

tba Global

Marketing and Brand Development Coordinator

New York Life Insurance Company

Summer Intern - Corporate Communications

In my role leading healthcare thought leaders at LinkedIn, I advise executives, leaders, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing, communications, and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

💻 For a bit of background on me, I'm a strategic marketer with an extensive background in B2B and B2C hyper growth startup marketing at companies such as One Medical, ClassPass, and 1stDibs, with deep expertise in marketplace organizations. I led social media, brand marketing, and editorial teams at public companies, and founded a marketing consultancy where I've advised clients like CellarTracker, Reforge, Covey, Noom, and Dr. Heather Irobunda on social media, marketing, and content strategy. I have expertise in the healthcare, wellness, and tech industries, an M.A. in Digital Communications and Branding from Johns Hopkins University, and a B.A. in PR/Advertising and Business from Penn State University.

🌇 I live in the NYC area and am passionate about telling brand stories and developing strategies that grow businesses and build communities. I love to teach individuals how to develop their digital presence.

📚 In my free time you'll find me binge-reading, podcasting, or trying new workout classes! Ask me about Tae Kwon Do 🥋

💪🏽 My strengths include Creator Management, Integrated Marketing, Social Media Strategy, B2C Marketing, B2B Marketing, Community Management, Social Media Marketing, Brand Marketing, Marketing Strategy, Communications, and Project Management.

Haley Deming

Mikaila Garfinkel

Databricks

Sr. Content Marketing Manager

Rubrik, Inc.

Sr. Marketing Content and Social Manager

Rubrik delivers instant application availability for recovery, search, cloud, and development. Hybrid cloud enterprises mobilize applications, automate protection policies, recover from Ransomware, search, and analyze application data at scale on one platform. From days to seconds.
 
A 2016 Gartner Cool Vendor. CFO Magazine’s Top 20 Disruptive Tech Companies to Watch. Awarded the Northface ScoreBoard Award. Trusted by Fortune 500 companies.

Marketing Content Manager

TCI (Teachers' Curriculum Institute)

• Lead the editorial process for three middle school social studies programs, which includes overseeing editors’ content and planning and outlining new text.
• Strategize an editorial calendar with the marketing team, and create marketing content such as blog posts, social media campaigns, and sales collateral.
• Collaborate with designers to quickly develop prototypes for new print and online student features.
• Manage the company style guide and communicate all updates to the team.
• Write and edit lesson content, under strict deadlines, aimed at teaching in a clear and engaging voice.

Senior Editor

• Researched, wrote, and edited K-12 social studies narrative-focused curriculum to teach a wide student audience.
• Developed and edited a high school government textbook and online presentation revision, which came $10,000 under budget and sold more copies than any previous edition.

Editorial Associate

• Wrote cultural essays for a middle school social studies textbook in a story-telling style. 
• Created 10+ science activities intended to teach students in a fun and informative manner.
• Converted 20+ lessons into HTML code, and uploaded them to the TCI website.

Editorial/Curriculum Intern

Freelance

• Freelance for multiple startups to write and edit marketing materials, including blog posts, website copy, and case studies that drive user engagement.
• Experienced and interested in writing on highly technical topics, including decentralized systems and cryptocurrencies, to communicate complex information.
• Help plan and execute inbound marketing strategies and produce editorial calendars.

Content and Marketing Contractor

UrbnEarth

• Write and manage content for blog posts, social media, emails, and the company website.
• Develop and maintain relations with UrbnEarth contacts and potential collaborations via email and in-person meetings.
• Promote UrbnEarth at local entrepreneurial events to increase company exposure and induce collaborations. 
• Create and implement an editorial calendar.

Marketing and Communications

UC Berkeley English Department

• Admitted into the highly-selective honors program and performed extensive research to write a 40-page senior thesis on otherworld iconography in a widely circulated medieval poem.
• My thesis focused on how the translation of "The Vision of Tundale" maps the development of Purgatory as a doctrine, particularly with the use of Purgatory iconography and penitential romance rhetoric.

English Honors Program

UC Berkeley

• Organized a student-run course on infectious diseases and public health, in collaboration with four other students, designed to educate 20+ students in an engaging way.
• Lectured on the social impact of a variety diseases, which required extensive research.
• Coordinated with professors and public health professionals to arrange guest speakers for the class.

Instructor, Infectious Diseases Around the Globe

Berkeley Scientific Journal

• Edited and proofread rough drafts of scientific research papers to ensure that they were clear, analytical, and grammatically correct.

Assistant Features Editor

Pass The Torch

• Tutored four students individually in various college-level English courses to ensure improvement in their reading and writing skills, study habits, and understanding of the material.
• Created a tutoring and study plan for each student based on his or her individual needs.
• Completed two classes that taught effective teaching methods, which honed my tutoring skills.

Leader

I'm an experienced content marketer who is passionate about writing and obsessed with driving results. I've worked across a variety of industries, but always aim to be creative, strategic...and a little unhinged.

I'm deeply passionate about sustainability and uncovering new innovations to combat climate change. I find joy in exploring how technology can help humans live harmoniously with nature.

taplio

The Battle

Haley Deming

Mikaila Garfinkel

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