LinkedIn

In my role leading healthcare thought leaders at LinkedIn, I advise executives, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

Creator Manager

One Medical

Head of social, content, and community on the external communications team. My team led social media, blog, content marketing, and community across company social channels. Influenced strategy on employer branding, integrated marketing, crisis communications, internal communications, brand, and growth marketing initiatives. 

Efforts resulted in social community growth by +7% YoY through community management growth, content production, and improved sentiment. Grew website engagement by +24% YoY through organic social and content efforts.

Partnered and trained with clinicians to create content across various social channels including Linkedin, Instagram and TikTok.

Senior Marketing Manager, Social Media, Content and Community

HZD Amplify Digital, LLC

Founder of part-time consulting business, advising in marketing strategy to startups and small businesses, growing client base by +900% in two years. Specialties include strategic marketing, communications, social media, thought leadership, advising, copywriting, online marketing, and brand building. Clients include Reforge, Noom, Covey, Indeed, CellarTracker, Get Balanced, and Dr. Heather Irobunda. 

For a key client, I built a social media and community strategy resulting in +56% follower growth across social channels, +33% engagement rate, and +500% increase in organic website traffic. I was selected to join the Upwork Top Talent program, which represents the top 10% of talent on Upwork (of 12M+ freelancers). I've been identified as high-achieving talent resulting in strong growth for Upwork clients.

Founder, Consultant

Reforge

Advised and maintained social media and community marketing strategy. Built a ground-up, channel-focused approach across Linkedin and Twitter. Developed and implemented operations, analytics, monthly reports, social content series, and community response initiatives. Resulted in +56% new follower growth across Linkedin and Twitter, +33% engagement rate YoY, and a +900% increase in organic website traffic.

Reforge is the world’s leading career development platform for top-tier professionals in tech.

Marketing Consultant

1stdibs.com

Marketing communications leader on the creative and integrated marketing teams, specializing in digital media, strategic marketing, and cross-functional team leadership. Grew the social media community by 35% YoY, surpassing 1M followers across channels. Generated 1B+ social impressions with +2000% YoY growth, and drove +30% new users to 1stdibs.com through social, generating $4M+ revenue.

Manager and founding employee of the social media and content team. Oversaw custom content development and strategy across all verticals to support the complex marketplace and hit marketing goals. 

Drove integrated marketing initiatives company-wide through ideation and execution of marketing campaigns. Managed B2B and B2C relationships with global dealers, brands, and consumers. Manage and onboarded agencies and vendors while collaborating with creative, marketing events, and partnerships to implement brand marketing strategy through digital and offline campaigns.

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches and fashion.

Senior Brand Marketing Manager, Social Media

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches, and fashion.

Marketing Manager, Social Media

ClassPass

Grew the ClassPass Social Media Community by +35% YoY, driving over 1M in organic traffic to the website resulting in 20k+ member acquisitions through social media, community, and content strategy.

Drove paid and organic social media marketing strategy across 13 branded social accounts with a focus on global community growth, customer acquisition, and delivering ROI. Led influencer and ambassador programs, content creative strategy, community activations, brand partnerships, and integrated marketing campaigns. Supported 100+ B2B studio client accounts driving increased studio visits through increased tech adoption, partnerships, and social features.

ClassPass gives you worldwide access to thousands of top-rated gyms, fitness studios, salons, and spas. ClassPass is a monthly fitness membership program that lets you go to the best boutique studios. ClassPass members enjoy greater variety and engagement in their fitness and wellness regimen, all at a lower price than if they were to book classes individually.

Brand and Social Media Manager

-Proactively engaged and strengthened relationships with the ClassPass community (600k+) and fans of the brand to form personal connections and improve retention
-  Responded to inquiries via all social channels totaling ~70k inbound posts annually
-Increased positive sentiment by 46% year over year and reduced negative sentiment by 63%.
- Provided support for offline community activations, brand partnerships, and influencer marketing initiatives
-Developed and codified crisis communications plans for the various business model and pricing changes with flawless execution
across multiple social channels.
- Collaborated with creative and content teams to create engaging content and implement content marketing experiments

Brand and Community Manager

Physique 57

Worked directly with the VP of Marketing and Digital Marketing Manager assisting in the development and execution of brand and digital marketing initiatives to deliver creative solutions that drive client acquisition, retention, and sales.

Physique 57, an internationally renowned fitness company, is committed to sculpting bodies and changing lives with challenging, invigorating and empowering barre workout

Brand Marketing Associate

tba Global

Marketing and Brand Development Coordinator

New York Life Insurance Company

Summer Intern - Corporate Communications

In my role leading healthcare thought leaders at LinkedIn, I advise executives, leaders, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing, communications, and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

💻 For a bit of background on me, I'm a strategic marketer with an extensive background in B2B and B2C hyper growth startup marketing at companies such as One Medical, ClassPass, and 1stDibs, with deep expertise in marketplace organizations. I led social media, brand marketing, and editorial teams at public companies, and founded a marketing consultancy where I've advised clients like CellarTracker, Reforge, Covey, Noom, and Dr. Heather Irobunda on social media, marketing, and content strategy. I have expertise in the healthcare, wellness, and tech industries, an M.A. in Digital Communications and Branding from Johns Hopkins University, and a B.A. in PR/Advertising and Business from Penn State University.

🌇 I live in the NYC area and am passionate about telling brand stories and developing strategies that grow businesses and build communities. I love to teach individuals how to develop their digital presence.

📚 In my free time you'll find me binge-reading, podcasting, or trying new workout classes! Ask me about Tae Kwon Do 🥋

💪🏽 My strengths include Creator Management, Integrated Marketing, Social Media Strategy, B2C Marketing, B2B Marketing, Community Management, Social Media Marketing, Brand Marketing, Marketing Strategy, Communications, and Project Management.

Haley Deming

MMZ Consulting, LLC

Available for:
1. Independent Director for Captive Insurance Companies and RRGs
2. Property and Casualty Coverage Gap Analysis
3. Insurance Brokerage RFP/Selection management
4. Alternative Risk Transfer/Financing consulting; 
5. Expert Witness on Insurance Brokerage Errors and Omissions
6. Enterprise Risk Management consulting;
7. Developing best practices for the operation of captive insurance companies and RRG's;

Strategic Risk Management and Insurance Advisor and Consultant

EIIA

EIIA stands as a strong partner in protecting the mission of our Members and their promise to the next generation of global citizens through the delivery of specialized insurance and risk management solutions that create stability and growth for each of our Member institutions.

Independent Board Director Captive Insurance Company and Risk Retention Group

Temple University Fox School of Business

I teach Managing Risk Across the Enterprise; and Enterprise Risk  (ERM) with a healthy infusion of Alternative Risk Financing and Transfer. I am the thought leader for ERM and Alternative Risk Financing/Transfer Programs.

My research interests include: alternative risk transfer (the use of captive insurance companies, risk retention groups and large deductible programs) to finance risk for "nonprofit" and "for-profit" healthcare, and pharmaceutical entities; captive insurance company governance best practices; identifying and managing emerging risks; global corporate risk management; and, Enterprise Risk Management.

Associate Professor for Instruction

Aon 

I was the Northeast Regional Health Care Practice Leader for
Aon Risk Solutions', and the National Alternative Risk 
Financing Practice Leader consulting to the Health Care and Life Sciences industries (property and liability); and, an Account Executive for large health care accounts.

Managing Director, Northeast  Regional Health Care Practice Leader/Alternative Risk Consulting

Temple University Fox School of Business and Management

I taught various Risk Management and Insurance courses and also performed several administrative functions for the Risk, Insurance and Health Management Department.

Assistant Professor Instruction

Thomas Jefferson University

•	Chief Operating Officer for the Walnut Assurance Company, the University’s wholly-owned insurance subsidiary
•	Developed the University’s wholly-owned insurance subsidiary – Walnut Assurance Co. Ltd from feasibility study through implementation and operation
•	Coordinated Liability Claims Management Committees that oversaw the claims management, litigation process, including reserving and excess reporting
•	Managed the self-insured self-administered Workers’ Compensation Program, including the development of cost containment programs
•	Developed and managed inter-departmental risk management committees with University Security, Environmental Health and Safety, Hospital Clinical Risk Management, and the
Workers’ Compensation Clinic to review incident reports, claims causal factors, and other issues and projects related to risk management.

Associate Vice President for Risk Management and Insurance

MMZ Consulting LLC: Risk Management/Insurance Consulting, Expert Witness, and Captive Insurance Company Independent Director projects. I am also an  Associate Professor (Instruction) of Risk Management and Insurance at Temple University Fox School of Business.

I teach Enterprise Risk Management (EMBA and PMBA), Managing Risk Across the Enterprise (RMI Undergraduate Major Capstone Course), Risk Financing, and Corporate Governance. I am also the Academic Director for Strategic and Enterprise Risk Management, including Alternative Risk Financing and Transfer within ERM.

Executive Education courses taught:

1. Captive Insurance Program Development and Management
2. Overview of Strategic and Enterprise Risk Management
3. Advanced Alternative Risk Financing and Transfer

Board/Council/Advisory memberships:

1. Independent Director for EIIA, College Insurance Company & College Risk Retention Group, Inc. 
2. Captive Insurance Company Association (CICA)
3. Director/Advisor Promethean Risk Solutions
4. Temple University Risk and  Insurance Management Council
5. Advisory Panel for the Journal of Reinsurance (IRUA)
6. Families Forward Philadelphia

Risk Management experience includes talent development, professional development, continuing education, risk identification, risk financing, strategic planning, designing solutions for ERM issues, property/liability insurance program placement, and designing Alternative Risk Financing solutions (Large Deductibles, Trusts, Captive Insurance Companies, and Risk Retention Groups), and implementation and development of best governance and management practices for alternative risk financing vehicles. 

Professional Designations/Licenses: 
1. Licensed Attorney in Pennsylvania
2. Licensed Property & Casualty Broker in Pennsylvania
3. Associate in Captive Insurance (ACI)

taplio

The Battle

Haley Deming

M. Michael Zuckerman JD, MBA, ACI

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