LinkedIn

In my role leading healthcare thought leaders at LinkedIn, I advise executives, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

Creator Manager

One Medical

Head of social, content, and community on the external communications team. My team led social media, blog, content marketing, and community across company social channels. Influenced strategy on employer branding, integrated marketing, crisis communications, internal communications, brand, and growth marketing initiatives. 

Efforts resulted in social community growth by +7% YoY through community management growth, content production, and improved sentiment. Grew website engagement by +24% YoY through organic social and content efforts.

Partnered and trained with clinicians to create content across various social channels including Linkedin, Instagram and TikTok.

Senior Marketing Manager, Social Media, Content and Community

HZD Amplify Digital, LLC

Founder of part-time consulting business, advising in marketing strategy to startups and small businesses, growing client base by +900% in two years. Specialties include strategic marketing, communications, social media, thought leadership, advising, copywriting, online marketing, and brand building. Clients include Reforge, Noom, Covey, Indeed, CellarTracker, Get Balanced, and Dr. Heather Irobunda. 

For a key client, I built a social media and community strategy resulting in +56% follower growth across social channels, +33% engagement rate, and +500% increase in organic website traffic. I was selected to join the Upwork Top Talent program, which represents the top 10% of talent on Upwork (of 12M+ freelancers). I've been identified as high-achieving talent resulting in strong growth for Upwork clients.

Founder, Consultant

Reforge

Advised and maintained social media and community marketing strategy. Built a ground-up, channel-focused approach across Linkedin and Twitter. Developed and implemented operations, analytics, monthly reports, social content series, and community response initiatives. Resulted in +56% new follower growth across Linkedin and Twitter, +33% engagement rate YoY, and a +900% increase in organic website traffic.

Reforge is the world’s leading career development platform for top-tier professionals in tech.

Marketing Consultant

1stdibs.com

Marketing communications leader on the creative and integrated marketing teams, specializing in digital media, strategic marketing, and cross-functional team leadership. Grew the social media community by 35% YoY, surpassing 1M followers across channels. Generated 1B+ social impressions with +2000% YoY growth, and drove +30% new users to 1stdibs.com through social, generating $4M+ revenue.

Manager and founding employee of the social media and content team. Oversaw custom content development and strategy across all verticals to support the complex marketplace and hit marketing goals. 

Drove integrated marketing initiatives company-wide through ideation and execution of marketing campaigns. Managed B2B and B2C relationships with global dealers, brands, and consumers. Manage and onboarded agencies and vendors while collaborating with creative, marketing events, and partnerships to implement brand marketing strategy through digital and offline campaigns.

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches and fashion.

Senior Brand Marketing Manager, Social Media

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches, and fashion.

Marketing Manager, Social Media

ClassPass

Grew the ClassPass Social Media Community by +35% YoY, driving over 1M in organic traffic to the website resulting in 20k+ member acquisitions through social media, community, and content strategy.

Drove paid and organic social media marketing strategy across 13 branded social accounts with a focus on global community growth, customer acquisition, and delivering ROI. Led influencer and ambassador programs, content creative strategy, community activations, brand partnerships, and integrated marketing campaigns. Supported 100+ B2B studio client accounts driving increased studio visits through increased tech adoption, partnerships, and social features.

ClassPass gives you worldwide access to thousands of top-rated gyms, fitness studios, salons, and spas. ClassPass is a monthly fitness membership program that lets you go to the best boutique studios. ClassPass members enjoy greater variety and engagement in their fitness and wellness regimen, all at a lower price than if they were to book classes individually.

Brand and Social Media Manager

-Proactively engaged and strengthened relationships with the ClassPass community (600k+) and fans of the brand to form personal connections and improve retention
-  Responded to inquiries via all social channels totaling ~70k inbound posts annually
-Increased positive sentiment by 46% year over year and reduced negative sentiment by 63%.
- Provided support for offline community activations, brand partnerships, and influencer marketing initiatives
-Developed and codified crisis communications plans for the various business model and pricing changes with flawless execution
across multiple social channels.
- Collaborated with creative and content teams to create engaging content and implement content marketing experiments

Brand and Community Manager

Physique 57

Worked directly with the VP of Marketing and Digital Marketing Manager assisting in the development and execution of brand and digital marketing initiatives to deliver creative solutions that drive client acquisition, retention, and sales.

Physique 57, an internationally renowned fitness company, is committed to sculpting bodies and changing lives with challenging, invigorating and empowering barre workout

Brand Marketing Associate

tba Global

Marketing and Brand Development Coordinator

New York Life Insurance Company

Summer Intern - Corporate Communications

In my role leading healthcare thought leaders at LinkedIn, I advise executives, leaders, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing, communications, and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

💻 For a bit of background on me, I'm a strategic marketer with an extensive background in B2B and B2C hyper growth startup marketing at companies such as One Medical, ClassPass, and 1stDibs, with deep expertise in marketplace organizations. I led social media, brand marketing, and editorial teams at public companies, and founded a marketing consultancy where I've advised clients like CellarTracker, Reforge, Covey, Noom, and Dr. Heather Irobunda on social media, marketing, and content strategy. I have expertise in the healthcare, wellness, and tech industries, an M.A. in Digital Communications and Branding from Johns Hopkins University, and a B.A. in PR/Advertising and Business from Penn State University.

🌇 I live in the NYC area and am passionate about telling brand stories and developing strategies that grow businesses and build communities. I love to teach individuals how to develop their digital presence.

📚 In my free time you'll find me binge-reading, podcasting, or trying new workout classes! Ask me about Tae Kwon Do 🥋

💪🏽 My strengths include Creator Management, Integrated Marketing, Social Media Strategy, B2C Marketing, B2B Marketing, Community Management, Social Media Marketing, Brand Marketing, Marketing Strategy, Communications, and Project Management.

Haley Deming

Dassault Systèmes

Managing Senior Legal Counsel

Senior Legal Counsel

Paul Cohen, Attorney at Law

Counseling, negotiation and drafting services for all types of contracts, corporate governance, intellectual property, licensing, litigation management, advertising, joint ventures, mergers and acquisitions, and corporate communications.

Partnering with Onside Counsel  (www.onsidecounsel.com) to provide responsive, effiifcent legal services to companies of all sizes.

Principal

Lionbridge Technologies

In-House Counsel for the leading provider of language, development and testing services that enable clients to create, release, manage and maintain their technology applications and Web content globally.

Counsel

ModusLink

Global Novations, LLC

In-house counsel to a leading management training and consulting organization.

General Counsel

Emptoris, Inc.

Serve on executive staff and senior management team. 
· Advise board of directors, executive staff and senior management on all matters. 
· Negotiate agreements and manage due diligence for corporate financing 
· Draft and negotiate agreements with end-users, distributors, VARs, strategic partners and vendors for the sale and license of computer software and intellectual property rights. 
· Provide legal review for advertising, promotional and public relation materials. 
· Manage corporate governance matters for the company and its subsidiaries. 
· Set up international subsidiaries and appropriate inter-company agreements.
·  Manage HR function

VP/General Counsel

BroadVision

Served on executive staff and senior management team.	
·	Provided worldwide legal support which included end user and distribution channel transactions, vendor contracts (including facilities, third party technology, independent contractor agreements), export control compliance, securities law compliance, corporate governance, intellectual property protection, corporate policies and dispute management. 
·	Negotiated agreements and managed due diligence for merger and acquisition activities (asset and technology purchase and sale) and joint ventures as a member of internal M & A team.  
·	Managed worldwide in-house legal staff and selected and directed outside counsel.

Dragon Systems

Initiated in-house legal function and served on senior executive staff. 
·	   Advised executive staff and senior management on joint ventures, strategic alliances,              licensing, employment, regulatory, and anti-trust matters.
·	Directed due diligence and public filings.  
·	Drafted and negotiated agreements with distributors, VARs, OEMs, strategic partners and vendors for the purchase, sale and license of technology and intellectual property rights. 
·	Provided legal review for advertising, promotional and public relation materials. 
·	Managed outside counsel for litigation, corporate, regulatory, employment and intellectual property matters. 
·	Implemented corporate compliance guidelines and programs.  
·	Directed corporate intellectual property . 
·	Managed corporate governance matters for the company and its subsidiaries.
·	Set up international subsidiaries and appropriate inter-company agreements.  
·	Developed policies and training for employment issues.

Corporate Counsel

NEC Technologies

Advised senior management by providing practical legal advice for a wide variety of business    opportunities and problems.  Hired, managed and trained corporate legal staff.
·	Negotiated agreements for the purchase, sale and license of computer hardware, software, and intellectual property rights.  
·	Researched and managed corporate intellectual property and implemented corporate guidelines.   
·	Counseled management on employment issues of involving termination, discrimination, intellectual property protection and state employment laws.  
·	Managed counsel for issues involving products liability, contract, warranty, personnel and intellectual property issues. 
·	Coordinated the defense of repetitive stress injury litigation and prevented further lawsuits by implementing a product safety brochure. 
·	Chaired an industry-wide group which published advertising standards for the uniform presentation of computer monitor sizes.

Data General

Attorney

Paul Cohen is a business lawyer with experience in commercial and government contracts, corporate governance, intellectual property, licensing, litigation management, advertising, joint ventures, mergers and acquisitions, and corporate communications.

Paul is currently counsel at Dassault Systemes, the 3DEXPERIENCE company, which provides businesses and people with virtual universes to imagine sustainable innovations.  Previously, Paul was with Lionbridge Technologies (a leading provider of translation, online marketing, global content management and application testing solutions and at ModusLink ( a comprehensive supply chain and logistics services provider).  Paul has previously served as in-house counsel to Emptoris, Inc. (a technology leader in the areas of sourcing optimization, intelligent procurement systems and contract management), as in-house counsel to BroadVision, Inc. (a leading, publicly-traded provider of personalized, self-service e-business applications) Dragon Systems Inc. (a pioneer developer and marketer of speech recognition technology products), NEC Computer Systems Division (the US subsidiary manufacturer and marketer of desktop, notebook and server computer systems of a Japanese corporation), Data General Corporation, and General Electric. 

Paul has a J.D. degree from Suffolk University, and an M.B.A. and B.A. from Clark University. He has also completed course work at the Harvard Negotiation Project. He is AV-rated by Martindale-Hubbell and listed in Who's Who in American Law.

Specialties: Corporate Commercial Law

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