LinkedIn

In my role leading healthcare thought leaders at LinkedIn, I advise executives, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

Creator Manager

One Medical

Head of social, content, and community on the external communications team. My team led social media, blog, content marketing, and community across company social channels. Influenced strategy on employer branding, integrated marketing, crisis communications, internal communications, brand, and growth marketing initiatives. 

Efforts resulted in social community growth by +7% YoY through community management growth, content production, and improved sentiment. Grew website engagement by +24% YoY through organic social and content efforts.

Partnered and trained with clinicians to create content across various social channels including Linkedin, Instagram and TikTok.

Senior Marketing Manager, Social Media, Content and Community

HZD Amplify Digital, LLC

Founder of part-time consulting business, advising in marketing strategy to startups and small businesses, growing client base by +900% in two years. Specialties include strategic marketing, communications, social media, thought leadership, advising, copywriting, online marketing, and brand building. Clients include Reforge, Noom, Covey, Indeed, CellarTracker, Get Balanced, and Dr. Heather Irobunda. 

For a key client, I built a social media and community strategy resulting in +56% follower growth across social channels, +33% engagement rate, and +500% increase in organic website traffic. I was selected to join the Upwork Top Talent program, which represents the top 10% of talent on Upwork (of 12M+ freelancers). I've been identified as high-achieving talent resulting in strong growth for Upwork clients.

Founder, Consultant

Reforge

Advised and maintained social media and community marketing strategy. Built a ground-up, channel-focused approach across Linkedin and Twitter. Developed and implemented operations, analytics, monthly reports, social content series, and community response initiatives. Resulted in +56% new follower growth across Linkedin and Twitter, +33% engagement rate YoY, and a +900% increase in organic website traffic.

Reforge is the world’s leading career development platform for top-tier professionals in tech.

Marketing Consultant

1stdibs.com

Marketing communications leader on the creative and integrated marketing teams, specializing in digital media, strategic marketing, and cross-functional team leadership. Grew the social media community by 35% YoY, surpassing 1M followers across channels. Generated 1B+ social impressions with +2000% YoY growth, and drove +30% new users to 1stdibs.com through social, generating $4M+ revenue.

Manager and founding employee of the social media and content team. Oversaw custom content development and strategy across all verticals to support the complex marketplace and hit marketing goals. 

Drove integrated marketing initiatives company-wide through ideation and execution of marketing campaigns. Managed B2B and B2C relationships with global dealers, brands, and consumers. Manage and onboarded agencies and vendors while collaborating with creative, marketing events, and partnerships to implement brand marketing strategy through digital and offline campaigns.

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches and fashion.

Senior Brand Marketing Manager, Social Media

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches, and fashion.

Marketing Manager, Social Media

ClassPass

Grew the ClassPass Social Media Community by +35% YoY, driving over 1M in organic traffic to the website resulting in 20k+ member acquisitions through social media, community, and content strategy.

Drove paid and organic social media marketing strategy across 13 branded social accounts with a focus on global community growth, customer acquisition, and delivering ROI. Led influencer and ambassador programs, content creative strategy, community activations, brand partnerships, and integrated marketing campaigns. Supported 100+ B2B studio client accounts driving increased studio visits through increased tech adoption, partnerships, and social features.

ClassPass gives you worldwide access to thousands of top-rated gyms, fitness studios, salons, and spas. ClassPass is a monthly fitness membership program that lets you go to the best boutique studios. ClassPass members enjoy greater variety and engagement in their fitness and wellness regimen, all at a lower price than if they were to book classes individually.

Brand and Social Media Manager

-Proactively engaged and strengthened relationships with the ClassPass community (600k+) and fans of the brand to form personal connections and improve retention
-  Responded to inquiries via all social channels totaling ~70k inbound posts annually
-Increased positive sentiment by 46% year over year and reduced negative sentiment by 63%.
- Provided support for offline community activations, brand partnerships, and influencer marketing initiatives
-Developed and codified crisis communications plans for the various business model and pricing changes with flawless execution
across multiple social channels.
- Collaborated with creative and content teams to create engaging content and implement content marketing experiments

Brand and Community Manager

Physique 57

Worked directly with the VP of Marketing and Digital Marketing Manager assisting in the development and execution of brand and digital marketing initiatives to deliver creative solutions that drive client acquisition, retention, and sales.

Physique 57, an internationally renowned fitness company, is committed to sculpting bodies and changing lives with challenging, invigorating and empowering barre workout

Brand Marketing Associate

tba Global

Marketing and Brand Development Coordinator

New York Life Insurance Company

Summer Intern - Corporate Communications

In my role leading healthcare thought leaders at LinkedIn, I advise executives, leaders, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing, communications, and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

💻 For a bit of background on me, I'm a strategic marketer with an extensive background in B2B and B2C hyper growth startup marketing at companies such as One Medical, ClassPass, and 1stDibs, with deep expertise in marketplace organizations. I led social media, brand marketing, and editorial teams at public companies, and founded a marketing consultancy where I've advised clients like CellarTracker, Reforge, Covey, Noom, and Dr. Heather Irobunda on social media, marketing, and content strategy. I have expertise in the healthcare, wellness, and tech industries, an M.A. in Digital Communications and Branding from Johns Hopkins University, and a B.A. in PR/Advertising and Business from Penn State University.

🌇 I live in the NYC area and am passionate about telling brand stories and developing strategies that grow businesses and build communities. I love to teach individuals how to develop their digital presence.

📚 In my free time you'll find me binge-reading, podcasting, or trying new workout classes! Ask me about Tae Kwon Do 🥋

💪🏽 My strengths include Creator Management, Integrated Marketing, Social Media Strategy, B2C Marketing, B2B Marketing, Community Management, Social Media Marketing, Brand Marketing, Marketing Strategy, Communications, and Project Management.

Haley Deming

World Insurance Associates LLC

Chief Financial Officer

CXO NOW

Advisory Board Member

Private Health Management

As CEO, I am responsible for leading the strategic direction of Private Health, ensuring our vision, mission and goals are effectively communicated and implemented throughout the company.

CEO and Board Member

CFO and COO

I was responsible for the operational efficiency of our firm's largest dedicated industry practice, serving nearly 500 colleagues in 20 offices across the US.  I coupled my strong financial and strategic background with my vast Aon IQ to help our team bring all of Aon to our current and prospective clients, all while maintaining strong operational controls in the practice

I was a member of the firm's Executive Leadership Team and also co-led Aon's US Diversity and Inclusion Council.

Chief Operating Officer - Construction Services Group

Excited to have made a move into the business to support our clients, insurance carrier partners, and colleagues in Aon's East and Greater New York regions.  

In this role, I was responsible for delivering revenue growth and margin expansion across our business, while bringing Aon’s vast array of capabilities and expertise to our clients.  I used my 25 years of financial expertise to help our leaders create and execute on strategic plans, while also managing their day to day business.

Deputy Regional Managing Director - East and Greater NY Regions

Passionate business partner to the Executive suite at Aon Risk Solutions, responsible for the delivery of the firm's annual growth and margin improvement plan.  Delivered double-digit margin improvement over my tenure - in the face of both a challenging revenue enviroment as well as regulatory headwinds.  

Ultimately was responsible for all finance functions include P&L management, forecasts, budgets, long-term strategy and planning, balance sheet management, S-Ox testing, cash management improvement strategies, and talent development. 

Led a team of 70 with very strong retention of key colleagues, as staff development and strong engagement is critical to our overall success.  I take a very personal interest in team development.

Enjoyed a fair amount of public speaking in this role, from financial roadshows to large corporate "stage" speeches.  Still enjoy the opportunity to convey difficult financial topics to business leaders who may not be well versed in the financial side of the business.

Managing Director of Finance - Client Profitability and Segmentation

Director of Finance

Johnson & Higgins (now Marsh, Inc)

Senior Accountant

Mission-Driven Strategic CFO | Board Director | Lifelong Teacher and Learner | Mom (Best Job in the World) | Passionate Sports Fan |

Most recently served as Chief Executive Officer and a member of the Board of Directors at Private Health Management (PHM), I am a seasoned executive with 25+ years of broad-based business, leadership, and financial experience. I have spent the majority of my career in finance, including CFO roles at Private Health and Aon, and have a proven track record of creating and executing strategic plans, driving shareholder value, and leading multi-disciplinary teams.

Throughout my career, I have consistently delivered exceptional results by continuously staying on top of industry dynamics and understanding client needs. This translates to innovation, company distinction, and solutions that serve near and long-term value. Strategic execution and consistently strong profitable revenue growth and operational risk management are hallmarks of my leadership. My collaborative nature and excellent communication skills enable me to work effectively with individuals at all levels of an organization. I have a unique talent for translating complex situations into business plans and key messages, fostering cross-functional alignment, and enabling teams to achieving critical business outcomes.

People are the essence of any company. Talent development, retention, and promoting diversity, equity, and inclusion are among my core values. As a servant leader, I am committed to a culture and business model where individuals can thrive, contribute their best, and grow.

taplio

The Battle

Haley Deming

Renae Flanders

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