LinkedIn

In my role leading healthcare thought leaders at LinkedIn, I advise executives, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

Creator Manager

One Medical

Head of social, content, and community on the external communications team. My team led social media, blog, content marketing, and community across company social channels. Influenced strategy on employer branding, integrated marketing, crisis communications, internal communications, brand, and growth marketing initiatives. 

Efforts resulted in social community growth by +7% YoY through community management growth, content production, and improved sentiment. Grew website engagement by +24% YoY through organic social and content efforts.

Partnered and trained with clinicians to create content across various social channels including Linkedin, Instagram and TikTok.

Senior Marketing Manager, Social Media, Content and Community

HZD Amplify Digital, LLC

Founder of part-time consulting business, advising in marketing strategy to startups and small businesses, growing client base by +900% in two years. Specialties include strategic marketing, communications, social media, thought leadership, advising, copywriting, online marketing, and brand building. Clients include Reforge, Noom, Covey, Indeed, CellarTracker, Get Balanced, and Dr. Heather Irobunda. 

For a key client, I built a social media and community strategy resulting in +56% follower growth across social channels, +33% engagement rate, and +500% increase in organic website traffic. I was selected to join the Upwork Top Talent program, which represents the top 10% of talent on Upwork (of 12M+ freelancers). I've been identified as high-achieving talent resulting in strong growth for Upwork clients.

Founder, Consultant

Reforge

Advised and maintained social media and community marketing strategy. Built a ground-up, channel-focused approach across Linkedin and Twitter. Developed and implemented operations, analytics, monthly reports, social content series, and community response initiatives. Resulted in +56% new follower growth across Linkedin and Twitter, +33% engagement rate YoY, and a +900% increase in organic website traffic.

Reforge is the world’s leading career development platform for top-tier professionals in tech.

Marketing Consultant

1stdibs.com

Marketing communications leader on the creative and integrated marketing teams, specializing in digital media, strategic marketing, and cross-functional team leadership. Grew the social media community by 35% YoY, surpassing 1M followers across channels. Generated 1B+ social impressions with +2000% YoY growth, and drove +30% new users to 1stdibs.com through social, generating $4M+ revenue.

Manager and founding employee of the social media and content team. Oversaw custom content development and strategy across all verticals to support the complex marketplace and hit marketing goals. 

Drove integrated marketing initiatives company-wide through ideation and execution of marketing campaigns. Managed B2B and B2C relationships with global dealers, brands, and consumers. Manage and onboarded agencies and vendors while collaborating with creative, marketing events, and partnerships to implement brand marketing strategy through digital and offline campaigns.

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches and fashion.

Senior Brand Marketing Manager, Social Media

1stDibs is a leading online marketplace for connecting design lovers with highly coveted sellers and makers of vintage, antique and contemporary furniture, home décor, art, jewelry, watches, and fashion.

Marketing Manager, Social Media

ClassPass

Grew the ClassPass Social Media Community by +35% YoY, driving over 1M in organic traffic to the website resulting in 20k+ member acquisitions through social media, community, and content strategy.

Drove paid and organic social media marketing strategy across 13 branded social accounts with a focus on global community growth, customer acquisition, and delivering ROI. Led influencer and ambassador programs, content creative strategy, community activations, brand partnerships, and integrated marketing campaigns. Supported 100+ B2B studio client accounts driving increased studio visits through increased tech adoption, partnerships, and social features.

ClassPass gives you worldwide access to thousands of top-rated gyms, fitness studios, salons, and spas. ClassPass is a monthly fitness membership program that lets you go to the best boutique studios. ClassPass members enjoy greater variety and engagement in their fitness and wellness regimen, all at a lower price than if they were to book classes individually.

Brand and Social Media Manager

-Proactively engaged and strengthened relationships with the ClassPass community (600k+) and fans of the brand to form personal connections and improve retention
-  Responded to inquiries via all social channels totaling ~70k inbound posts annually
-Increased positive sentiment by 46% year over year and reduced negative sentiment by 63%.
- Provided support for offline community activations, brand partnerships, and influencer marketing initiatives
-Developed and codified crisis communications plans for the various business model and pricing changes with flawless execution
across multiple social channels.
- Collaborated with creative and content teams to create engaging content and implement content marketing experiments

Brand and Community Manager

Physique 57

Worked directly with the VP of Marketing and Digital Marketing Manager assisting in the development and execution of brand and digital marketing initiatives to deliver creative solutions that drive client acquisition, retention, and sales.

Physique 57, an internationally renowned fitness company, is committed to sculpting bodies and changing lives with challenging, invigorating and empowering barre workout

Brand Marketing Associate

tba Global

Marketing and Brand Development Coordinator

New York Life Insurance Company

Summer Intern - Corporate Communications

In my role leading healthcare thought leaders at LinkedIn, I advise executives, leaders, communications teams, and clinicians to build their content strategy and community. My current focus is partnering with top voices in healthcare to drive conversations rooted in innovation, knowledge-sharing, and expertise. I also work with voices across marketing, communications, and the C-suite. Our platform allows professionals to give and get help from each other, share what they know, and discover/build/share new skills.

💻 For a bit of background on me, I'm a strategic marketer with an extensive background in B2B and B2C hyper growth startup marketing at companies such as One Medical, ClassPass, and 1stDibs, with deep expertise in marketplace organizations. I led social media, brand marketing, and editorial teams at public companies, and founded a marketing consultancy where I've advised clients like CellarTracker, Reforge, Covey, Noom, and Dr. Heather Irobunda on social media, marketing, and content strategy. I have expertise in the healthcare, wellness, and tech industries, an M.A. in Digital Communications and Branding from Johns Hopkins University, and a B.A. in PR/Advertising and Business from Penn State University.

🌇 I live in the NYC area and am passionate about telling brand stories and developing strategies that grow businesses and build communities. I love to teach individuals how to develop their digital presence.

📚 In my free time you'll find me binge-reading, podcasting, or trying new workout classes! Ask me about Tae Kwon Do 🥋

💪🏽 My strengths include Creator Management, Integrated Marketing, Social Media Strategy, B2C Marketing, B2B Marketing, Community Management, Social Media Marketing, Brand Marketing, Marketing Strategy, Communications, and Project Management.

Haley Deming

Advising health-focused VC funds identify opportunities within pediatric health and caregiving.

Coaching promising startup founders on fundraising, thought leadership, and mindset.

Fractional GTM / Advisor

Portfolio of select outlets / events 

◾ Forbes, Feature Article about Sleuth: "Sleuth App Uses AI To Help Parents Navigate Kids’ Medical Needs" https://tinyurl.com/3pxcw84s
◾Graham and Walker, Feature Article: "G&W Portfolio Founder Feature: Sehreen Noor Ali, Co-Founder, Sleuth" https://tinyurl.com/m7ewwar6
◾Business Insider, Article by Sehreen: "As a mom of a child with health issues, I fear when Facebook goes down. As a tech founder, I wish I didn't care so much." https://tinyurl.com/45zym67x
◾The Anxious Achiever, Podcast: "Season 2, Episode 3: Wading Through the Imperfect Mess of Parenthood" https://tinyurl.com/yh8vm4ps
◾NFT NYC, Featured Speaker (Live): "Moms and NFTs: How to Engage these Powerhouse Creators for NFT and Product Growth - at NFT.NYC 2022" https://tinyurl.com/5b3k9f3s

Author / Thought Leader / Public Speaker

Brown University

Judge, Brown Venture Prize (2024)

Entrepreneur-in-Residence (2023)

Sleuth

Sleuth is pediatric health platform that answers 300+ of parents' "is this normal?" questions. Powered by 62K health histories and cutting-edge ML, Sleuth gives parents robust data, benchmarks, and tracking tools in order to help kids get the attention they need, when then need it. 

◾Co-founded Sleuth, securing $1.1M seed funding from leading VCs, including Gary Vaynerchuk.
◾Successfully led go-to-market strategy & market positioning, fostering partnerships with advocacy organizations, influencers, and pediatricians, resulting in 5K monthly downloads.
◾Co-led the product team, iterating mobile app design based on parental feedback, achieving 70% download-to-install rates and 40%+ share rate.
◾Converted AI skeptics, including pediatricians, into vocal advocates, securing features in Forbes, CBS LA, ABC 7, and more.
◾Orchestrated impactful social media campaigns across LinkedIn, TikTok (with early virality), and IG.

Co-Founder

EdTechWomen

◾Founded EdTechWomen, a networked community of 2,500 women, launching 12 chapters within six months.
◾SXSWedu recognized EdTechWomen as its first-ever Change Maker of the Year in 2015.

Founder

Kaplan Test Prep

◾Cultivated revenue-generating partners within education and media for the exponential growth of Infinite Learning, a digital-first learning product line.
◾Senior member of an internal startup team aimed at reinvigorating the core business.
◾Departed to care for daughter's substantial health needs.

Executive Director, Head of Business Development, New Ventures

◾Headed non-bootcamp revenue generation ($2M) with direct P&L responsibility for Dev Bootcamp and Metis.
◾Built the business development function at Dev Bootcamp, increasing partnership lead generation three-fold in Q1 2017.
◾Established Corporate Training as the most profitable product line at Metis, exceeding revenue targets every quarter.
◾Created a full sales cycle for corporate training offerings and client contracts, integrating Kaplan's Learning Science methodology.
◾Co-managed a nationally dispersed instructional team, increasing client deployment by 15%.


Sitting at the heart of workforce development for the digital economy, I support Kaplan's commitment to make student-centered education accessible to all and to develop talent that helps businesses thrive in the tech-dominated future.

Vice President, Business Development & Corporate Sales, New Economy Skills Training (NEST) Division

Pahara Institute

The NextGen Network is a 12 month leadership development program that aims to identify and develop a diverse group of exceptional emerging senior leaders with the potential to strengthen and shape the future of the educational excellence and equity movement. By identifying individuals who can amplify underrepresented voices, and providing them with high-level leadership development and networking opportunities, this program encourages and supports those who will become senior leaders in the field and helps strengthen the educational equity and excellence movement by engaging more diverse perspectives.

NextGen Fellow

Noodle.com

◾Joined as Director of Partnerships and grew with the company.
◾Led the Business Development team, handling partnerships with Bloomberg, CNN, Forbes, government agencies, Answers.com, Time.com/Parents, and others.
◾Developed revenue forecasts, pricing models, and pipeline reports to meet aggressive growth goals.
◾Worked closely with engineering and product teams to define product roadmaps for large partnerships.
◾Actively contributed to talent and HR expansion.

Vice President, Business Development

Aga Khan Youth & Sports Board

◾Appointed Chairman of a seven-member regional board responsible for designing and executing 30+ programs in sports, fitness, and positive youth development for over 2000+ constituencies in the Northeast corridor.

Chairman for Northeast Region (Volunteer Work)

Consultant

▪ Consulted corporate and nonprofit organizations on program development and expansion, including the Clinton Global Initiative, Souktel, and McGraw-Hill.

Education Consultant

Pediatric Innovator & Go-to-Market Advisor || Award-winning VC-backed Founder || Medical Needs Mom Turned Care Futurist || Build Intentionally

TL;DR: I'm an award-winning builder unlocking non-technical levers - $, users, positioning, & influential stakeholders - to grow tech companies from 0 to 1. I'm told the way I show up on LinkedIn is the exact way I show up IRL!

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I use my unique vantage point as a caregiver, parent, and non-stop builder to create new products and businesses focused on kids and families.

I’ve been both types of entrepreneurs, bootstrapped and VC-backed; I’ve received industry awards for both.

My sweet spot is refining 0 to 1 tech products and launching them to market, esp. in pediatrics, caregiving, and edtech. I care about the business of care because I'm a medical needs mom.

My VC-backed startup. Sleuth (RIP), was poised to become a category disruptor: we proved that crowdsourced caregiver insights are accurate, created models from 62K health histories to answer other parents’ “is this normal?” concerns, and were a safety-minded consumer AI company with actual adoption. (See our metrics at www.hellosleuth.com). I’m most grateful for the ride and who I built with, namely my co-founder and our high-integrity investors.

I do 3 things now: 

1. I help other pediatric and caregiving innovators refine their product and go-to-market so that product-market fit can become a reality. My product sense, marketing execution, quick & early sales wins, and strategic communication skills make me pretty good at this.

2. I change narratives in the ecosystems in which I play. This looks like producing content & community on topics that need shaking up, like AI, stereotypes in the startup world, & the invisibility of care. 

Narrative-shifts are the precursor to change. 

And it’s why I *love* working with people on their thought leadership and with innovative founders on their product/fundraising positioning.

3. I’m on a life design mission to define what I want and how I want to show up, esp. after my child's illness. My internal compass points towards liberation, equity, and family/community.

Here's a few things I'm known for:

✰ Kickstarting revenue-generating BD/sales tactics (avg. $1M in first 12m)
✰ Receiving Fast Company's World Changing Ideas Finalist Award in 2024
✰ Powerful strategic comms: product messaging, thought leadership development, and high-stakes network building (ask me about connecting w/Gary Vee, Pres. Biden, and King Charles)
✰ Quick partnership cultivation and negotiation-to-contract business model formulation (avg. early pipeline value of $1M pre-launch)
✰ Community building + Parent/Family Engagement

taplio

The Battle

Haley Deming

Sehreen Noor Ali

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