Hannah Ajikawo

Helping Revenue Teams Beat The Competition & Increase Sales Velocity | GTM Advisor | Keynote Speaker | Proud 🏳️‍🌈 Mummy | Diversity Advocate | ENTJ

Doing $5M+ in ARR? You've landed on the right profile. I've worked with over 40 B2B Go-to-Market Teams. You learn a lot about what good and bad looks like when your job is to fix things.

Everyone wants to grow. They just need trusted partners that can get them into the right vehicle. That's what I do through Revenue Funnel. Faster and with less risk. 
You may have hidden issues in your sales process and go-to-market engine. Sound familiar?
❗️An unoptimised sales process leading to inefficiencies and losing winnable deals
❗️Limited pipeline creation, affecting potential revenue
❗️You are struggling to close high value deals due to ineffective sales strategies

What if you could overcome these challenges and create a robust sales process based on frameworks that have been built to adjust to changing market conditions?

I can help you 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗿𝗲𝗰𝘁𝗶𝗳𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, leading to:
- Enhanced pipeline creation at higher deal values - we're averaging 250% growth for clients in 2025
- More expansion revenue
- Better quality leads

This is designed to:
↳ Align your organization better with the B2B buyer journey
↳ Optimise every stage of the sales process so you differentiate through your customer experience
↳ Train your teams to execute effectively AND efficiently without pointless training that bores them
↳ Provide necessary enablement materials using tried and tested frameworks from 42 other go-to-market teams

You have the opportunity to transform your sales process and increase your funnel conversions. 

- Inefficient Sales Process: 𝘞𝘦 𝘩𝘦𝘭𝘱 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘴𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦𝘥 𝘴𝘢𝘭𝘦𝘴 𝘱𝘳𝘰𝘤𝘦𝘴𝘴
- Limited Pipeline Creation: these 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘺𝘰𝘶𝘳 𝘱𝘪𝘱𝘦𝘭𝘪𝘯𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯
- Difficulty in Closing Deals: 𝘞𝘦 𝘵𝘳𝘢𝘪𝘯 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮𝘴 𝘵𝘰 𝘤𝘭𝘰𝘴𝘦 𝘥𝘦𝘢𝘭𝘴 𝘣𝘺 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘢𝘵 𝘵𝘩𝘦 𝘉2𝘉 𝘉𝘶𝘺𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺

Curious to learn more? 
email me at Hannah@revenuefunnel.co.uk

CEO & Founder

On a mission to help others rethink how they deliver value to the world.

OMG... She said YES! 💍
I'm not even joking. I proposed. And she accepted.
Stay with me here...

Over two years ago, I started using Sybill in a previous role. 
Within weeks, I cancelled the other platform. Done. Gone. No looking back.

Since then, if you've been following me, you'll know I haven't exactly been quiet about it. 

I've shared post after post about how Sybill has genuinely transformed how I operate... as a leader, a consultant, a business owner, and honestly, as someone who just wants to spend less time on admin and more time on the work that actually matters.

So when we decided to launch our exclusive event series, both virtual and in-person, there was really only one conversation to have.

I reached out to Sybill. 

Not through a sponsorship deck (that came later). 
Not through an agency. 

Through a relationship I'd built organically, over two years, by simply loving the product and saying so publicly.

And now I'm genuinely proud to announce that Sybill is the official sponsor of Decisions & Dinner - our International Women's Month event on 11th March in London.

Why Sybill?
Female co-founder.
Female leader.
Female AI assistant who keeps rocking my world.
Need I say more?

Fine, I will. An incredible platform that is truly market-leading in the revenue intelligence space. 

If you're in sales, revenue leadership, or GTM and you haven't tried it yet — I genuinely don't know what you're waiting for.

(you can try it using the link in the comments and YES, I will get a commission as it's a referral link)

Fun fact: This partnership was built entirely on organic love for the solution. 
So nice to see this come to fruition.

31 senior women in revenue leadership. One evening. One room. One incredible partner. (plus a growing waiting list because I forgot to close it!)

See you on the 11th. 🥂

GTM Operator & Consultant for B2B Companies | Female Owned Firm | Proud 🏳️‍🌈 Mummy | ENTJ

We hosted our first ever in-person event for Revenue Leaders
Now I'm addicted! It was just perfect. 

Thank you to Sybill for being the most incredible, easy, flexible and intentional partner to work with. Collin Mayjack and Kate Garvey you are everything.

I'm just having a moment to take it all in.

You know it's a great night when
↳No one is on their phones
↳There's no awkward silences
↳Everyone stays until the end
↳You need Claire Thomas to hit the wine glass to stop everyone from talking.

When there are more hugs than handshakes
More general & intentional conversation than forced networking

Great food and drinks as always The Folly Bar!

Yesterday we made decisions. 
Today we take action.

To the amazing women in the room...thank you for sharing your evening with us. Thank you for the laughs, the banter and the advice.

Until next time?

“I’m not standing up for you” that’s what some guy said to me when I was about 6.5 months pregnant on the Victoria line. 

(Excuse my swearing and incorrect use of the English language - but I was so angry today) 

If you see a woman with a badge saying “baby on board…”

That is your SIGNAL to get up!

It’s that simple. 

No debates. 

No questions. 

No opinions. 

No extra data and research needed. 

Just get up!

About 80% of my followers are in the B2B world. I can guess that about 10% feel comfortable having an open conversation about GTM Strategy from a first principles perspective.

Do you know why this is?

For the most part, it's never really taught.

But also, there are so many books on Strategy that can make you feel pretty overwhelmed by what the heck you're actually supposed to do.

But no worries - I geek out on this everyday so you don't have to.

I've got another video for you - dropping very soon!

Pen and paper at the ready - it's about to get real!

Haven't joined me on Youtube yet? It's free game.

See you there...(link in the comments)

Not only is it International Women's Day #iwd2026, but It's also Revenue Funnel's 3rd birthday. 

3 years ago, after giving so much to others, I decided to give something to myself - grace, faith and an unwavering belief that I could create something of my own.

Consulting is a ridiculously competitive space.

You're competing with the big firms
The small firms
The job in-betweeners
The "I can guanrantee-ers"
The "ex-ooglers" et al

You're competing with the clients who tempt you back into security.
You're competing with the governments change of policy that is typically rooted in taking more from you.

Yet, I've paid my own bills - and others - for 3 years. This was only possible because my GTM journey started with giving. 

My time, my expertise... on platforms like this.

So many women inspire me daily. Most of you know who you are.

My mum is the single most influential woman in my life...my girlfriend comes a close second.

When you witness someone do daily, what almost feels impossible, you build that same capacity for growth and action.

Today, it's taken me a little longer than usual to get my words together. But I'm just in a place of gratitude.

I've also got something up my sleeve...but you'll have to wait a little while to find out what that is. 

Feeling thankful for this #workmilestone

GOTCHA Prospecting techniques you may not have heard of that might make you question your existence.

(In no particular order)

Add a calendar invite to their...calendar
↳ new event that looks suspiciously interesting but you can't really remember when you signed up to it... GOTCHA

The forwarder
↳ tell them they've been cherry picked by the ceo and keep the CEO's message in thread GOTCHA

The pornhub accident
↳ send them a porn hub password reset to get to 100% email open rates GOTCHA

Subject ninja
↳ "Updated invitation with note:" add this to the subject line so they open GOTCHA

and the winner goes to...

The new admin
↳ create a Linkedin company page and add them as an admin...GOTCHA

Hire me for more cold outbound prospecting techniques. We guarantee 80 leads per day.

Or you can actually get real help from people with ethics...(something's coming soon....👀)

I've attempted to write 4 posts today. This is what I've come up with

.

Customer: "How much pipeline coverage do you recommend?"
Me: "It depends"

This happens a lot on Leadership calls with clients.

That's why I thought I'd do what I do best - talk about it with my whiteboard!

New one dropping this week. If you have not subscribed to my Youtube - why not? 

Someone left this comment recently: "This is fast becoming a go-to channel. Learning a lot from these"

If I can impact 1 person a day then I'm winning!

Link in the comments.

If there’s one thing that reliably sits on a revenue leader’s to-do list, it’s this: How the hell do we speed up the sales cycle?

I’ve been thinking about this a lot and recorded a new video with a few practical ideas.

Warning.... I was hungry while recording it, which will make sense once you start watching.

The core issue is that many go-to-market decisions are made in isolation, without considering how sales, marketing, and customer teams actually interact.

As a result, many companies unintentionally create the very delays they’re trying to eliminate.

New video dropping this weekend.

Join me using the link in the comments.

If I was parachuted into a B2B company tomorrow to run a 20-30 person revenue team, my first 30 days wouldn't be about ripping everything up. 

It would be about getting real, fast.

1. Open my doors to be sold to (free market intelligence).

2.Get out of the building (meet customers, prospects, and peers weekly).

3.Ruthlessly audit our GTM (prioritise by biggest revenue impact, first).

4.Build a team focused on the future (hunt for moonshots, make failure a data point).

5.Sign up for an AI course & get a coach (because you don't know what you don't know).

6.Mandate rest (one day of breathing can add five days of pure productivity).

7.Keep the team lean & augmented (mandate AI use, add fractional talent for speed).

8.Challenge our own timelines (make people defend the long timeline, not the short one).

9.Create a space people want to be in (environment shapes energy).

10.Open up regular town halls (every two weeks, every voice is heard).

I've broken down the 'why' behind each of these in the carousel below. Swipe through for the full breakdown.

What would you do?

#GoToMarket #RevenueLeader #B2BSales #SalesLeadership #GTMStrategy

Revenue Leader of 2026

This doesn't make sense to me at all.
Almost 10 years of consulting, workshops, training & events.
18 years in B2B SaaS GTM roles...and huh?

Since launching Revenue Funnel in 2023 I've met 1 on 1 with over 200 GTM Experts. I say Experts because these are people who have been there and done it. 

I mean launched billion dollar divisions
Scaled and exited handsomely (or beautifully because it's IWD after all)
worn every hat
Owned huge P&Ls
Been Division MD's/CEOs

When I run these workshops, do consulting, and I meet people at SaaS companies...they ALL have issues they need solving.

Some lack the expertise
Some lack the time
Some don't even know they have a problem and it's not always my place to say. I mean we're at a networking event sipping 0% Heineken 

YET. This is where it gets weird

The SaaS company needs a little help and they go out hunting through their network, slack communities, google and now the LLMs.... and think ah forget it.

The Experts are like....are you for real, I've literally built and exited companies and I'm going through feast or famine? It doesn't make sense.

I felt it. It annoyed me. So I made an apple note (I always use dictate - don't judge me).

That was the business plan LOL. But we started building emails, then spreadsheets, then slack (for about a day), then a web platform (failed), then Skool....and then we finally made it make sense.

So I guess today is the day we let people know about Symbiotic-IO.
✅ Need help? Go here
✅ Want clients? Go here

In beta
still learning
stuff will break before it gets better
The waitlist is open - come help us build something remarkable
the link is in the comments

#GTMExperts #GTMhelp #IWD2026

Most GTM strategies are built on the assumption that everyone knows the goals and therefore they'll make a plan.

They live in slide decks, disconnected from the day-to-day work of sales and marketing and the broader team.

That's why I'm excited to announce the second event in our Expert Series: The GTM Strategy Blueprint.

This is a practical, no-nonsense session for CEOs and revenue leaders who are tired of "this is what we're doing ideas" that don't translate into growth.

Join me and Shannon Plumb on Wednesday, March 25th as we unpack five critical lessons for building a go-to-market strategy that actually works. We'll cover how to:

↳Move beyond the slide deck and connect strategy to execution.
↳Challenge alignment, ownership, and execution across your GTM teams.
↳Ask the right questions to diagnose the structural problems holding back your growth.

This is a decision-level session for leaders with P&L responsibility. Registration is required.

View event: The GTM Strategy Blueprint — build a strategy that actually drives growth

The GTM Strategy Blueprint — build a strategy that actually drives growth

There are lies we've accepted in B2B. 
Because they were repeated so often, by enough credible people, that we stopped questioning them.

They became "best practice."

And now they're embedded in how we build GTM Strategy & motions, how we train sellers, and how we think about buyers.

I'm calling out three.
→ Swipe through the carousel.

Then tell me — which other GTM lies would you add to the list?

#GoToMarket #B2BSales #Revenue #GTMStrategy

GTM Lies We've Accepted - Revenue Funnel

It’s Saturday. 
Come on people we gotta chill!
Check your inbox and sign out! 

😂

Weekend doom scrolling LinkedIn. Is just….

Crazy but here we are

Maybe we all need a WhatsApp group chat 😂

My son wants me to play Roblox again… people I am OVER IT!

You're about 6 months away from having to build an extremely strong business case for hiring more reps to support your growth...

It's very odd that posts like these are seen as fear-mongering. We can reduce fear when we are prepared.

Over the last month I've dedicated time to building an agent team, and wow! I'm not even finished yet and it's very clear that the GTM team of the future will look a little different.

Inbound SDRs?....start up-skilling Qualified and ASPR AI are already whispering in your leaders ears - as they should

Outbound SDRs?...start up-skilling if the majority of your success comes from channels outside of the phone. You may struggle to compete with Agentic Amy who seems to know everything, always

Mid-market sales reps...up-skill. Specifically around agentic workflows - you will be extremely hard to fire if you know how to create your own team mate. Easier to hire when you've built an app that you show during your interview

Enterprise reps?....up-skill. Now, this is more to do with the experience & execution. How fast and accurately can you de-risk the decision for a decision making unit? 

Enterprise reps, you're at risk if the business inflates costs for growth and the sales cycles keep slowing down. Challenge hiring decisions by proving to your Leader that you've leveraged AI to plug holes.

Sales Leaders? Yeah, so here's the thing. Stop managing numbers - leave that to AI. This is about visionary leadership - finding what's not been done before and excellent coaching.

Sales Leaders, we gotta let agentic AI help us build the strategy - ego aside - it's there to be curated by your experience and knowledge - your ride or die. You'll be managing reps that manage....AI, so you need to know enough to be dangerous. When a workflow collapses, you gotta be able to at least point to why.

CSMs....C...S...Ms....you'll no longer need to answer repetitive, draining, "put this fire out questions" and you'll have a partner that takes a lot of weight off your shoulders. AI has to help you act and think more strategically. You are a part of your customer's teams now. Use agentic AI on their behalf to help drive more value through your solutions.

Marketing...copywriters? let's be real now. Designers? Yes, if they are exceptional. It's not that you're wiping out your team - it's not that kind of post. But shrinking? Yes. You need 1-2 people to be FT building and overseeing agentic teams for each core skill.

This isn't about a clay workflow.  It's deeper than that.

Things you need to consider
- Model structure - not all LLMs are created equally and therefore must be used differently to help manage costs
- Costs - agents aren't free. However, they will be a fraction of the cost of a FT hire in particular skills
- Time - you're still "hiring & onboarding" this time it's building & contextualising. It takes time, but when it's done once? CTRL+V
- Customer appetite - you don't get a choice. AI is convenient.... (cont in comments)

83% of my YouTube viewers are male. 

Where my ladies at? (Gents - I love you too)

I’m dropping new deep dive GTM content every week. 

Come join me. 

https://lnkd.in/eEVcAZe8

This week I’m diving into how to make your GTM Strategy actually work. 

Let’s get it!

Open article: by Hannah Ajikawo by youtube.com

A B2B love story.

It started over two years ago. 
I was in a different role, drowning in admin, and someone said "have you tried Sybill?" I logged in. 
I haven't looked back since.

I cancelled the other platform that same week. 
Gone. 
No drama. 

And then I genuinely could not stop talking about her. 

If you've been following me for any length of time, you already know this. Post after post after post. 
Sybill is amazing. 
Game changer. 
Try Sybill. 
I was that person. I still am.

So when it came time to find a partner for our first ever Decisions & Dinner event - an evening for senior women in revenue leadership - there was only one conversation to have.
I asked. She said yes.

On March 11th, we celebrated. 
23 incredible women around one table at The Folly in London. 
Honest conversations about GTM strategy, money, leadership, AI, and all the things we don't say out loud enough. 
It was magical. 

And now? The honeymoon.

𝗢𝗻 𝗠𝗼𝗻𝗱𝗮𝘆 𝟮𝟰𝘁𝗵 𝗠𝗮𝗿𝗰𝗵, I'm doing a live walkthrough of exactly how I use Sybill to run Revenue Funnel and now Symbiotic-IO. 

Whether you were at the dinner or you're hearing about this for the first time - you're invited.

🔗 sybill.ai/decisions (link in comments)

Ps. We've also created a Purchase Probability Score that you can add directly to your calls to help with deal qualification, follow up and forecasting. (it's basically Sybill throwing you the 💐!)

Sybill the best revenue intelligence platform

Today is the start of the Sistas In Sales Aspiring Sellers Summit.
In 2008, after graduating university, I was not an aspiring seller.
I was a "I need to make some money"...graduate

Sales was not on my radar
Sales was....what even was it?
Sales to me was when you go to the shop to spend your pocket money and the person at the register takes your money

I couldn't "do" sales
I was looking for a place to apply my new found knowledge on international crime and policy

Sales wasn't the place for me.

But after 6 months in my first sales role. I realised it was everything I needed - oh and it paid....comsission!!!

We think sales is just Target + Inputs = outputs (targets achieved)
But it ends up being
Targets....yes, but
Inputs = skills development, networking building, business acumen, confidence, relationships, personal brand, internal equity, opportunities...

Even before the intended outputs of simply hitting your target.

No time spent in sales is wasted. You learn and gain something through every activity, every action.

I'd choose sales everyday because it's the career that just keeps on giving

For me it's been
Rep - leader - consultant - company founder - tech founder 

Im excited to be moderating a fantastic panel today on The Human Skills AI Can't Replace!

I'm more excited to inspire the next generation of salespeople who look and sound like me.

There was nobody in my corner that looked like me in 2008. It was just me trying to figure out how to contain my authentic self so I didn't get "outed" as not belonging.

Join, share and be part of the movement. Here's to little Hannah 👩🏽‍🎓

There's still time to join in - link in comments.

Chris Cicconi

Paying it Forward 👉 One Day at a Time

Salesperson 💸 --> Coach ✍️ --> Leader 🙋‍♂️
Sometimes a content creator 🎥 - always a goofball 【ツ】

I love building things, but not physical things.

I have a passion for building teams, networks, processes, procedures and revenue but most importantly people. 

This had led me to helping founders pivot from founder led sales to a sustainable and scalable sales engine.

Hit me up if you want to talk sales, fractional leadership, 👟or ☕️.
--------------------
I was once given an opportunity that has allowed me to build my wonderful career.
I want to make sure others have the same chance.
#payitforward

Content Creator

Host of "The War Room: The Kards Pre-Game Show" by 983 Media (a game by 1939 games)
Host for all Kards Official eSports events, including the World Championship Series
Host of "The Frontline" The Official Kards Podcast by 983 Media
Gwent Qualifier Caster and Gwent Partner (a game by CD Projekt RED)

Chris 🦄 Cicconi

Want to know my morning routine?

5:30 - Alarm goes off. Immediately Snooze. Regret.
5:40 - Struggle to get out of bed and find my pants.
6:00 - Gym, because I signed up for races this year and don't want to embarrass myself
7:30 - Get home, my daughter decides she MUST wear her unicorn pants that are 2 sizes to small for her today
7:35 - Too under caffeinated to deal with it, I let her do it, judge me all you want daycare educators
7:45 - Make coffee (ARC Roasters of course)
7:58 - Take 2 sips of it and out the door
8:00 - Drop daughter off at daycare. 
8:15 - Get home and open laptop
8:16 - Cats harass me for breakfast, rolling around on my keyboard making it impossible to work
8:20 - Forget that I haven't had breakfast yet and make oats, because microwave and water is all I can handle
8:31 - Ask myself why the first 3 hours of my day feel like a full 24.

No ice baths, no fancy Himalayan sea salt drinks or smoothies, no rubbing banana peels on my face. Survival. 

Oh and all those people with "perfect morning routines" are either full of 💩 or don't have kids.

Building Sales @ KnowledgeNow | Still Fixing GTM. Still Roasting Bad Takes.

If you can't afford to pay people, don't hire them.

"Commission only" isn't the draw you think it is.

It's not that I don't believe in my sales skills.

It's that I don't believe in your offering, at least not nearly as strongly as you do.

And when you don't have customers, money, or product-market fit?

I'm not putting my living on the line for your dream.

I've lost 40 lbs eating ice cream 5 days a week.

A sub 250 calorie pint of ice cream (and 20+ grams of protein)

Because the Ninja Creami is funking magic.

(No, not sponsored, but not opposed to it SharkNinja 👀)

This is my go to recipe for a macro friendly Oreo McFlurry rip off. 
Shout to FitnessProductFinder on Instagram for the base recipe. 

400ml of 0% Fairlife Milk (or any other ultra filtered high protein milk)
45g of Monkfruit sweetner
15g of Vanilla Extract
1g of salt
1g of xantham gum 

3 Oreo Thins - these are your mix ins, save them for later 
(some people scrape the cream out to save like 8 calories or something but that's way too much work)

Freeze it for 18-24 hours.  

When you're ready to eat it, leave it on the counter for 30 minutes. Then run the sides and bottom under hot water for 30 seconds. 

This makes it softer, more like a Blizzard or McFlurry, if you like something harder, don't leave it out that long.

Spin it on light ice cream. Scrape down the sides with a knife when it's done, throw your 3 Oreo thins in and run it on the mix in setting and you're golden.

242 calories. 22g of protein. 5g of fat. 30g of carbs.

If you dig this and want my Rocky Road or Reese's Peanut Butter Ice Cream recipe drop a comment for which one you want to see next!

Fiverr Pro isn’t cheap, but it’s expensive to get it wrong.

When we launched ARC Roasters, we were running on a non-existent budget.

So we tried saving money on branding and web.

What did we actually buy with the nickels and dimes we found in our couch cushions? 
Revisions.
Broken builds.
Lost momentum.

When your company’s brand is on the line, mistakes don’t just cost money.

They cost credibility.

And for a small business, credibility is your strongest currency. 

Here’s what I’ve learned:
The most expensive hire isn’t the expensive one.
It’s the wrong one.
That’s why Fiverr Pro makes sense for high-stakes business projects.

Vetted professionals.
Proven expertise.
Even managed support when the project demands it.

If the outcome matters, hire like it does.

Brand partnership • Building Sales @ KnowledgeNow | Still Fixing GTM. Still Roasting Bad Takes.

I made a commitment to myself this year.

To stop stressing about LinkedIn.

When to post.
What to post.
How often to post.
How to maximize engagement.
How to best monetize my platform.
Blah blah blah...

Instead I decided to post what I want, when I want, as often as I want about whatever I want. 

In the last year, I generated 1.1M impressions.
In the last 90 days? 528k 

Nearly half of them, in a quarter of the time. 
So far, I'd say my strategy is working out just fine.

Is it the best to optimize lead gen, monetization or whatever other buzzword we feel like tacking on?

Probably not, but I'm enjoying it a whole heck of a lot more.

69,613 people saw my Oreo cake recipe.

That's about 69,000 more than my professional posts.

Nice.

I've been quietly going through a pretty big health journey over the last year,  losing weight, running, training for Hyrox and making lots and lots of ice cream along the way.

I started posting about it on weekends on a whim.

But 3 posts. 100k impressions. 50+ new followers. Lots of DMs.

Apparently Oreo and running hit different than cold outreach tips. 

So I have a question for the people who just followed me:
What do you actually want to see?

More health/fitness content? Recipes, training updates, the whole journey?
Or was this just a fun detour and you just want me to go back to mocking Grant Cardone and Andy Elliott? 

Please drop a comment! I'm genuinely curious.
(seriously, asking you to drop a comment isn't actually me trying to hack my engagement...this time 🙃)

Most AI tools are great at sounding smart.

They'll draft a beautiful email.

To the wrong person.
At the wrong company.
At the wrong time.

Because the AI doesn't actually know what's actually happening in your accounts. 

It's working off whatever you tell it, not unified buyer intelligence, not identity-resolved signals, not complete account context across your CRM, product, and engagement data

You have a choice, spend an hour researching your account, feed that information into AI, saving you no time OR check out Common Room's new Claude integration.

With Common Room connected to Claude, it’s no longer guessing from a prompt.

It’s reasoning over unified, continuously updated buyer intelligence.

Based on which accounts are heating up. Who just engaged. What signals matter.

Not vibes. Not guesses. Not a LinkedIn stalk that took 45 minutes.

For a solo seller like me with no RevOps team and no massive marketing budget behind me?

This is the closest thing I've found to having a full team in my corner.

Claude becomes the interface. 
Common Room powers the intelligence behind it.

My DMs are filled with outreach asking to "partner".

I'm starting to think I might have a different definition of partner than others.

If our engagement involves me giving you money for a service, it's not a partnership, I am your client.

I realize folks are trying to use "softer" words in cold outbound to feel less salesy, but using imprecise language is even worse, in my opinion.

But I'm also a bit anal about language, so maybe I'm in the minority here?

If somebody is trying to sell you their service, would you rather than come right out and say it instead of using words like "partner" or "synergies" or whatever other buzzwords are hot right now?

I finally got a treadmill this winter.

I was convinced I’d hate it.

Turns out, it wasn’t so bad.

While I don’t miss how soggy my feet currently are, I am happy that it’s 6 degrees and I can get back outside.

And it was also an excellent reminder that I do, in fact, hate the treadmill.

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How to make a million dollars.

The easy way.

Ask Dad. 

But seriously, she goes on to explain how she plans on making a million dollars before she turns 20, but when the plan starts with:

"I work for my Dad's company" you start to lose a bit of credibility. 

It's just another reminder that generic advice on social media is almost always 🐴  💩 

Because unless you have a rich pops who can give you a job, this probably isn't relevant to you.

Or maybe I'm just jealous 🤷

I’ve seen some wacky 💩 in sponsored content contracts lately.

Not sure if it’s because the LinkedIn influencer space is still maturing…

Or because some companies are testing how much they can get away with.

I try to live by: “Never attribute to malice that which is adequately explained by stupidity.”

But these two from the past week made me pause.

1️⃣ “We own the content you produce for us.”

Hard no.
If the content lives on my account, it’s mine.
You’re paying for distribution and audience access.
Want usage rights?
Great. Let’s price a license.
But ownership of something published on my platform? Not happening.

2️⃣ “We’ll pay you after all 3 posts go live.”

Why is the creator financing the campaign?

I’ve seen too many brands:
Delay payment
Renegotiate after performance
Or decide a post “didn’t go viral enough”
Meanwhile the creator has already delivered the asset and the reach.

Ideally: paid upfront.
At minimum: paid per post.
Anything else shifts all the risk to one side.

If you’re a creator navigating a contract, I’m happy to take a look.

And if you’re a brand… structure deals like a partnership, not a gamble.

Any experience creators see other wild clauses in creator contracts?

I used to brag about size.

Pipeline size that is, get your mind out of the gutter.

Felt like a large pipeline was a guarantee that I'd hit my number.

Until I realized, pipeline is made up.

All the "happy ears" in the world won't help you hit quota when you're avoiding what really needs to be done.

Qualification. 

That means asking the tough questions.
That means disqualifying prospects. 
That means your boss might ask you "what's wrong with your pipeline>!"

So we avoid it.
And we pad the list, instead of dealing with our poopy pipeline.

Is LinkedIn using AI too much to enforce their policy?

Or are they thinking about my mental health?

Because the a-🕳️ I was referring to in the comment that they took down?

Me. Full self deprecating. 

Apparently they decided I'm not allowed to harass myself! 

...not sure why they think they can kink shame me like that.

Any other runners have this problem....

Or is it just me?

I swear they all have a purpose!
The Hoka Mach 6 are my outdoor spring/slushy beaters
Adidas Boston 13 are my long run (10km+)
Adidas Supernova Rise 2 are my recovery shoes
New Balance Fuel Cell v4 are for intervals (and likely to be my Hyrox race shoe)
Adidas Evo SL are my shorter run shoe (less than 10km)

Though to be honest, as many awards as the Evo won...I kinda don't like em 😅, not particularly stable in my opinion.

...and yes Adidas has a big sale earlier this year.

Which begs the question, am I the only one who collects running shoes and convinces himself they all serve a purpose?

Never go back and review your answers on a multiple choice test.

75% of what you just read are wrong, designed specifically to trick you.

Your brain can't tell the difference anymore.

It starts second-guessing the things it actually knew.

Kinda like scrolling LinkedIn for 20 minutes.

What's with all the pizza party hate?! 🍕 

Pizza is great.

Sure, as a reward from corporate it kind of blows, but why would we take the pizza away?

This should be an AND situation, not an OR situation.

Give me pizza AND a bonus.

#bringbackthepizzaparty

PS: Pizza from one of the best spots in Montreal and no, not just because I'm related to the owners 😅  Forno Pizza Frankie's

Ice cream for weight loss.

Rocky Road edition.

Yes, you can eat ice cream every day and still lose weight.

BTW am I the only one who didn't know Rocky Road was just marshmallows and nuts in chocolate ice cream? 

Recipe via Eli Mack at FitnessProductFinder (link in comments):
400g Fairlife Chocolate Shake (topped up to 400 with high protein milk)
20g Monk Fruit Sweetner
10g cocoa powder 
1/4 tsp salt
1/4 tsp Xantham gum

Mix-ins
10g crushed walnuts
10g dehydrated mini marshmallows 

Mix it together. Freeze 24 hours. Leave out for 20 minutes.
Run hot water around the sides & base for 30 seconds to break down any ice crystels.
Spin on light ice cream.
Add 10g of crushed walnuts & 10g of dehydrated mini marshmallows.
Run the mix-in setting.

357 calories
31g protein
11g fat
40g carbs

Get spoon. 
Eat entire pint.
No sharing necessary. 

Let me know if you want the Reese's Peanut Butter Ice Cream next!

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