Hannah Ajikawo

Helping Revenue Teams Beat The Competition & Increase Sales Velocity | GTM Advisor | Keynote Speaker | Proud 🏳️‍🌈 Mummy | Diversity Advocate | ENTJ

Doing $5M+ in ARR? You've landed on the right profile. I've worked with over 40 B2B Go-to-Market Teams. You learn a lot about what good and bad looks like when your job is to fix things.

Everyone wants to grow. They just need trusted partners that can get them into the right vehicle. That's what I do through Revenue Funnel. Faster and with less risk. 
You may have hidden issues in your sales process and go-to-market engine. Sound familiar?
❗️An unoptimised sales process leading to inefficiencies and losing winnable deals
❗️Limited pipeline creation, affecting potential revenue
❗️You are struggling to close high value deals due to ineffective sales strategies

What if you could overcome these challenges and create a robust sales process based on frameworks that have been built to adjust to changing market conditions?

I can help you 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗿𝗲𝗰𝘁𝗶𝗳𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, leading to:
- Enhanced pipeline creation at higher deal values - we're averaging 250% growth for clients in 2025
- More expansion revenue
- Better quality leads

This is designed to:
↳ Align your organization better with the B2B buyer journey
↳ Optimise every stage of the sales process so you differentiate through your customer experience
↳ Train your teams to execute effectively AND efficiently without pointless training that bores them
↳ Provide necessary enablement materials using tried and tested frameworks from 42 other go-to-market teams

You have the opportunity to transform your sales process and increase your funnel conversions. 

- Inefficient Sales Process: 𝘞𝘦 𝘩𝘦𝘭𝘱 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘴𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦𝘥 𝘴𝘢𝘭𝘦𝘴 𝘱𝘳𝘰𝘤𝘦𝘴𝘴
- Limited Pipeline Creation: these 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘺𝘰𝘶𝘳 𝘱𝘪𝘱𝘦𝘭𝘪𝘯𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯
- Difficulty in Closing Deals: 𝘞𝘦 𝘵𝘳𝘢𝘪𝘯 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮𝘴 𝘵𝘰 𝘤𝘭𝘰𝘴𝘦 𝘥𝘦𝘢𝘭𝘴 𝘣𝘺 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘢𝘵 𝘵𝘩𝘦 𝘉2𝘉 𝘉𝘶𝘺𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺

Curious to learn more? 
email me at Hannah@revenuefunnel.co.uk

CEO & Founder

On a mission to help others rethink how they deliver value to the world.

One of the best things you can do is underestimate a determined individual. Its more than a chip on their shoulder, it's an entire FUEL supply that you give them and it's unfrickinglimited.

At 15 my English teacher told me I'd never get even a C if I didn't read more.
I got two As

At university I was told only 2 people in the class of 110 would get more than a 2:1.
I got a 1st and came top of my class

In my first tech sales role, my boss advised that I should get fired.
I became salesperson of the year for my division

When an old CEO told me I wouldn't do well in sales when I moved to a larger company.
I hit 151% of my target in 6 months - coming from outside the industry with a 2x higher ACV than my team mates.

In 2020 I had £20K in debt, credit score of 515, couldn't even remortgage it was so bad.
1 year later, I flew my family out to Dubai as a surprise Christmas present.

In 2022, I was told I didn't have enough funds to get the mortgage required for my new house.
Within 60 days, I surfaced another 5 figures

When clients tell me there's no way we can rebuild their GTM in weeks, rather than months. 
We repeatedly prove them wrong.

When clients say doubling conversions in a quarter isn't possible.
We repeatedly prove them wrong.

When I tell clients WE.ARE. INVESTED in their success and they think it's white noise.
They're surprised to see us stick around even when there's no SOW and no invoices.

Notice a pattern here? 

When someone like me is underestimated, its pure fuel. I'm not here to make a quick buck. I'm obsessed with fulfilling my potential and I feed that energy into my clients.

Everything is possible. Think big. Be audacious. Blow the damn roof off.

Otherwise...what's the point?

Heading into 2026 with so much fire. Our ecosystem is growing, we're maturing and learning.

Who's with me?

Helping $5M+ ARR B2B Companies LOVE Consultants | GTM Disruptor | Proud 🏳️‍🌈 Mummy | ENTJ

Ever watched trust break in real time? I have. Many times.
The Global average of people consciously using AI in their daily lives is 82%.*  

Now, 94% of B2B buyers use it to answer theirs.  

Buyers are more informed, more validated, and more in control than ever before.  

But trust in sellers is cracking…even more.  
💡 86% of buyers say expertise drives trust.  
⚠️ Only 45% actually trust sales reps.  

We don’t have a tech problem.  
We have a trust problem.  

So if you’re wondering how to stop your buyer relationships from hitting the frying pan (literally)…  

Watch the video to find the new Sales Playbook to gain your trust advantage. 

In 2025, the sellers who’ll win aren’t the ones shouting louder, they’re the ones buyers actually believe.

Here’s what to do next:  
1. Watch the full video to see how fragile trust really is (and how to rebuild it).  
2. Then go check out the research:  https://lnkd.in/ev3JzvW6

#AD #LinkedInPartner #TheTrustAdvantage #SalesNavigator  

*The EY AI Sentiment Index surveyed 15,000 people from 15 countries to understand how people perceive and use AI. The survey found that the global average of respondents who had consciously used AI in their daily lives in the past six months was 82%.

“We’re wondering how we can use AI for our emails…”
— VP Sales, every SaaS org ~2022
That question wasn’t wrong.

But it wasn’t enough.

Over the past 2 years, AI has evolved from inbox gimmickry to infrastructure.
From "email copywriter" to ecosystem enabler.

And while most teams debated subject lines, a few quietly re-architected their entire go-to-market.
They didn’t ask:
❌ How can AI save us time?
They asked:
✅ What would we build if GTM was reimagined from scratch — with Agents, not reps, as the first layer?

The winners aren’t replacing people.
They’re redesigning systems.

Systems that:
.Sense buyer movement in real-time
.Automatically adapt workflows and follow-ups
.Reduce operational friction (without adding tools)
.Build confidence with buyers at speed and scale

It’s not about AI vs. humans.
It’s about orchestration — and who has the clearer blueprint for agentic growth.

If you’re still wondering how to use AI for your emails, zoom out.

Reps don’t just need better messages.
They need a new GTM nervous system.

___
Thanks for reading. ♻️
I share insights from 17 years working with 40+ B2B SaaS GTM teams. I use LinkedIn to start conversations — so if this resonated, follow me to see more. And if you think I can help you — you know what to do.

Available for SKOs, Weddings, Event hosting and Adult Birthday Parties 😅

The stage is one of my favourite places. It's the feeling you get when you see a Rep or Leader have a lightbulb moment.

🎥: Sachee Katre 👾

Proud to be leading Revenue Funnel to challenge traditional consulting for SME B2B companies

Shoot your shot. Be like Sachee Katre 👾
Something I've done more this year than EVER before?
Asked for help.

Do you know how much people LOVE helping others...especially when you see the person take action!

Sachee and I spoke earlier this year about her getting an SDR role. I was like, you're way too entrepreneurial. Just build your own thing.

She did.

Now Revenue Funnel is her client!

Among many others! 

Today we caught up and I love what she did.

Answered all my questions
Helped me understand next steps
Then she did something I wasn't expecting...She said

"Hannah before you go, I wanted to get your advice on something."

After all the upfront value she provided - I said go ahead. 

We then spent an extra 20 minutes simply walking through her challenge.

Value makes the world go round. How can I not reciprocate after the effort she put in to support me?

You can learn from everyone! Keep being amazing Sachee Katre 👾

side note: Haven't you been 19 for like 2 years Sachee Katre 👾 😂😂

I started my own company in 2019. Back then, I had no idea what I was doing. Then you start working with agencies and partners, and then they don't know what they're doing.

The reason is YOU.

When things aren't happening the way you want them to

When you get an output that's nothing like that you expected

When things take longer than you anticipated

When you are asked - what feels like - a stupid question.

Pause and ask yourself. 

📌Did I actually give clear direction?

The honest answer is...no. 

This isn't just internal. The same thing happens between your sales teams and their prospects.

"We'll come back to you next week?" Next week when, what day and time?

"We need to discuss this internally?" Who will be involved, discuss what exactly, and what is the final conclusion that will let you know you're finished "discussing"?

Clarity breeds understanding. Understanding it a prerequisite of the right action.

Clear up the message. Clear up the outputs.

#GTMStrategy #SymbioticSale #Customerjourney #Salesleadership

Not many people know this but I've spent the last 3 weeks - mostly in bed - recovering from an operation & drugged up to the heavens to manage the pain.
That's meant:

No working out.
No sitting at my desk for more than 2 hours because it hurts
No being on camera
Not creating any content (until last week actually)
Unable to walk my son to school 
Unable to lay flat in bed and sleep
No socialising
Taking calls from bed
Building out client's GTMs.... in bed

Last week I started walking more - going from 400 steps a day back to about 3000ish (mostly around the house). This weekend I pushed myself to go out like a normal person.

(For context - I usually hit 8000 steps by 9am most days.)

Was it tough - yeah a little. I was worn TF out. But I needed to get my strength back up so I could make the most of SaaStr.ai London event!

So I'll be there - in person- still bubbly and full of energy!
I may need to sit down a little more than usual.
But I'm ready to rock and roll.

I'd like to meet people for real networking. Not people that just want to add you on Linkedin and then never ever speak again - what's the point? 

We're all here to make some positive contribution in the world and that's why we build these businesses and make huge sacrifices. 

If you are someone that gets excited by meeting someone who can add value to your world - I'm here 🙋🏽‍♀️ (I'm bald though). 

p.s. Apple can we get some emojis with a nice fade?

“I got so fed up with the rep saying ‘I’m curious…’ at the start of every sentence. I get it. They want to learn more — but it feels so fake.” 
– COO, $10M ARR SaaS company 

I get this every week. 
Buyers aren’t just evaluating your solution. 
They’re scanning for signs of intelligence, confidence, and intent. 
That means fake curiosity doesn’t cut it anymore - and it’s everywhere. 

LinkedIn's new research The Trust Advantage says it best: 

Buyers don’t trust sellers. But they still trust experts. 

While 86% of buyers say seller expertise is the #1 driver of trust, 
Just 45% of them trust the sellers they meet. 

So what’s changed? 

AI made it easier to get information. 
But it also made it harder to find real insight. 

Now, the biggest differentiator is REAL value. 
Value builds trust. Trust closes deals.  

 Here’s 3 practical ways to fix the trust gap: 

1. Hit the mid-funnel harder. 
88% of buyers say rep engagement is most valuable in the middle of the process — not at the start. 
→ Stop over-optimising for top-of-funnel. 
→ Focus on how you show up when they’re stuck, shortlisting, or unsure. 
→ Mid-funnel is where the trust wobbles and where most reps disappear. 

💡 If you’re not helping buyers make the case internally, someone else is. And it’s probably a competitor. 

2. Don’t pitch. Diagnose. 86% of buyers say expertise drives trust. But most reps are still showing up with bullet points and buzzwords. 
→ Instead of leading with the pitch deck, lead with a POV. 
→ Show buyers something they hadn’t clocked yet about their current state. 
→ The question is no longer “what do you sell?” It’s “what do you help me figure out?" 
 
💡 Your job is to give buyers a clearer view of their own business than they currently have. That’s what builds trust — not a cute intro script. 

3. De-risk the decision. 
Trust beats features and price in final decisions . Buyers aren’t looking for perfect — they’re looking for proof. 
→ Make it easy to say yes: Give them stories, not stats. 
→ Anchor ROI in real-world outcomes, not hypothetical ones. 
→ Replace “this is what we offer” with “here’s how others like you solved this.” 

💡 Don’t tell buyers it works. Show them how someone just like them made it work — and what happened next. 

Your reps don’t need to be louder. 
They need to be clearer. 

They need to show up as people buyers trust to help them decide — not just people trying to hit target. 

🔗 Read the full report here: https://lnkd.in/ev3JzvW6 

 
#AD #LinkedInPartner  #TheTrustAdvantage #SalesNavigator #GTMStrategy #B2Bsales #RevenueLeadership

LinkedIn Ads, doing LinkedIn Ads about LinkedIn Ads...

Inception at it's finest.

We're listening LinkedIn. We'll try some Ads.

“I set up weekly meetings with the leadership team — we had an agenda and the goal was to get on the same page. But no one really did the work, and action rarely got taken.”
— Global VP Sales, $12M ARR SaaS Company

Every leadership sync ends with action items.
Few end with action.

And that’s why your strategy isn’t landing.

If you can’t confirm what will move in the next 24 hours…
Your go-to-market plan doesn’t matter.
Your pipeline coverage doesn’t matter.
Your product roadmap doesn’t matter.

Because you’re in the illusion of alignment — not the reality of execution.

Here’s what I’ve seen across 40+ B2B SaaS companies:

➝ Calendars are full. Nothing moves.
➝ Meetings booked with no agendas. No one comes prepared.
➝ Deadlines aren't agreed. Just "next week" No one is held to anything.
➝ Teams think they’re aligned — because they met.

📌But no one’s checking if the ball actually moved.

Strategy isn’t what’s said in meetings.
Strategy is what happens between them.

If every weekly sync ends with the same blockers, the same vague goals, the same silence in follow-ups…

You don’t need a new plan.
You need accountability architecture.

Ask this next time you meet:
👉🏾 What decision did we actually make today?
👉🏾 What moves in the next 24 hours — and who’s responsible for it?
👉🏾 What won’t happen if this doesn’t get done?

Because GTM progress isn’t weekly.
It’s daily. And if your leadership rhythm doesn’t reflect that — you’re scaling confusion, not clarity.

#GTMStrategy #B2BBuyer #SaaSPlaybook #Symbiotic #B2BLeadership #B2BPipelineGrowth #SalesPipeline #GTMConsultants


____
Thanks for reading. I share insights from 17 years working with 40+ B2B SaaS GTM teams. I use LinkedIn to start conversations — so if this resonated, follow me to see more. And if you think I can help you — you know what to do.

RadHash

Go from MVP to Enterprise with the Full-stack Software Builder You Own—Not Rent✨

Startups are shipping faster than ever on AI-assisted, low/no-code scaffolding—then paying a massive “rebuild tax” at scale. Modernization projects routinely cost ~$1.5M and fail at alarming rates, while tech debt diverts 10–20% of new-product budgets and can equal 20–40% of the tech estate’s value. RadHash offers a self-hosted, AI-native foundation that ships ~95% of the repetitive stack and lets builders customize the last 5%, eliminating rebuilds and making scale the default.

Scratchware

Scratch is a Portable Payments Layer (PPL) a single, low-code integration to accept, orchestrate, automate and generate revenue from a growing stack of agnostic payment apps. #BuiltFromScratch

Papr.cloud

Design and publish content to the Azure cloud without code or templates with snap together apps and web elements that make it easy to create beautiful websites, build, run and expand your entire agency from a single portal.

BOODLE

Data-as-an-Asset™ plugin - A personal data tool to connect, collect, secure, and turn data into a valuable personal asset for individuals to own and profit from their personal data.

Boodle®

DI⚡OS Kernel

RAD Framework and Distributed OS for the rapid development and deployment of event-driven, data-first distributed cloud-native solutions.  - A 23D.io solution.

DI⚡OS

Lorde & Lincoln

Identity is Influence : Be More Than a Brand 

LOLIN is a full-service digital media and identity management firm. Helping companies become more than a brand, shape their identity. #ditchbranding

LOLIN & Co.

23D.io

Rapid Application Development Company building and supporting cloud-native solutions, distributed data-first infrastructure, and event-driven architecture for Azure.

23D.io - A Rapid Application Development Company

HarmoniWorx

Offering a steady lens on innovation, tech accountability, and how to scale with integrity in complex spaces.

Strategic Technology Advisor 2025-2026

full://stack.founder/Building=The_Startupverse&role=CEO=true&company=RadHash

👋🏻 Hi, I’m Astor. I stumbled into my purpose back in the early 2000s at a startup that didn’t make it. What stuck wasn’t the failure — it was the obsession with building. Twenty-three years later, that fire is still burning.

Over the last two decades, I’ve shipped hundreds of tools and helped create $6B in market value. Now I’m tackling the most important build of my career: giving non-technical humans the ability to create their own software using simple, intuitive interfaces.

We’ve done the heavy lifting — built the tech, rallied the community, and lined up 200+ founders across 35 countries and 30 industries. Together, they’ve signed $53M in LOIs — not just startups, but established businesses generating revenue and ready to build custom software that meets their unique needs.

We’re raising to fund 21–36 months of operations, bridging to EBITA-positive milestones with projected 68% net profit margins around month 24.

Want to see why this is the best time in history to invest in foundational AI-powered infrastructure?
Book a one-on-one with me and my team.

Lorde Astor West

Today I invested two hours on a call with an individual I admire greatly. I've studied his book, read his writings, and been a fan of his work in data, AI, and our shared love of fractal development methodologies. 

We were on the phone discussing a potential partnership 

↠  His AI tools
↠  Our Modular infrastructure. 

We shared our products and jumped into the code. 

When I shared our repo the mood changed instantly. 

Rapt - He said 

"I've reviewed repos for fortune 100 companies and I've never seen anything this clean and well designed - just from looking at it. I know what it does; this is something special" 

Next week we announce a partnership that will change the way the world looks at AI software automation. 

We're eliminating 

↠ Systems that hide what they are really doing 
↠ Messy code with fragmented features 
↠ Simple changes that break things
↠ Inefficiency and unintended costs

More to come!

Making AI Software Automation Predictable 🔮 Full Stack Operator @ RadHash

I sat quietly while he looked over the term sheet. "I wouldn't take this deal"  he said pushing the paper across the table. And, that was all. 

He was one of the biggest investors, builders, real estate owners in the state of Arizona. And when he talked, you didn't ask for explanations - you listened.

I didn't take the deal. 

The deal - $300k convertible note with predatory terms
and - the first investor we had met with. 

It felt surreal
I'd been told "you'll never raise"
You're a nobody
Yet here was a term sheet
All we had to do was sign 
and the money would be wired to our account that day. 

But the deal was bad

At the time
I didn't know why. 
I was green
I knew very little 
I was vulnerable
still learning

What I did know
Someone who knew better said don't do it. 

It hurt 

The sting of walking away was brutal
That capital would have changed everything
It would take another 10 months to close our first deal.

The moral

Raising funds is a learning curve in and of itself. 
One mistake can cost you everything
All investors are not created equal
Money changes everything

Advice

Find someone who knows better
Ask for help reviewing the deal

Don't sign anything
Without a lawyer

Go touch grass! Adopt a spicy photobombing dog!

I don't know who needs to hear this but if your system isn't ready for automation, it's not ready for AI.

I talk about RadHash every day — but for all the new investors joining us, here’s the quick re-intro:

RAD is our Rapid Application Development layer: a modular framework and distributed I/O system for building scalable AI/cloud-native software.
 It’s legible for AI and simple for humans.

Hash is the aiOS on top: tools to prompt, drag, drop, deploy, and distribute feature-rich software that’s fully composable and easy to evolve.

Why this matters:
The startup ecosystem is a $3.5T global machine.
1 in 3 startups builds software — and most of those fail not because of “bad ideas,” or “no PMF,” but because their systems can’t scale, pivot, or carry load.

The real killer is what I call The Invisible Cliff.
Every startup hits a point where they have to rebuild or die.

Two camps emerge:
Rebuild and pray they can keep scaling while keeping investors calm.
Refuse to rebuild — cobble systems together, add humans as glue, and raise until they burn out.

RadHash removes the cliff entirely.

With modularity and composability, even a non-technical founder — let’s call him Chuck — can build a feature, release it, test it, and pluck it out if it flops.

No engineers. 
No rebuilds. 
No dead features living forever inside the codebase.

Anyone who’s built software knows the pain: slow updates, expensive maintenance, and a graveyard of features no one uses.

That’s the cycle that kills 90% of startups.

RadHash breaks it.

Many times - most times the Investor I am speaking with has not reviewed my deck. This is what I do first to ensure we are aligned and I protect both mine and the investors time.

Before every pitch I start with a few qualifying questions to make sure we are aligned. 


1. Are you currently writing checks. 
Because we are actively raising its important we know if you're actively deploying. 

2. When was your last deal / stage
Ensures they are aligned with the stage we are at and they are actively deploying funds. 


3. What was the deal amount
Ensure the check size, conviction level, and capabilities are aligned with our strategy and GTM opportunities.

No harm no foul if you're an investor who is keeping a keen eye out  and if that's the case then we suggest follow us for future opportunities.

A few facts before we get into the thick of the pitch

↠We are post product but pre-seed
We've invested our own funds to build and test the core components of the product, build a community, and board Lead Operators. 

↠We are raising to bridge on-ramping with compounding micro-fees. 

That means that for the first 25 months we are subsidizing our operations with your investment dollars while we on-ramp customers and get them generating revenue on their new software. 

Last I go over the basics of the deal

Deal Terms
We are raising $5M SAFE
With a 17M USD Cap
10% discount

If you're not familiar with SAFE 
SAFE is an acronym for Simple Agreement for Future Equity

Basically this means

“When we do our next real fundraising round ++ the one with an actual valuation ++ you’ll get your shares then, and you’ll get them at a better price than new investors.”

That “better price” comes from one of two things:

1. The valuation cap

For instance:
If your next round is valued at $20M, but their SAFE cap was $10M?
They convert at $10M ↠ making their dollars buy more of the company.

Or

2. The Discount

A percentage price reduction.

So...
If the discount is 20%, they pay 20% less per share than new investors.
They get whichever deal is better for them at conversion.

I just got off a call with a gentleman whose Angel group did not "Do SAFE" When I asked him why he explained that once they did invest on SAFE and got wiped out when a VC came in on the priced round. 

This can absolutely happen but it has nothing to do with the SAFE and everything to do with Cap Table Hygiene. It is perfectly normal for an investor to ask to look at the Cap Table - And the Cap table should exist in your Data room or through a SaaS Cap Table service like Carta.

Founders - It's important to ensure you're aligned with your investor from the beginning. 

The time and effort it takes to source investors and for investors to source deals is extraordinary. Getting the details of a deal out of the way first ensures you have a live buyer and your investor is aligned with your deal.

Failory’s 2024–2025 unicorn database lists over 300 unicorns founded solo.
If this were truly a liability, the outcomes wouldn’t look like this. #FounderSolo

Open article: The Myth of the “Perfect” Founding Team: Why Solo Founders Are the Silent Backbone of Startup Success by RadHash • 5 min read

The Myth of the “Perfect” Founding Team: Why Solo Founders Are the Silent Backbone of Startup Success

Me: OMG this cheese stinks - smell it
[puts under husband's nose]
Husband: Gagging hacking sound
Me: Isn't it disgusting - it is so good
Husband: Its wafting [gagging sound]

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