Hannah Ajikawo

Helping Revenue Teams Beat The Competition & Increase Sales Velocity | GTM Advisor | Keynote Speaker | Proud 🏳️‍🌈 Mummy | Diversity Advocate | ENTJ

Doing $5M+ in ARR? You've landed on the right profile. I've worked with over 40 B2B Go-to-Market Teams. You learn a lot about what good and bad looks like when your job is to fix things.

Everyone wants to grow. They just need trusted partners that can get them into the right vehicle. That's what I do through Revenue Funnel. Faster and with less risk. 
You may have hidden issues in your sales process and go-to-market engine. Sound familiar?
❗️An unoptimised sales process leading to inefficiencies and losing winnable deals
❗️Limited pipeline creation, affecting potential revenue
❗️You are struggling to close high value deals due to ineffective sales strategies

What if you could overcome these challenges and create a robust sales process based on frameworks that have been built to adjust to changing market conditions?

I can help you 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗿𝗲𝗰𝘁𝗶𝗳𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, leading to:
- Enhanced pipeline creation at higher deal values - we're averaging 250% growth for clients in 2025
- More expansion revenue
- Better quality leads

This is designed to:
↳ Align your organization better with the B2B buyer journey
↳ Optimise every stage of the sales process so you differentiate through your customer experience
↳ Train your teams to execute effectively AND efficiently without pointless training that bores them
↳ Provide necessary enablement materials using tried and tested frameworks from 42 other go-to-market teams

You have the opportunity to transform your sales process and increase your funnel conversions. 

- Inefficient Sales Process: 𝘞𝘦 𝘩𝘦𝘭𝘱 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘴𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦𝘥 𝘴𝘢𝘭𝘦𝘴 𝘱𝘳𝘰𝘤𝘦𝘴𝘴
- Limited Pipeline Creation: these 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘺𝘰𝘶𝘳 𝘱𝘪𝘱𝘦𝘭𝘪𝘯𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯
- Difficulty in Closing Deals: 𝘞𝘦 𝘵𝘳𝘢𝘪𝘯 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮𝘴 𝘵𝘰 𝘤𝘭𝘰𝘴𝘦 𝘥𝘦𝘢𝘭𝘴 𝘣𝘺 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘢𝘵 𝘵𝘩𝘦 𝘉2𝘉 𝘉𝘶𝘺𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺

Curious to learn more? 
email me at Hannah@revenuefunnel.co.uk

CEO & Founder

On a mission to help others rethink how they deliver value to the world.

OMG... She said YES! 💍
I'm not even joking. I proposed. And she accepted.
Stay with me here...

Over two years ago, I started using Sybill in a previous role. 
Within weeks, I cancelled the other platform. Done. Gone. No looking back.

Since then, if you've been following me, you'll know I haven't exactly been quiet about it. 

I've shared post after post about how Sybill has genuinely transformed how I operate... as a leader, a consultant, a business owner, and honestly, as someone who just wants to spend less time on admin and more time on the work that actually matters.

So when we decided to launch our exclusive event series, both virtual and in-person, there was really only one conversation to have.

I reached out to Sybill. 

Not through a sponsorship deck (that came later). 
Not through an agency. 

Through a relationship I'd built organically, over two years, by simply loving the product and saying so publicly.

And now I'm genuinely proud to announce that Sybill is the official sponsor of Decisions & Dinner - our International Women's Month event on 11th March in London.

Why Sybill?
Female co-founder.
Female leader.
Female AI assistant who keeps rocking my world.
Need I say more?

Fine, I will. An incredible platform that is truly market-leading in the revenue intelligence space. 

If you're in sales, revenue leadership, or GTM and you haven't tried it yet — I genuinely don't know what you're waiting for.

(you can try it using the link in the comments and YES, I will get a commission as it's a referral link)

Fun fact: This partnership was built entirely on organic love for the solution. 
So nice to see this come to fruition.

31 senior women in revenue leadership. One evening. One room. One incredible partner. (plus a growing waiting list because I forgot to close it!)

See you on the 11th. 🥂

GTM Operator & Consultant for B2B Companies | Female Owned Firm | Proud 🏳️‍🌈 Mummy | ENTJ

We hosted our first ever in-person event for Revenue Leaders
Now I'm addicted! It was just perfect. 

Thank you to Sybill for being the most incredible, easy, flexible and intentional partner to work with. Collin Mayjack and Kate Garvey you are everything.

I'm just having a moment to take it all in.

You know it's a great night when
↳No one is on their phones
↳There's no awkward silences
↳Everyone stays until the end
↳You need Claire Thomas to hit the wine glass to stop everyone from talking.

When there are more hugs than handshakes
More general & intentional conversation than forced networking

Great food and drinks as always The Folly Bar!

Yesterday we made decisions. 
Today we take action.

To the amazing women in the room...thank you for sharing your evening with us. Thank you for the laughs, the banter and the advice.

Until next time?

“I’m not standing up for you” that’s what some guy said to me when I was about 6.5 months pregnant on the Victoria line. 

(Excuse my swearing and incorrect use of the English language - but I was so angry today) 

If you see a woman with a badge saying “baby on board…”

That is your SIGNAL to get up!

It’s that simple. 

No debates. 

No questions. 

No opinions. 

No extra data and research needed. 

Just get up!

About 80% of my followers are in the B2B world. I can guess that about 10% feel comfortable having an open conversation about GTM Strategy from a first principles perspective.

Do you know why this is?

For the most part, it's never really taught.

But also, there are so many books on Strategy that can make you feel pretty overwhelmed by what the heck you're actually supposed to do.

But no worries - I geek out on this everyday so you don't have to.

I've got another video for you - dropping very soon!

Pen and paper at the ready - it's about to get real!

Haven't joined me on Youtube yet? It's free game.

See you there...(link in the comments)

Not only is it International Women's Day #iwd2026, but It's also Revenue Funnel's 3rd birthday. 

3 years ago, after giving so much to others, I decided to give something to myself - grace, faith and an unwavering belief that I could create something of my own.

Consulting is a ridiculously competitive space.

You're competing with the big firms
The small firms
The job in-betweeners
The "I can guanrantee-ers"
The "ex-ooglers" et al

You're competing with the clients who tempt you back into security.
You're competing with the governments change of policy that is typically rooted in taking more from you.

Yet, I've paid my own bills - and others - for 3 years. This was only possible because my GTM journey started with giving. 

My time, my expertise... on platforms like this.

So many women inspire me daily. Most of you know who you are.

My mum is the single most influential woman in my life...my girlfriend comes a close second.

When you witness someone do daily, what almost feels impossible, you build that same capacity for growth and action.

Today, it's taken me a little longer than usual to get my words together. But I'm just in a place of gratitude.

I've also got something up my sleeve...but you'll have to wait a little while to find out what that is. 

Feeling thankful for this #workmilestone

GOTCHA Prospecting techniques you may not have heard of that might make you question your existence.

(In no particular order)

Add a calendar invite to their...calendar
↳ new event that looks suspiciously interesting but you can't really remember when you signed up to it... GOTCHA

The forwarder
↳ tell them they've been cherry picked by the ceo and keep the CEO's message in thread GOTCHA

The pornhub accident
↳ send them a porn hub password reset to get to 100% email open rates GOTCHA

Subject ninja
↳ "Updated invitation with note:" add this to the subject line so they open GOTCHA

and the winner goes to...

The new admin
↳ create a Linkedin company page and add them as an admin...GOTCHA

Hire me for more cold outbound prospecting techniques. We guarantee 80 leads per day.

Or you can actually get real help from people with ethics...(something's coming soon....👀)

I've attempted to write 4 posts today. This is what I've come up with

.

Customer: "How much pipeline coverage do you recommend?"
Me: "It depends"

This happens a lot on Leadership calls with clients.

That's why I thought I'd do what I do best - talk about it with my whiteboard!

New one dropping this week. If you have not subscribed to my Youtube - why not? 

Someone left this comment recently: "This is fast becoming a go-to channel. Learning a lot from these"

If I can impact 1 person a day then I'm winning!

Link in the comments.

If there’s one thing that reliably sits on a revenue leader’s to-do list, it’s this: How the hell do we speed up the sales cycle?

I’ve been thinking about this a lot and recorded a new video with a few practical ideas.

Warning.... I was hungry while recording it, which will make sense once you start watching.

The core issue is that many go-to-market decisions are made in isolation, without considering how sales, marketing, and customer teams actually interact.

As a result, many companies unintentionally create the very delays they’re trying to eliminate.

New video dropping this weekend.

Join me using the link in the comments.

If I was parachuted into a B2B company tomorrow to run a 20-30 person revenue team, my first 30 days wouldn't be about ripping everything up. 

It would be about getting real, fast.

1. Open my doors to be sold to (free market intelligence).

2.Get out of the building (meet customers, prospects, and peers weekly).

3.Ruthlessly audit our GTM (prioritise by biggest revenue impact, first).

4.Build a team focused on the future (hunt for moonshots, make failure a data point).

5.Sign up for an AI course & get a coach (because you don't know what you don't know).

6.Mandate rest (one day of breathing can add five days of pure productivity).

7.Keep the team lean & augmented (mandate AI use, add fractional talent for speed).

8.Challenge our own timelines (make people defend the long timeline, not the short one).

9.Create a space people want to be in (environment shapes energy).

10.Open up regular town halls (every two weeks, every voice is heard).

I've broken down the 'why' behind each of these in the carousel below. Swipe through for the full breakdown.

What would you do?

#GoToMarket #RevenueLeader #B2BSales #SalesLeadership #GTMStrategy

Revenue Leader of 2026

This doesn't make sense to me at all.
Almost 10 years of consulting, workshops, training & events.
18 years in B2B SaaS GTM roles...and huh?

Since launching Revenue Funnel in 2023 I've met 1 on 1 with over 200 GTM Experts. I say Experts because these are people who have been there and done it. 

I mean launched billion dollar divisions
Scaled and exited handsomely (or beautifully because it's IWD after all)
worn every hat
Owned huge P&Ls
Been Division MD's/CEOs

When I run these workshops, do consulting, and I meet people at SaaS companies...they ALL have issues they need solving.

Some lack the expertise
Some lack the time
Some don't even know they have a problem and it's not always my place to say. I mean we're at a networking event sipping 0% Heineken 

YET. This is where it gets weird

The SaaS company needs a little help and they go out hunting through their network, slack communities, google and now the LLMs.... and think ah forget it.

The Experts are like....are you for real, I've literally built and exited companies and I'm going through feast or famine? It doesn't make sense.

I felt it. It annoyed me. So I made an apple note (I always use dictate - don't judge me).

That was the business plan LOL. But we started building emails, then spreadsheets, then slack (for about a day), then a web platform (failed), then Skool....and then we finally made it make sense.

So I guess today is the day we let people know about Symbiotic-IO.
✅ Need help? Go here
✅ Want clients? Go here

In beta
still learning
stuff will break before it gets better
The waitlist is open - come help us build something remarkable
the link is in the comments

#GTMExperts #GTMhelp #IWD2026

Most GTM strategies are built on the assumption that everyone knows the goals and therefore they'll make a plan.

They live in slide decks, disconnected from the day-to-day work of sales and marketing and the broader team.

That's why I'm excited to announce the second event in our Expert Series: The GTM Strategy Blueprint.

This is a practical, no-nonsense session for CEOs and revenue leaders who are tired of "this is what we're doing ideas" that don't translate into growth.

Join me and Shannon Plumb on Wednesday, March 25th as we unpack five critical lessons for building a go-to-market strategy that actually works. We'll cover how to:

↳Move beyond the slide deck and connect strategy to execution.
↳Challenge alignment, ownership, and execution across your GTM teams.
↳Ask the right questions to diagnose the structural problems holding back your growth.

This is a decision-level session for leaders with P&L responsibility. Registration is required.

View event: The GTM Strategy Blueprint — build a strategy that actually drives growth

The GTM Strategy Blueprint — build a strategy that actually drives growth

There are lies we've accepted in B2B. 
Because they were repeated so often, by enough credible people, that we stopped questioning them.

They became "best practice."

And now they're embedded in how we build GTM Strategy & motions, how we train sellers, and how we think about buyers.

I'm calling out three.
→ Swipe through the carousel.

Then tell me — which other GTM lies would you add to the list?

#GoToMarket #B2BSales #Revenue #GTMStrategy

GTM Lies We've Accepted - Revenue Funnel

It’s Saturday. 
Come on people we gotta chill!
Check your inbox and sign out! 

😂

Weekend doom scrolling LinkedIn. Is just….

Crazy but here we are

Maybe we all need a WhatsApp group chat 😂

My son wants me to play Roblox again… people I am OVER IT!

You're about 6 months away from having to build an extremely strong business case for hiring more reps to support your growth...

It's very odd that posts like these are seen as fear-mongering. We can reduce fear when we are prepared.

Over the last month I've dedicated time to building an agent team, and wow! I'm not even finished yet and it's very clear that the GTM team of the future will look a little different.

Inbound SDRs?....start up-skilling Qualified and ASPR AI are already whispering in your leaders ears - as they should

Outbound SDRs?...start up-skilling if the majority of your success comes from channels outside of the phone. You may struggle to compete with Agentic Amy who seems to know everything, always

Mid-market sales reps...up-skill. Specifically around agentic workflows - you will be extremely hard to fire if you know how to create your own team mate. Easier to hire when you've built an app that you show during your interview

Enterprise reps?....up-skill. Now, this is more to do with the experience & execution. How fast and accurately can you de-risk the decision for a decision making unit? 

Enterprise reps, you're at risk if the business inflates costs for growth and the sales cycles keep slowing down. Challenge hiring decisions by proving to your Leader that you've leveraged AI to plug holes.

Sales Leaders? Yeah, so here's the thing. Stop managing numbers - leave that to AI. This is about visionary leadership - finding what's not been done before and excellent coaching.

Sales Leaders, we gotta let agentic AI help us build the strategy - ego aside - it's there to be curated by your experience and knowledge - your ride or die. You'll be managing reps that manage....AI, so you need to know enough to be dangerous. When a workflow collapses, you gotta be able to at least point to why.

CSMs....C...S...Ms....you'll no longer need to answer repetitive, draining, "put this fire out questions" and you'll have a partner that takes a lot of weight off your shoulders. AI has to help you act and think more strategically. You are a part of your customer's teams now. Use agentic AI on their behalf to help drive more value through your solutions.

Marketing...copywriters? let's be real now. Designers? Yes, if they are exceptional. It's not that you're wiping out your team - it's not that kind of post. But shrinking? Yes. You need 1-2 people to be FT building and overseeing agentic teams for each core skill.

This isn't about a clay workflow.  It's deeper than that.

Things you need to consider
- Model structure - not all LLMs are created equally and therefore must be used differently to help manage costs
- Costs - agents aren't free. However, they will be a fraction of the cost of a FT hire in particular skills
- Time - you're still "hiring & onboarding" this time it's building & contextualising. It takes time, but when it's done once? CTRL+V
- Customer appetite - you don't get a choice. AI is convenient.... (cont in comments)

83% of my YouTube viewers are male. 

Where my ladies at? (Gents - I love you too)

I’m dropping new deep dive GTM content every week. 

Come join me. 

https://lnkd.in/eEVcAZe8

This week I’m diving into how to make your GTM Strategy actually work. 

Let’s get it!

Open article: by Hannah Ajikawo by youtube.com

A B2B love story.

It started over two years ago. 
I was in a different role, drowning in admin, and someone said "have you tried Sybill?" I logged in. 
I haven't looked back since.

I cancelled the other platform that same week. 
Gone. 
No drama. 

And then I genuinely could not stop talking about her. 

If you've been following me for any length of time, you already know this. Post after post after post. 
Sybill is amazing. 
Game changer. 
Try Sybill. 
I was that person. I still am.

So when it came time to find a partner for our first ever Decisions & Dinner event - an evening for senior women in revenue leadership - there was only one conversation to have.
I asked. She said yes.

On March 11th, we celebrated. 
23 incredible women around one table at The Folly in London. 
Honest conversations about GTM strategy, money, leadership, AI, and all the things we don't say out loud enough. 
It was magical. 

And now? The honeymoon.

𝗢𝗻 𝗠𝗼𝗻𝗱𝗮𝘆 𝟮𝟰𝘁𝗵 𝗠𝗮𝗿𝗰𝗵, I'm doing a live walkthrough of exactly how I use Sybill to run Revenue Funnel and now Symbiotic-IO. 

Whether you were at the dinner or you're hearing about this for the first time - you're invited.

🔗 sybill.ai/decisions (link in comments)

Ps. We've also created a Purchase Probability Score that you can add directly to your calls to help with deal qualification, follow up and forecasting. (it's basically Sybill throwing you the 💐!)

Sybill the best revenue intelligence platform

Today is the start of the Sistas In Sales Aspiring Sellers Summit.
In 2008, after graduating university, I was not an aspiring seller.
I was a "I need to make some money"...graduate

Sales was not on my radar
Sales was....what even was it?
Sales to me was when you go to the shop to spend your pocket money and the person at the register takes your money

I couldn't "do" sales
I was looking for a place to apply my new found knowledge on international crime and policy

Sales wasn't the place for me.

But after 6 months in my first sales role. I realised it was everything I needed - oh and it paid....comsission!!!

We think sales is just Target + Inputs = outputs (targets achieved)
But it ends up being
Targets....yes, but
Inputs = skills development, networking building, business acumen, confidence, relationships, personal brand, internal equity, opportunities...

Even before the intended outputs of simply hitting your target.

No time spent in sales is wasted. You learn and gain something through every activity, every action.

I'd choose sales everyday because it's the career that just keeps on giving

For me it's been
Rep - leader - consultant - company founder - tech founder 

Im excited to be moderating a fantastic panel today on The Human Skills AI Can't Replace!

I'm more excited to inspire the next generation of salespeople who look and sound like me.

There was nobody in my corner that looked like me in 2008. It was just me trying to figure out how to contain my authentic self so I didn't get "outed" as not belonging.

Join, share and be part of the movement. Here's to little Hannah 👩🏽‍🎓

There's still time to join in - link in comments.

Timothy (Tim) Hughes 提姆·休斯

Should have Played Quidditch for England

I’m writing this with tears in my eyes. Watching the changes, we help people make always makes me tearful. At the start of our blogging session today (which is the last as part of our social selling programme) one of the salespeople said, “I really don’t see the relevance of this.” By the end of the session, it was this person who was the first to publish their blog! And, what a blog it was.
 
This is why Adam and I set up the company. Not to do Linkedin training, nor to be just another marketing agency and not to transform only sales by using social. Here at DLA Ignite, we transform the whole organisation. Sales, Marketing, Human Resources, Internal Comms, Customer Service, all with social.
 
For me, it all started 15 years ago when I joined Twitter (now X)
 
Later, I was part of an ambitious sales transformation which took 4,000 sales people and tried to turn them into social sellers. We made mistakes along the way. We tried LinkedIn training. We tried About/profile writers and we even tried masterclasses but they all failed. Why? It is because, they didn’t create the mindset and habit change that’s vital to become social.
 
After this, there was my best-selling books, “Social Selling - Techniques to Influence Buyers and Changemakers” followed by a second, “Smarketing - How to Achieve Competitive Advantage through Blended Sales and Marketing” (both available on Amazon worldwide).
 
Finally, we a deep desire to transform lives as well as companies.
 
In sales, we transform people every day (through our Social Selling programs). Outside of this, we are also empowering and transforming people in roles across the Enterprise creating the classic, “more for less” scenario. The impact of this means that, “legacy process” competitors may never catch up.
 
So why the tears? To be honest, it doesn’t matter how many people and companies we transform. What matters is seeing people change their mindset and develop. This is very moving for me and all of us in the global team. We get one hell of a kick out of this!

Revenue Operations RevOps Leader

I'm the RevOps leader for DLA Ignite, we decided we needed to take an end-to-end view of the revenue generation business process.  This allows us to have driving predictable revenue, across marketing, sales, renewals, and expansion, all of which keeps the lifeblood of a company flowing.

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Hannah Ajikawo

Timothy "Tim" Hughes 提姆·休斯 L.ISP

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The Battle

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