Most B2B CEOs I speak with have the same story: They've bought the tools. Tried the pilots. Given their team time to experiment. And still, the AI output is generic, inconsistent, or worse, risky enough that someone has to double-check everything before it goes near a prospect.

That's not an AI problem. It's a foundation problem.

I'm Hannah, founder of TrustLeader and author of Lead with Trust. With 25+ years in B2B marketing and sales — and a background in computer science and marketing — I've spent the last three years doing one thing: helping growth-stage B2B CEOs turn their internal knowledge into a scalable, trustworthy AI engine.

The results speak for themselves. I've helped multiple B2B companies grow double digits year-over-year — including one 10x over 10 years. I built a content repurposing workflow that produces 20+ on-brand content assets per week in just 7–8 hours, reducing a full-time content function to a single day of focused work. My clients have won HubSpot's Impact Award for best client growth story and recognition as NJ Emerging Business of the Year.

The TrustLeader Method — Extract, Codify, Structure, Implement, Amplify — is a five-step system for turning what your best people know into a foundation that AI can actually use. Not another prompt library. Not a tool recommendation. A governed, quality-controlled system that lets your team ship AI-assisted work with confidence.

If your teams are using AI without shared standards, or you're watching costs rise while quality remains inconsistent, you don't need more experimentation. You need the foundation.

Start with the Safe to Scale AI Readiness Scorecard — a free assessment that shows you exactly where your AI-readiness gaps are and what to fix first.

Hannah Eisenberg

Weidert Group, Inc.

•Lead full service B2B inbound marketing firm, Platinum HubSpot software partner 
•Enhance HubSpot partner relationship
•Participate and contribute to client inbound marketing plan development, lead strategic discussions
•Participate in all marketing and business development efforts
•Act as front line for talent attraction/recruitment
•Maintain active role in operational management
•Identify and activate efforts to strategically grow capabilities
•Be the face of company for community relations strategies and activities

President

•Focus on new client attraction
•Begin formulating long-term vision of strategic intent, emerging new value proposition

Vice President, Strategic Development

Lawrence University

•Represent the Lawrence alumni community in a formal board capacity
•Participate in quarterly planning meeting to determine strategies and action plans
Support committee work, both as a committee member and as a review board for other committees

Alumni Association Board of Directors

St. Francis Xavier Catholic School

•Serve the broad goals of the organization by providing both strategic and operational oversight
•Served 2 years as president of the board, working closely with system president
•Help to identify talent gaps on board, work to recruit new board members that address requirements

Chairman, Board of Trustees

InnaVision, LLC

Provided strategic marketing consulting services to Fortune 500 companies

Senior Consultant

Wisconsin Tissue, Inc.

Managed marketing function, including strategic planning, marketing strategies & tactics, customer relationship management, sales support

Director of Marketing

Stokely Usa

Provided marketing planning and management support for all branded business.

Marketing Manager

The Pillsbury Company

Provided marketing management for the Totino's frozen pizza brand.

HJ Heinz

Led the successful introduction of the world's first laminated plastic ketchup bottle, a form which today dominates the industry.

Associate Product Manager---Retail Ketchup

Greg is an industrial growth marketing and sales thought leader and strategist who is highly sought after for speaking and writing opportunities. A pioneer with HubSpot marketing, sales, and service automation software, this was an impetus for Weidert Group's early move as an adaptor of HubSpot's partner program. Extensive client-side and agency experience in marketing strategy, research, content marketing, sales operations, and demand generation; today recognized as one of the foremost industrial marketing and sales thought leaders in the B2B marketplace.  

Leads a team of integrated B2B growth marketing and sales professionals committed to becoming clients' indispensable partner resource, and a recognized leader within the global HubSpot partner community. Weidert Group is consistently mentioned as an industry leader for consistent client results and pioneering approaches in a rapidly changing marketplace. Weidert Group was recognized for its exceptional growth through inclusion in the INC 5000 lists for 2022 and 2023. Also worth mentioning: Weidert Group is 100% employee-owned by the Weidert Group ESOP trust, established in early 2017. All employees become shareholders the year after they qualify by satisfying the definition of a full-time employee. 

Greg can be seen regularly on Weidert Group's The Changeover Podcast, a regular conversation between marketing and sales subject matter experts offering their insights and recommendations on how to keep industrial growth happening in a dynamically changing world. You can find it wherever you find your favorite podcasts.

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