Bunes & Ferenczi

At Bunes & Ferenczi we believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity​.

We work with early-stage companies, companies looking to geographically expand, or someone looking to expand their solution portfolio to:
* Co-create their Ideal Customer Profiles (ICPs) in which their value creation is the highest
* Build a Serviceable Addressable Market (SAM) which is prioritized order of all the ICPs
* Audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers
* Provide interim CMO/CRO support for expansion

| Co-founder |  B2B Tech Growth Strategist | 

GrowthMentor

I am grateful for the opportunity to support NEXT GEN entrepreneurs with some of my experience through specific conversations about their challenges. The best part of this? I learn so much myself every time,

Growth Mentor

GlobalGrowth Consulting (GG Consulting AB)

Experienced hands-on business executive with strong focus on teamwork and managing multi-cultural teams thrives at driving global or local growth or profitability-focused change initiatives

AREAS OF EXPERTISE
* Development and advice on Sales and Marking programmes, Business Strategy and Planning
* Design and implementation of organisational change including providing interim management  
* Deep industrial knowledge of IT and telecoms, both B2B and B2C
* Set up and management of new international businesses including creation of company structures

| Principal Consultant | Business Owner |

Bisnode

Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

B2B Sales and Marketing GTM Advisor

Vendemore

Enabling global companies to implement Account Based Marketing as a part of their marketing mix.

Developing internal sales and marketing strategies at Vendemore.

Global Account Director

GlobalGrowth Consulting & Investment LLC

Vision: 
Grow local small businesses to International medium-sized businesses

We are: 
Senior practicioners with experience from both small businesses to  Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting.  Proven track record of developing international businesses

Our approach: 
Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

Founder, Majority Partner, and Chairman

Libendo Education

Member of Board for holding company in Luxemburg (Avaros SA)

Member of Board

Managing the Libendo Group business across all markets

Managing Director

Member of Board Libendo Norway AS

Member of Board Libendo UK&I Ltd (Dormant)

Member of Board Libendo Sweden AB

Driving the expansion of Libendo from Sweden to UK and Norway.  In charge of all expansion work in addition to hosting the management structure, business planning, and overall sales results for the business

Global Sales Director

SPConsulting

Consultant in Change Management Practise at SPConsulting: Boutique global consulting firm based in Stockholm, Sweden

Consultant

Build HP's Direct Online sales in EMEA; employee number 1

Our team took an existing business from $35m to $105m over two years.

Consumer Online Business Development Manager EMEA

Managed a product line E2E, turning around $5m loss to $3m in profit in two years and order book grew by 30%.

Member of management board, and numerous project steering committee chairman roles as well as sponsor.

Business Line Manager EMEA

Provided country representation to EMEA based organisation for support experience and delivery models. Included business development of support services (fee based). Also included deployment of retail channel support programmes.

Consumer Support Country Manager Nordics

European Product Manager for the HP ScanJet line of products. Core focus on all 4 Ps

Product Manager EMEA

Provided final level support for WW contact centres for HP ScanJet products. Would drive current engineering for updates of current products and ensure fixes were transferred to the development of next generation products.

Escalation Manager

I help B2B Tech companies to grow by focusing on the right customers.

I am passionate about B2B tech, but more passionate about the customer value deriving from deploying the right technology. 

It’s always about the customer, and it’s always about the value they get from technology.

The rest are just means to an end.

I am your international businessman of mystery! 

I have lived and worked in Norway, US, Germany, Switzerland, and Sweden.

I am like the business equivalent of the Swiss Army knife, a utility you can use to solve many a challenge. 

I have done sales, marketing, financial management, management consulting, P&L ownership, product management, customer support/operations, escalation management, Account Based Marketing, EdTech, AdTech, MarTech, B2B, B2C, B2B2C. You name it, I have done it!

I have worked for myself, in an organization with four people, in an organization with +300,000 employees and anything in between.

Hans Bunes

Salesforce

I lead the solution marketing team in charge to deliver break-through activities and content strategy  for Salesforce’s solutions in Italy,. Launched the local Industry Marketing for three verticals (Finance, Manufacturing and Retail) supporting vertical marketing strategy, customer engagements and innovative content for local flagship events.Budgeting & Planning.

Senior Solution Marketing Manager

Micro Focus

EMEA Field Marketing Leader of the Vertica  Business Unit for Big Data, Advanced Analytics and DWH (www.vertica.com). In charge of EMEA Marketing strategy, Demand generation, Events and ABM with Top Customers. I supported  Business Development and joint GTM with Vertica System Integrator Partners and Alliances.  Evangelist for Data-driven businesses, Predictive Analytics & IoT at events and webinars with Customers.

EMEA Field Marketing Leader - Vertica, Predictive Analytics, AI & Big Data

Hewlett Packard Enterprise

Leader of the EMEA Marketing for Vertica Business Unit (Analytis, AI & BIg Data), enabling companies to thrive with new data-driven digital business models.  Areas: Business Intelligence, Predictive Analytics, Machine Learning, Internet-of-things, Artificial Intelligence.

EMEA Senior Marketing Manager -  Vertica, Analytics & Big Data 

Leader of the Account Based Marketing (ABM) program for the top 13 Global Strategic Accounts (CME & FSI) for HPE Software in EMEA. Goal: achieve sales & funnel targets, seeds new deals. It is a business development role inside Marketing aligned wto Global Account Sales. Manager of virtual team for 1-2-1 marketing activities.  Solutions: Big Data & Analytics, IoT,  Cloud, Security.

EMEA Account Based Marketing program director, Global Strategic Accounts

Creator and Manager of the Account Based Marketing (ABM) for Top Accounts in EMEA HP software (7 countries) to improve large deals & portfolio on major accounts. Areas: IT Service Management, Application Development, Mobility, IT Operations, IT Strategy

EMEA Account Based Marketing Manager, HP Software

Marketing Management for the Communication and Media Solutions business unit in EMEA. I was in charge to grow the regional “direct-sale” reporting to EMEA Sales Director. Telco: Mobile , Pay-per-use offers, Cloud, VAS, NG-OSS and BSS.

EMEA Marketing Manager, HP Communication & Media Solutions

Italtel

International Sales Operations & Marketing for Telecommunications.  I reported to VP WW Market Dev defining the sales budget & growth initiatives. Manager of a team for strategic & operational marketing.

Head of market positioning for WW sales operations

Alcatel Corporate Headquarters

Responsible for Alcatel's Corporate market vision & positioning in F&M Convergence; accountable for business development to Customer Executives and to marshal the business division marketing.

Convergence director in the Chief Marketing Office

Definition of marketing strategies for the Italian Executive Board to achieve the country sales. Consultative marketing to influence Customers’ Executives supporting key account managers.

Strategic marketing manager

Business Developemt for Italian Top Customers on large turnkey projects

Business development manager

ICT Consulting S.p.A.

Senior consultant managing team of 4 people on multiple projects with P&L responsability.

Senior consultant

Track record in international  business development, sales & marketing and channel management for B2B in multinationals and start-up business units, helping companies to hack growth. Unit leader, coach and develop teams. Strong cross-functional abilities, with solid reputation of bridging business AND technical competences. MBA. Public Speaker. 

- Market Planning, Budgeting, Result KPI Tracking, Team development & coaching, Board reporting
- Strategic & Solution Marketing,  Partner Management,  Field Marketing, Sales 
- Account Based Marketing ( ABM ), Account Planning, Industry Marketing 
- Business Models, Digital Transformation, Innovation, Financial evaluation 
- Consultative value selling for CxO engagements, Business Development
- Storyteller for Analytics, Machine Learning, Internet of Things, Customer Experience

taplio

The Battle

Hans Bunes

Carlo Arioli

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