Bunes & Ferenczi

At Bunes & Ferenczi we believe in today’s uncertain and ever-changing environment there is a smarter and faster way for B2B Tech companies to acquire new customers than only by increasing sales capacity​.

We work with early-stage companies, companies looking to geographically expand, or someone looking to expand their solution portfolio to:
* Co-create their Ideal Customer Profiles (ICPs) in which their value creation is the highest
* Build a Serviceable Addressable Market (SAM) which is prioritized order of all the ICPs
* Audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers
* Provide interim CMO/CRO support for expansion

| Co-founder |  B2B Tech Growth Strategist | 

GrowthMentor

I am grateful for the opportunity to support NEXT GEN entrepreneurs with some of my experience through specific conversations about their challenges. The best part of this? I learn so much myself every time,

Growth Mentor

GlobalGrowth Consulting (GG Consulting AB)

Experienced hands-on business executive with strong focus on teamwork and managing multi-cultural teams thrives at driving global or local growth or profitability-focused change initiatives

AREAS OF EXPERTISE
* Development and advice on Sales and Marking programmes, Business Strategy and Planning
* Design and implementation of organisational change including providing interim management  
* Deep industrial knowledge of IT and telecoms, both B2B and B2C
* Set up and management of new international businesses including creation of company structures

| Principal Consultant | Business Owner |

Bisnode

Advising Bisnode B2B Marketing Steering council with GTM plans for new offers.

B2B Sales and Marketing GTM Advisor

Vendemore

Enabling global companies to implement Account Based Marketing as a part of their marketing mix.

Developing internal sales and marketing strategies at Vendemore.

Global Account Director

GlobalGrowth Consulting & Investment LLC

Vision: 
Grow local small businesses to International medium-sized businesses

We are: 
Senior practicioners with experience from both small businesses to  Fortune 20, including experience in sales, marketing, business development, business management, and Management Consulting.  Proven track record of developing international businesses

Our approach: 
Focus on technology firms (Internet, SW, and HW) with base in Scandinavia looking for international expansion or businesses looking to expand to Scandinavia. We look for 1-4 year exclusive partnerships focusing on profitable new business. Our model can be tailored to each engagement. In some cases, we may make a significant investment in the business. However, we exclusively engage in businesses with a buy-out plan

Founder, Majority Partner, and Chairman

Libendo Education

Member of Board for holding company in Luxemburg (Avaros SA)

Member of Board

Managing the Libendo Group business across all markets

Managing Director

Member of Board Libendo Norway AS

Member of Board Libendo UK&I Ltd (Dormant)

Member of Board Libendo Sweden AB

Driving the expansion of Libendo from Sweden to UK and Norway.  In charge of all expansion work in addition to hosting the management structure, business planning, and overall sales results for the business

Global Sales Director

SPConsulting

Consultant in Change Management Practise at SPConsulting: Boutique global consulting firm based in Stockholm, Sweden

Consultant

Build HP's Direct Online sales in EMEA; employee number 1

Our team took an existing business from $35m to $105m over two years.

Consumer Online Business Development Manager EMEA

Managed a product line E2E, turning around $5m loss to $3m in profit in two years and order book grew by 30%.

Member of management board, and numerous project steering committee chairman roles as well as sponsor.

Business Line Manager EMEA

Provided country representation to EMEA based organisation for support experience and delivery models. Included business development of support services (fee based). Also included deployment of retail channel support programmes.

Consumer Support Country Manager Nordics

European Product Manager for the HP ScanJet line of products. Core focus on all 4 Ps

Product Manager EMEA

Provided final level support for WW contact centres for HP ScanJet products. Would drive current engineering for updates of current products and ensure fixes were transferred to the development of next generation products.

Escalation Manager

I help B2B Tech companies to grow by focusing on the right customers.

I am passionate about B2B tech, but more passionate about the customer value deriving from deploying the right technology. 

It’s always about the customer, and it’s always about the value they get from technology.

The rest are just means to an end.

I am your international businessman of mystery! 

I have lived and worked in Norway, US, Germany, Switzerland, and Sweden.

I am like the business equivalent of the Swiss Army knife, a utility you can use to solve many a challenge. 

I have done sales, marketing, financial management, management consulting, P&L ownership, product management, customer support/operations, escalation management, Account Based Marketing, EdTech, AdTech, MarTech, B2B, B2C, B2B2C. You name it, I have done it!

I have worked for myself, in an organization with four people, in an organization with +300,000 employees and anything in between.

Hans Bunes

Mark Stouse

GTM Economics | 2023 GTM 50 | CMO ➡️ CEO | Plan | Predict | Prove | Pivot | 50 Startups to Watch for 2023 | Ten Most Influential Analytics Leaders

As CEO, I lead the team with the only AI-native, MASB certified, FASB-compliant causal AI platform  that enables GTM teams to plan, predict, prove, and pivot their investments in real time. With more than 25 years of experience in marketing, communications, customer success, and commercial strategy, I help transform business performance with data-driven insights and agile decision making.

I also leverage my expertise in GTM analytics and economics to co-chair the Modern GTM Organizational Structure at the Marketing-Accountability-Standards-Board, and to serve as a member of the Brand Valuation Work Group at the Association of National Advertisers. In addition, I have been recognized as an innovator and leader in the analytics field, with multiple awards, patents, and publications. I am committed to advancing the practice and standards of GTM accountability and optimization across industries and markets.

Chairman and CEO

If you don't understand that the system you're in is all about causes and effects, a lot of your time, money, and effort will be wasted.  For example, in 2025 more than 50 percent of B2B GTM was a tsunami of waste.  And it's even worse in start-ups and scale-ups -- about 68 percent.

When the World Was More Forgiving For a long time, most of us operated in systems where cause and effect were fairly close together. You made a decisi

Open article: Why Small Ripples Have Big Consequences by Mark Stouse • 3 min read

It's not in your imagination, and the explanation isn't pop psychology either.

When “Once in a Lifetime” Stops Meaning Anything We’re used to thinking of major shocks as rare. A financial crisis. A political rupture. A sudden ins

Open article: Why Black Swans Start Showing Up Together by Mark Stouse • 3 min read

Why Black Swans Start Showing Up Together

Happy New Year!

It's fair to say that 2026 is 6 days old and already things are getting interesting.

There will be a lot more on this beginning tomorrow.

The Model Most of Us Were Taught Most of us grew up with a simple mental model of how progress works. You learn from experience. You make better decis

Open article: When Your Experience Stops Working by Mark Stouse • 2 min read

Don't try to guess at what the triggers will be. History tells us repeatedly that we'll never see it coming -- that's the very definition of the Black Swan event.

What can be modeled and understood, often with startling clarity, are the factors that create marketplace stability and instability, fragility and resilience.  Proof Causal.ai Fiduciari

Why Cascading Instability Is No Longer an Anomaly Modern societies are increasingly surprised by how quickly local, dissimilar events escalate into na

Open article: The Fragility Beneath Stability by Mark Stouse • 5 min read

Compounding is a very big deal. We are seeing the ripple effects of it getting more and more rambunctious.  Fiduciari Proof Causal.ai

Past is Not Prologue Anymore Most of us internalized a simple idea about progress: if you do the right things consistently and give them time, the res

Open article: When Time Stops Being Your Friend by Mark Stouse • 3 min read

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The Battle

Hans Bunes

Mark Stouse

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taplio

The Battle

Hans Bunes

Mark Stouse

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Stouse's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMark Stouse's LinkedIn Performance