Chris Hare

The Storied Future

The Storied Future podcast provides the knowledge and inspiration C-Suite leaders need to bend the future to their will. We interview experts, innovators, and purpose-driven leaders who have harnessed the power of strategic narrative to align everyone from the buyer to the boardroom around a shared vision of tomorrow.

Storied guests include:

Bracken Darrell, CEO of Logitech 

Heather Dowdy, Child of Deaf Adults and Director of Product Accessibility at Netflix

Mark Stouse, CEO at Proof Analytics, Former CMO at Honeywell Aerospace

Rishi Dave, Expert Partner in B2B Marketing, Bain & Company

Pete Sauerborn, Chairman and CEO, FTD

Ebbie Parsons, Managing Partner, Yardstick Management

Mary Shea, Co-CEO of Mediafly, former Principal Analyst at Forrester 

Jake Wood, Co-Founder at Team Rubicon, CEO at Groundswell

Erica Brinker, Chief Commercial Officer, Array Technologies, Former CMO at Honeywell

Aaron Mitchell, Architect of the Netflix 2% Pledge of $100 Million into Black-owned Banks

Jamie Cleghorn, Senior Partner, Bain & Company 

Kyle Arteaga, CEO, Bulleit Group

Host of The Storied Future Podcast

Chris Hare is a narrative advisor and coach for conscious CEOs, founders, and executives. He helps high-performing leaders navigate the transition from ownership to exit by unlocking the power of their stories in a way that enables them to uncover their why, travel through uncertainty, create what's next, and find purpose beyond profit. 

Chris also helps mid-market founders and CEOs increase company value through strategic narratives that enable them to successfully navigate transactions, transitions, and transformations | Sell-side pitch decks, coaching, and storytelling for M&A | Corporate narratives to align board to buyer around a new future in a way that makes the business strategy a reality | M&A alignment, digital transformation, channel conflict

Chris's storied impact:

-Building a strategic narrative for a mid-market paint distributor that's transforming their company from the boardroom to the frontlines

-Crafting the FY25 Microsoft AI for Energy Industry narrative pitch deck

-Creating a strategy and campaign designed to shift a narrative for an $XXX billion division of a $1 trillion company

-Architecting a strategic narrative for GoDaddy that aligned everyone from COO, CCO, CBO, CMO, VP of Comms, and the brand team around a customer-first vision of the future. Then created a data storytelling platform to help them bring this vision to life. 

“I won’t pursue any strategy in the future without having the narrative clearly identified, like we've done with The Storied Future.” Andrew Walsh, CEO, Applicate Commerce

“Chris and his team helped us craft a powerful strategic narrative that captured the spirit of the millions of everyday  entrepreneurs that GoDaddy serves.” Karen Tillman, CCO

Founder, Executive Narrative Advisor

Experience the power of Atomic Storytelling and discover how this proven framework has helped founders, CEOs and GTM leaders at mid-market companies and tech giants like Amazon and Microsoft to shift the future.

If you want to find and tell the story that will get you in the right room, increase the impact of your go-to-market strategy, close your next round of funding, transform your leadership, or unlock your purpose, this talk is for you. You’ll learn what Atomic Stories are, where you can find them, and how you can use them to create and fuel your Narrative FlywheelTM. You’ll also feel the difference this approach can make as you experience stories from leaders at Logitech, TOPGUN, NASA, Netflix, Amazon, and more.

Keynote Speaker - Atomic Storytelling

Mixing Board

Mixing Board is a community of communications and brand marketing leaders that share knowledge with each other and organizations that can benefit from accessing members’ expertise.

Member

The Outlier Project

The Bar X Project

Chief Storyteller (Pro Bono)

Microsoft

I led content marketing for two global engagement programs, co-owning customer journey and overseeing content audit, content strategy and content creation for delivery across the marketing funnel.

Senior Product Marketing Manager

Built a global marketing campaign—How to Crush Your Sales Quota—with 50+ connected assets designed to entice enterprise VPs of sales down the funnel and into nurture. Managed agency of record, content strategy, creative, budget, interviews with industry thought leaders, and site dev. Wrote copy on all three campaign sites and pre-roll videos, including a women's crew video that generated over 1.2MM views and 800 shares on Facebook. Signed and managed Motofish Images to create original sport photography and video. Created a library of assets to help bring the new Dynamics brand story to life.

Senior Content Marketing Manager

Amazon Services

Built a content marketing framework to discover and produce small business stories at scale. Drove execution from prototype, to framework construction, to scaling and production of 25+ interviews in less than 3 months—for ~$3K a piece. Constructed a content matrix to meta-tag all interview content across 45 dimensions, enabling the production of up to 75 individual content pieces from one interview.   

Produced an Amazon Services brand anthem video, weaving all five products into one story, and created a to-customer campaign delivered via the home page of Amazon as well as through email and social. Resulted in 250MM+ impressions. 

Won the 2014 NA Seller Services Hackathon by creating an innovative new way to use mobile and social to add unique selection to the marketplace. Competed against 20+ teams from US and India in a Shark Tank-style pitch and live code demo.

Digital Marketing Editor

Developed creative for national campaigns, events, and customer marketing initiatives. Orchestrated a successful new business pitch into Amazon.com and wrote the winning pitch deck for a $1 million Microsoft RFP.

-Concepted and wrote copy for the Webby-nominated Volkswagen Group of America living case study
 for Microsoft Lync
-Wrote a humorous eBook on Marketing 101 for Windows app developers 
-Co-authored a white paper on the consumerization of IT for Microsoft
-Created campaigns and content for Microsoft CSS, Dynamics, EPG, MSDN, Office 365, Public Sector, SMB, Surface, Windows, Windows Azure, and more.
-Conjured up copy for video, direct mail, websites, and ads that reached millions of T-Mobile customers

Senior Copywriter

Write Brained Hare

Chief Idea Guy

Six8 Media

-Wrote and produced a full-length DVD for kids and teens featuring NFL-great Brett Favre
-Created a series of case studies for Microsoft COO Kevin Turner showcasing how SQL Server, SharePoint, .NET, SQL, Hyper-V, & BI are changing lives and businesses around the world
-Researched and wrote the brief for Microsoft SVP Andy Lees’ Worldwide Partners Conference keynote address video
-Authored a $1 million congressional funding proposal for Swedish Medical Center’s physical and IT security initiative 
-Produced a financial tips video for Seattle author Jill Keto that landed her a national appearance on FOX Morning Show

Principal/Writer+Producer

Integrated Talent LLC

Business Development Manager

CEO Narratives That Advance Business Strategies and Transform Leaders | Principal at The Storied Future| Host of The Storied Future Podcast

Stories have the power to transform you, your company, and the world. Yet, the most powerful stories are often the hardest to uncover. That's where I come in. Using the Atomic Storytelling™ framework, I unlock the potential energy in your life and career stories, and create a narrative that not only reflects your true self but also aligns with your professional journey, driving you and your audience toward an irresistible vision of the future—what I call Future Gravity.

Future Gravity May Be a Fit If You…
✅ Are navigating a transition (succession, exit, retirement)
✅ Want to build your influence online
✅ Have a story the world needs to hear
✅ Want to integrate who you are with what you do
✅ Want to build a different future
✅ Are tired of going it alone
✅ Are seeking to land a new role
✅ Want to launch something new
✅ Want to capture your legacy

What Future Gravity Can Do for You…
✅ Establish a differentiated thought leadership platform
✅ Earn trust in town halls, board meetings, and one-on-ones
✅ Transform your leadership
✅ Give the media a reason to interview you
✅ Build influence on social media
✅ Write the book or land the keynote
✅ Get sought out for the next job
✅ Make your purpose a reality

"Chris is a storyteller who unlocks the story of you. His deep curiosity and kindness opened up the aperture in my story, he helped me reveal myself to me. A most magical gift." Whitney Johnson, CEO, Disruption Advisors

“Most PR agencies are great for getting you on the road but don’t always go deep into who’s driving. Chris couldn’t be more different. He’ll put you behind the wheel of a storytelling Ferrari, crafted inch by inch to tell the most compelling story out there – yours.” Ali Winkle, CEO, Just Drive Media

Founder + Chief Narrative Strategist

The Storied Future helps brand, marketing, and PR leaders to spark conversation, build connection, and accelerate growth through strategic narratives and authentic human stories that move audiences to action.

Salesforce

Shaping Salesforce’s global campaign strategy to tell cohesive stories and guide customers through their journey.
- Building marketing frameworks that connect insights to creative, cross-channel narratives
- Leading alignment across product, brand, field, and creative teams to deliver consistent storytelling
- Designing audience-focused, AI-powered campaigns that resonate with customers and drive demand
- Creating team culture of innovation, accountability, and impact

Senior Director, Global Integrated Campaigns Strategy

THE REDMOND ACADEMY OF THEATRE ARTS

Pro bono marketing consultant and advisor to the board and Artistic & Executive Director.

Board Advisor and Marketing Consultant

Built, developed, and led the team responsible for global integrated marketing strategy and execution for Microsoft 365 Copilot—the generative AI tool transforming productivity at scale.
- Developed and launched the integrated marketing strategy and campaign architecture for Microsoft 365 Copilot, aligning cross-functional efforts across brand, content, product marketing, creative, and channel teams
- Built and operationalized cross-channel campaign and storytelling frameworks driving awareness, trial, and adoption
- Created scalable marketing playbooks and toolkits to support regional marketing, partner enablement, and campaign consistency
- Integrated internal and agency teams to deliver impactful, enterprise-ready campaigns that resonate from C-suite to end user
- Translated audience insights into actionable programs rooted in empathy, clarity, and measurable business impact

Director Integrated Marketing - Microsoft 365 Copilot

Simplicity Consulting

Consulting for Microsoft Global Demand Center Lifecycle and Integrated Marketing Programs. 
Building audience insights and storytelling strategy in partnership with Program Leads, Content Strategists, Brand Strategists, Product Marketing, Market Research, Integrated Marketers, and Marketing channel leads.
Developing user personas, customer journeys, storytelling frameworks, and integrated marketing guidance for global programs and campaigns.

Marketing Consultant to Microsoft - Audience Insights and Brand Storytelling 

Bolt

Led integrated marketing and paid media strategy and execution plans across Bolt's portfolio of products and audiences to deliver marketing KPIs for brand consideration and marketing impact on pipeline. 
Built, managed, mentored, and developed a fantastic team of integrated marketing and paid media professionals. 
Delivered high impact cross-channel campaigns partnering with product marketing, sales, content strategy, web marketing, lifecycle marketing, communications and events, and customer experience and success teams.

Director of Integrated Marketing and Advertising

Responsible for leading a team of content strategists building content strategy for Microsoft 365, Microsoft Security, and Azure.

Content Strategy Group Manager 

Led web marketing strategy for Microsoft Teams across consumer and commercial audiences globally to drive compelling online customer experiences that delivered Teams business impact through improved audience perception, increased brand consideration, new customer sign ups, and purchases. 
Owned bi-weekly, monthly, and quarterly measurement, review, testing, optimization, and exec communication process to maximize the impact of web traffic that had increased tenfold during the early stages of the COVID-19 pandemic.   
Partnered with product marketing, content strategy, advertising, lifecycle programs, social, and customer experience and engagement teams to deliver a cross-channel, full-funnel customer experience.

Web Marketing Lead - Microsoft Teams 

Built an internal team and supporting vendor team of integrated marketers to deliver full-funnel brand and performance campaigns that increased positive customer perception of Microsoft by 20% and contributed to down funnel business performance with engaged contacts, marketing qualified leads and sales opportunities. 
Led integrated marketing strategy, execution planning, measurement, and optimization for cross-company, cross-discipline, cross-channel Commercial COVID-19 response campaign delivering hundreds of thousands of customer engagements globally. 
Partnered with product marketing, research and analytics, brand strategy, content strategy, web marketing, social, lifecycle marketing, brand partnerships, and the creative studio to build customer-focused, insights-based, actionable, and optimized campaign frameworks.

Integrated Marketing Communications Group Manager

Led content strategy and development for Security & Compliance, Microsoft 365 Enterprise and Microsoft Surface global demand and lifecycle engagement programs.
Drove content innovation with new content approaches and storytelling techniques across custom content partnerships, video and audio. 
Partnered with lifecycle program leads, web marketing, research, analytics, paid media, social, and events teams to deliver cross-channel content strategies across the full customer journey.

Responsible for global advertising across Microsoft Cloud, Microsoft Office 365 and Microsoft Surface, covering TV, out of home, print, social, digital advertising, content strategy, web strategy and custom content media partnerships. 
Built creative strategy, customer journeys and execution plans for global advertising to land integrated brand campaigns grounded in compelling, research-backed stories and creating high impact results, including 20+ point increases in brand perceptions across audiences. 
Developed and optimized digital customer experiences based on behavioral analytics and perception-based measurement and in partnership with central market research, segment, and product marketing teams. 
Developed high impact and award winning content partnerships with top-tier publications including The
Economist, The Atlantic, WSJ, CIO.com, WIRED, and CBS.

Senior Global Advertising Manager

Responsible for managing a fantastic team of 4 to create integrated marketing communications campaigns for:
*Microsoft Office Division 
*Small and Medium Business 
*Partner 
*Citizenship

Marketing Communications Team Lead

I am responsible for managing integrated marketing communications across many different business units within the Microsoft commercial (B2B) business, including:
*Cloud
*Windows
*Microsoft Office (desktop and server)
*Microsoft Dynamics
*Mid Sized Business
*Enterprise Business
In this role, I am responsible for building the full communications mix from advertising and PR through online marketing and social media to lead generating telemarketing activities based on business and marketing objectives. 
For my campaigns, I own the agency relationships, briefing process and ongoing management of multiple agencies to deliver integrated plans. 
I have responsibility for managing campaign budgets as well as defining measurement and learnings plans and effectively reporting back to internal stakeholders on results and implementing optimisations.

Marketing Communications Manager

PricewaterhouseCoopers

Sales and Marketing Executive

I’m a marketing leader passionate about shaping how brands connect with people - through storytelling that resonates, strategies that scale, and teams that thrive. My career has spanned two decades of building integrated marketing teams and programs for some of the most iconic technology brands, with a focus on turning insights into narratives and creativity into measurable business growth.

I’ve led marketing for breakthrough innovations like Microsoft 365 Copilot, designing frameworks that brought generative AI to commercial audiences in a way that felt both human and transformational. I love the challenge of building systems where creativity, strategy, and data come together.

What drives me is more than metrics. It’s the belief that great marketing is equal parts art and empathy - that the strongest brands are built when we listen deeply, collaborate widely, and lead with curiosity and integrity.

I’m energized by leading at the intersection of narrative, innovation, and customer experience - and by helping teams and businesses grow in ways that matter.

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Chris Hare

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