Chris Hare

The Storied Future

The Storied Future podcast provides the knowledge and inspiration C-Suite leaders need to bend the future to their will. We interview experts, innovators, and purpose-driven leaders who have harnessed the power of strategic narrative to align everyone from the buyer to the boardroom around a shared vision of tomorrow.

Storied guests include:

Bracken Darrell, CEO of Logitech 

Heather Dowdy, Child of Deaf Adults and Director of Product Accessibility at Netflix

Mark Stouse, CEO at Proof Analytics, Former CMO at Honeywell Aerospace

Rishi Dave, Expert Partner in B2B Marketing, Bain & Company

Pete Sauerborn, Chairman and CEO, FTD

Ebbie Parsons, Managing Partner, Yardstick Management

Mary Shea, Co-CEO of Mediafly, former Principal Analyst at Forrester 

Jake Wood, Co-Founder at Team Rubicon, CEO at Groundswell

Erica Brinker, Chief Commercial Officer, Array Technologies, Former CMO at Honeywell

Aaron Mitchell, Architect of the Netflix 2% Pledge of $100 Million into Black-owned Banks

Jamie Cleghorn, Senior Partner, Bain & Company 

Kyle Arteaga, CEO, Bulleit Group

Host of The Storied Future Podcast

Chris Hare is a narrative advisor and coach for conscious CEOs, founders, and executives. He helps high-performing leaders navigate the transition from ownership to exit by unlocking the power of their stories in a way that enables them to uncover their why, travel through uncertainty, create what's next, and find purpose beyond profit. 

Chris also helps mid-market founders and CEOs increase company value through strategic narratives that enable them to successfully navigate transactions, transitions, and transformations | Sell-side pitch decks, coaching, and storytelling for M&A | Corporate narratives to align board to buyer around a new future in a way that makes the business strategy a reality | M&A alignment, digital transformation, channel conflict

Chris's storied impact:

-Building a strategic narrative for a mid-market paint distributor that's transforming their company from the boardroom to the frontlines

-Crafting the FY25 Microsoft AI for Energy Industry narrative pitch deck

-Creating a strategy and campaign designed to shift a narrative for an $XXX billion division of a $1 trillion company

-Architecting a strategic narrative for GoDaddy that aligned everyone from COO, CCO, CBO, CMO, VP of Comms, and the brand team around a customer-first vision of the future. Then created a data storytelling platform to help them bring this vision to life. 

“I won’t pursue any strategy in the future without having the narrative clearly identified, like we've done with The Storied Future.” Andrew Walsh, CEO, Applicate Commerce

“Chris and his team helped us craft a powerful strategic narrative that captured the spirit of the millions of everyday  entrepreneurs that GoDaddy serves.” Karen Tillman, CCO

Founder, Executive Narrative Advisor

Experience the power of Atomic Storytelling and discover how this proven framework has helped founders, CEOs and GTM leaders at mid-market companies and tech giants like Amazon and Microsoft to shift the future.

If you want to find and tell the story that will get you in the right room, increase the impact of your go-to-market strategy, close your next round of funding, transform your leadership, or unlock your purpose, this talk is for you. You’ll learn what Atomic Stories are, where you can find them, and how you can use them to create and fuel your Narrative FlywheelTM. You’ll also feel the difference this approach can make as you experience stories from leaders at Logitech, TOPGUN, NASA, Netflix, Amazon, and more.

Keynote Speaker - Atomic Storytelling

Mixing Board

Mixing Board is a community of communications and brand marketing leaders that share knowledge with each other and organizations that can benefit from accessing members’ expertise.

Member

The Outlier Project

The Bar X Project

Chief Storyteller (Pro Bono)

Microsoft

I led content marketing for two global engagement programs, co-owning customer journey and overseeing content audit, content strategy and content creation for delivery across the marketing funnel.

Senior Product Marketing Manager

Built a global marketing campaign—How to Crush Your Sales Quota—with 50+ connected assets designed to entice enterprise VPs of sales down the funnel and into nurture. Managed agency of record, content strategy, creative, budget, interviews with industry thought leaders, and site dev. Wrote copy on all three campaign sites and pre-roll videos, including a women's crew video that generated over 1.2MM views and 800 shares on Facebook. Signed and managed Motofish Images to create original sport photography and video. Created a library of assets to help bring the new Dynamics brand story to life.

Senior Content Marketing Manager

Amazon Services

Built a content marketing framework to discover and produce small business stories at scale. Drove execution from prototype, to framework construction, to scaling and production of 25+ interviews in less than 3 months—for ~$3K a piece. Constructed a content matrix to meta-tag all interview content across 45 dimensions, enabling the production of up to 75 individual content pieces from one interview.   

Produced an Amazon Services brand anthem video, weaving all five products into one story, and created a to-customer campaign delivered via the home page of Amazon as well as through email and social. Resulted in 250MM+ impressions. 

Won the 2014 NA Seller Services Hackathon by creating an innovative new way to use mobile and social to add unique selection to the marketplace. Competed against 20+ teams from US and India in a Shark Tank-style pitch and live code demo.

Digital Marketing Editor

Developed creative for national campaigns, events, and customer marketing initiatives. Orchestrated a successful new business pitch into Amazon.com and wrote the winning pitch deck for a $1 million Microsoft RFP.

-Concepted and wrote copy for the Webby-nominated Volkswagen Group of America living case study
 for Microsoft Lync
-Wrote a humorous eBook on Marketing 101 for Windows app developers 
-Co-authored a white paper on the consumerization of IT for Microsoft
-Created campaigns and content for Microsoft CSS, Dynamics, EPG, MSDN, Office 365, Public Sector, SMB, Surface, Windows, Windows Azure, and more.
-Conjured up copy for video, direct mail, websites, and ads that reached millions of T-Mobile customers

Senior Copywriter

Write Brained Hare

Chief Idea Guy

Six8 Media

-Wrote and produced a full-length DVD for kids and teens featuring NFL-great Brett Favre
-Created a series of case studies for Microsoft COO Kevin Turner showcasing how SQL Server, SharePoint, .NET, SQL, Hyper-V, & BI are changing lives and businesses around the world
-Researched and wrote the brief for Microsoft SVP Andy Lees’ Worldwide Partners Conference keynote address video
-Authored a $1 million congressional funding proposal for Swedish Medical Center’s physical and IT security initiative 
-Produced a financial tips video for Seattle author Jill Keto that landed her a national appearance on FOX Morning Show

Principal/Writer+Producer

Integrated Talent LLC

Business Development Manager

CEO Narratives That Advance Business Strategies and Transform Leaders | Principal at The Storied Future| Host of The Storied Future Podcast

Stories have the power to transform you, your company, and the world. Yet, the most powerful stories are often the hardest to uncover. That's where I come in. Using the Atomic Storytelling™ framework, I unlock the potential energy in your life and career stories, and create a narrative that not only reflects your true self but also aligns with your professional journey, driving you and your audience toward an irresistible vision of the future—what I call Future Gravity.

Future Gravity May Be a Fit If You…
✅ Are navigating a transition (succession, exit, retirement)
✅ Want to build your influence online
✅ Have a story the world needs to hear
✅ Want to integrate who you are with what you do
✅ Want to build a different future
✅ Are tired of going it alone
✅ Are seeking to land a new role
✅ Want to launch something new
✅ Want to capture your legacy

What Future Gravity Can Do for You…
✅ Establish a differentiated thought leadership platform
✅ Earn trust in town halls, board meetings, and one-on-ones
✅ Transform your leadership
✅ Give the media a reason to interview you
✅ Build influence on social media
✅ Write the book or land the keynote
✅ Get sought out for the next job
✅ Make your purpose a reality

"Chris is a storyteller who unlocks the story of you. His deep curiosity and kindness opened up the aperture in my story, he helped me reveal myself to me. A most magical gift." Whitney Johnson, CEO, Disruption Advisors

“Most PR agencies are great for getting you on the road but don’t always go deep into who’s driving. Chris couldn’t be more different. He’ll put you behind the wheel of a storytelling Ferrari, crafted inch by inch to tell the most compelling story out there – yours.” Ali Winkle, CEO, Just Drive Media

Founder + Chief Narrative Strategist

The Storied Future helps brand, marketing, and PR leaders to spark conversation, build connection, and accelerate growth through strategic narratives and authentic human stories that move audiences to action.

Absolute Mortgage a division of Finance of America Mortgage LLC - NMLS-1071

•	Manage, mentor and coach direct reports. Ensure they have all the tools and support they need to succeed in their roles.
•	Collaborate with top producing Mortgage Advisors, learn their business and competitive landscape and create Marketing Action Plans to help increase their volume.
•	Keep current with marketing trends that impact our business and adjust marketing strategy accordingly.
•	Point of contact for all Mortgage Advisors, communicating any updates to new marketing materials and tools, compliance, social media, events and websites.
•	Onboard and train new Mortgage Advisors in the 2X CRM and other platforms. Provide first day marketing tools to get them acclimated.
•	Organize and lead company events. Ensure event team is on task and understands their role. Create marketing materials and content for event to engage audience and fill seats.
•	Make sure all print, digital, social media and other marketing materials are compliant. Communicate any compliance updates to all advisors.
•	Create and manage various guidelines and playbooks that included but not limited to brand, training, best practices.

Marketing Project Manager

glassybaby

•	Collaborated with marketing team and other internal stakeholders to determine monthly campaign focus and cadence. 

•	Established and created weekly social calendar to external agency, set priorities, tracked progress of campaigns and reprioritized based off results.

•	Developed efficient workflows for the marketing team to drive deliverables and manage timelines and tasks for multiple projects.

•	Monitored project traffic and status of assets related to upcoming campaigns and promotions for all channels.

•	Managed email marketing flow for existing customer campaigns, leveraging customers profiles to deliver relevant and timely communications to trigger sales. 

•	Coordinated ongoing web prioritization with digital marketing team to ensure tight operational delivery for the web properties.

Project Manager

Museum of Pop Culture (MoPOP)

•	Executed and launched new brand from EMP to MoPOP for all marketing materials and signage.
•	Managed and expedited workflow for design, copy, video and photography teams.
•	Proactively developed and managed production schedule ensuring adequate lead-time and forecasting.
•	Liaison between design team and internal/external departments
•	Managed project budget. Reviewed and reconciled invoices.
•	Determined most cost-effective production method to meet quality, turnaround and budget parameters.
•	Requested estimates, reviewed vendor bids and awarded jobs. Prepared project cost estimates and final reports.

Project/Production Manager

Boeing

•	Assigned and managed simple to complex projects for creative team for short and long term projects with multiple deliverables.
•	Provided tactical and strategic input that improved team cohesion, collaboration and ability to achieve goals.
•	Created estimates and detailed schedules, documented and communicated scope changes; obtained client approval as needed.
•	Monitored and reported team workload and adjusted as needed.
•	Ensured creative briefs, estimates, project plans, schedules, and budgets were complete.
•	Track and report on actual to-date expenditures against estimates. 
•	Evolved the traffic and project coordination process to meet internal client and team needs.
•	Lead lessons-learned team meetings and drove improvements to the process organizationally.

AT&T

•	Supported various segments of the Marketing department as it pertains to promotional materials. 
•	Worked with research and creative teams to prepare customer-facing materials used by a sales team to communicate product value story for print, online, mobile and direct marketing products for small and medium-sized businesses.
•	Partnered with copywriters, collateral managers and designers to manage and update existing sales collateral material. 
•	Managed project workflows, due-date bench-marks and objectives. 
•	Supported ad-hoc collateral requests, maintaining and cataloging research data. 
•	Posted electronic files to internal storage and file delivery systems. 
•	Worked with key advertisers on the development of creative for direct mail campaigns and ensures direct mail orders are placed in a timely and accurate manner.

Group Health Cooperative

•	Partnered with Marketing Manager, writers and designers to design and deploy multiple email campaigns sent to subscribers using Campaigner or MailChimp.
•	Analyzed data and evaluated effectiveness. Reported stats to Marketing Manager, discussed methods to improve CTR.
•	Collaborated with marketing and web development teams to build content for internal web design and communications.
•	Lead the marketing team in creating member facing communications that include print, screen-savers and kiosks.
•	Supported advertising and marketing communication objectives for other organizational areas to implement and communicate to the public audiences.

Email Marketing Project Manager

World Vision

• Collaborate weekly with marketing team to determine new projects. Meet with client to review project expectations and needs.
• Create briefs and schedule a kick-off meeting with editorial, design and production team to review client needs and schedule. 
• Manage multiple projects and ensure timelines are being met. Work with the client and marketing team to adjust deadlines when necessary.
• Attend weekly traffic meeting to review status of currently projects and discuss any outstanding tasks or challenges associated with projects.
• Build and manage client relationships and ensure client needs are being met. Regularly provide client with status updates.

Account Manager

Premera Blue Cross

•	Identified client needs for executing marketing collateral and web content related to federal mandates, yearly renewals, rebranding and other necessary updates.
•	Developed and presented creative briefs to editorial and design teams. Kept the teams on schedule to ensure legal, production and go to market timelines were met.
•	Point person for NCQA the implementation of member rights and responsibilities enforced by the Federal Healthcare Reform.
•	Worked with Corporate Communications team to ensure all marketing materials were posted on company website and web pages included accurate content for launch dates.

Internal Marketing Consultant

Aflac

• Assigned by AFLAC State Office to retain and rebuild relationships with current inactive accounts.
• Proactively approached all inactive accounts, schedule enrollments and assist policyholders with claims, review current policies, upgrade and/or cancel policies as necessary. 
• Serviced current lapsed, voided and/or cancelled accounts with the intent to reactivate. 
• Seek and opened new business with groups and individuals.
• Kept current on policy upgrades, presented new product upgrades to large groups and individual clients.

Regional Account Manager

T-Mobile

• Collaborated with internal clients to identify needs, messaging, execution and deliverables for retail campaigns. 

• Developed and presented brief and worked with external creative agencies and production vendors to ensure creative represented brand relevance and included the latest trends.

• Partnered with production teams to ensure collateral consisted of the appropriate materials, timely launch and within budget.

• Intricate part of launching the T-Mobile Playground stores related to design, materials, store launch, floor plan and messaging.

• Evaluated all aspects of campaign execution and developed strategies for improvement for future campaigns.

• Created and managed floor set guidelines to the field which included placement of current promotions and accessories to maximize the most return on investment.

• Conducted visits to local stores to ensure collateral was consistently placed and deployed broad communication through company Intranet relative to all Playground Stores nationwide.

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Chris Hare

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