Secret Sessions

Secret Sessions started as a YouTube channel featuring 100s of artists, from Bastille to Kacey Musgraves and Ben Howard. This grew into a live event that took artists like Arlo Parks and Mahalia to venues such as Soho Farmhouse and The H.Club.

We now focus on developing the next wave of talent through Artist Development programs and coaching.

Founder

The F List for Music

The F-List helps female and gender minority musicians overcome structural barriers by facilitating training and profile and professional opportunities.

The brainchild of equality and diversity campaigner Vick Bain, The F-List is an online resource that lists artists, bands, songwriters and composers who identify as female. Initially uploaded as a sprawling online spreadsheet, Bain has re-launched it as a fully searchable, not-for-profit website. 

The aim of the directory is to improve representation of women at all levels of the industry – from session musicians and arrangers, to producers and festival headliners. The initiative has already gained support from partners such as SWIM (Scottish Women Inventing Music) and Independent Venue Week and ambassadors such as Be Charlotte.

Director 

Creator Business School

We help musicians build and monetise their fanbase by building profitable businesses using a creator ecosystem.

Founder 

SUBTVU LTD

Head Of Music

GIRLS TO THE FRONT

In 2019 just 20% of the artists signed to record labels and 14% signed to publishers were women. This industry does not do enough to support the growth of female artists, and we are committed to changing this narrative – giving artists the tools they need to remain independent and ultimately building a fairer and more inclusive industry for all.

Founder/CEO

This Here

Working on Cultural Influencer strategy for The North Face.

Creative Director 

Startup Leadership Program

The Startup Leadership Program is a highly selective, world-class training program for outstanding founders, leaders, and innovators. SLP Fellows have founded 1,100+ successful startups & raised more than $600M in funding.

Fellow

Instrumental.

Responsible for developing Instrumental's business model of profitably providing content strategy for 3rd parties including brands, advertisers, media companies and any other businesses looking to promote their products and services to the Instrumental's connected audience.

I was leading the team pitching/winning content commissions and developing the Instrumental network through attracting new artists/creators/channel owners into exclusive and non-exclusive partnerships with the business.

Creative Director

I was brought in to PopShack, to build and grow their video Output and music influencer network. 
I grew their YouTube channel from the ground up working with mainstream and YouTube artists. 
I was responsible for working with brands and partners to develop influencer marketing strategies and creative video output for these projects. I managed production teams and network of influencers.

Head of Visual Programming

BalconyTV

BalconyTV is a leading daily online viral music show that features bands, musicians and other variety acts on balconies around the world.
I was brought into to manage full production of the London Balcony, this role involved finding the location, assembling a team of camera operators, sound, presenters. For over a year we produced and uploaded 7 shows a week (one every day!) with artists such as Ed Sheeran, Jessie J, Beardyman and many more.

Executive Director

Video Box

Video-Box is an online video production company specialising in music and fashion content.
Video-Box focusses on growing online audiences through creating high quality content people want to watch and share. With 20 million hits, 2 leading music channels and a wealth of happy clients Video-Box promises to deliver a high quality video campaigns from concept to completion.

Clients include: Burberry, Nintendo, Lucozade, Ben Sherman, Paul Smith, Warner, Universal...

Hey 👋 I'm Harriet JW. In 10 years I’ve built a YouTube Channel to 10M views, launched a Top3 iTunes Podcast and drove 100M+ views for me and my clients. 

→ Here’s the big shift: 
After years of chasing views and numbers, I realized it wasn’t leading to meaningful growth or revenue. 

If you’ve had enough of quick-win tactics that focus only on vanity metrics, I’m here to help. I work with creative brands that want sustainable growth and real results—businesses that need a system for attracting, nurturing, and converting clients in a way that feels seamless.

This isn’t coaching; it’s a strategic partnership designed to build a scalable, growth-focused sales system that delivers authentic connections and measurable growth. 

I work with creative businesses to implement a complete sales and growth ecosystem—automated and optimized, so you can drive revenue without exhausting your time or energy.

Here’s how we make it happen:

→ Sales Strategy Deep Dive: We start with a strategic session to identify your growth goals, what’s working, and the high-impact changes that can drive revenue.

→ Modern Marketing:  Using my 3 Pillar Playbook will make sure your marketing message is watertight and reaching the right people.

→ Custom Sales & Growth Framework: We design a growth strategy that aligns your brand with a seamless lead-nurturing process—targeting, converting, and retaining clients with a method that resonates with your audience.

→ Automated Growth Ecosystem: I install a system that guides leads from first interaction to loyal client, creating a reliable pathway for consistent, scalable growth.

With continuous optimization, check-ins, and dedicated support, you’ll gain a growth engine that operates in the background, converting interest into revenue while you focus on what truly matters.

This is my passion.  I know what’s possible when creative businesses embrace a growth strategy that aligns with their values and drives results, and I’m here to make it happen for you. 

Ready to go from overwhelmed to growth-focused? Let’s connect.

DM me or email Harriet@HarrietJW.com to learn more.

Harriet Jordan-Wrench

Christopher Wieduwilt

Helping 35k+ music pros use AI to produce faster, market smarter, and monetize their art (aimusicpreneur.com).

By age 23, I had toured the US coast-to-coast and racked up 500,000+ plays on Myspace. I was living the dream.

Then, the platform crashed:And I lost my entire fanbase overnight.

I hit rock bottom.

So, I decided to pivot. 

→ I spent the next decade mastering Product Strategy.
→ I scaled a food startup from 0 to 150K/month.
→ I built B2B platforms for Lufthansa and trained teams at Porsche.
→ I even helped my Mom sell 150,000 books.

But, I never stopped thinking about music. 

And I had a hypothesis.I believed that technology wasn't the enemy of the artist. 

I believed AI was the catalyst musicians needed to turn their craft into a scalable business. 

By leveraging AI for both production and promotion, I saw a way for artists to reclaim 15+ hours a week, time they could use to grow their revenue rather than just maintaining their workflow.

So, I founded The AI Musicpreneur.The results have been incredible.In a short time, I’ve built the #1 independent resource for AI in music.

My results:
→ 35,000+ music pros reading my monthly insights
→ Over 200,000+ professionals helped with AI tools
→ $70,000+ revenue driven for partners (e.g. Waves, Neural Frames) in the last 12 months
→ Trusted by industry leaders like Warner Music, AWAL, Believe, Songtradr and more

I now spend my time bridging the gap between music and tech. 

Here is how I can help you:

1. SCALE YOUR AI MUSIC TOOL: 

I help AI music companies get in front of musicians, producers, and industry leaders who are actively looking for solutions. 

I have driven over $70,000 in revenue for my partners in the last year alone.

Partners include: Neural Frames, Waves, Lalal.ai, AudioCipher, and more.

→ Advertise with me: https://www.passionfroot.me/ai-musicpreneur

2. BOOK ME AS A SPEAKER:

Most AI talks leave attendees confused with theory and hype. 

I show them what buttons to press.

I provide keynotes, panels, and workshops that give attendees practical systems for production and promotion they can use on Monday morning.

I have spoken at premier events including:
🇩🇪 GEMA x WISE AI Music Summit
🇪🇸 BIME Music Conference
🇧🇪 Wallifornia Music + Tech
🇺🇸 NFT.NYC

→ Inquire for dates: https://www.aimusicpreneur.com/book-me-as-a-speaker-ai-music/

3. THE AI FANBASE BUILDER:For artists: 

I teach you how to use AI to tell your story and build a loyal fanbase without losing your soul.

→ Start learning: https://ai-fanbase-builder-0ab2uub.gamma.site/

Email: chris.wieduwilt@aimusicpreneur.com

Web: https://www.aimusicpreneur.com

🎵 I wish  #NFTs existed 10 - 15 years ago.

I have practically been a music nerd for all my life. 

I used to play in various bands and as a solo artist as well as worked for record labels, organized festivals & managed up and coming artists.

I consider this experience very precious and am thankful for the opportunities I received.

I got to play in Los Angeles on Sunset Boulevard and toured the entire US.

Ranked up over half a million plays on Myspace (Yes, Myspace did exist back then)

Got featured in the biggest Rock/ Metal magazine in China.

And was on German TV.

Why am I telling you this?

It sounds like that could pay the bills right?

It didn't. AT ALL. It was a +- business.

Independent artists without much representation have it hard. 

Music piracy did not help at the beginning of the century.

And the model of streaming pays independent artists unfairly.

Along came COVID and seriously threatened live music and musicians.

Music NFTs taking off (in the next few years) feels like a resurrection for the music industry to me.
 
🎸 For independent artists NFTs could provide an opportunity to connect with fans in unique ways.

NFTs are not a get-rich-quick scheme, it needs work, but it could enable artists to make a better living than now.

You don't need millions of streams on Spotify, but maybe only a few hundred devoted fans that invest in your journey and see you grow.

💿 Record labels, publishing agencies & more can use NFTs to offer new experiences to music lovers.
At the same time creating new income streams could also mean that more investments go into up and coming artists long-term.

It puts a little bit of the power back into the hands of the music industry.

I've seen artists disappear over the years because they ran out of fuel at some point (financial wise).

Wouldn't it be great to experience live music and at the same time know that the artists performing can provide for themselves and their family?

Let's create your future together.

Christopher Wieduwilt (The AI Musicpreneur)

BREAKING: Udio strikes AI licensing deal with Merlin, representing indie labels in 70+ countries and 15% of global music:

Merlin now licenses music to Udio for AI training.

Here's why this matters:
↳ Merlin represents indie labels in 70+ countries.
↳ They control 15% of global recorded music sales.

The deal structure:

→ Artists choose to participate
→ Labels get paid for their music
→ Compensation flows back to creators
→ Terms protect "human artistry"

This follows Udio's settlements with:
↳ Universal Music Group (October)
↳ Warner Music Group (November)

Both majors dropped their lawsuits.
Now they have licensing deals instead.

Merlin CEO Charlie Lexton said it best:
↳ "We work with partners who respect artists."

Udio CEO Andrew Sanchez added:
↳ "Independent artists are the driving force."

The shift is clear:

From courtroom battles:
↳ To commercial partnerships.

Udio is also hiring.
A Head of Artist Partnerships role.
Based in LA or New York.

For Merlin, this follows their ElevenLabs deal.

Another AI music licensing agreement.

The indie music world is choosing consent over conflict.

Do you think AI licensing deals protect artists, or just delay bigger problems?

♻️ REPOST to inform your network

Never miss any AI music news:
1. Scroll to the top
2. Click on ""View my newsletter""
3. Join 2k+ music pros to get ahead."

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