Elements Marketing Ltd

SaaS Copywriter and Messaging Consultant

Mockuuups Studio

I’ve been consulting with Mockuuups for several years with results like... 👇

- 300% increase in organic traffic.
- 43% increase in landing page conversions. 🤑
- 8K+ leads from comparison landing pages.
- High-converting pricing page (ask me about it)
- Dialed in conversion, retention, and product email sequences.

Conversion copywriter and consultant

Hustle Fund

Hustle Fund Newsletter

Are you a SaaS company trying to plant your flag in a crowded category?

I partner with SaaS companies to sharpen their website messaging, write SEO content that drives sign-ups, and create emails that activate and convert.

Clients include MEDDICC, VEED, BrightLocal, Mailmeteor, and 20+ more.

Recent client wins:

- BrightLocal worked with me to sharpen their messaging on their homepage and solution pages, resulting in a 15-20% increase in product sign-ups.

- Mockuuups Studio hired me to create SEO comparison pages, leading to 8,000 new sign-ups and counting.

- MEDDICC hired me to revamp their homepage to communicate the value of their full product suite.

- VEED hired me to help launch their first B2B landing page and revamp their use case pages.

I could go on…

If you’re a SaaS company looking to create landing pages, content, emails, and sales collateral to impact the bottom line, book a call or email me at harry[at]elementscopy.com, and let’s talk.

Harry Lawson

SS Communications

A boutique proprietary-based venture that mainly revolves around content writing, strategy, brand storytelling and content marketing services for the AEC industry. We mainly work in the niches of real estate, architecture, travel, technology, lifestyle and e-commerce.

Have helped over 70+ brands, architects and designers in their project-based articles & storytelling to create a viable digital presence for their studios/firms.

Founder & Editor

Kaarwan

- Course Creation and Execution for the 4-Week 'Architectural Writing and Building a Sustainable Career: Accelerator Bootcamp' in collaboration with Kaarwaan
- Course Creation and Execution for 25+ Editions of Kaarwan’s Architectural Journalism one-day workshop. 
- Curating and handling 25+ workshop-oriented activities in collaboration with the Kaarwan team. 
- Hosted the previous session in Oct 2022 with monthly recurring sessions in line for 2022-23.

Instructor - Architectural Journalist

Talati and Partners LLP - India

Talati and Partners is a 6-decade-old premier and award-winning firm based out of Mumbai, India. 
My work delves into the niches of content writing, ideation, content curation, strategy, and execution for digital and print activities across mediums.

- Worked with the senior management team to develop an integrated marketing and communications plan for our projects, establishing key rhythms and proactive elements with colleagues in the business development team to manage across all parts of digital presence. 
- Worked with core design heads and teams across the companies to produce content for web and social feeds
- Manage our campaigns with internal teams, press, and media to deliver high-profile coverage of project openings and evergreen content that demonstrates thought leadership
- Manage the annual calendar of entries to design awards and industry events
- Work with the senior management team to plan broader advocacy activities – including articles, blogs, social feeds, conferences, and trade shows. 
- Undertake a process of continuous monitoring and evaluation
- Reporting regularly to the senior management team and making recommendations for future action

Media And Communications Manager

Yarns of the East

At Yarns of the East, a dynamic brand championing the rich textile heritage of the East, I have the privilege to:

📝 Craft Engaging Content: Develop and execute content strategies that weave narratives and evoke emotions, bridging the past with the contemporary scene, for the company's website, public relations, and personal branding campaigns.
💡 Strategic Branding: Spearhead branding efforts by aligning content across platforms ensuring consistency, resonance, and growth. From website narratives to social media posts, I ensure our brand story is told vividly and authentically.
🌐 Digital Presence Enhancement: Curate and manage the brand's digital footprint across LinkedIn, Instagram, and other channels. Continuously evolve our strategies to resonate with our audience, ensuring we not only showcase our products but also the stories behind them.

Content Strategist and Design Writer 

Indian Institute of Art and Design

Work revolves around creating SEO friendly and well- researched content for articles, blog, write-ups mainly related to Architectural theory.

Architectural Writer

Design Perspective India

-Contributing Writer and Content Curator for Social Media Activities as well as Event Ideation for DP Talks 2021. 
-Handling the Social Media Content across all handles.

Contributing Writer

Festival Of Architecture And Interior Designing

-Contributing Writer and Content Curator for Social Media Activities as well as Event Ideation for FOAID Virtual Week 2020 - Winter Edition, Design Perspective Dialogues - PAN India 2021 and FOAID 2021 - Delhi Edition
- Handling the Social Media Written Content across various handles. 
- Ideating Brand Proposals and Emcee's script for annual events 
- Crafting Elevator Pitches
- Heading the Content for various events, talks, webinars, Iive sessions and workshops
- Research and curatorial work on Rajasthan Architecture Festival (RAF) in association with Indian Institute Of Architects (IIA).

Contributing Writer & Research Associate

Helping architectural based studios, firms, agencies, services etc to use Instagram, Linkedin, Facebook, & Twitter & grow their business & startups.

Social Media Manager

ParametricArchitecture

- Contributing Writer and SEO Editor for Blogs, Articles, Social Media Handles (Instagram & LinkedIn), Event Documentation & Research. 

- Works have an emphasise in the nuances of Parametric and Computational Design Methods.

Design Writer

Indiantelevision.com

Worked as a Research Associate for the ADM (Architecture, Design & more…) summit 2021 with Architectural Journalist/ Curator Apurva Bose Dutta & Animationxpress, a part of the Indiantelevision.com group.

Research Associate/ Consultant

📍As an Architect + Writer,  I have helped global AEC brands, studios, real estate developers, BIM-based providers, institutes & organizations to achieve their milestones through strategised content. 

📍 Over 1000+ published works, 60+ diverse AEC industry clientele

👉🏻 Helped over 70+ Architects, Developers, Key Leaders, Decision-Makers, and AD100 designers with their project-based storytelling to create a viable digital presence. 

A few collaborations include key design firms like Talati & Partners, premier brands like Jaipur Rugs, and leading real estate developers

 👉🏻 Specialize in working with luxury brands, digital and research-led ventures, AEC-based tech-led companies in BIM, 3D plug-ins, Artificial Intelligence, & Machine Learning as their storyteller to reach the target audience through content that connects and converts.

 👉🏻 As an Architect in the field of AEC Marketing, I observed in the early stages that there is a viable gap between the designers & end clients, which led to a mission to fill this gap through words. 

👉🏻 I have contributed to various platforms and brands, national & international like Cocoon Rugs, FOAID (Festival of Architecture & Interior Design), ParametricArchitecture (Turkey), Stonex Marble, Pidilite - Roff, and Dr Fixit, Stonelam Laminam, Adani Airports, Bonito Designs, Homelane, McDonald's, Thrillophilia, La Polo International, ArchitectureIdeas, Architecturestyles, & more...

👉🏻 I regularly take part in podcasts, interviews, and dialogues. Collaborated with Monocle 24: The Urbanist, Annual NASA Convention'23, Sara Kolata, The Creative Insider, f.y.i arch, Bombay Times

👉🏻 Mentored budding designers through Advance Bootcamp on Architectural Journalism and Networking through master classes with ArchitectureChat, Kaarwan & f.y.i arch


📍 How can I help you?

1. Write in-depth and SEO-enhanced blog posts and articles that can drive traffic, turning visitors into customers.

2. Write project/product descriptions and product listings that are woven into your design philosophy to narrate stories and inform your end clients better (From a design writer's perspective)

3. Help you create written-content as per your goals and execute it

4. Research, Ideation and Curation for your design events that stand apart

5. Crisp and clear social media copies that effectively tell your brand story

6. A tailor-made approach that showcases your ethos through authenticity 



To get in touch, drop a text or use this email - 📧 sailisawantt08@gmail.com

Happy to be the words for your brands ♥️

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Saili Sawantt

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