Elements Marketing Ltd

SaaS Copywriter and Messaging Consultant

Mockuuups Studio

I’ve been consulting with Mockuuups for several years with results like... 👇

- 300% increase in organic traffic.
- 43% increase in landing page conversions. 🤑
- 8K+ leads from comparison landing pages.
- High-converting pricing page (ask me about it)
- Dialed in conversion, retention, and product email sequences.

Conversion copywriter and consultant

Hustle Fund

Hustle Fund Newsletter

Are you a SaaS company trying to plant your flag in a crowded category?

I partner with SaaS companies to sharpen their website messaging, write SEO content that drives sign-ups, and create emails that activate and convert.

Clients include MEDDICC, VEED, BrightLocal, Mailmeteor, and 20+ more.

Recent client wins:

- BrightLocal worked with me to sharpen their messaging on their homepage and solution pages, resulting in a 15-20% increase in product sign-ups.

- Mockuuups Studio hired me to create SEO comparison pages, leading to 8,000 new sign-ups and counting.

- MEDDICC hired me to revamp their homepage to communicate the value of their full product suite.

- VEED hired me to help launch their first B2B landing page and revamp their use case pages.

I could go on…

If you’re a SaaS company looking to create landing pages, content, emails, and sales collateral to impact the bottom line, book a call or email me at harry[at]elementscopy.com, and let’s talk.

Harry Lawson

Dream Network

Conversion copywriter 

E-preneur

Copywriter x Co-founder 

RedTrack.io

Key Responsibilities:

- Develop high-performing ad copy, email campaigns, and landing pages to drive conversions

- Craft compelling blog posts, articles, and social media content to engage audiences

- Collaborate with cross-functional teams to create cohesive brand messaging

- Conduct research to stay up-to-date on industry trends and best practices

Content Creation:

- Website content 

- Marketing materials

- Email newsletters and automated campaigns

- Social media content (posts, tweets, LinkedIn articles)

Brand Voice and Tone:

- Develop and maintain RedTrack's unique voice and tone across all content channels

- Ensure consistency in messaging and branding

Performance Analysis:

- Monitor and analyze content performance (engagement, clicks, conversions)

- Use data to inform future content strategies

Team Collaboration:

- Work closely with designers, developers, and account managers to ensure seamless content integration

- Provide copy guidance and support to internal teams

Copywriter

Sportrex Inc

Web3 Content x Copywriter | Meme content creator

SA Media | Healthcare Marketing Agency

I managed content writers and monitored all content processes for the agency and clients   for 13 months.

Freelance Senior Copywriter

HalalTravels.com

I handled web copy, social media copy and blog posts for the travel agency in it's startup days.

Content Writer

Bisvista

Telsys Networks Ltd

flygusto

I handled the naming, slogan, brochure and website copy for this travel agency.

Travel Writer

Oh, you're here 😃

What took you so long? 

Here's a little introduction:

I'm Yomi (pronounced Yummy 😋) I help SaaS companies humanize their message and increase sales with conversion copywriting.

The magic word is CONVERSION. 

Yup, if you fall into the following category then congratulations, this is destiny! :

✅ You run/work for a SaaS company and you don't know why your ads, landing pages and website aren't converting? 

- Book a FREE consultation call with me.

✅ You've witnessed measurable success with your website but you want more downloads, subscriptions, scheduled calls, product tryouts, signs up, basically conversation?

- Schedule a paid audit session (you definitely get a free consultation session buddy 😉)

✅ You have a shiny new product (or old one) and you need it communicated in a simple language a toddler can understand?

- Shoot me a message. I rock at this! 

✅ You have an email list/you want to build your email list with conversational, high converting copy?

- Heck, head over to my DM kind sir. 

✅ You have a need that's not exactly covered here, or you want all these services and more?

- You're my main person! Don't hesitate to reach out. 


Bring it in fam (Virtual hug)


Before you hop on to my featured section to schedule a call with me, I must tell you…


••••

I'm an sucker for results 🤕

Yup, you heard it right. I'm addicted to the success of any project I'm privileged to handle.

"Yomi is beast! You've never met anyone like, Yomi, I tell you. He'll stop at nothing until he gets results. He's that obsessed!" A.H

Such hard words 🥺

He's a subtle one:

" Yomi Gerard is highly skilled and qualified to take on any kind of content he's required to write. He is incredibly versatile, and working with him gave me much-needed insight into what it takes to have a successful campaign.

"Creativity and fluency are key features of his work, and these two things make him a real gem in his field." -Andrew Omosebi

••••••

Better yeah?

After seeing this and you don't mind getting in touch, that's great. 

If you don't necessarily want any of my services but you just want to be friends...

I'm very interested 😊

I like to walk the long walk, how about you? 

Let me know.


Here's my email: yomigerardofficial@gmail.com 📥 or send a DM. 

Talk soon.

Stay passionate,

Yomi

Yomi Gerard

Web3 founders aren't looking for writers anymore
(They're looking for storytellers who can actually explain what they're building)

Quick context:

The crypto space is drowning in jargon. Every project sounds the same. 

"Decentralized. Scalable. Revolutionary."

Nobody cares.

What Web3 founders actually need right now are copywriters who can do three things:

→ Craft narratives that make complex tech feel simple 
→ Hitchhike on new metas before they're oversaturated 
→ Communicate their USP in a way people actually understand and relate to

Here's why this matters:

Most Web3 projects fail because nobody understands what they do. Not because the tech is bad. But because the messaging is bad.

Founders are technical. They speak in protocols and infrastructure. But their audience? They speak in problems and solutions.

That gap is where storytellers come in.

If you can take a founder's vision and turn it into a narrative that resonates, you're not just a "copywriter." You're a strategic asset.

And right now, Founders are hunting for that.

They're tired of generic LinkedIn posts. Tired of whitepapers nobody reads. 

Tired of launch campaigns that flop because the messaging didn't resonate.

They want someone who gets the space. Someone who can spot a meta shift and ride it. Someone who can make their tech feel human.

If you're a copywriter or strategist in this space, this is your moment. 

The demand is there. 
The budgets are there. 
The opportunity is wide open.

What's stopping you from positioning yourself as the storyteller Web3 founders are searching for?


Deal wondrously 💙


PS: The best Web3 content doesn't sound like Web3 content. It sounds like a conversation.

Yomi  Gerard

Content & Strategy for Web3 | Not a degen | Your next web3 marketer | Marketing Advisor | Contributing to Base 🟦

Clients pay me $500-$1000 for this. I just gave it to you for free.

You're welcome 🙂

"Give away for free, what people should pay for" 

Here's the system as promised:

📍 Step 1: Know the Founder's Voice

Before I open any AI tool, I need to know the founder—like really really know him. 

This is non-negotiable:

• I read at least 50+ posts/published content and analyze their writing.

• I listen to two hours of their speaking engagements or the deep onboarding call.

The questionnaire I sent over during the onboarding process makes this step easy. 

I absorb their rhythm (cadence), their words, style, vision and their core beliefs. 

This human effort is the undeniable foundation for the AI's voice. 

Because ultimately, you cannot correct the AI for “wrong voice” or bad writing if you don't truly know what the voice should sound like.

📍 Step 2: Find the Data and the Angle

I anchor the content in real-time data and guarantee client separation.

• Separate Chats: I create a dedicated 'Chat' (or folder) within Claude and ChatGPT for each client. This prevents any mixing of voices or data.

• Prompt for Perplexity (For Fresh Data): I need a summary of the most significant, non-obvious developments in [Client's Niche] in the last 7 days. Focus on 3-5 specific breakthroughs or regulatory shifts. Include source links.

• Prompt for Claude/Qwen (For Thesis Ideas): Based ONLY on the research, generate 5 unique, non-obvious thesis statements a visionary founder would hold. Each must challenge a current industry belief.

📍 Step 3: Draft and Lock the Voice

The AI writes, but the voice remains 100% the founder's.

• Voice Setup (One-Time, Per Client Chat): 
Analyze the founder's voice (provided previously) to define their Tone, Rhythm, and Vocabulary. Refer to them as 'The Founder' in all future tasks.

• Drafting Prompt: ACT AS 'THE FOUNDER'. Write a LinkedIn post based on this thesis: [PASTE THESIS]. 

Structure: Hook, Context, Insight, Evidence, Conclusion, CTA. 

The language must be practical, avoid fluff, and stick to The Founder's defined tone.

📍 Step 4: The Final Veto Check

Quality at scale demands a structured human approval process.

• Approval System (Via Docs/Notion): The status moves clearly: 

DRAFT 1.0 → NEEDS REVIEW (Founder edits) → APPROVED - READY TO GO.

• Veto Gate (Ocoya): The approved post is loaded. A mandatory notification is sent to the founder 30 minutes before publishing. 

If they don't manually veto it, it publishes automatically.

This is the system that scales consistency while retaining the integrity of a founder’s voice. 

Stop relying on luck and start building a high-leverage content engine.


You can immediately implement this blueprint for your brand. But if you need help setting this up, send a DM.


If you're a founder (specifically in Web3) and you need help with your content, drop a message or book a call via my featured section.


I'm considering sharing the entire notion workflow next. Who wants it?

I've studied 120+ LinkedIn hook formulas and post structure templates
(Here's why I disapprove of 95% of them)


First, stop obsessing over formulas.

We live in an age where people are so obsessed with templates. Without understanding why they actually work.

For context:

Since I started ghostwriting for Web3 and Crypto founders, I've noticed a pattern. Especially with rising creators.

Someone comes across a big creator like Jasmin Alić. They see his post structure. His image design. And they immediately try to copy it.

Word for word. Format for format.

But here's what I discovered after scrolling through YouTube for 8 hours searching for practical LinkedIn growth strategies:

95% of the tips and "strategies" online today are pure crap.

I'm not saying this for clout. I'm saying it because it's true.

The ONLY videos that suggested anything helpful were interview clips of Jasmin Alić on The Futur podcast with Chris Do.

Everything else? Regurgitated nonsense.

Here's the problem with formulas:

They give you the "what" without the "why."

→ "Start with a one-liner hook"
→ "Use line breaks for readability"
→ "End with a question"

Sure. That works. But do you know WHY it works?

Because if you don't understand the psychology behind it, you're just copying someone else's voice. And your audience can tell.

Templates are useful as a guide. I'm not against them.

What I'm against is blindly copying a post structure or hook formula without understanding what makes it effective.

Because the moment that structure stops working, you're lost.

Here's what actually matters:

1. Understand the psychology

Why does a one-liner hook work? Because it creates a knowledge gap. Your brain wants to close that gap, so you keep reading. That's the principle. Not the formula.

2. Adapt to your voice

Jasmin Alic's structure works for Jasmin Alic. Your structure should work for you. Study what others do, why it works. Then make it yours.

3. Test and iterate

What works for someone else might not work for you. And that's fine. The only way to know is to post, track, and adjust.

4. Focus on clarity, not cleverness

A hook doesn't need to be fancy. It needs to be clear. If people don't understand what your post is about in the first line, they're scrolling.

If you're blindly copying templates and wondering why your posts aren't landing, this is why.

Formulas are a starting point. Not the finish line.


Is there LinkedIn "formula" you've tried that didn't work for you? (A Yes or No will do)


Deal wondrously 💙


PS: If it works, don't change it. But make sure you understand WHY it works first.

Over 1 billion professionals are on LinkedIn. Your investors, customers, and future hires are scrolling right now.

If you're a founder building in tech, AI, crypto, or Web3—you should have a voice and an audience here.

Here's why:

65% of B2B companies acquire customers through LinkedIn. That's higher than any other platform.

Founders with active LinkedIn profiles are 14x more likely to get inbound opportunities. Partnerships, funding, talent—they come to you.

Content from individuals gets 561% more reach than company pages. People trust people, not logos.

LinkedIn is where decision-makers live. 4 out of 5 members drive business decisions at their companies.

The benefits of showing up consistently:

• You attract the right investors without cold pitching

• Talent reaches out to you instead of you chasing them

• Your insights position you as a thought leader in your space

• Partnerships and collaborations land in your DMs

• You build trust with your audience before they ever buy from you

• Your network grows with people who actually care about what you're building

But here's the thing: 

You don't have time to write posts or schedule them yourself. You're building a company.


That's where I come in.

I'm a ghostwriter for founders in tech, AI, crypto, and Web3. I handle everything—research, writing, scheduling, performance tracking. 

You show up on LinkedIn consistently without lifting a finger.

Your voice. Your ideas. Your growth. I just execute the system.

If you're ready to build your LinkedIn presence the right way, send me a DM. 

Let's talk.



Deal wondrously

LinkedIn creators are losing their personalities to AI.
(And It's killing their engagement)

Don't get me wrong—I'm a huge advocate of using AI the right way.

In fact, I have an entire AI-automated content system I set up for my ghostwriting clients. 
(Drop "AI system" in the comments if you want me to share it)

But here's the thing:

To use AI the right way, you first have to know what you should NOT use AI for.

What NOT to do:

1. Don't let AI replace your thinking process

AI can help you brainstorm content ideas. It can iterate different angles. It can repurpose your content across formats.

But it can't think for you.

If you're copy-pasting prompts and publishing whatever comes out, your content will sound like everyone else's. Because everyone else is doing the same thing.

2. Don't let AI write your experiences

AI didn't live your life. It didn't close that deal. It didn't fail that launch. It didn't have that conversation with your co-founder at 2 AM.

If you're using AI to write stories you haven't lived, your audience will know. And they'll scroll past.

3. Don't skip the human edit

AI gives you a draft. Not a final product.

If you're posting AI-generated content without rewriting it in your voice, you're posting content that sounds like a robot. And people don't connect with robots.

Here's the right way (at least how I do it for clients):

1. Start with your brain, not the AI

Before I touch Claude or ChatGPT, I ask the founder to talk through their thoughts. What's the insight? What's the story? What do they want people to take away?

AI comes after I've captured their real voice.

2. Use AI to structure, not create

Once I have the raw thoughts, I use AI to help organize them. Clean up the flow. Tighten the language. But the core idea? That's always human.

3. Edit everything in the founder's voice

I have a voice guide for every client. AI helps speed up the process, but the final post sounds like them. Not like a prompt.

4. Test and refine based on data

AI can suggest what might work. But only your audience can tell you what actually works. I track performance and adjust. Not based on what AI thinks, but based on what people engage with.

The goal isn't to eliminate AI. It's to use it without losing your personality.

Because at the end of the day, people don't follow accounts. They follow people.

And if your content doesn't feel like it came from a real person, no one's sticking around.


Have you noticed a drop in engagement since using AI for content? What changed?


Deal wondrously 💙


PS: AI is a tool, not a replacement. Use it to enhance your voice, not erase it.

I've worn too many hats in 2 years and beat myself up for it
(If you're still figuring things out, this is for you)

A super vulnerable post but I'll share it anyway:

In the last 2 years, I've worn too many hats (IMO)

And called myself too many things:

→ Community growth strategist
→ Conversion copywriter
→ Full-stack marketer
→ Brand strategist

In the last 8 months alone, I've:

→ Set up Discord channels for Web3 projects
→ Created and deployed bots for Telegram communities
→ Drafted whitepapers
→ Crafted viral narratives and marketing strategies
→ Ghostwritten for AI, Web3, and Crypto founders on LinkedIn (this one got the biggest results)

That's a lot.

And if you're reading this, you've probably done the same. Jumped between roles. Tried different things. 
Beat yourself up for not having it all figured out yet.

You might've even called yourself confused. Directionless. Unfocused.

But here's the truth: you're not cursed.

Especially , if you're multi-talented. Because that comes with its own challenges.

Yes, it's unsustainable to do everything at once. I won't lie to you about that.

But you're not broken. You're just still figuring out "your thing."

And until you find it? Keep going.

The skills you're picking up along the way aren't wasted. They're building something you can't see yet.

So if you know someone like this—someone still figuring it out—don't beat them up. Extend grace.

They're closer than they think.

What's one hat you've worn that surprised you the most?


Deal wondrously 💙

The LinkedIn algorithm isn't broken
(You're just posting the same thing as everyone else)

Quick context:

Everyone blames the algorithm. Or the "shrinking attention span."

But that's not the problem.

The problem is there's an abundance of garbage on social media. And your brain is designed to filter it out.

Here's how it works:

Your mind is built to take in new information and find patterns. Once it identifies a pattern, it switches to autopilot.

That's why you can scroll past 50 posts without reading a single one.

Your brain has already categorized them:

→ Generic motivational quote
→ Humble brag disguised as a lesson
→ Recycled advice you've seen 100 times
→ AI-generated fluff with no soul

You're not even consciously ignoring them. Your brain is doing it for you.

Because it knows. It can smell unlived, inauthentic content from a mile away.

And here's the uncomfortable truth:

If your posts aren't getting traction, it's not because people aren't paying attention.

It's because your content fits the pattern they've learned to ignore.

The solution isn't posting more. Or using better hashtags. Or "cracking the algorithm."

The solution is breaking the pattern.

Say something real. Share something you've actually lived. Write like a human, not a content factory.

Because the algorithm rewards engagement. And engagement only happens when people actually stop scrolling.

What's one piece of advice you've seen repeated so much that you automatically ignore it now?


Deal wondrously 💙


PS: Authenticity isn't a strategy. It's the baseline. If your content doesn't feel real, nothing else matters.

My Uber driver almost got into an accident today
(His brain went into autopilot)

There's this thing that happens to the brain when you drive past a familiar route.

Frequent drivers know exactly what I'm talking about.

You've ever caught yourself drifting into deep thought—so deep that you forget you were even driving?

Like your brain just... took over? 😂 

That's autopilot mode.

And here's the thing: your audience's brain does the exact same thing when they scroll LinkedIn.

Yes, that experience with my Uber driver? It's the exact reason the human attention span seems to be diminishing.

It's not just social media "frying the brain."

It's the abundance of sameness in content.

Your brain has found a pattern. And once it identifies that pattern, it stops paying attention to anything that fits it.

→ "Here's 5 lessons I learned..."
→ "Fail forward..."
→ "In 2025, you need to..."
→ Generic startup wisdom recycled for the 100th time

Your brain sees it coming from a mile away. And it tunes out.

So if you're a founder building on social media—especially LinkedIn—you need to escape this zombie zone.

Here's how I help my ghostwriting clients do it:

1. Break the pattern in the first line

Most posts open with something predictable. We don't. The hook either challenges a belief, tells a story, or says something unexpected. No "I've been thinking about..." openings.

2. Write like you talk

If it sounds like a LinkedIn influencer wrote it, we rewrite it. Your posts should sound like you're explaining something to a friend over coffee, not presenting at a conference.

3. Share specifics, not principles

Nobody remembers vague advice. They remember the story about your Uber driver almost crashing. Or the exact number you lost on a bad hire. Specifics break autopilot.

4. Use real stakes

People scroll past posts that feel safe. If there's nothing at risk in what you're sharing—no vulnerability, no controversy, no strong opinion—it's forgettable.

5. End with an open loop or question

We don't wrap everything up neatly. We leave something unresolved. Or ask a question that makes people think. That's how you keep them engaged beyond the post.

The goal isn't just to post consistently. It's to post in a way that actually breaks through the noise.

Because if your content fits the pattern, your audience's brain will filter it out before they even read the second line.


Is there a pattern you've noticed in LinkedIn content that makes you scroll past instantly?


Deal wondrously 💙


PS: Autopilot isn't always bad. But if your audience is on autopilot when they see your posts, you've already lost.

Hiring founders get bombarded with tons of DMs daily
(Here's how yours can stand out and get responded to)

It's that time of the year.

Teams are hiring. Reviewing budgets. Preparing for a new business year.

If you're job hunting right now, your DMs are competing with hundreds of others landing in the same inbox.

And here's the truth: if cold DMs haven't worked for you, it's probably because you're not pairing them with an engagement strategy.

You can still fix this before the end of 2025.

Here's how:

1. Engage before you DM

Most people send a cold DM to someone they've never interacted with. That's why it feels cold.

Before you hit send, spend 3-5 days engaging with their content. Comment thoughtfully. Add value. Make them recognize your name.

When your DM shows up, it's not coming from a stranger.

2. Lead with context, not a pitch

Don't open with "I saw you're hiring" or "I'd love to work with you."

Start with something specific. Reference a post they made. Mention a project they're working on. Show them you've actually paid attention.

Context builds credibility. Pitches get ignored.

3. Make it about them, not you

Founders don't care about your resume in the first message. They care about their problems.

Instead of listing your skills, show them how you can solve something they're dealing with right now.

"I noticed you're scaling your community—I've helped three Web3 projects grow theirs by 40% in under 90 days. Here's how I'd approach yours."

That gets a response.

4. Keep it short

If your DM requires scrolling, you've already lost.

3-4 sentences max. Get to the point. Make it easy to respond.

5. End with a low-friction ask

Don't ask for a call. Don't ask for a job. Don't ask them to review your portfolio.

Ask a question. Offer something valuable. Make the next step easy.

"Would a quick breakdown of what's working in your space right now be helpful? I can send it over in the next day or two."

That's how you keep the conversation going.

Here's the reality:

Cold DMs work. But only when they're paired with consistent engagement and thoughtful execution.

If you're just mass-sending the same message to 50 people, you're not standing out. You're adding to the noise.

But if you engage first, personalize your approach, and lead with value? You'll get responses.


What's the worst cold DM you've ever received? Drop it below.


Deal wondrously 💙


PS: You can still land something before the end of 2025. But you have to move now. Founders are making decisions in the next few weeks.

A large following on X/Twitter ≠ Web3 experience.
(A trend in crypto recruiting that needs addressing)

Social media influence is valuable, but it shouldn't be the primary metric for evaluating a candidate's technical expertise, product knowledge, or hands-on experience in the space.

Daniel Throssel, arguably one of the best Copywriters in Australia, does not have an official social media account. 

Andy Mukolo, arguably one of the best marketers in Africa, is barely active on social media. 

Because social media influence, although good, isn't a good enough metric to evaluate Web3 experience.

Here's what actually matters:

• Contributions to Web3 projects
• Understanding of blockchain technology and protocols
• Product development or implementation experience
• Community building and real-world impact

Some of the most talented Web3 professionals choose to build their network and showcase their work on LinkedIn instead of X. 

They're shipping products, writing thoughtful analyses, and contributing meaningfully to the space—just not in 280-character threads.

Don't overlook strong candidates simply because they don't have a viral X presence.


To fellow Web3 professionals: Where do you primarily share your work and insights?


Deal wondrously 💙

taplio

The Battle

Harry Lawson

Yomi Gerard

Followers

Posts

Engagements

Likes

Performance ScoreYomi Gerard's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Harry Lawson

Yomi Gerard

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yomi Gerard's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYomi Gerard's LinkedIn Performance