Lower Street Media

Brands like HPE, BCG, Stanford GSB, PepsiCo & names like Sam Parr from My First Million come to us to develop, launch, and grow world class podcasts.

From full narrative productions to self-hosted interview shows, you want the best strategy and the highest quality writing, editing, and production, and we’ve got it.

CEO, Lower Street: We help brands make the best podcasts on the internet

Easyfairs

Launched a trade show and conference in Shanghai to add to an existing portfolio of events in the Netherlands, Germany, Singapore and the UAE.

Business Development Manager

Diversified Communications Australia

Sales & Sponsorship

750MPH

Audio engineer at leading Soho audio post production facility. Worked with top agencies on global brand campaigns.

Sound Engineer

Skip the “awkward years” and launch and grow a great show right away with our podcast services.

"Harry and the team are professional, knowledgeable and friendly. But perhaps more importantly though, the output they produce is exceptional.” - Michael Bird, Head of Audio at HPE

I specialise in:

👉 Podcast strategy and developing the perfect show to meet your business goals
👉 Production and writing - turning your ideas and expertise into compelling stories
👉 Promotion and audience growth - getting your show in front of the right listeners

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"MoneyWise started as an idea that really intimidated me. It's a ton of work, and Lower Street have made it very easy for me to make a very popular show."

Sam Parr, Host of MoneyWise and Co-Founder of Hampton

Harry Morton

Don’t make another B2B interview podcast.

There are too many. Instead, do this.


99% of marketers are making undifferentiated shows, and are lost in a sea of sameness.

They copy what they see out there already and assume interview shows are simple to execute and will deliver the results they’re looking for.

I call this the Interview Illusion.

Because it’s actually way harder than it looks to make a good interview show and be a skilled host.

And it’s actually way harder to stand out and get anyone to care about your show.

Which gets crappy results.

But they’re under this false impression that to do anything else, any other kind of show, would be too hard and too risky.

Its the Format Fallacy.

But making a more creative show doesn’t have to be so hard or intimidating.

With the right systems and structure, any marketer can make something more creative than “two experts talking”.

And the good news is that when you do - getting the results you’re looking for becomes SO much easier.

Audiences lean in, they stick around, they share, they take action.

I talked about this - and my cows - today at the MarketingProfs #MPB2B conference in Boston.

Awesome event, so well run and programmed (they let me slip through the net though, luckily!).

The Podcast Strategist, sharing everything I know and learn about brand content | CEO, Lower Street, podcasts for brands | Clients Pepsico, Fidelity, Booking.com & more.

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Brands are preparing now for their 2026 podcast plans.

6 things to consider to get ahead with your show before the holidays:

December can be challenging in some ways, but full of opportunity in others. Here are some ideas based on what's worked for our clients in the past.

1. January is a great time to launch a new show or season

The holidays are a notoriously challenging time to put a new podcast out. But January is amazing.

People are back from their holidays with their goals and aspirations for the year in place, and are actively looking for new content to help them achieve those goals. Start the year strong before your competition does.

2. Plan your and produce your holiday content now

It's a bad time to start a new show, but for existing podcasts it's a great time to hit your followers on their journeys back home or in the down time between basting turkeys.

But so often we plan too late and cobble together our December content in a panic.

Instead, think now about what your year end episodes should be:
- Year wraps
- 2026 predictions
- Highlight reels and "best of" segments
- 2025 trends and takeaways

Last Christmas, my Mum gave me socks (love you Mum, but come on).

Don't be like Mum. Whatever your strategy for Christmas content, don't make it an afterthought and underwhelm your audience.

3. Bank your interviews

January is a challenging time to get busy people booked for podcasts. But as December slows, it's a perfect moment to lock them in.

Send your invites now and get a ton of content in the can to start the new year strong.

4. Promote your show

Without new shows coming out, there's less content competing for listeners' attention. Now is a great time to run promotion campaigns to get your show in front of the people who need to hear it and be subscribed ready for your 2026 slate.

-> Run PR campaigns
-> Pitch app editorial teams (Apple, Spotify, etc) for holiday features
-> Run cross-promos with other podcasts
-> Invest in paid campaigns

While the competition is slowing down and getting quiet, be noisy and collect listeners looking for new shows.

5. Do your audience research

Nothing will help your 2026 content strategy more than speaking to your audience, and now is a perfect moment.

Things are slow, people have time. Run your surveys or, ideally, 1-to-1 listener interviews to test your ideas and find new ones.

If you want your show to stand out and find an audience next year, you need to truly know your listeners.

6. Run competitions

Everyone loves a Christmas gift. As employees slow down over the next few weeks, giveaways are a great way to engage with your audience.

Competitions help with engagement, loyalty, lead gen, and it's a good way to spur some organic growth for the show.


Need help? Let me know. We're locking in discounts for brands pre-paying for next year.

I'm a fan of video in podcasting. But you don't need it.

Here's what I mean.

All the talk in podcasting right now is video.

YouTube and Spotify video, even Netflix are huge opportunities, I get it.

But I worry...

Pivoting to video could push some brands to make worse shows. All just to ride the algorithm.

FOMO, or a desire to make content for all your channels at once, can supersede quality and making the best show for your particular audience.

When people think of podcasts on YouTube they often think of chat shows and interviews. It's hard (and expensive!) to turn a creative audio format like a documentary into a video show.

So the natural instinct is to make what already works on video: 2 people talking.

These can be great - I listen to lots myself - but for many brands there are better ways to serve your audience.

When you ignore video for a moment, you can focus on narrative storytelling. Really creative formats and show concepts that hook listeners, things they've never heard before and will remember.

There's still so much that has never been done in podcasting to experiment with, and so many formats that perform amazingly in audio that brands ignore in pursuit of The Algorithm.

You can create true fans in a way it can be tougher to do with *another* standard interview show.

I'm not saying YOU should ignore video. It might be your best opportunity.

I'm saying you don't NEED it either.

Doubling down on really good audio is often the better strategy.

Focusing on the right audience, not the biggest.

Building a community of diehards.

There's no universal answer as to whether you should make a video podcast or not. And video isn't destroying podcasting as some people fear.

But our reaction to it could.

What do you think?

Content marketers are all talking about video podcasts. Very few are getting more than a couple hundred views on YouTube.
We've worked out an approach that works.

Content should be platform native. The expectations of a user on YouTube are different on Instagram, or LinkedIn, or Apple Podcasts, or Spotify.

But most marketers just repurpose stuff from one place to another.

Podcasts that look like Zoom calls.

LinkedIn posts with boring 30s clips that get no engagement.

Your podcast is an incredible well of content that you can pull from for all your channels. But it's not just a case of copy pasting from one to another.

Don't make the user do the work. Meet them where they are and design your content for the experience they're expecting on the platform you find them.

It's not complicated, but it takes intention and effort.

A simple reworking of podcast packaging on YouTube can have an immediate impact on your reach and engagement, for example.

The results we're seeing when brands do this stuff right is huge.

My LinkedIn feed is almost entirely podcasts clips these days.
You need more visual storytelling.

If I see talking heads, I skip before I even know what it's about.

You gotta bring something fresh for me to stop scrolling now.

You're competing with so much.

You're even competing with the fact that users make assumptions about your content (and scroll by) purely based on pattern matching it with stuff they've seen 1000 times.

I’m way more likely to accept a blank connection request than a generic “I’m looking to expand my network” cut-and-paste.

At least if there’s no message, you assume that the person specially chose to connect with you.

With a bland as hell template you know this is meaningless and they have no idea who you are.

Instant ignore.

Big audience growth wins on our client’s podcast to round out the week!

The Lower Street audience development team are doing great things. If you want results like these for your show, let me know.

Jeni Rose Larsen

Since 2007 I have worked for conferences, accelerator programs, retreats, music festivals (boutique to large scale), club shows, and virtual events. I was on the founding team for two music festivals and built my departments from the ground up.

EVENT HISTORY:
LOWER STREET MEDIA: Brand Podcast Virtual Summit Jan & April 2024, Virtual Event Coordinator
UP2GETHER STAFF RETREAT: Up2Gather: 2023, Travel Coordinator (60 guests)
NOURISH YOUR SOUL RETREAT: Portugal 2023, Assistant Retreat Coordinator
GOVERNOR'S BALL: 2018, 2023, Artist Relations Coordinator, Office Manager
TREEFORT MUSIC FEST: 2011-2022, Artist Relations Manager, Festival Lodging Coordinator
WHAT THE FESTIVAL: 2011-2017, Artist Relation Manager, Ticketing Manager, Festival Director
UPLIFT FESTIVAL: 2012-2014 (Byron Bay Australia) Guest Services Coordinator
OKEECHOBEE MUSIC FESTIVAL: 2016-2018, Artist Relations Office Manager, Overnight Manager
COACHELLA: 2013- 2016, Ground Transportation Manager for the VIP program (Safari)
ELECTRIC FOREST: 2017-2018, Artist Relations Overnight Manager
KABOO FESTIVAL: 2017 - 2018, Comedy Stage Liaison
LIGHTING IN A BOTTLE: 2014-2017, Artist Ground Transportation Coordinator
BUMBERSHOOT: 2017-2018, Artist Hospitality Manager
BELOVED SACRED MUSIC & ART FESTIVAL: 2011, 2015-2018, Artist Liaison, Ticketing & Credentials Manager, Bookkeeper
HANGOUT MUSIC FEST: 2017- 2018, Artist Relations Stage Liaison
SYMBIOSIS EVENTS: 2012-2016, Artist Relations Manager, Personnel Manager, Credentials, Enterprises
PEMBERTON MUSIC FESTIVAL: 2014 - 2015 ( Whistler, Canada), Comedy Stage Liaison
MFNW (Music Fest North West) 2014, Artist Hospitality Team, Production PA
STRING CHEESE INCIDENT- 2009-2013, Artist Hospitality Manager
EARTH FREQUENCY- 2013-2014 (Brisbane, Australia), Info Booth Manager, Volunteer Supervisor
RAINBOW SERPENT-2013-2014 (Melbourne, Australia), Admin/Assistant Workshop Coordinator
ECLIPSE FESTIVAL- 2012 (North Queensland, Australia), Event Control, Operations Assistant

Global Event Specialist

Unreasonable

Unreasonable exists to re-purpose capitalism. Unreasonable is an international company that supports a Fellowship for growth-stage entrepreneurs, channels exclusive deal flow to investors, and partners with institutions to discover profit in solving global problems.

I was a manager on the Experience Team, bringing our community together with global in-person programs focused on supporting entrepreneurs tackling some of the world's biggest challenges.

• Supported over 60 social impact entrepreneurs through a fellowship program to help them scale their businesses
• Responsible for the total guest experience including onboarding, travel arrangements (travel, visa, accommodations), and logistics for 5 international programs
• Main point of contact for roughly 80 stakeholders per program
• Managed a $100k+ budget per program

Due to market changes, I was laid off (with 2/3 of my department) in April 2023.

Manager, Experience Team

Global

Collaborating with a worldwide team, I led end-to-end project management for public events, global retreats, online broadcasts, and video shoots across multiple countries for an online media website, UPLIFT. I also managed the day-to-day operations for a busy, global entrepreneur and Founder, handling complex calendar scheduling across multiple time zones and coordinating extensive international travel logistics for the family, business partners, and colleagues. Additionally, I also edited reports for presentations and publications to senior managers.

• Liaised between 4 Global offices in Australia, India, Israel, and the US handling complex calendar scheduling, extensive international travel logistics, and daily task management and priorities.
• Prepared board documents, email drafts, and presentations
• Guest Services manager and production coordinator for 3 public “Ted Talks” like public events with onsite video crews collecting content for an online magazine and video channel. Prior to each public event, I produce a week-long “think tank” for all the speakers and contributors to come together to share their ideas and connect.

Project Manager, Executive Assistant (high-net-worth entrepreneur, CEO, Founder) 

Treefort Music Fest

As a founding manager of this event, I spearheaded the growth of the Artist Relations department, enabling it to efficiently manage (per event) over 500 artists across 25 venues during a 5-day period by its 10th anniversary. With a team of 20 contractors under my supervision and an annual budget of $800k, I effectively oversaw all operational aspects of the department which significantly contributed to the event’s reputation and success. Operational aspects included onboarding and contract administration, budget management, hospitality coordination, lodging management (over 600 room nights per event), ground transportation, and seamless onsite logistic management.

Artist Relations Manager /Festival Lodging Coordinator

BENEFIT AUCTIONS 360 LLC

In my role, I collaborate closely with Auctioneers, ensuring seamless event recording and settlement for non-profit fundraisers, from casual dinners to black-tie galas. As a floor manager, I supervise volunteers, oversee silent auctions, cashiers, and stage management.

Event Recorder, Floor Manager

What The Festival

--Advancing all logistics for performing artists (contracts and settlement, backline, meals, accommodations, ground transport, hospitality and riders etc.) 
--Ticketing set up and management, box office set up and managing crews
--Advancing all credentials for the entire festival- crews, artists, performers, press and media, production
--Participating in planning and creative meetings regarding launch, branding, booking, county permits (2012)
--Hiring and organizing department leads for several aspects of the festival, general support for each position (2012)
--Creating roles and responsibly per each lead and setting up all systems to successfully execute each position
--Medical, Security, Box Office, Branding, Media, Press and Promotions, Vendors, Merch, Ground Transport/Runners, Workshops, Instillation and performing arts, Hospitality, VIP services 
--Working with CFO on all finical processes, contracts, bookkeeping, budgets, administration duties (2012)
--Promotions Coordination and media buying (print and web) (2012-2013)

Artist Relations Manager, Ticketing Manager

Uplift Festival

Coordinating flight needs (primarily international), accommodations, ground transportation, rental cars, hospitality, and programing for several speakers, musicians, and guests for “Ted Talk” like conference. Overseeing onsite box office sales and credentials, and onsite production office. (2012-2014) Personal
Assistant and Travel Liaison to high net worth event producers (2017-2018)

Guest Services Manager, Box Office Coordinator

Double Tee Concerts

Double Tee Concerts is one of Oregon’s oldest and largest concert companies that produces events in major venues throughout the Pacific Northwest (180+ shows a  year). 

Duties include:
--Media buying (print, radio, web, TV)
--Website creation and daily management; creating email newsletter campaigns
--Working closely with TicketsWest to set up tickets for upcoming events
--Artist hospitality, booking artist accommodations
--Booking local bands as support acts
--Box office sales at the Roseland Theater, as well as Box Office Manager for Vans -Warped Tour (2 years-11,000-13,000 attendees), Pet Aid (5000 attendees) , and Pedal to the Metal tour (5000 attendees), various on-site production tasks.

Marketing/Advertising/ Office Administration

Earthdance Northern California

Earthdance International's hub event in Northern California. 

Duties Include
--Advancing all logistics for performing artists (contracts, backline, meals, accommodations etc.) for a 6 stage, multi-day outdoor music festival 
--On-site artist hospitality, artist accommodations
--Assisting with stage management, on-site production tasks, and assisting Producer Chris Deckker,pre-festival and on-site.
--Street Team Coordinator: Creating and managing a grassroots street team of 30-50 volunteers and paid contractors for pre-festival street promotions along the west coast, ordering promotional materials and distributing them among all team members.

Artist Liaison, Street Team Coordinator, Production Coordinator

Emrg+N+See Productions LLC

Emrg+N+See has been riding the cutting edge of innovative music, art and culture since 2004. Born in Ashland OR, Emrg+N+See grew consistently until it relocated to the beautiful Miller Brothers Ranch outside Salem OR, where it thrived for four years. The event and organization has always focused on finding and supporting the freshest up-and-coming music, visual, and performance artists.

Duties include: 
--Setting up and managing all online ticketing systems and ticket outlets 
--Creating a credential system and advancing credentials for all elements of the festival 
--Coordinating with crew leads and overseeing their departments (volunteers, vendors, merch booth, hospitality area, kitchen, street team, promotions/advertising)
--Creating all systems for box office to function for four days including tracking and staffing
--Managing all financials for 2010 with QuickBooks, tax preparation, and administering 1099s to all artists and contractors
--On-site main stage management, artist hospitality, and various other production tasks.

Production Coordinator, Box-Office/Ticketing Coordinator, Bookkeeper

I Make Things Happen 🚀

In a world where resources are often tight and timelines short, I excel at turning ideas into reality. Whether called in late or navigating numerous roundtable discussions, I orchestrate all the moving parts with meticulous care and attention to detail. Among visionaries aiming to make a mark, I serve as the organizational glue, keeping all the details intact, driving results, and ensuring the team remains accountable and aligned.

Career Ambitions
Having managed numerous projects, teams, and events for over 17 years, I now aspire to transition into roles such as Head of Events, Chief Operating Officer, or Chief of Staff. I am looking to work with companies that have high growth potential, supporting CEOs in leading interdisciplinary projects and providing solutions to complex challenges.

Career Highlights
- As a Manager on the Experience team, I orchestrated logistics for 5 global programs and provided support to over 60 social impact entrepreneurs tackling some of the world's biggest problems. 
-Co-founded two music festivals, leading the establishment and growth of my departments from inception. One festival is currently thriving in its 12th year of operation. 
- Served as an Executive Assistant to a high net-worth Founder and CEO, facilitating seamless operations across his global offices in India, Israel, Australia, and the US.

More details can be found on: www.jeni-rose.com
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Keywords: Integrator, Project management, Event Specialist, Executive Assistant, Logistics Manager, International travel logistics, Guest Services, Artist Relations, workflow and process improvement, budget planning and management, timeline/task setup and management, team management, industry technology (Airtable, Asana, SLACK, Trello, Notion, Monday, Google Suite, Acrobat, Photoshop, WordPress, Elementor), AI enthusiast, and currently learning UX/UI design.

taplio

The Battle

Harry Morton

Jeni Rose Larsen

Followers

Posts

Engagements

Likes

Performance ScoreHarry Morton's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Harry Morton

Jeni Rose Larsen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Harry Morton's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHarry Morton's LinkedIn Performance