Content Strategist & Copywriter 

ThriveLetter📮

As a newsletter writer at ThriveLetter, I was:

- involved in developing results-oriented newsletter strategy for clients including content pillars, topics, and voice.
- responsible for writing insightful & engaging newsletter editions with 40% avg open rates, right from first issue.

Newsletter writer

TripleDart - B2B SaaS Growth Agency

As a B2B SaaS Writer at Triple Dart,
- I wrote SEO blog posts for SaaS businesses
- My work involved crafting outline, planning structure, inserting keywords, and internal linking in every article 
- Learned to create optimized content using tools like Surfer SEO and Hemmingway

B2B SaaS Writer

EYVA

As a content strategist and copywriter for EYVA, I
- collaborated with marketing team to ideate and create social media posts (Twitter, Instagram, LinkedIn)
- ideated and wrote copy for launch and pre-booking email sequence 
- brainstormed and researched topics for weekly newsletter and SEO blog posts
- crafted a high-converting landing page
- successfully implemented pre-bookings strategy along with marketing team and the gadget was 'booked out'

Content Strategist and Copywriter 

Pepper Content

Health and fitness writer

Upwork

Freelance content writer

Truelancer.com

Content Writer

Harshi is a gifted writer - her client| Using STORYTELLING to craft: EMAILS/NEWSLETTERS that get B2B/B2C conversions + PERSONAL BRANDS that keep FOUNDERS at forefront|Content Strategist|B2B SaaS & Healthtech Copywriter

If you want to leverage content for real growth and ROI, you're at the right place.

I specialize in crafting data-driven narratives, compelling POVs, and insights-rich content which:

- solves your audience's problems 
- educates them in simple, clear, structured way
- instills trust and likeability
- empowers their decision-making 

Over the past 6 years, I've worked with leading content marketing agencies — Pepper Content, Triple Dart, Iscribblers, Thrive Letters, and more.

And written for renowned brands — Beat diabetes, EYVA, Mysa, Docsumo, HyperVerge, and more.

I offer two core services—

1. Newsletter/Email copywriting 
2. Blog posts/Articles writing 

So when should you connect with me? Let me make it simple for you.

Starting a new newsletter?

I can help you,

- create strategy and shorten launch time
- write and send target-driven newsletters regularly 
- skip the guesswork and grow your newsletter with my knowledge and proven experience 

Already own an email list, may be sending occasional promotional emails?

I can help you,

- increase conversions from your existing email list and grow it further
- send meaningful emails, not just product catalogs, that your customers love

Need high quality content to grow your SaaS business?

I can help you,

- write content that aligns with your content strategy 
- come up with unique POVs and angles while seamlessly integrating focus keywords to make blog posts rank on search engines
- maximize traffic, leads, and conversions for your SaaS product 

Key results I've got for my clients:

🎯38% email open rates, 5% conversion rates
🎯 'booked out' a D2C product with email sequence and SMM
🎯28+ Google page #1 rankings and featured snippets for multiple blog posts

My portfolio shows what I told. Let's connect to discuss your requirements.



DMs and emails are open. 

work email address - storify.harshi@gmail.com

Harshi Srivastava

Silvermine Group

Lead Copywriter 

Data Semantics

• Actively working on Data Semantics Linkedin followership and took page followers from 22k to 28k (25% increase)
• Strategizing Linkedin campaigns for outbound lead generation via Sales Navigator and automation tools to generate leads
• Participating with Inside Sales to identify target product intent through Linkedin and get more demos with cold calling
• Creating blogs, case studies, social media content, thought leadership pieces, and campaign material with SEO, Sales, & Tech teams
• Writing Mailerlite retargeting campaigns and optimizing open rates, the most successful open rate spike for one campaign being 10% to 50% with personalized messaging

Content Strategist

As a social media writer and content marketer; I help individuals, startups, and entrepreneurs build a meaningful audience on Linkedin with personally-tested strategies. Additional areas that I cover:
•	Linkedin Marketing (Organic and Inbound)
•	Personal Branding for Corporates and Individuals
•	Content Strategy
•	Freelance Writing
•	Content Marketing
•	Content Writing

DM me for Linkedin Growth and online writing advice :)

Linkedin Personal Branding Expert and Freelance Writer

Innovaccer

•	Supported solution launches for product marketing via whitepapers, Press Releases, flyers, brochures, case studies, and blogs

•	Wrote content for customer communication across channels

•	Assisted lead generation teams with email copywriting to explore new markets 

•	Brainstormed webinars and prepared decks to establish Innovaccer as a thought leader in U.S. Healthcare

•	Prepared a content development and promotion strategy for Linkedin to get demand-generation relevant engagement

•	Provided end-to-end content support for Innovaccer’s annual hackathon HackerCamp19 and HIMSS20

•	Interviewed clinicians to improve content quality and engagement metrics

•	Collaborated with digital marketing and social media teams for social listening and integrated the learnings in content development

•	Performed competitor analysis to analyze content gaps and improve brand messaging

Senior Marketing Associate

Mettl

•	Managed the entire in-house content lifecycle from creation, editing to final publishing

•	Defined & maintained quality guidelines for content properties such as ebooks, blogs and thought leadership collaterals

•	Prepared monthly content calendars for various content properties and ensuring the writers adhere to timelines

•	Wrote cyclical pitches to execute guest posts, influencer marketing & similar campaigns

•	Identified and addressed content gaps to improve web authority, lead visibility and search engine rankings

•	Drafted elaborate content strategies, enlisting and tracking goals for each content property and perform content audits for continuous improvement

•	Coordinated with influencers and used their inputs to drive optimum engagement across identified marketing channels like blogs, social media & HARO (Help a Reporter Out)

•	Reviewed and edited blog posts, white papers, ebooks, quora answers, ad copies and other marketing copies/Thought Leadership content for factual accuracy, flow and impact

•	Churned quality content adhering to the standard guidelines and style guide

•	Framed a definite checklist for publishing content and guided writers to ensure adherence

•	Managed end to end content creation & distribution across key channels

•	Trained “content writers” into “content marketers” by helping them understand customer mindset and imparting knowledge about best practices

•	Developed a copywriting mindset in teams to develop web pages, ad copies and other marketing material that strike an instant connect with the audience

•	Collaborated with product/sales teams to understand product USPs & create persuasive messaging to attract quality leads

•	Broke down complex marketing messaging into simple, easy to consume information for end users

Assistant Content Manager

ProProfs

•	Wrote internal blogs for products based on the prescribed editorial guidelines 

•	Coordinated with sales and support teams to understand user preferences and craft relevant content

•	Created new landing pages and upgrading existing ones based on user feedback

•	Wrote dummy content for new product updates

•	Maintained a fully-searchable, knowledge base repository with FAQs for each product

•	Managed Online Reputation Management (ORM) with Quora, Reddit and Blog Comment postings

•	Wrote social media descriptions to maintain a strong social score 

•	Hired external writers on Upwork and leading freelancing platforms for outreach

•	Coordinated with Upwork writers

•	Wrote monthly newsletters for each product

•	Edited contents from Upwork to build quality link farms

ROI Mantra Inc.

•	Wrote blog posts (On Page & Off Page), website content, reports and newsletters for 50+ global clients (US, UK, Australia and Ukraine)

•	Coordinated with SEO team to discuss monthly requirements and help with high SERPs

•	Wrote Social Media Stacks

•	Wrote meta descriptions, one-liners and pop-up messages

HCL Technologies (Infrastructure Services Division)

•	Wrote KB articles and technical write-ups for VMware, Hyper V and SCCM

•	Created FAQs for frequent customer concerns and SOPs for internal circulation

•	Managed virtual server deployment & administration and resolved technical issues

•	Gained technical approvals, performed active server troubleshooting, and assisted in the change management process

Senior Analyst

Content Specialist, Writer, & Storyteller for SaaS & Wellness Brands | 2500+ Posts & 50k+ Strong (So far😁) | Social Media & Personal Branding Strategist | Writing Captivating & Compelling Stories for Your Business

I am glad I found you, even with an eye roll after reading my content! My name in the Hindi language means, "Happiness & Joy." So, I am here to spread that. But But But...

Even happiness has a cost and not talking about money here. I share advice that you and I both need , which is difficult to digest.

Around 10 years ago, servers decided they were done with me so I decided to start writing. Not just like that,

✅ My dad made me sit to read newspapers as a kid

✅ I read a lot of product labels and grew up watching ads 

✅ I am the one my family & friends approached for writing emails or book summaries when Generative AI was probably a thousand light years away 😂

My professional life revolves around copywriting, SaaS marketing, and tons of content. I can jump off my seat to speak and show I am creative 😉

Psychology and real personal growth intrigues me and I believe in "realistic quotes."

For my lovely readers and community,

If I haven't experienced anything in life, you won't read that on my profile. If it's easier said than done, you will get a heads up. That's a promise! Just want you and I to be happy and at peace ❤️ So, I am going to talk a lot about loneliness, solitude, and heartbreaking events; in an attempt to flip the script for you and me both.

Expect a lot of raw personal growth advice (read my promise). Cooking is reserved for the kitchen and not LinkedIn.

I have been 1 among 200 creators for the first batch of LinkedIn Accelerator Program in India and luckily, a Top Voice too with a 50k+ community (Thanks to You and only You, my friend) 😇

I am an avid mental health advocate and it's a topic close to my heart. The only change now:

I would add fun and humor with fictional characters, only to ensure we don't walk away with mud on our mind every time we read about it.

Also, I don't want you to get enveloped in sadness too.

That's all! Here to spread smiles with my opinions and experiences.

Quick note, Why is emotional wellness on LinkedIn comments go un-replied.

For brand collabs and partnerships, hit me up on:

harshtripathy02@gmail.com or let's chat 😎 DMs open.

taplio

The Battle

Harshi Srivastava

Harsh Tripathy

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