H2H Copy

✏️ Helped 30+ agency owners & start-up founders with building their founder brand.

Enough talk.

"Harshith is going places. We've been working together for 10 months, and it's been incredible to see the results: 1.5 million impressions and 8,000 new followers. Harshith is adaptable and truly makes an effort to understand your industry, which means he can capture your voice effortlessly. If you're looking for a high-caliber LinkedIn ghostwriter, I wouldn't hesitate to recommend him and his team." - Wes Bush, CEO - ProductLed

"When you look up driven, talented, resourceful , LinkedIn and carousel posts in the dictionary you find a picture of Harshith. 

But in all seriousness, I brought on Harshith to scale my Linked In strategy at a pivotal time in my agency’s growth. My LI ran on auto pilot, while I fed in long form content and case studies and Harshith turned it into nuggets of gold. 

Besides the fact that my business grew $1 million ARR during that period, I would trade show floors and constantly be recognized as Weed SEO guy. 

That’s priceless. As Harshith will always say, it’s a two way street and he needs great content to make it work. He really knows how to make it work from video to written to graphic content or a 50 page guide. 

Can not recommend him enough, except to my competitors. Please don’t hire him. Anyone else please hire Harshith." - Matthew Shterenberg, CEO - deeproots partners

LinkedIn Strategist & Ghostwriter

Clay Bootcamp 🥾

- Mastering Clay with bespoke 1:1 training and tailored mentorship

- Advanced Clay expertise, focusing on automation, AI-driven business solutions, and workflow optimization.

- Exclusive access to top agency CEOs, a high-impact alumni network, and battle-tested strategies to grow a profitable agency

Elite Clay Training Program Student

Automation Wolf

Created high-value scroll-stopping content for our clients to build their authority, land more opportunities, and attract more leads.

Growth Marketer

The Incubation Centre, SSC

Vice President

Centre for Economic Research, St. Stephen's College

Research Associate

Harvard Project for Asian and International Relations (HPAIR)

Delegate

KAARMIC Education Services

Trainer at Young Leaders Initiative. We create young leaders from low income communities to bridge the achievement gap and set foundation for skill building by offering multiple opportunities for leadership and exposure through activity based learning.

Intern

Harvard US-India Initiative

Want your dream clients to slide into your DMs? Or reach 3-5x more audiences without lifting a finger? Fully DFY content repurposing to make you a LinkedIn Ninja | The Office-Themed Account

Hello, Harshith this side 👋

I'll be honest here and won't make any outlandish promises. 

I'm not here to convince you about the importance of building a personal brand. If you haven't already been convinced enough, we won't be a good fit.

You know for a fact that having a strong social presence can...

~ Help your agency attract your dream clients 
~ Create opportunities to be invited to podcasts and events
~ Establish yourself as an authority in your niche
~ Generate a constant flow of leads so that you can (finally) have predictable revenue

And more importantly, given how saturated LinkedIn has become lately, the key to standing out is scaling content volume without compromising on quality.

But I honestly think we won't be a good fit IF...

~ You don't have a strong POV
~ You expect immediate results
~ You don't have a bunch of case studies and testimonials yet

In that case, I honestly think I won't be able to get good results for you.

But otherwise, shoot me a DM and we can talk about it in detail.

Harshith Varma

If you're in GTM, you have an unfair advantage on LinkedIn.

Engagement rates in this space consistently outperform traditional sectors. The audience is technical, opinionated, and actively looking for solutions.

Yet most agency owners play it safe. They post generic advice because they think "broad appeal" means more reach.

The opposite is true.

Because this audience is sophisticated, you can afford to be specific, technical, and highly opinionated.

I wrote a guide breaking down exactly how to execute this "High-Specificity" strategy.

It’s based on the session I ran at the Clay Bootcamp 🥾, combined with 4 years of data from ghostwriting for 30+ founders.

I compiled those session notes (+ added a few examples) and turned it into a comprehensive playbook.

Inside, I break down:

↳ The "Credibility Anchor": Why "Tech Stack" posts work for Alex Vacca 🧠🛠️ and Fivos Aresti but might fail for you.

↳ The "First Mover" Advantage: How 🦾Eric Nowoslawski and Patrick Spychalski capture attention by covering Clay updates before anyone else.

↳ The "Lurker" Reality: Why your highest-value prospects (the C-Suite) might never "like" your posts, and how to track them anyway.

↳ The "Anti-Strategy": Why Alex Fine🌲 wins simply by having better taste than everyone else (and why you probably shouldn't copy him unless you do, too).

I'm working on a WAY more comprehensive resource that'll be out in the coming months. 

Consider this the teaser.

But for now, if you want the full PDF, 

1. Like the post
2. Comment "GTM" and I'll send it over.

(Make sure we're connected)

Founder - H2H Copy | Made $2M+ for agency owners through LinkedIn | Clay Bootcamp 🥾

Founder of Raven | Founder brand agency for B2B | Capture mindshare, win market share | 3x Head of Marketing

Building Raven, a founder brand agency. Privileged to be working with some of the finest B2B brands and helping them become the #1, top-of-mind choice for their ICP.

You can book a time with me here to see if we'd be a good fit: https://tidycal.com/raven-agency/founder-brand-discovery

Apply to join Raven, the founder brand community (+70 founders & execs from Paddle, Databox, Semrush, ProductLed, etc): https://airtable.com/app4A5y8I7xmfMULL/pagPaWPURQz1q5nwO/form

Ognjen Bošković

Semrush gets acquired for $1.9B by Adobe. A few days later, Ahrefs casually points out that Adobe is Ahrefs customer. Tim Soulo, a badass move!

Founder of Raven | Founder brand agency | 3x Head of Marketing | Community notes guy

State of b2b messaging: can't get any worse
Demandbase: hold my beer

A proper word salad:

- the only
- pipeline
- AI
- built for growth
- at scale
- smarter insights
- agent-led automation
- new ways to power pipeline growth

They even 'anticipate what gtm teams need before they do'!

Still, I'm sure they could add a few more buzzwords...

[rant] If you thought Martech was competitive (15,000 vendors), wait until you see the LinkedIn ghostwriting landscape (+2,000 agencies, 20-30k+ solo gws)...

When you combine this competitiveness with a few other factors...

- Low barrier to entry
- AI content creation
- 'get rick quick' motivations
- demand boom in the last 2 years...

You get a lot of bad actors who ruin the reputation of the entire profession with their...

- False credentials ('we work with a16z and Sequoia ...')
- False claims ('we'll pay $1.5M for head of ceo content')
- False promises ('we'll generate $XXM for you')
- One-size-fits-none AI slop (you see it everyday)
- Acts of plagiarism (can't tag them, I'm blocked 🤠)

So when's you're operating in an industry known for its lack of ethics...

Simply being the good guy and putting truth and integrity above anything else can easily become a huge competitive advantage.

I know this was a very pessimistic rant but what I actually wanted to do is to give a shoutout to 2 of my competitors I respect a lot, Alec Paul and Finn Thormeier.

They're not rotten like most of this space. They're one of the (few) good guys in this space, so give them a follow (or even better, hire them).

Guys, keep up the good work!





PS. Might as well insert a little 'I'm hiring' blurb here...
 If you're a top 1% writer, and you DON'T fit the description from my rant above, Raven wants you to join our conspiracy!

I know you've been dying for an update on Virio hiring a $1.5M/y Head of CEO Content, but since they still haven't provided one, I have a few...

1) A friend applied, got a $300k offer (turned down)

2) More than 3 months after the original 'job posting', they still haven't hired anyone 

3) A few applicants said 'I completed an assignment, they got free work out of me, they contacted my references and have since pitched my references'

4) One of their friends said they raised 400,000 CAD, claimed to everyone (offline) they actually raised 1M+, then gambled away 100k in one night in poker 

5) Their clients' content averages 20 likes, despite everyone on Virio team engaging with it

6) The top performing post they produced for a client... got inspired by one of my posts (see images attached)

7) The wins they quote on their homepage ($50M pipeline, 10M impressions) are NOT client wins. These are all Eric's stats (and I bet pipeline stats are totally made up)

8) A little prediction: they're building tech, so when they finally launch it (unless they spend all money on poker), they'll announce that they finally hired $1.5M Head of CEO Content - and it's their product 



Your daily dose of LinkedIn gossip (and calling out the bad actors), by yours truly, community notes guy

stay safe out there folks

I'm thrilled to announce Raven's Rule of 40 score is 180% (yoy growth rate 90% + profit margin 90%). The goal for 2026 is:

- 110% YoY growth rate
- 80% profit margin

(for a founder brand agency, anything under 150% Rule of 40 score honestly doesn't make sense)

The main bottleneck in hitting these goals is... me (duh).

I have to force myself to NOT work on acquisition because we simply can't take on any more clients right now (ping me in Q1!). So now I'm spending most of my time on delivery, hiring and operations.

To hit the above goals in 2026, we'll have to double our content production capacity by:

- (asap) Adding 2 freelance writers to the pool
- (Q1) Moving 1 part time strategist/writer to full time
- (Q2) Hiring +1 more FTE strategist/writer
- (Q3) Moving my AI/operations specialist to part-time

As always, finding great content talent is real tough. In the last hiring cycle alone, I went through 162 applications, tested 5 and hired just 2.

So, if you know where to find the link, I'm always looking for top 1% ghostwriters / content marketers / 'head of CEO content'...

I changed all Raven content production statuses from 'In progress' to 'Thinking'
we’re an agentic AI startup now

I'm looking for a designer to work with Raven. We're a founder brand agency, so you'll be working on LinkedIn visuals for founders & executives. The criteria?

Be a better designer than me lol

Shouldn't be too hard!

PS. These are some of the visuals produced by me, if you can't beat this (at the minimum) please don't apply. If you can, please apply 👇

Week #12 of posting a photo of an epic castle as a reminder that brand is the ultimate moat.

(Czocha Castle, Poland)

Last BFCM, I was selling my Founder Brand Playbook for $250 (50% off). Since then, I stopped selling courses & focused on Raven, my agency (grew 90% yoy).

In that year, Raven flew a lot higher:

- 13 new clients signed
- 2 from my tier 1 account list (of 3)
- 90% yoy growth rate (6 figures)
- maintained a profit margin of 90%
- 3 freelancers + first part-time hire
- great client retention, anecdotal churn

The part I'm most proud of is that I'm eating my own dog food: all this growth came from building a founder brand on LinkedIn.

My last 365 day stats aren't even that great: 4,969 new followers, 844,335 impressions. Just like most founders, I'm busy working on product (fulfillment in my case), so I only put in like 10% effort into LinkedIn (mostly screwed around with memes & calling out lame LinkedIn gurus).

Despite half-assing it, it was enough to close 13/17 clients on the first call ($50,000-$60,000 ACV).

So...

If you're an equally busy founder past $1M ARR, or a marketer supporting the founder/execs in building their brand equity on LinkedIn...

This BFCM, I'm giving away this playbook, 95% free. 95% because I'll ask you to comment + like this post to get it.

Before you sigh 'oh another lame comment for access post', let me tell you what's gonna happen once you do that:

- I'm NOT gonna double-gate it (no email capture)
- I'm NOT gonna ghost you
- I'm NOT gonna pitch you my services (not my style)
- I'm NOT gonna retarget you or add to a sequence
- I'm NOT gonna send you a crappy AI-generated doc

I'm just gonna manually send you the most detailed founder brand guide out there, built on insights from my 7-years in marketing and from working with +25 founders & execs (from brands you probably know, see my profile).

Based on what people said about it so far, you'll probably also think 'finally, a comment for access resource that doesn't suck'.

Rant over.

Comment + like and I'll send the Founder Brand Playbook.

Week #11 of posting a photo of an epic castle as a reminder that brand is the ultimate moat.

(Füzér Castle, Hungary)

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The Battle

Harshith Varma

Ognjen Bošković

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taplio

The Battle

Harshith Varma

Ognjen Bošković

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Harshith Varma's LinkedIn Performance

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Performance ScoreHarshith Varma's LinkedIn Performance