H2H Copy

✏️ Helped 30+ agency owners & start-up founders with building their founder brand.

Enough talk.

"Harshith is going places. We've been working together for 10 months, and it's been incredible to see the results: 1.5 million impressions and 8,000 new followers. Harshith is adaptable and truly makes an effort to understand your industry, which means he can capture your voice effortlessly. If you're looking for a high-caliber LinkedIn ghostwriter, I wouldn't hesitate to recommend him and his team." - Wes Bush, CEO - ProductLed

"When you look up driven, talented, resourceful , LinkedIn and carousel posts in the dictionary you find a picture of Harshith. 

But in all seriousness, I brought on Harshith to scale my Linked In strategy at a pivotal time in my agency’s growth. My LI ran on auto pilot, while I fed in long form content and case studies and Harshith turned it into nuggets of gold. 

Besides the fact that my business grew $1 million ARR during that period, I would trade show floors and constantly be recognized as Weed SEO guy. 

That’s priceless. As Harshith will always say, it’s a two way street and he needs great content to make it work. He really knows how to make it work from video to written to graphic content or a 50 page guide. 

Can not recommend him enough, except to my competitors. Please don’t hire him. Anyone else please hire Harshith." - Matthew Shterenberg, CEO - deeproots partners

LinkedIn Strategist & Ghostwriter

Clay Bootcamp 🥾

- Mastering Clay with bespoke 1:1 training and tailored mentorship

- Advanced Clay expertise, focusing on automation, AI-driven business solutions, and workflow optimization.

- Exclusive access to top agency CEOs, a high-impact alumni network, and battle-tested strategies to grow a profitable agency

Elite Clay Training Program Student

Automation Wolf

Created high-value scroll-stopping content for our clients to build their authority, land more opportunities, and attract more leads.

Growth Marketer

The Incubation Centre, SSC

Vice President

Centre for Economic Research, St. Stephen's College

Research Associate

Harvard Project for Asian and International Relations (HPAIR)

Delegate

KAARMIC Education Services

Trainer at Young Leaders Initiative. We create young leaders from low income communities to bridge the achievement gap and set foundation for skill building by offering multiple opportunities for leadership and exposure through activity based learning.

Intern

Harvard US-India Initiative

Want your dream clients to slide into your DMs? Or reach 3-5x more audiences without lifting a finger? Fully DFY content repurposing to make you a LinkedIn Ninja | The Office-Themed Account

Hello, Harshith this side 👋

I'll be honest here and won't make any outlandish promises. 

I'm not here to convince you about the importance of building a personal brand. If you haven't already been convinced enough, we won't be a good fit.

You know for a fact that having a strong social presence can...

~ Help your agency attract your dream clients 
~ Create opportunities to be invited to podcasts and events
~ Establish yourself as an authority in your niche
~ Generate a constant flow of leads so that you can (finally) have predictable revenue

And more importantly, given how saturated LinkedIn has become lately, the key to standing out is scaling content volume without compromising on quality.

But I honestly think we won't be a good fit IF...

~ You don't have a strong POV
~ You expect immediate results
~ You don't have a bunch of case studies and testimonials yet

In that case, I honestly think I won't be able to get good results for you.

But otherwise, shoot me a DM and we can talk about it in detail.

Harshith Varma

If you're in GTM, you have an unfair advantage on LinkedIn.

Engagement rates in this space consistently outperform traditional sectors. The audience is technical, opinionated, and actively looking for solutions.

Yet most agency owners play it safe. They post generic advice because they think "broad appeal" means more reach.

The opposite is true.

Because this audience is sophisticated, you can afford to be specific, technical, and highly opinionated.

I wrote a guide breaking down exactly how to execute this "High-Specificity" strategy.

It’s based on the session I ran at the Clay Bootcamp 🥾, combined with 4 years of data from ghostwriting for 30+ founders.

I compiled those session notes (+ added a few examples) and turned it into a comprehensive playbook.

Inside, I break down:

↳ The "Credibility Anchor": Why "Tech Stack" posts work for Alex Vacca 🧠🛠️ and Fivos Aresti but might fail for you.

↳ The "First Mover" Advantage: How 🦾Eric Nowoslawski and Patrick Spychalski capture attention by covering Clay updates before anyone else.

↳ The "Lurker" Reality: Why your highest-value prospects (the C-Suite) might never "like" your posts, and how to track them anyway.

↳ The "Anti-Strategy": Why Alex Fine🌲 wins simply by having better taste than everyone else (and why you probably shouldn't copy him unless you do, too).

I'm working on a WAY more comprehensive resource that'll be out in the coming months. 

Consider this the teaser.

But for now, if you want the full PDF, 

1. Like the post
2. Comment "GTM" and I'll send it over.

(Make sure we're connected)

Founder - H2H Copy | Made $2M+ for agency owners through LinkedIn | Clay Bootcamp 🥾

CAPE.Agency

Aggregating customer data and converting into comprehensive research reports with data highlights and convert these reports into conversion copy for B2B SaaS/Tech companies.

Conversion Strategist + UX Copywriter

INTARCS

Working with INTARCS Clients and responsible for:

SEO Content Strategy
Content Marketing
Conversion Rate Optimization
UX Copy + Optimization
On-page SEO
Off-page SEO
Market Research
User Research
Creative Direction
Email Marketing Strategy
User journey Mapping
Branding

Marketing Communications Manager

Content Primer

Project Sifted

Objective: To increase organic traffic through brand awareness and increase user engagement

Process: VoC Research + User-led keyword Research + SEO Content Strategy + Conversion Copywriting

Results:

1. 166% increase in organic traffic within 3 months
2. 517% better user engagement compared to paid traffic
3. Reduced bounce rate by 6.32% within 3 months
4. Several blogs ranked #1 on Google within days of publishing
5. 80% of the blogs either ranked #1 on Google or on the first page of Google within days
6. Beat billion-dollar sites like FedEx and UPS on their own keywords

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Project: Octovid

Objective: To get clear on Brand Messaging + Optimize web copy for SEO and Conversions

Process: VoC Research + SEO + UX + Conversion Copywriting

Result: 3X increase in free trial sign up

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Project: Notify

Objective: To conduct user research + optimize existing homepage copy for conversions

Process: VoC Research + SEO + UX + Conversion Copywriting

Project didn't go live

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Project: Emails Done Right

Objective: To fully book out the launch

Process: VoC Research including customer interviews + Creating launch email journey + Email copywriting + Sales Page Wireframing & Conversion Copywriting

Results: Fully sold out launch with $61k within 14 days

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Project: GunPowderLabs

Objective: To create a case study to highlight the Process GunPowderLabs applies to solve problems with software

Process: 

1. VoC Research
2. Keyword Research
3. Customer insights
4. Problem definition
5. The Challenge
6. The process in detail
7. Results
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Project: FCDC

Objective: To conceptualize, wireframe, and write web copy for FCDC

Process: VoC Research + SEO Content Strategy + Conversion Copywriting

Result: Highly engaging web copy with 1000+ members

SEO Content Strategist + Product Messaging Strategist for SaaS Businesses

Project AlphaFemme

Objective: Full funnel development + implementation to increase brand awareness through organic traffic + grow the community + grow the email list + Welcome email sequence

Process:

1. Conceptualized a brand messaging strategy
2. Conceptualized branding + website wireframing
3. Web copy
4. SEO Content Strategy
5. Content Marketing
6. Social Media Marketing
7. Email Marketing
8. Landing page copy

Result: 31% email open rate + Grew the community by 273% + Blogs that rank #1 on Google within days beating sites like Forbes and Entrepreneur

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Project Industry Wepon

Objective: To create content assets that attract the ICP and increase sign up

Result: A highly engaging lead magnet

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Project SheRiseAcademy

Objective: Full Funnel Implementation with Facebook Ad Copy

1. Conceptualized a brand messaging strategy
2. Conceptualized branding + website wireframing
3. Web copywriting
4. SEO Content Strategy
5. Facebook Ad Copy
6. Social Media Marketing
7. Email Marketing - Welcome sequence + Launch Sequence
8. Landing page copy
9. Sales email copy
10. Pricing Strategy

Result: A highly engaging website with rapid sign ups

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Project: Raze CRO

Objective: To create a service page for their CRO Service

Process: VoC Research + Market Research + Productized Service Research + Wireframing + Conversion Copywriting

Result: Copy didn't go live

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Project Salma Sheriff

Objective: To create a sales page for a productized service

Process: VoC Research + Market Research + Productized Service Research + Wireframing + Conversion Copywriting


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Project: Kate London
Project: Reshma Baral
Project: Vanessa Ann Miller
Project: IFF2019
Project: Jessie D'Souza
Project: Collabridge
Project: Innovius
Project: Sterlingsolns
Project: Khushnum Sidhva
Project: W.A.S.
Project: Susan Stalte

Conversion Copywriter + Content Strategist

Mediaforta I Services for Outstanding Digital Content

How To Get Hot Leads With Less Sweat: Watch my talk on Conversion Copywriting #DCMC2019

https://content.mediafortaservices.com/dcmc2019/conversion-day

Keynote Speaker

Thrive Global

https://www.thriveglobal.com/stories/30088-how-to-stay-productive-as-a-solopreuner-and-achieve-success

Contributing Writer

I was responsible for all activities related to business planning, operations and execution. I designed the functional structure for the organization with the help of UMLs. I gave the company a holistic direction to plan and function based on the mission and purpose of its conception. I have also designed the product framework to achieve various product functions. I directed the market research survey by conducting a study to learn and assess the needs of the target audience in order to focus on providing solutions to problems that exist.

Business Development Specialist

Infosys

Worked as a consulting engineer for banks like SBI, EXIMUK, UCO.

Senior Systems Engineer

Embrace

Code optimization for the electronic chip installed in the portable infant warmer. Assisted in quality analysis and tested the infant warmer prototypes.

SaaS Conversion Strategist + UX Copywriter | Product Marketing + SEO Content Strategy + User Retention Specialist

Helped a SaaS brand with SEO Content Strategy + Implementation that brought in results like:

1. 166% increase in new organic leads within 3 months (not even counting direct traffic from emails and organic socials)

2. Blogs rank #1 on Google even after 18 months from the date of publishing

3. Rank #1 on Google within days instead of months. No black hat SEO tactics, No backlinks. Just pure SEO A-game coupled with conversion copywriting

4. 80% of the blogs I wrote either rank #1 on Google or on the first page of Google

5. 6.32% reduction in bounce rate

6. Organic traffic showed 517% more engagement compared to paid traffic

7. Beat billion-dollar sites like FedEx and UPS on their own keywords

- Helped a B2B marketing consultant with launch copy (sales page + emails) that brought in $61k within 14 days

OBJECTIVE: To un-complicate your brand messaging + content marketing and bring clarity to your communication efforts.

FEATURED ON: MediaForta, Thrive Global, Wordtune, TrustRadius The Starting Idea, ZenithCopy, SurveyAnyplace

WHAT HAPPENS WHEN BRAND MESSAGING & COPYWRITING COME TOGETHER?

Isn't brand messaging and copywriting one and the same?

No, not really. They are related, but not the same.

Brand messaging is the idea and strategy to lead your content. Copywriting is transforming your brand message into words that connect with and convert your audience into loyalists.

IN MY CLIENT'S WORDS:

"We couldn't articulate our SaaS product offer. We had a lot of text but it either didn't make sense or was full of jargon. Roshni dived deep into the core of our product. She not only helped us pull out the best, must-have benefits but UX-formatted the copy for a clear flow. The page layouts and wireframes she conceptualized were extremely helpful. They were designed carefully, considering the stages of your user's journey. I'd highly recommend Roshni to businesses looking to get their PRODUCT MARKETING off the ground."   

- Ray Mongey, Founder of Octovid

"Finding a great copywriter who understands your vision for a project is not easy. It's like sifting through the rubble for gold. Roshni was able to understand the pain point and articulate it properly because she's lived the problem we're trying to solve. Her ability to evoke emotion with powerful words is second to none. I'm extremely happy with her work and I look forward to hiring her in the future!" 

 - Chima Mmeje, SEO Content Strategist & Founder of Zenith Copy

"Impressed with your sales copy." - Jessie D'Souza, Business Coach

DM me or Visit  -  www.contentprimer.com    www.roshnishaikh.com

taplio

The Battle

Harshith Varma

Roshni S.

Followers

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Performance ScoreHarshith Varma's LinkedIn Performance

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taplio

The Battle

Harshith Varma

Roshni S.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Harshith Varma's LinkedIn Performance

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Performance ScoreHarshith Varma's LinkedIn Performance