Manuel Hartmann

Founder & CEO@SalesPlaybook | Build & scale B2B sales without trial & error

Transforming B2B SaaS Sales in the DACH Region

With over 5 years of experience, I built SalesPlaybook from CHF0 to 30k MRR in under 18 months and scaled it to a 7-figure annual revenue with fewer than 6 FTEs. I’ve supported 300+ B2B SaaS and Professional Service Entrepreneurs to:
- Achieve EUR 0-10 Mio. ARR in under 3 years profitably
- Accelerate ARR growth by over 5x from 0-1 Mio. in less than 18 months
- Close 10-50x larger deals through Message-Market-Fit & Value Selling
- Implement & optimize HubSpot Sales Hub & Outbound Sales from scratch

Career Highlights:
- 2009: Launched sales career with 3-figure NPO donations
- 2012: Reached 6-figure sales with sportscars@Tesla
- 2014-2016: Led 7-figure CRM transformations@Accenture
- 2017-2019: Managed 5-figure AI SaaS@Onedot
- Present: Driving 5-figure deals@SalesPlaybook

What I Offer:
- Pipeline Generation: Developing and executing strategies to build robust sales pipelines.
- Sales Enablement: Equipping sales teams with the tools and training needed for success.
- HubSpot Services: Comprehensive implementation and optimization of HubSpot CRM

Personal Interests: 
- I’m an avid UFC fan, active (kick)boxer, snowboarder, and musician (piano + e-guitar). 
- I enjoy taking on challenges like writing a book in under 30 days or completing 1,000 push-ups

Education: Master’s Degree in Business Innovation from HSG with MBA Exchange in Canada

Let’s connect if: 
- You're a B2B entrepreneur looking to scale sales quickly, efficiently & without 6-figure mistakes
- You identify as a Top 1% talent on hunger & drive, urgent curiosity, intelligence & integrity

Founder & CEO

Join 220+ customers to build & scale sales with the #1 B2B SaaS Startup Sales Journey Partner in DACH.

All the expert sales help you need to fast forward your B2B SaaS Startup.

👉 Book a 1:1 Sales Assessment Call: https://thesalesplaybook.com/bookacall
👉 Get proven hands-on sales resources: https://thesalesplaybook.com/resources
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Track Record:
❖ 0-2M booked ARR in <15 months by finding message-market-fit in <9 months (boostbar)
❖ 0-7 figure ARR in <12 months by hitting message-market fit, setting up outbound sales engine & more (Kyan Health)
❖ 0-7 figure ARR in <18 months by hitting message-market-fit, building outbound sales & training first sales hires (Archlet)
❖ >10 projects to 50+ subscriptions to exit after building outbound sales from 0 (Airica)
❖ 0-2M+ ARR in <18 months by building a sales team from scratch (rready)
❖ 5x MRR by building scalable sales & hiring first sales rep (Turbit)
❖ Ramp 5 SDRs to quota in less than 3 months (Beekeeper)
❖ 4x annual revenue after closing 700k deal with Fortune 500 company by leveraging value-selling (novoMOF)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)
❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud)
❖ 2x ARR in 9 months by 10x'ing ACV by 10x, winning 100K+ deals & hitting 90% reply rates (Classtime)
❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow)
❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko)
❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex)
❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)

Fabian Schädler

mesoneer

Sales Manager & Business Development

Podcast - charakterspiel

Podcast Host

SalesPlaybook

Head Of Sales

200+ European B2B Startups skyrocketed revenues with our Sales Coaching platform with Knowledge, Coaching & Offerings.

Track Record:
❖ 0-2M booked ARR in <15 months (boostbar)
❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud)
❖ 2x ARR in 9 months by 10x'ing ACV, winning 100K+ deals & hitting 90% reply rates (Classtime)
❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow) 
❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko)
❖ 5x increase in SQLs in 6 months through utilizing SalesPlaybook’s team expertise (Morphotonix)
❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex)
❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO)
❖ 18% booking rate on 2nd ever cold email campaign, accelerating market validation by months (iCEEP)

👉 Book a free 1:1 Sales Acceleration Call: https://thesalesplaybook.io/bookacall
👉 Get the free E-Book on 25 B2B Sales Myths Debunked: https://thesalesplaybook.io/mythsdebunked

Senior Account Executive

FS Fabian Schädler

Wir geben Menschen mit besonderem Potenzial eine neue Perspektive, helfen Talenten über sich hinauszuwachsen und arbeiten direkt mit Dir daran, Deine Träume zu verwirklichen. Wir unterstützen Menschen & Unternehmen, die offen sind für neue Wege. Dabei geht es auch darum neue Wachstumsmärkte zu erschließen und Impulsgeber für neue kreative Unternehmerwege zu sein!

Egal ob bei der Arbeit mit Einzelpersonen oder der Weiterentwicklung von Unternehmen – der Mensch steht im Mittelpunkt. Jeder ist individuell, hat seine ganz eigenen Stärken und Bedürfnisse und genau darum geht es – Offenheit, Vertrauen und den Mut seinen Weg zu gehen. Herauszufinden, wer Du bist und wie Du mehr aus Dir machst!

Sales & Business Development & Performance Education

Synfioo GmbH

Manager Sales & Business Development

riskmethods

Empower companies to master supply chain risk.

Senior Sales Development Manager

Entourage

Senior Consultant

Die Entourage ist eine auf alle naturwissenschaftlichen Disziplinen der pharmazeutischen und medizintechnischen Industrie spezialisierte Unternehmens- und Personalberatung. Mit der Vermittlung von Festangestellten und Freiberuflern, sowie der Überlassung hochqualifizierter Naturwissenschaftler gewinnt das in München, Zug und Basel ansässige Unternehmen Experten für die führenden Lifescience Unternehmen in Deutschland, Österreich und der Schweiz. Mit dem European Experts Network (EEN) nutzt die Entourage ein europaweites Potential von Arbeitnehmern, Freiberuflern und Interim Managern. Mit der Entourage Task Force (ETF) bündelt die Entourage ausgewählte Interim Manager zu einer schlagkräftigen Beratungseinheit, die in Beratungsprojekten pharmazeutischen und medizintechnischen Lösungsszenarien interdisziplinär realisieren.

Consultant GMP Pharma Quality & Production

ERGO Group AG

Sales Manager

Ich bin Familienmensch, Teamplayer & Visionär.

Mit 10+ Jahren Erfahrung im Sales, dem Aufbau von Startups, der Persönlichkeitsentwicklung und im Leadership unterscheidet sich meine Denk- und Arbeitsweise deutlich vom Mainstream.

Mein Ziel ist es, Menschen & Unternehmen auf ihrer Reise zum Erfolg zu begleiten und als Sparring-Partner zur Seite zu stehen.

Ich stehe für Erfolg. Ich stehe für Commitment & Flexibilität. Ich stehe für Bodenständigkeit & Loyalität.

Der Mensch steht im Mittelpunkt. Jeder ist individuell, hat seine ganz eignen Stärken und Bedürfnisse und genau darum geht es - Offenheit, Commitment und ergebnisorientiertes Miteinander.


English:

I am a family person, team player & visionary.

With 10+ years of experience in sales, building startups, personal development and leadership, my way of thinking and working differs significantly from the mainstream.

My goal is to accompany people and companies on their journey to success and to support them as a sparring-partner.

I stand for success. I stand for commitment & flexibility. I stand for "being down-to-earth" & loyalty.

It's always about "people first". Everyone is individual, has their own strengths and needs and that's what it's all about - openness, commitment and result-oriented cooperation.

taplio

The Battle

Manuel Hartmann

Fabian Schädler

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