Manuel Hartmann

Founder & CEO@SalesPlaybook | Build & scale B2B sales without trial & error

Transforming B2B SaaS Sales in the DACH Region

With over 5 years of experience, I built SalesPlaybook from CHF0 to 30k MRR in under 18 months and scaled it to a 7-figure annual revenue with fewer than 6 FTEs. I’ve supported 300+ B2B SaaS and Professional Service Entrepreneurs to:
- Achieve EUR 0-10 Mio. ARR in under 3 years profitably
- Accelerate ARR growth by over 5x from 0-1 Mio. in less than 18 months
- Close 10-50x larger deals through Message-Market-Fit & Value Selling
- Implement & optimize HubSpot Sales Hub & Outbound Sales from scratch

Career Highlights:
- 2009: Launched sales career with 3-figure NPO donations
- 2012: Reached 6-figure sales with sportscars@Tesla
- 2014-2016: Led 7-figure CRM transformations@Accenture
- 2017-2019: Managed 5-figure AI SaaS@Onedot
- Present: Driving 5-figure deals@SalesPlaybook

What I Offer:
- Pipeline Generation: Developing and executing strategies to build robust sales pipelines.
- Sales Enablement: Equipping sales teams with the tools and training needed for success.
- HubSpot Services: Comprehensive implementation and optimization of HubSpot CRM

Personal Interests: 
- I’m an avid UFC fan, active (kick)boxer, snowboarder, and musician (piano + e-guitar). 
- I enjoy taking on challenges like writing a book in under 30 days or completing 1,000 push-ups

Education: Master’s Degree in Business Innovation from HSG with MBA Exchange in Canada

Let’s connect if: 
- You're a B2B entrepreneur looking to scale sales quickly, efficiently & without 6-figure mistakes
- You identify as a Top 1% talent on hunger & drive, urgent curiosity, intelligence & integrity

Founder & CEO

Join 220+ customers to build & scale sales with the #1 B2B SaaS Startup Sales Journey Partner in DACH.

All the expert sales help you need to fast forward your B2B SaaS Startup.

👉 Book a 1:1 Sales Assessment Call: https://thesalesplaybook.com/bookacall
👉 Get proven hands-on sales resources: https://thesalesplaybook.com/resources
------
Track Record:
❖ 0-2M booked ARR in <15 months by finding message-market-fit in <9 months (boostbar)
❖ 0-7 figure ARR in <12 months by hitting message-market fit, setting up outbound sales engine & more (Kyan Health)
❖ 0-7 figure ARR in <18 months by hitting message-market-fit, building outbound sales & training first sales hires (Archlet)
❖ >10 projects to 50+ subscriptions to exit after building outbound sales from 0 (Airica)
❖ 0-2M+ ARR in <18 months by building a sales team from scratch (rready)
❖ 5x MRR by building scalable sales & hiring first sales rep (Turbit)
❖ Ramp 5 SDRs to quota in less than 3 months (Beekeeper)
❖ 4x annual revenue after closing 700k deal with Fortune 500 company by leveraging value-selling (novoMOF)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)
❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud)
❖ 2x ARR in 9 months by 10x'ing ACV by 10x, winning 100K+ deals & hitting 90% reply rates (Classtime)
❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow)
❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko)
❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex)
❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)

YOYABA GmbH

Als ganzheitliche und radikal ergebnisorientierte Demand Generation & Performance Marketing Agentur unterstützen wir ausgewählte B2B SaaS Scale-Ups dabei, die nächste Stufe von Growth & Impact zu erreichen. 

Dabei verstehen wir uns nicht als klassische Agentur, sondern als “Performance Marketing Department as a Service”. 

Also: Falls du eine ganz normale Agentur suchst, bist du hier leider falsch.

We Scale Tomorrow's Unicorns. 🦄

www.yoyaba.com

Senior Account Strategist | We Scale Tomorrow's Unicorns

Account Strategist

Red Dot Design Award

In meiner Tätigkeit beim Design Zentrum NRW e.V. (Veranstalter des Red Dot Design Awards) durfte ich unter anderem die folgenden Fähigkeiten etablieren und schärfen: 

- Project Management Assistent für den Red Dot Design Award: Product Design (inkl. Vorplanung, Research neuer Teilnehmer, Messe-Akquise, etc.) 
- Unterstützung beim Ausstellungsmanagement zur alljährlichen Jurierung der qualifizierten Bewerbungen (in 4-wöchiger Vorbereitung on-site Unterstützung bei der Aufbereitung der Exposition für Jurierung der eingesendeten Teilnehmerprodukte) 
- Customer Support per E-Mail und Telefon (>200 Kontakte p/Tag, DE + EN)
- Unterstützung bei Planung der Red Dot Gala im Aalto-Theater, Essen

Marketing

LWL-Klinik Marl-Sinsen 

Freiwilliges soziales Jahr im Bereich Kinder- und Jugendpsychiatrie

Senior Account Strategist | YOYABA GmbH | Revolutionizing the way we do marketing for B2B Software Companies. | Demand Gen- & Inbound SaaS Marketing |

Hi I'm Janik! 

A B2B SaaS marketer based in Hamburg, Germany. 

Every day at YOYABA, we have the pleasure to work with some of the fastest-growing SaaS companies in DACH including: 

🦄 Storyblok
🦄 TaxFix
🦄 PayFit 
🦄 rooom - Enterprise Metaverse Solutions 

... where I am responsible as a Senior Account Strategist for overarching Account Strategy and Project Management. 

Overview: 
▶ Joined as employee #6 at YOYABA, now at +35 enthusiastic employees 
▶ Operational and strategic involvement in 30+ SaaS Accounts-to-date 
▶ Profound knowledge wrt to Paid Advertising (LinkedIn Ads, Search Engine Advertising, Meta Ads) and Organic Growth (SEO in particular) 

Some of the key challenges we are solving for our clients at YOYABA: 
✅ Establish a holistic B2B demand- and lead-gen funnel
✅ Fuel sustainable growth for growth-stage startups (any type of company from Series A onwards)
✅ Increase efficiency of new as well as established ad accounts by leveraging state-of-the-art knowledge in Account Strategy, Creative Strategy and ongoing Design production as well as Media Buying initiatives
✅ Help solve Marketing-to-Sales alignment issues 
✅ Tie Paid & Organic Growth together for mid- to long-term results in line with individual business goals & strategies 

Some more additions about me as a person: 

An open-minded philanthropist who is constantly searching for new challenges in any domain of interest. 

Strong communicational skills combined with an out-of-the-box thinking entrepreneurial attitude. In the course of my vocational career, I acquired a profound knowledge of B2B SaaS marketing and customer relationship management. Due to my rapid learning capabilities, I am able to translate the developed expertise to the advantage of any organization's business. Looking forward to deepening and extending my know-how multifariously in any shape or form.

Let's connect! ;)

taplio

The Battle

Manuel Hartmann

Janik Zeh

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?