Manuel Hartmann

Founder & CEO@SalesPlaybook | Build & scale B2B sales without trial & error

Transforming B2B SaaS Sales in the DACH Region

With over 5 years of experience, I built SalesPlaybook from CHF0 to 30k MRR in under 18 months and scaled it to a 7-figure annual revenue with fewer than 6 FTEs. I’ve supported 300+ B2B SaaS and Professional Service Entrepreneurs to:
- Achieve EUR 0-10 Mio. ARR in under 3 years profitably
- Accelerate ARR growth by over 5x from 0-1 Mio. in less than 18 months
- Close 10-50x larger deals through Message-Market-Fit & Value Selling
- Implement & optimize HubSpot Sales Hub & Outbound Sales from scratch

Career Highlights:
- 2009: Launched sales career with 3-figure NPO donations
- 2012: Reached 6-figure sales with sportscars@Tesla
- 2014-2016: Led 7-figure CRM transformations@Accenture
- 2017-2019: Managed 5-figure AI SaaS@Onedot
- Present: Driving 5-figure deals@SalesPlaybook

What I Offer:
- Pipeline Generation: Developing and executing strategies to build robust sales pipelines.
- Sales Enablement: Equipping sales teams with the tools and training needed for success.
- HubSpot Services: Comprehensive implementation and optimization of HubSpot CRM

Personal Interests: 
- I’m an avid UFC fan, active (kick)boxer, snowboarder, and musician (piano + e-guitar). 
- I enjoy taking on challenges like writing a book in under 30 days or completing 1,000 push-ups

Education: Master’s Degree in Business Innovation from HSG with MBA Exchange in Canada

Let’s connect if: 
- You're a B2B entrepreneur looking to scale sales quickly, efficiently & without 6-figure mistakes
- You identify as a Top 1% talent on hunger & drive, urgent curiosity, intelligence & integrity

Founder & CEO

Join 220+ customers to build & scale sales with the #1 B2B SaaS Startup Sales Journey Partner in DACH.

All the expert sales help you need to fast forward your B2B SaaS Startup.

👉 Book a 1:1 Sales Assessment Call: https://thesalesplaybook.com/bookacall
👉 Get proven hands-on sales resources: https://thesalesplaybook.com/resources
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Track Record:
❖ 0-2M booked ARR in <15 months by finding message-market-fit in <9 months (boostbar)
❖ 0-7 figure ARR in <12 months by hitting message-market fit, setting up outbound sales engine & more (Kyan Health)
❖ 0-7 figure ARR in <18 months by hitting message-market-fit, building outbound sales & training first sales hires (Archlet)
❖ >10 projects to 50+ subscriptions to exit after building outbound sales from 0 (Airica)
❖ 0-2M+ ARR in <18 months by building a sales team from scratch (rready)
❖ 5x MRR by building scalable sales & hiring first sales rep (Turbit)
❖ Ramp 5 SDRs to quota in less than 3 months (Beekeeper)
❖ 4x annual revenue after closing 700k deal with Fortune 500 company by leveraging value-selling (novoMOF)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)
❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud)
❖ 2x ARR in 9 months by 10x'ing ACV by 10x, winning 100K+ deals & hitting 90% reply rates (Classtime)
❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow)
❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko)
❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex)
❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)

openthebox

Chief Revenue Officer

Pavilion

Executive Belgium Lead 🇧🇪 - Part of Amsterdam Chapter

RevGenius

Member

Best in Class 

Performing a range of roles from growth marketing manager and GTM strategist to head of growth/fractional CMO at IMEC, Vandersanden, Sparklink, Smooved, CTRL Home, Davai, Planet B, Berenson Cybersecurity, Live the World, Nett Energie.

Freelance Growth Consultant

UPTHRUST

Chief Revenue Officer @ openthebox

Crowdselling

Head of Growth

GrowForce -Growth Marketing Agency

GrowForce Academy Host

Growth Strategist

Johnson & Johnson

Young Talent Program | Marketing & Sales

Volta. 

Chef De Partie

Revue

Better Private Market Data for Funds, Banks & M&A Teams | Chief Revenue Officer @ openthebox | Pavilion Belgium Lead

With nearly a decade in the strategic growth and marketing landscapes, I've focused on propelling B2B businesses to new heights, currently at openthebox. Our mission is to revolutionize the business data market with innovative solutions that align with Mediafin's vision. My role is to infuse the organization with diverse perspectives and industry expertise, fostering a culture of continuous growth and value creation.

Since joining openthebox, I've been instrumental in building a robust B2B growth engine, leveraging my expertise in social networking and new media. My approach combines strategic planning with tactical execution, utilizing social media marketing to enhance our market presence and drive revenue. At Pavilion and RevGenius, I continue to expand my network and knowledge, ensuring our team remains at the forefront of industry trends and best practices.

Jona Koekelcoren

Still looking for a great Account Executive to join the openthebox team! 

If you'd like: 
- A mission-driven team working on a single goal, together
- Working with some of the best at what they do 
- To sell a product financial services professionals need 
- A high tempo, but good work-balance
- High impact with everything you do 

=> Then this is where you need to be. Send me a DM, or apply via the posting!

🚀 𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝗮 𝗿𝗼𝗹𝗲 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗵𝗲𝗹𝗽 𝘀𝗵𝗮𝗽𝗲 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗲𝗻𝗴𝗶𝗻𝗲, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝗶𝘁?

Join openthebox as our next 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 and take on a full-cycle role supported by inbound demand, a strong GTM team, and a product that delivers results.

If you want impact and fast career development, you will feel right at home.

💡 3 to 5 years SaaS/B2B
💡 English and Dutch
💡 Hybrid Brussels/Ghent

👉𝗘𝗮𝘀𝘆 𝗔𝗽𝗽𝗹𝘆: https://lnkd.in/eG4-fguh

It must be Black Friday, because with openthebox's new release, it'll be raining DEALS for financial professionals! 

Why settle for mere data, when what you really want is intelligence? 

Here's what we're releasing that'll make any finpro's life easier:

💡 AI Summary: Stop digging through reports. Get an instant executive snapshot of a company’s financial performance and administrators: fully summarized and ready in under a minute.

💧 Cash Flow Statement: Clear cash insights, zero spreadsheets needed.

📊 Enterprise Valuations: Quick, transparent value estimates based on trusted Vlerick Business School benchmarks.

🏢 Consolidated Financials: Group-level visibility made effortless.
Each update brings you closer to what really matters: understanding companies, not just collecting numbers.

🔍 Advanced Search: All new parameters added to Advanced Search, now also with a new select feature that gives you easier control about which companies you want to track, save or export. 

🚀 Explore the full release via link in comments!

𝗕𝗮𝗻𝗸𝗲𝗿𝘀 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝗳𝗲𝗮𝗿 𝗔𝗜. 𝗧𝗵𝗲𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗳𝗲𝗮𝗿 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲.

As Paolo Sironi (IBM) shared in our recent session, AI isn’t coming to replace bankers: It’s coming to replace business models that no longer add value.

The banks that win won’t be the most digital. They’ll be the most contextual and the most conscious. They’ll use AI to scale trust, transparency, and advisory instead of automation alone.

Paolo also reminded us that banking is, at its core, about risk.
Not removing it, but understanding it and making it visible, explainable, and aligned with purpose.

That’s where AI becomes an advantage. It helps banks take risk responsibly and redefine how value is created.

🎥 My full conversation with Paolo is available here: https://lnkd.in/e-KrXZPS

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The Battle

Manuel Hartmann

Jona Koekelcoren

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The Battle

Manuel Hartmann

Jona Koekelcoren

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jona Koekelcoren's LinkedIn Performance

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Performance ScoreJona Koekelcoren's LinkedIn Performance